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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Small-business owners are up against a lot. It can be difficult to come up with the funding required to take an idea and turn it into something profitable, especially in an economy that can often feel less stable than many of us might prefer. But that doesn’t mean it’s necessarily a bad idea to start your own small business. In fact, the opposite is often true. If you have an idea and a plan you believe in, the future of your small business can be wide open. Of course, there are a few considerations to keep in mind along the way, Chedva Ludmir tells Fast Company. Ludmir, who founded the consulting and coaching firm Consider Labs, regularly works with entrepreneurs…
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Jane, chief commercial officer at a global professional services firm, watched issues that once stayed contained begin to climb the chain of command. As the issues grew, senior leaders were increasingly pulled into operational mishaps. Facing margin pressure and accelerating AI-driven change, the CEO redirected the leadership development budget and narrowed his focus. The move made sense. But as roles expanded and support narrowed, more decisions required senior intervention. What seemed manageable in isolation accumulated across teams. As AI automates routine work, organizations require a new set of leadership skills that technology can’t replace. Yet many organi…
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When Taco Bell CEO Sean Tresvant first joined the company as chief brand officer back in 2021, he saw a unique opportunity in the brand’s cultural potential. “Sports, entertainment, music, food…it was like the Beautiful Mind meme with the equations spinning,” he told me in 2024. “They just needed someone to put it on the wall.” None of his moves since embody this idea more than Live Mas LIVE, Taco Bell’s live stage show in the spirit of Apple’s WWDC. The show began in 2024, when Taco Bell fanatics (myself included) traveled to Las Vegas to watch company execs unveil the brand’s new and limited edition menu items for the year. It was an absurdly perfect premise (a…
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Americans are feeling financially stretched: 92% cut back on spending last year, including curbing essentials like healthcare and groceries. Is this really the time for Target to be focused on trendy throw pillows, luxury beauty products, and premium sodas? At Target’s investor day on Tuesday, CEO Michael Fiddelke tried to convince Wall Street that the retailer is about to undergo a massive turnaround, after years of declining comparable sales, most recently in this last quarter. His reinvention plan is anchored in stylish design, differentiation from other retailers, and delighting the customer in-store. But none of these strategies seemed built for the economic mome…
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Hello again, and welcome back to Fast Company’s Plugged In. Apple may have perfected splashy product-launch keynote events, but it’s never been wed to them. In terms of sheer quantity of new stuff, this week was about as eventful as it gets. And yet the company chose to dispense its announcements via press release over three days. Monday brought the iPhone 17e and a new iPad Air. Tuesday offered new MacBook Airs and MacBook Pros, plus a couple of displays. In each instance, the advances were incremental: faster chips, beefier specs, and other updates that are welcome, but not exactly memorable. But on Wednesday, Apple concluded its slow-roll product-fest with something…
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There are 365 teams in Division I men’s college basketball; 363 in women’s college basketball. Only 68 qualify for the NCAA Tournament on each side, and many of those 68 teams in each bracket have already conquered the madness of March. America is enthralled by the NCAA Tournament each year, picking brackets, slacking off during work hours to watch the games, wrapped up in the high-stakes, single-elimination basketball where every loss means the end of seasons and careers, and every win is a magical tale to be told for years to come. There’s more where that came from. Having begun on March 2 and running all the way up to the Selection Show on the 15th, there i…
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The next wave of AI will be defined by agentic systems that can take actions: query databases, navigate portals, retrieve records, and increasingly interact with public digital infrastructure at scale. That shift is already showing up as traffic hitting government sites and services is becoming machine traffic. Some of it is benign (search and discovery). Some of it is ambiguous (scraping and automated browsing). And some of it could become actively harmful if agents can reserve scarce services, submit fraudulent requests, or generate volume that overwhelms public systems. The problem is that the government’s current interfaces were not designed for agent-to-gove…
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My new favorite creator on TikTok is Apple. Yes, that Apple. On March 4, Apple launched its newest product, the head-turningly affordable $599 MacBook Neo. That same day, the company also deleted all of the content that once populated its TikTok page and started over. Its new videos—on view there are now 15—run the gamut from a clip inspired by Steve Jobs’s original introduction of the 1984 Macintosh to a cutesy animation of the Mac finder icon giggling and blushing. The videos have consistently debuted in batches of three, each corresponding to one of the brand colors associated with the Neo. This TikTok refresh is a clear play to cater to the audience that Apple…
