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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Last week, Modern CEO shared reader recommendations of books leaders should read to get ready for 2026. Lyft CEO David Risher submitted a classic, writing: “If you’re looking for inspiration on how to write a comeback story for your company, there’s no better tale than The Odyssey.” Ris…

  2. Protein is everywhere these days. The cultural obsession with the macronutrient has become unavoidable; from constant protein-adjacent Instagram ads to protein-focused recipes and protein-filled Chipotle bowls, Starbucks drinks, and Pepsi products. All of these products are starting to sound like part of some big, loud, fitness influencer chorus. But there’s one brand that’s managed to break through the noise—often, by saying nothing at all. Early this month, the protein bar company David debuted a print campaign in the New York City subway system featuring plain images of its bars, with no text or embellishments, surrounded by a sea of blank white space. It’s the en…

  3. For years, leaders have been told that ”being true to themselves” and “ignoring what others think” represent the gold standard of effective leadership, a kind of moral and emotional north star. But in practice, this type of advice often gets leaders into trouble. For a vivid illustration, consider how two famous fictional (yet hyper-realistic) characters, namely Don Draper (Madmen) and Michael Scott (The Office) embody these two mantras. Draper clings to a rigid, unchanging identity, using “this is who I am” as armor to avoid confronting his insecurities, while Scott approaches management with unfiltered candor, oversharing, and acting on impulse. Both believe they ar…

  4. As the official celebrations of the 250th anniversary of the signing of the Declaration of Independence culminate on July 4, a well-financed, privately funded initiative will kick off to try to connect hundreds of millions of Americans with efforts to solve local problems. The “Be The People” campaign aspires to change the perception that the U.S. is hopelessly divided and that individuals have little power to overcome problems like poverty, addiction, violence, and stalled economic mobility. It also wants to move people to take action to solve those problems. Brian Hooks, chairman and CEO of the nonprofit network Stand Together, said the 250th anniversary is a un…

  5. A few years ago, I discovered a tomato sauce recipe that was surprisingly simple: just canned tomatoes, butter, salt, and an onion. It inspired me to experiment, adding this and that each time to see how the flavor changed. Today, I’d call myself an amateur sauce expert. I know exactly how long it needs to simmer, what shade of red signals it’s ready, and how to improvise with whatever’s in the fridge. As my kitchen exploits remind me, experimentation is part of learning. It wouldn’t be the same if I’d just asked ChatGPT how to make sauce each time. I’d be outsourcing my culinary creativity and losing the teachable moments that come from trial and error. As New Yo…

  6. Since 1920, the outdoor recreation brand Eddie Bauer has pioneered innovative apparel and sports gear designs for outdoorsmen in America. Now, in another blow for physical retailers, sources say that all of the brand’s North American stores are on the chopping block amid an impending bankruptcy filing. According to a person close to the matter, the company that owns the license to operate Eddie Bauer stores in both the U.S. and Canada, Catalyst Brands, is gearing up for a Chapter 11 bankruptcy filing that could potentially shutter all of the brand’s North American stores. The bankruptcy would be limited to the entity that operates the stores, the person said. …

  7. On the heels of its intriguing Super Bowl ad, AI.com is garnering all sorts of interest—so much, in fact, that it actually crashed the company’s website, as Super Bowl viewers scrambled to see what the company that no one has heard of was all about. The new AI platform, founded by Crypto.com CEO and co-founder Kris Marszalek, reportedly spent a whopping $85 million on the Super Bowl spot, only to garner so much traffic that he had to post on X: “Insane traffic levels. We prepared for scale, but not for THIS,” followed by three fire emojis. That 30-second ad, which ran during the coveted fourth-quarter ad space, encouraged fans to go to the site and create an AI-ha…

  8. Nili Lotan’s Tribeca flagship has been a fixture in the neighborhood for 20 years. It’s an austere space that brings her aesthetic universe to life, one that blends silk slip dresses with military-inspired jackets, and crisp button-down shirts with utilitarian pants. But now, across the street, there’s a second store devoted to just one thing: denim. No knits. No tailoring. Just jeans. Denim has always been at the heart of Lotan’s collections, but Lotan has found that the careful design of the jeans—and care that went into making them—gets lost when they are folded into seasonal collections. Now, the denim store and flagship operate as a single ecosystem. Sales …

