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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. If every afternoon, like clockwork, you find yourself at the vending machine punching in the code for your daily Diet Coke, you may want to rethink your selection. According to a newly released study, the popular drink may be doing damage to one of your body’s most important organs. The study, which was recently presented at the 2025 United European Gastroenterology Week conference in Berlin, involved tracking the beverage consumption habits of 123,788 participants. It found that just nine ounces of sugar-sweetened beverages (SSBs), such as soda, can increase the risk of liver disease known as metabolic dysfunction-associated steatotic liver disease (MASLD) by about …

  2. Hours after Princess Diana gave birth, she walked out onto the steps of the Lindo Wing, the private maternity ward of St. Mary’s Hospital in London, where she was met with photographers from around the world. As she introduced Prince William, then a couple years later, Prince Harry, she looked radiant, with flawless makeup and flowing gowns. It was a portrait of maternal serenity. It’s a beautiful image, one that captures many magical aspects the hours after giving birth. But it is far from the full picture for the roughly 140 million women who enter postpartum every year. It likely did not even capture what Diana herself was feeling on those steps. “There’s a duality in…

  3. Long Beach Airport had a trailer problem. Long Beach’s quaint municipal airport originally opened in 1924 when airplanes flew using propellers—and the art deco terminal hadn’t undergone a full-scale renovation since. Instead, it adapted to the increased spatial demands of late 20th and early 21st century air travel, like increased security screening and modern baggage handling, in a rather temporary way: trailers. “It was known as the trailer park airport,” says Michael Bohn, a partner at Studio One Eleven, a Long Beach-based architecture and design firm. “It just became a hodgepodge. You went down these crazy aisles, and through different trailers. They had ven…

  4. Last night, New Yorkers and viewers across the country tuned in to watch the first general election debate for mayor of New York City. And as far as debates go, this one was charged, full of spats, and came with a direct and thoroughline of questioning that didn’t leave anything off the table. Within minutes, Democrats Andrew Cuomo (who is running as an independent) and Zohran Mamdani, and Republican nominee Curtis Sliwa, made clear that they came not just prepared to share their positions, but also to follow up, push back on criticisms or mistruths, and repeatedly fire well-rehearsed jabs at one another. The trio let viewers know just how different they are—not…

  5. Netflix missed Wall Street’s third-quarter earnings targets because of an unexpected expense from a dispute with Brazilian tax authorities, while it offered a forecast a touch ahead of Wall Street projections for the rest of the year. The report failed to impress investors accustomed to fast-paced growth from the streaming video pioneer. Shares of Netflix, which had risen 39% this year ahead of the earnings report, fell 6.3%, to $1,163.80, in after-hours trading on Tuesday. Netflix posted net income of $2.5 billion and diluted earnings per share of $5.87 for July through September, a period when the animated K-Pop Demon Hunters became the most-watched movie in Net…

  6. Don’t look now, but meme stock mania appears to be back with a vengeance this week. This time around, Beyond Meat, Inc. (Nasdaq: BYND) and Krispy Kreme, Inc. (Nasdaq: DNUT) are the two main stocks getting all the attention from meme investors. Here’s what you need to know. Beyond Meat shares skyrocket again On Monday, Fast Company reported on the surging share price of Beyond Meat, the producer of plant-based meat alternatives. The company started the trading week by enjoying a stock price surge of more than 67% in premarket trading that day. But far from any change in the company’s financial fundamentals, what seemed to be driving shares higher were short…

  7. At last, the X-59 is airborne. NASA’s quiet supersonic airplane took to the skies in Palmdale, California, successfully landing back a few minutes later. While this initial sortie on October 28 was a subsonic check of basic systems and airworthiness, the flight represents the penultimate step toward reviving supersonic passenger travel over land. It also marks the beginning of a race to see which of three supersonic airplane ideas wins to become the dominant design of the 21st century. There’s Lockheed Martin’s X-59 dart-like shape developed to avoid the sonic boom. Then we have Boom Supersonic’s XB-1, which doesn’t look to avoid the sonic boom but to stop it from re…