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In recent years, news around women at work has been bleak—especially for Black women. Unemployment for Black women rose significantly in 2025, moving from 5.4% to a rate of 7.3% by December, as federal job cuts disproportionately hit them. And, according to U.S. Bureau of Labor Statistics data, over 300,000 Black women either left the workforce or were laid off in a period of just three months last year. However, there is a silver lining: Black women are becoming the fastest-growing group of entrepreneurs in the United States. According to recent data from Wells Fargo, between 2024 and 2025, Black women-owned employer businesses grew by 13% and their revenue was up …
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We’re excited to announce the judges of the 2026 Innovation by Design Awards. Innovation by Design honors the best projects and ideas across the design spectrum, as represented by our fantastic group of jurors, who come from some of the world’s most exciting design-led companies. You can read more about their expertise and backgrounds below. And remember to apply for the Innovation by Design Awards by April 11. Erik Carter, Designer Erik Carter is a designer, illustrator, art director, and writer whose work bridges commercial design and critical discourse. He has designed for Verso Books, The New York Times, MIT Technology Review, The New Yorker, and New D…
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Several hundred non-tenured full-time faculty members at New York University are on strike after the school failed to reach a tentative contract agreement with Contract Faculty United-United Auto Workers. Nearly 75% of the union’s more than 900 full-time NYU contract faculty—who teach across the university’s various schools—voted to authorize the strike in February. On Monday morning, a deal seemed possible, with CFU-UAW extending its 8 a.m. strike deadline by three hours after bargaining through the university’s spring break last week. By midday, union members and supporters were on the picket line outside NYU’s John A. Paulson Center in lower Manhattan. The stri…
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Polymarket is updating the rules of its platform to crack down on insider trading as the prediction market giant looks to curb scrutiny over market manipulation. Announced Monday, the updated rules outline three distinct categories of insider trading that will be prohibited on the platform: trading on stolen confidential information (based on confidential info that violates a preexisting obligation), trading on illegal tips (based on info that was passed down illegally), and trading by those who can influence the outcome. “Markets thrive on clarity,” Neal Kumar, chief legal officer of Polymarket, said in a press release. “These rule enhancements make our expectati…
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I’m so tired. However, the reasons are good: A fun weekend away A growing business Lots of time with family and friends Still, sometimes sleep suffers. I’m well-aware of what the research says that can entail—health risks and effects on productivity and memory. The idea is that sleep is when the brain has a chance to “clean” itself at night. A recent study in Nature Neuroscience takes a more precise look at something many people have experienced: those brief, frustrating moments after a bad night’s sleep when you simply can’t focus. Instead of looking at sleep deprivation over years or even days, the researchers focused on what’s happening ins…
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Meta laid off hundreds of employees this week, just months after notable cuts to its virtual reality and metaverse division. These job losses amount to less than one percent of the company’s overall workforce, reportedly impacting about 700 employees across a number of departments. But recent headlines indicate there’s likely more to come: Earlier this month, Reuters reported that Meta was planning large-scale cuts to its workforce that could slash 20% of jobs—or more—to help offset the company’s investments in artificial intelligence. (At the time, Meta dismissed those claims as “speculative reporting about theoretical approaches.”) Layoffs are not exactly unexpected…
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As the government shutdown drags on, having devastating effects on Transportation Security Administration staffing, millions of Americans continue to face long lines at TSA checkpoints at airports nationwide. With the busy Easter holiday travel weekend around the corner, wait times are expected to worsen as the number of travelers increases. If you have a flight scheduled in the days ahead, here are some travel gadgets that can help make your TSA wait times more bearable. Battery packs for long TSA lines Thanks to modern smartphone batteries, which can last a day or more, you ordinarily don’t have to worry about your phone running out of juice if you have …
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Call it chic or call it cringe: Clothing that bears the name of a city near or far has become a closet staple for many consumers in recent years. Once mostly reserved for impulse purchases from kitschy tourist shops while traveling, now clothing with the name of far-off places is just as likely to be purchased at home. Consider the iconic “I love New York” tee, a favored souvenir for nearly 50 years. Gone are the days when you would need to brave the Times Square crowds to get one. You can buy a similar-looking version from Walmart for less than $10 or an embroidered crewneck version for $380 from Lingua Franca. Clothing makers and consumers alike are seeming…
