Blog, YouTube & Content Monetization

You’ve worked together before. You trust each other. You know how the other person thinks under pressure. On paper, it’s the safest move. In many ways, it is. Shared history creates speed—faster decisions, candid conversations, less time decoding intent. When CEOs bring former colleagues into senior roles, baseline trust feels like rocket fuel. But familiarity also introduces a hidden risk that undermines executive teams far more often than leaders anticipate. What I see repeatedly in executive teams built on shared history is the quiet formation of inner circles. Leaders who “go way back” share shorthand, context, and trust earned elsewhere. Others, often equ…

We’ve all opened our mailboxes to discover an unsolicited credit card offer (or three) inside. Although there must be people out there who take advantage of these offers, most of us simply throw the unopened envelopes in the trash. Yet simply tossing these pieces of snail mail can leave you and your finances vulnerable. Here’s why, and how you can get those unsolicited offers to stop for good. Why am I getting unsolicited credit card offers? While not as incessant as all the spam emails and text messages we get every day, unsolicited credit card offers are definitely one of the annoyances of modern life. The offers are sent by credit card companies via the U.S. Pos…

It’s been called the AI Super Bowl, thanks to Anthropic and OpenAI launching what (hopefully) might become AI’s very own Cola Wars. It’s been called the MAHA Bowl, thanks to brands like Novo Nordisk promoting Wegovy pills, while Ro and hims & hers are pitching telehealth services, Novartis got NFL tight ends to relax for prostate cancer checks, and pharma company Boehringer Ingelheim hypes kidney health. But we know it was the Super Bowl because mixed in amongst the trends were Sabrina Carpenter’s FrankenPringles man, both T-Mobile and Coinbase hit play on the Backstreet Boys, Oakley Meta made connected glasses look pretty good, and Manscaped somehow turned s…

Look, we all know the drill by now: You type a question into the magic AI box, and the magic AI box spits out an answer that is usually pretty good, occasionally mind-blowing, and every once in a blue moon mind-blowingly bizarre. But if you’re just treating Google Gemini like a glorified search bar, you’re leaving a lot of utility on the table. It’s sort of like buying a Swiss Army knife and only ever using the toothpick. If you want to move past the beginner phase and actually make Gemini work for you, here are four tricks that might not be immediately obvious but are surprisingly handy. Stop copy-pasting your own emails If you’re trying to summarize a lon…

Shortly after 7:00 local time this morning, the internet-famous walk for peace monks began the final miles of their 2,300-mile walking journey. They left Alexandria, Virginia, and are set to arrive in Washington, D.C., before 9:30 a.m., where they’ll take part in a public event at Bender Arena. The group plans to spend the next three days in and around the nation’s capital before traveling by bus to Fort Worth, Texas, where the journey began. Find out how they plan to spend the next few days. Who are the monks and why did they walk to D.C.? More than three months ago, a group of about 19 Buddhist monks and their rescue dog companion, Aloka, set out on a …

On a sidewalk, an unassuming junction box sits strapped to a fence. Inside, dozens of keychains, stickers, mini figurines, and other novelties wait to be discovered by eagle-eyed passersby or trinket traders who have traveled across the city to exchange their treasure. Trinket trading has taken off on social media in recent weeks. The trend first originated in Philadelphia, where Philly’s Trinket Trove began documenting the contents of a repurposed junction box on TikTok in September of last year. It has since spread nationwide, with communities from New York to San Francisco setting up their own boxes of assorted knick-knacks for anyone to stop by and tra…

The Super Bowl LX ad blitz was a big budget highwire act—from Anthropic’s shot at OpenAI to Lady Gaga’s homage to Mr. Rogers and Dunkin’s nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder breaks down what worked, what didn’t, and what the ads reveal about where marketing is headed next. Treseder also unpacks the business impact of Bad Bunny’s halftime show, and what it signals for the NFL and Apple. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigati…

If you’re feeling anxious about the economy, you’re not alone. Consumer confidence is at its lowest in more than a decade. Americans are worried about inflation, a possible recession, and job security—and that anxiety is reshaping how they spend. Even high earners are pulling back. Households are cutting big-ticket indulgences like vacations, fine dining, and designer fashion and redirecting spending toward essentials like groceries and personal care. Even then, they’re choosing retailers that feel like smart value plays. Higher-income shoppers have increasingly frequented discount chains like Walmart and Costco—both of which have seen record-breaking quarters. Ul…