  9. Gary Vaynerchuk prides himself on being ahead of the curve. As the chairman of communications company VaynerX and the cofounder of Resy, not to mention an angel investor in brands like Twitter, Facebook, Uber, and Venmo, he knows a thing or two about trends in business. And in a new interview with CBS Mornings, he shared what he thinks is to blame for consumer burnout: not advertisers, social media, or even consumers themselves—but modern parenting. “I think that parenting needs to be called out of the last 40 years,” Vaynerchuk said. “I believe that the burnout, the insecurity, all the stuff we talk about, I believe the reason we’re buying more stuff is, we’re using …

  10. They say job hunting is just like dating. Some are taking that advice literally. “Job market so bad I’m using Hinge to find work,” one job seeker posted on TikTok in December. Sharing a look at her dating app profile, in place of a photo of her best angle, she instead uploaded a snapshot of her résumé. Answering the prompt “a life goal of mine,” she wrote “to find work in the creative industries.” Since it was posted in December, the video has gained almost a quarter of a million views. In a recent update, the TikTok user shared that Hinge has since taken down her profile for breaking their policies. But she is not the only one. Others are also using th…

  11. Behind its glittery facade, Claire’s is a financial mess. The tween retail icon behind millions of ear piercings and Y2K accessories filed for bankruptcy in August 2025, closing hundreds of stores and selling its North American business for just $104 million. So how does a brand with $1.4 billion in global sales end up with more than $500 million in debt? Fast Company staff writer Elizabeth Segran has been covering the company’s ups and downs for years. In this episode of FC Explains, she breaks down the full Claire’s story, from its mall-era dominance and surprising pandemic comeback to its failed IPO, crushing debt load, tariff difficulties, and the rise of sleeker…

  12. When word started circling that AMC Theaters was screening an AI-generated short film, the internet’s cinephiles took it personally. On Wednesday, some social media users reported that the short was playing in the pre-show before trailers at select AMC locations. A little digging revealed the source: Earlier this week, the short, titled Thanksgiving Day, was announced as the winner of the inaugural Frame Forward Animated AI Film Festival. The prize package included a nationwide theatrical release, which apparently entailed making its way to AMC’s screens. Movie lovers across social media were immediately up in arms. Some called for boycotts. Some found it insultin…

  13. A CEO sits in a boardroom, staring at a strategy deck generated overnight by AI. The analysis is sharp. The recommendations are confident. The numbers line up. And yet something feels off. It feels flat, almost a little too perfect . . . This moment is becoming increasingly common for leaders. Artificial intelligence is now one of the most powerful management tools ever created. It can analyze markets in seconds, surface patterns no human team could find, and generate plans on demand. For many executives, AI already feels indispensable. But as intelligence scales at unprecedented speed, a quieter question is emerging inside organizations: How do we ensure AI…

  14. You’ve tried it all before. Waking up at 5:30 a.m. Journaling first thing in the morning. The exercises you’re supposed to do before work. But do your morning habits stick? Are you still practicing them? We all want to “win the morning,” to be productive and intentional. The trouble with morning routines is that they don’t work as they should if you don’t fix your evening habits. People are obsessed with morning routines. But they forget that winning in the morning starts the night before. Every single choice you make after dinner is either setting you up for a great morning or sabotaging tomorrow before it begins. That late-night binge doesn’t just keep you up. I…

  15. For decades, digital transformation raised hopes of simpler work. And while many companies found complexity instead of clarity, the story isn’t over. AI brings a new wave of hope and energy, and with that, a new kind of tension. Whenever I connect with business leaders, I can feel their deep optimism and sincere sense of responsibility to deliver on AI transformation. Leaders want to boost productivity and stand by their people. They’re guiding teams through uncertainty while inspiring them to embrace change. That’s why AI transformation is a people challenge as much as a tech challenge. Org charts are shifting. Roles are evolving. And the new priority for leaders…

  16. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Since the 2008 housing bust and subsequent Great Financial Crisis (GFC), mortgage lending has steadily shifted away from big banks. In the years that followed—amid tighter regulations, higher capital requirements, and elevated litigation risk—many large banks, including Bank of America, JPMorgan Chase, and Wells Fargo, reduced their mortgage footprint. In that void, nonbank lenders, also known as independent mortgage banks (IMBs), such as Rocket Mortgage, United Wholesale Mortgage (UWM), and loanDepot, gained market share. Now, a top Federal Reserve …

  17. In the latest chapter of the pizza wars, Papa Johns announced it is closing hundreds of North America locations during a fourth-quarter earnings call on Thursday. It will also cut about 7% of its workforce. In that call, Papa Johns’ chief financial officer and president of North America Ravi Thanawal said the company plans to shutter a total of 300 underperforming restaurants in North America “that are not meeting brand expectations or lack a clear path to sustainable financial improvement, as well as locations where we can effectively transfer sales to a nearby restaurant.” The closures will happen by the end of 2027, with the first two-thirds closed by year end.…