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At last, after seven months of public beta testing, Turntable is available today in the latest release of Adobe Illustrator. Presented at the 2024 edition of the Adobe Max conference as a sneak preview, the tool uses generative AI to transform any 2D vector illustration into a 3D object that you can turn around its vertical axis, as if it were on a clay modeling turntable. When it came out, its magicks left every Illustrator user cheering. If you have ever used Illustrator to craft a vector illustration—from a logo design to an animation character—it’s understandable why people were so excited. “The idea for Turntable originated from a consistent theme we heard direct…
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Your team is busier than ever. Calendars are packed, inboxes are overflowing, and everyone is racing from one meeting to the next. So why aren’t the breakthroughs happening? Here’s the paradox: We’ve optimized for activity, not creativity. According to Microsoft research, people now spend 60% of their workday on communication tasks alone. That’s meetings, emails, and messages. Another study from Dropbox found that 46% of knowledge workers say they don’t have enough time for creative work, and only 8% of employees regularly propose new ideas. The problem isn’t that your team lacks creativity. It’s that we’ve scheduled every minute for execution and left zero ti…
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For nearly four years now, the conversation about generative AI has revolved almost exclusively around productivity, threatened jobs, automatable tasks, efficiency, and competitiveness. But there is a largely underestimated dimension to this revolution: its cultural effects. AI is not just transforming how we work; it is transforming how we are together, how we trust each other, how we communicate, and how we organize ourselves. To measure this, it helps to borrow a framework from Erin Meyer, a professor at INSEAD whose book The Culture Map identifies eight dimensions along which the cultures of the world differ. Applied to artificial intelligence, Meyer’s eight dimen…
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Volatility and rising accountability are reshaping every industry. Philanthropy isn’t immune. In moments like this, leadership drives meaningful progress. As chief philanthropy officer at UNICEF USA, I work with C-suite leaders and philanthropists to turn bold commitments into lasting impact. Carol J. Hamilton has spent four decades in the C-suite at L’Oréal USA and continues to serve across corporate and nonprofit boards. Between us, we’ve seen philanthropy evolve and adapt. We came together to talk about what leadership requires in this moment. Michele Walsh: You played a key role in shaping a global company’s philanthropic efforts. Since leaving L’Oréal USA…
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When we talk about travel apps, we typically talk about the types of tools that help you organize your itineraries, find worthwhile stops along your way, or maybe even just find flights (and/or fuel!) in the first place. Those types of tools are important—but there’s another travel resource I recently ran into that might be even more invaluable. It’s a free website that gives you unprecedented insight into exactly how much turbulence you can expect on any given flight, before you take off—as well as what the wind and overall weather conditions may mean for your odds of an on-time (or, if you’re lucky, maybe even early) arrival. Trust me: This is one you’ll abs…
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Jim Collins, coauthor of Built to Last and author of Good to Great, didn’t set out to write another management book. His new work, What to Make of a Life: Cliffs, Fog, Fire and the Self-Knowledge Imperative, is a deeply researched meditation on how individuals navigate life’s transitio…
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As OpenAI and Anthropic move closer to their planned initial public offerings, more details about the finances of both artificial intelligence giants are starting to emerge. It was no secret these companies were bleeding cash, but seeing the actual numbers is still striking. Neither company has made its filings official. Both are in the process of recruiting investors and have recently closed funding rounds, which meant opening their books. The Wall Street Journal got a peek. According to internal estimates, OpenAI will not turn a profit until 2030, while Anthropic expects slight positive results this year, followed by another year of losses before staying in the gree…
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America’s housing market is finally starting to tip in favor of aspiring homeowners. A new analysis from Realtor.com reveals that nearly two-thirds of the biggest housing markets in the U.S. have now moved into “balanced” or “buyer-friendly” status, while only a quarter of the major markets still favor sellers. That’s in sharp contrast to 2021, when low interest rates and a buying frenzy gave sellers the upper hand in 98% of the top U.S. housing markets. Out of the top metros, only 26% qualify as seller’s markets right now, with a relatively large ratio of home shoppers to housing stock. Of those cities, 46% are in what Realtor.com calls a “balanced-loosening” pha…
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It’s a low time for higher education, depending on where you look. In recent years, dozens of colleges and universities have closed their doors, and dozens more have merged in an attempt to survive. There are many factors that are leading to these closures, but it typically comes down to a lethal combination of increasing costs and lower enrollment. Smaller private schools are finding themselves in harm’s way, and it’s become worse over the past five years. Conversely, other schools are thriving, and becoming increasingly selective. Vanderbilt University, for instance, recently announced an acceptance rate of 2.8% out of a pool of nearly 49,000 applicants. That ac…
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