If you ask my friends or colleagues to describe me, the unanimous response would be “she’s someone who gets sh*t done.” It’s become a well-worn badge of honor for me. Productivity isn’t something I do, it’s become something I am—and it’s exhausting. As it turns out, I’m not alone in this. For those of us who value productivity above all else, we’re far more likely to experience chronic stress or burnout. One 2025 study shows just how widespread levels of chronic stress and burnout are, with over one-third of the workforce reporting they were chronically stressed or burned out last year. Many of us feel like we’re walking a delicate line between balance and overwh…

Nili Lotan’s Tribeca flagship has been a fixture in the neighborhood for 20 years. It’s an austere space that brings her aesthetic universe to life, one that blends silk slip dresses with military-inspired jackets, and crisp button-down shirts with utilitarian pants. But now, across the street, there’s a second store devoted to just one thing: denim. No knits. No tailoring. Just jeans. Denim has always been at the heart of Lotan’s collections, but Lotan has found that the careful design of the jeans—and care that went into making them—gets lost when they are folded into seasonal collections. Now, the denim store and flagship operate as a single ecosystem. Sales …

Jimmy Donaldson might have made his fortune on YouTube, but the man better known as MrBeast has plans for a much wider financial empire—and he’s well on his way to achieving it. Through Beast Industries, the $5 billion holding company for his growing corporate ecosystem, Donaldson is assembling a wide range of businesses that extend far beyond the influencer space. The latest expansion came on February 9, with the purchase of the teen-focused banking app Step. Banking isn’t the end game, either. Beyond his current holdings, Donaldson has broader ambitions that could further diversify his income streams. Here’s a look at the businesses currently under the Beast Ind…

Mark Zuckerberg’s new house in Miami Beach has sweeping waterfront views. It also sits at ground zero for climate change. Zuckerberg and his wife, Priscilla Chan, are the latest in a string of billionaires and celebrities to move to Indian Creek, a private island in Miami’s Biscayne Bay. Neighbors include Jeff Bezos, who owns three homes on the island, as well as investor Carl Icahn, Ivanka The President, and Jared Kushner. Like much of Miami, the area faces mounting climate risks. “It’s very subject to flooding and rising seas,” says Stephen Leatherman, an environmental professor at Florida International University who studies the state’s islands. Miami’s sea…

Romance scams used to feel like a cliché. Everyone pictured an email from an overseas “prince” that was poorly written and full of typos and pleas for cash. Now, that cliché is dead. Today’s romance scams are industrial-scale operations. Attackers use artificial intelligence to clone voices, create deepfake video calls, and write scripts with large language models (LLMs). In 2024 alone, the Federal Trade Commission reported that financial losses to romance scams skyrocketed, with victims losing $1.14 billion. The real number, hidden by shame and silence, is likely triple that. Romance scams aren’t just a tragedy for the victims. A successful scam is a massive …

“Start in a low-level position and work your way upward.” Does that even apply anymore? In fact, the “career ladder” doesn’t work for everyone anymore. Right now, as technology disrupts the work rules, there are no clear paths forward. The linear career path changed somewhere between the rise of the gig economy and the rise of artificial intelligence. Companies are restructuring. Some industries may collapse entirely in the next five years. I’ve gone from studying law to studying software entrepreneurship to being a self-improvement essayist. My career is still an “experiment in progress.” The world of work is changing. And I’m changing with it. The people who ma…

At $600, Jamie Haller loafers aren’t an impulse buy, but they’ve become one of those rare fashion items people evangelize anyway. The shoes, which resemble classic men’s leather loafers, have quietly built a cult following thanks to a surprising claim: Fans—from TikTokers to Wirecutter—say they mold to your feet the moment you step into them. This didn’t happen by accident. The Los Angeles-based designer spent years seeking out a factory that would be willing to make her loafers using sacchetto construction, a labor-intensive Italian technique more often found in bespoke men’s footwear. “Take all of the hard bits of the loafer out,” she remembers telling the cobbler i…

Daniel Kokotajlo predicted the end of the world would happen in April 2027. In “AI 2027” — a document outlining the impending impacts of AI, published in April 2025 — the former OpenAI employee and several peers announced that by April 2027, unchecked AI development would lead to superintelligence and consequently destroy humanity. The authors, however are going back on their predictions. Now, Kokotajlo forecasts superintelligence will land in 2034, but he doesn’t know if and when AI will destroy humanity. In “AI 2027,” Kokotajlo argued that superintelligence will emerge through “fully autonomous coding,” enabling AI systems to drive their own development. The r…

Could a film industry entirely crafted from AI ever exist? Social media is abuzz with movie scenes made with Seedance 2.0, the latest tech in AI video generation, including everything from a fight scene between Brad Pitt and Tom Cruise to an alternate ending for The Lord of the Rings. The tech’s proponents predict AI is the future of movies—but an actual brain behind Hollywood hits, Ben Affleck, is trending for his counterargument: AI may be a powerful tool, but it’s nothing without human creativity. Affleck recently shared his take on AI-generated writing in an appearance on a podcast. As an Oscar-winning screenwriter himself for Good Will Hunting (not to mention…