  8. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Glenn Fogel joined dot-com darling Priceline in early 2000, a year after the “name your price” travel site’s blockbuster initial public offering (IPO). “I joined one week before the Nasdaq peaked,” Fogel recalls. Within a year of his arrival, the stock had cratered to $6 a share. By March 2002…

  9. In a new holiday ad for Starbucks, set to the tune of I’m Gonna Be (500 Miles) by The Proclaimers, two adorable animated figures traipse across Starbucks’s red holiday cups to reunite. It’s a sweet video that highlights Starbucks’s transition into the winter holidays, one of the biggest sales moments of the year for the company. But while the iconic red cups are starring in Starbucks’s early holiday promotion, they’ve also become the center of an ongoing dispute with Starbucks Workers United—and a potential strike. On November 6, Starbucks released its holiday menu in stores, including seasonal beverages, treats, and cups. The rollout heralds the arrival of Red Cup D…

  10. The Food and Drug Administration (FDA) is investigating a multi-state outbreak of Salmonella infections linked to powdered dietary supplements. According to the latest update from the agency, the outbreak has sickened almost a dozen people, with three hospitalized. The outbreak has also sparked multiple product recalls. Here’s what to know: What’s happened? On Wednesday, November 12, Brooklyn-based Food to Live voluntarily recalled its “Organic Moringa Leaf Powder” and “Organic Supergreens Powder Mix” products due to a risk of Salmonella contamination. These products were distributed through retail and wholesale channels nationwide. The FDA publishe…

  11. A reader writes: I have a new employee who is refusing to do some parts of her job. She hasn’t done this with me directly, but when I left for a week’s vacation, I gave very clear guidance on what she should be working on. That included learning to use some of our equipment, practicing her job skills, and reviewing training videos with the team. Unfortunately, while the other team members were focused on the training videos, she was watching personal videos on her phone. Each team member later told me separately that when they asked her to participate, her response was, “No, I’m not going to do it.” What should I do now? Minda Zetlin responds: Unless your …

  12. Sunbridge appears to be a quintessential example of 21st century sprawl. A 27,000-acre residential mega-development taking shape outside of Orlando, Florida, it’s set to include more than 30,000 new homes in total when complete—a few neighborhoods, miles of trails, and a K–8 school have already been completed. It’s riding a growth boom in Central Florida; this fast-growing section of the Sun Belt has added more than 1,000 people every week in recent years. But within the different subdivisions being constructed at Sunbridge over the next 30 years, a landscape will emerge with each new home and green space that’s much more wild, native, and sustainable than the stereotypi…

  13. Over the summer, Bogg bags were ubiquitous at beaches and parks. This year alone, it has sold more than $100 million of these plastic totes full of holes that come in a rainbow of colors. But now, the brand is trying to get you to bring your Bogg bag to dinner at a fancy restaurant, or the office, or a hot date. Today, Bogg releases its newest line, which it is describing with a delightfully tongue-in-cheek name: Bougie Quilted Collection. The structure of the bag hasn’t changed much; it is still made of plastic and has plenty of holes on it. But it also has a quilted texture, reminiscent of the surface of a Chanel flap purse or a nylon Prada bag. And it comes with an a…

  14. Ask yourself one question: Is your incentive plan changing employee behavior in a way that drives better business outcomes? If the answer is no, it’s time to rethink your strategy. Profit sharing, stock options, and employee ownership are popular tools, and in many cases they’re useful. Employees generally appreciate them. But here’s the catch: Appreciation doesn’t equal action. And more importantly, satisfaction isn’t engagement. Too often, these programs fail to move the needle where it matters most: day-to-day performance. If your performance compensation doesn’t change performance, it’s not performance compensation. Over the past three decades, working with hu…

  15. The cryptocurrency market is continuing to tumble as investors worry about risky assets, an AI and tech bubble, and a roughly 50% likelihood of the Federal Reserve cutting interest rates. Closely watched digital asset XRP (XRP-USD) has fallen to $2.13 per token, a 26.55% drop from three months ago. It previously hit a high of $3.65 in July, but the cryptocurrency has been trending significantly downwards since early October. This fall keeps XRP below the critical support/resistance level of $2.20. XRP ETFs fail to boost price There were moments of hope that the price would rebound with the recent launch of three XRP exchange-traded funds (ETFs). However…