  18. “Do you want to know the biggest career hack I’ve learned in 25 years of recruiting?” That’s the opening of one TikTok video. The answer, the creator Elite Recruiter says, is “skill stacking”: combining complementary skills to give you an advantage in job applications. “You’re not just a teacher—you’re a teacher who understands UX,” she gives as an example. That emphasis on skills over experience matches a growing chorus online that’s singing the praises of self-taught skills in the job market. “3 courses to take for early career success,” another creator suggests. “Skill stacking is the new degree flex,” a comment read on another recent TikTok video. Rat…

  19. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Since the Pandemic Housing Boom fizzled out in the summer of 2022, some overheated parts of the country—particularly in the West, Southwest, and Southeast—have experienced home price declines from their peak (see this map). While many of these markets have seen only modest drops, a few metro areas, such as Cape Coral and Austin, have undergone what I’d consider “material” home price corrections, falling -19.1% and -27.8%, respectively, from their peaks. These regional home price declines raise the question: How many mortgage borrowers are actually “u…

  20. When I first started my freelance writing business, I assumed I should find clients who would put me on retainer. The appeal seemed obvious: steady income for me, predictable working relationship for the client. I even knew how to structure retainer agreements based on my prior roles at marketing agencies. But a few months into a solo career, I was willing to take any work that came my way. Which was primarily project-based work, not retainers. I quickly built a business based on ad hoc assignments from many clients, rather than relying on a few. The conventional wisdom would say that I was “doing it wrong.” Every solopreneur forum, coach, and freelancer communi…

  21. Roger Bennett is the witty and charismatic co-host of the popular “Men in Blazers” soccer media network. Born in Liverpool, England, he moved to the United States and has since helped popularize the sport in this country through podcasts, television shows, and books, including his best-selling memoir Reborn in the USA. His new book, WE ARE THE WORLD (CUP), is a personal history of what he calls “the world’s greatest sporting event.” In the following excerpt, he chronicles his experience of the 1994 World Cup, the last event held in the U.S prior to this summer’s tournament. 1994 was also the year Bennett moved to the U.S. The 1994 World Cup brought football to the Un…

  22. The conference room door opened, and the team filed back to their desks. Sam had missed the meeting. A client call had run long; it happens. He leaned over the cubicle wall as Elaine sat down. “What did I miss?” he asked. She paused. “Nothing big. Just the usual.” That answer should concern every leader. Because something did happen in that room. Slides were shown. Words were spoken. Time was invested. But nothing stuck. No idea traveled, and no action accelerated. A meeting happened, but communication did not. George Bernard Shaw once wrote that the biggest problem in communication is the illusion that it has taken place. Leaders fall into that illusion more …

  23. At the Exceptional Women Alliance, we enable high-level women to mentor each other to achieve personal and professional happiness through sisterhood. As the nonprofit organization’s founder, chair, and CEO, I am honored to interview and share insights from thought leaders who are part of our peer-to-peer mentoring.  This month, I introduce to you Alma Derricks. With broad experience ranging from strategy partner at Deloitte to global sales and marketing leader at Cirque du Soleil, she is the founder of REV, an award-winning strategy consultancy that crafts and launches distinctive campaigns and new ventures for the world’s most coveted brands. For decades, she has he…

  24. In 1994, Bernard Tschumi, then Dean of Columbia University’s Graduate School of Architecture in New York, launched an experiment that banned paper and hand drawings, requiring architecture students to use computers instead. Together with the rise of computer-aided programs, Tschumi’s “Paperless Studio” accelerated the profession’s embrace of digital tools and reshaped how architects conceived ideas. Now that AI has entered the picture, you’d be forgiven for thinking the architectural sketch as we know it is dead. Quite the opposite. “We are in a world that is now completely dominated by digital tools, but something strange is happening: The hand sketch is back,” says …

  25. On the northern outskirts of Beijing, massive holes in the earth bear the scars of what it’s taken to fuel the Chinese capital’s growth into a sprawling megacity that more than 22 million people call home. The site was a quarry that from 1990 to 2015 provided the raw material to help Beijing grow at hyperspeed, supplying everything from skyscrapers to roads to the main stadium built for the 2008 Summer Olympics. Last operated by Beijing Xingfa Cement Co., its closure left behind a negative space that is the inverse of the vertical urbanity of Beijing. Now, after nearly a decade of planning and design, the quarry’s rehabilitation into a striking and surreal 265-acre p…

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