It’s only February, and an outbreak of measles infections is already inching toward nearly 1,000 cases this year in the U.S. Infections are at an all-time high as a result of declining vaccination rates, following a steep rise in cases in 2025 at 2,280 cases, the highest in 33 years. This week saw new outbreaks concentrated in both South Carolina and Florida. Here’s what you need to know. What’s happened? As of Thursday, February 12, there were 910 confirmed measles cases in 24 states, according to the Centers for Disease Control and Prevention (CDC). (Another six cases were reported among international visitors coming to the U.S.) Those states are: Ari…

Spotify’s most senior engineers don’t type code anymore. In fact, they have not written a single line of code since December, co-CEO Gustav Söderström revealed during a recent earnings call. It’s not that they’ve stopped working. Instead, through a combination of Claude Code and Spotify’s specialized internal system Honk, engineers can now develop new features simply through Slack. “As a concrete example, an engineer at Spotify on their morning commute from Slack on their cell phone can tell Claude to fix a bug or add a new feature to the iOS app,” Söderström told analysts on the company’s Feb.10 earnings call. “And once Claude finishes that work, the engineer…

This Presidents’ Day, I’ve been thinking about George Washington—not at his finest hour, but possibly at his worst. In 1754, a 22-year-old Washington marched into the wilderness surrounding Pittsburgh with more ambition than sense. He volunteered to travel to the Ohio Valley on a mission to deliver a letter from Robert Dinwiddie, governor of Virginia, to the commander of French troops in the Ohio territory. This military mission sparked an international war, cost him his first command and taught him lessons that would shape the American Revolution. As a professor of early American history who has written two books on the American Revolution, I’ve learned that Wash…

For the past decade—and really, for its entire 84-year history—the laundry detergent brand Tide has been trying to simplify the process of doing of laundry. From its original all-in-one powder to 1980s-era liquid soap to the 2012 introduction of the packet-based Tide Pod, the brand and its parent company Procter and Gamble have regularly reformulated the core product to accommodate the seemingly simple but highly diverse act of washing one’s clothes. “There are 55 unique steps we’ve identified in the laundry process,” says Marchoe Northern, president of North America fabric care at Procter and Gamble. “Our job is to continue to think about ways to solve today’s modern…

From breathtaking jumps to mesmerizing spins, figure skating is one of the most popular sports at the Olympic Winter Games Milano Cortina 2026. In a survey, 56% of 1,000 Americans who planned on watching the winter Olympics said they would be tuning in to watch figure skating, according to market research from Reviews.com. And all eyes are on the American trio of female skaters known as the ‘Blade Angels,’ on Tuesday with the start of the women’s short program. Amber Glenn, Alysa Liu, and Isabeau Levito are hoping to take home the gold in individual women’s figure skating, something the U.S. women’s team has not done since 2006. Only the top 24 women skaters in t…

When I cofounded Brilliant Earth in 2005, e-commerce was still in its infancy. I believed technology could reshape the jewelry industry entirely—changing how customers find pieces they love, personalizing their own designs, and reimagining the customer experience. We launched as a digital-first venture to do just that. Now, two decades into our pioneering digital journey, I’ve realized something surprising: Our most sophisticated online tools have actually made in-person interactions more valuable. I believe the brands leading the next wave of innovation aren’t choosing between digital and physical. They’re using digital excellence to help create meaningful in-person …

For years, social media companies have disputed allegations that they harm children’s mental health through deliberate design choices that addict kids to their platforms and fail to protect them from sexual predators and dangerous content. Now, these tech giants are getting a chance to make their case in courtrooms around the country, including before a jury for the first time. Some of the biggest players from Meta to TikTok are facing federal and state trials that seek to hold them responsible for harming children’s mental health. The lawsuits have come from school districts, local, state and the federal government as well as thousands of families. Two trials are now u…

Behind its glittery facade, Claire’s is a financial mess. The tween retail icon behind millions of ear piercings and Y2K accessories filed for bankruptcy in August 2025, closing hundreds of stores and selling its North American business for just $104 million. So how does a brand with $1.4 billion in global sales end up with more than $500 million in debt? Fast Company staff writer Elizabeth Segran has been covering the company’s ups and downs for years. In this episode of FC Explains, she breaks down the full Claire’s story, from its mall-era dominance and surprising pandemic comeback to its failed IPO, crushing debt load, tariff difficulties, and the rise of sleeker…