  16. Is this the beginning of the end for Bitcoin? A Bitcoin (BTC) sell-off on Thursday is sending the cryptocurrency down again today by 3% to $86,410.50 in midday afternoon trading, after a rally had it above $93,000 earlier in the day. It’s now hit its lowest level since April. It’s part of an overall decline in the crypto market that also saw closely watched digital asset XRP (XRP-USD) falling below $2.00 per token during the day, while Ethereum (ETH-USD) shed nearly 3% and was trading at $2,832 in the late afternoon at the time of this writing. Both stock market and Bitcoin investors were briefly riding high on chip maker Nvidia’s third-quarter earnings report…

  17. December is a month that many look forward to as holiday festivities kick into full gear and extended R&R with our loved ones nears. But for cryptocurrency investors, the month is off to anything but a good start. As of the time of this writing, cryptocurrency prices are down across the board on the first day of December trading. This encompasses significant price drops of major cryptocurrencies, including Bitcoin, Ethereum, XRP, and Solana. Here’s what you need to know. Cryptocurrencies begin December with steep declines Nearly every major cryptocurrency is seeing significant declines on the first trading day of December. As of the time of this writing, mo…

  18. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Among the nation’s 100 largest metro area housing markets, no major market saw greater home price appreciation during the Pandemic Housing Boom than Austin, TX—where home prices surged a staggering 72.5% between March 2020 and June 2022. Since the boom fizzled out three years ago, Austin has also experienced the largest home price correction (-26.0%) among those same 100 major markets. Austin being among the hardest-hit markets isn’t surprising. Back in May 2022, I wrote an article for Fortune outlining Austin’s heightened downside risk this cyc…

  19. The U.S. stock market is drifting near its record levels on Wednesday following mixed reactions to profit reports from Macy’s, Marvell Technologies, and other companies. The S&P 500 rose 0.2% and pulled within 0.7% of its all-time high set in late October. The Dow Jones Industrial Average was up 174 points, or 0.6%, as of 11:50 a.m. Eastern time, and the Nasdaq composite was virtually unchanged. Marvell rose 4.1% after the supplier of semiconductor products delivered a stronger profit for the latest quarter than analysts expected. CEO Matt Murphy credited strong demand for its data center products, while also announcing a $3.25 billion purchase of Celestial AI…

  20. It is a relatively rare phenomenon: While the stock market continues to experience record gains (the S&P 500 is up over 16% this year), Bitcoin and other cryptocurrencies continue to struggle, making it the first time the crypto and stock markets have split since 2014, Bloomberg reported. That split, with Bitcoin down while stock markets soar, is somewhat unusual. On midday Friday, at the time of this writing, the digital cryptocurrency (BTC) was trading down over 4%, hovering around $88,945—far below its record high of over $125,000, but still above a recent low of $85,000 (down almost 30% from the high). Here’s what to know. Why is the split between cryp…

  21. If you’ve ever dreamed of sitting behind the wheel of a giant hot dog, then you’re in luck. Oscar Mayer’s Wienermobile is in need of Gen Z drivers known as “Hotdoggers,” as the company opens its applications. The iconic vehicle is about to roll into its 90th year. The job is truly unique and, if you’re a hot dog enthusiast with a keen sense of adventure, could be an absolute thrill, especially if you’re looking to avoid a nine-to-five desk job and love to travel. The Hotdogger Program has been around since 1988 and according to Oscar Mayer is likely to be a fit for recent college graduates who are hoping to make a “positive impact” on the communities the Wienerdog cruis…

  22. Gen Z’s latest online fixation is the so-called ‘millennial optimism’ era. The TikTok trend sees users posting early-2000s throwback snaps set to The Middle East’s 2009 song “Blood”. Think moustache tattoos, Apple Photo Booth selfies, and owl-print tops paired with galaxy leggings. For those too young to experience it firsthand: the 2010s were a simpler, happier time. As one TikTok creator posted: “Millennial optimism era really had me thinking I could make a living as a part-time barista and live in a six-bedroom house with all my friends.” As one commenter confirmed: “Tbh this was actually possible in 2012.” In another clip, one Gen Zer wrote: “Every day I’m fa…

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