Blog, YouTube & Content Monetization

As marketing leaders, we don’t wake up thinking about algorithms. We wake up thinking about growth. For CMOs, the job has always been the same: drive real business impact, improve ROI, and prove—repeatedly—that marketing is a growth engine, not a cost center. Long before generative AI entered the conversation, marketing leaders were under pressure to connect activity to revenue, align tightly with sales, and make performance visible. The pressure to quantify value didn’t start with AI. It started when the business demanded proof. What has changed is the speed and precision with which we can now deliver that proof. AI ISN’T REINVENTING MARKETING. IT’S REWIRING …

What do you do if you want to eat fish, but you hate the idea of harming wild animals? Or if you’d like a nice lox and bagel, but you’re concerned about mercury and microplastics—or the broader climate risks of industrial fishing. What are your options? One San Francisco startup has an answer: Grab cells from a salmon, grow them in giant tanks in a lab-like setting filled with a warm bath of nutrients that mimic the inside of a real fish, and then coax them onto veggie-based scaffolds to form a piece of premium fish that’s never touched an ocean. That’s the vision driving Wildtype, a lab-grown fish company based in San Francisco’s trendy Dogpatch neighbor…

Nike is attempting to turn things around, but it could be a long road to success. The athletic company closed out March with the release of its latest earnings. The fiscal 2026 third-quarter report brought mixed progress, leading to a more than 10% drop in shares of Nike Inc (NYSE: NKE) after hours on Tuesday and into premarket on Wednesday. Nike stock was already down more than 16% year to date, compared to a more modest decline of 4.8% for the broader S&P 500 index. The earnings report comes a year and a half into CEO Elliott Hill’s tenure and less than three months after Nike announced it would lay off 775 workers across its U.S. distribution centers.…

A newsletter about the state of the product job market recently went viral in the design corner of the internet. It’s exposing a widespread debate about whether the role of the designer is narrowing in the age of AI. On March 24, Lenny Rachitsky, a former Airbnb product developer and author of the business Substack Lenny’s Newsletter, published an article featuring exclusive data on the state of tech hiring in early 2026. The data was collected by TrueUp, a tech job marketplace tracker. Overall, it paints a positive picture for the tech job market. But for designers it points to a moment of hiring uncertainty. TrueUp found that design roles have plateaued since …

At SXSW 2026, the creator economy moved firmly into the spotlight as a defining force in modern marketing. Creators are no longer viewed as content producers alone. They are business owners, cultural drivers, and trusted voices with direct relationships to engaged communities. SXSW’s creator-first approach reflects a broader evolution across marketing. Creators aren’t just a marketing channel; they’re becoming the primary way brands build relevance and connection. As the SXSW Creator Economy track made clear, creators now sit at the intersection of culture and commerce, shaping what people buy and how they discover and engage. For brands, this means moving beyond …

One of the major changes unleashed by the pandemic—and the accompanying spread of remote work—was the large migration of employees from major urban areas. With many jobs no longer anchored to city-based offices, people were free to move to almost anywhere else they preferred to live—often at lower costs to boot. But now, new survey data indicates that exodus has reversed course, with grim labor markets and tightening return-to-office (RTO) mandates causing employment-focused workers to head back to metropolises again. That finding was one of many big changes noted in the State of Global Hiring study by payroll and human resources service company Deel. It said that whi…

Raising Cane’s CEO Todd Graves could go without veggies in his to-go box. More specifically, his go-to Cane’s order includes the box combo, extra toast and extra sauce—and no slaw, he said in a TikTok last month. The fast food executive admitted he’s not a fan of coleslaw, adding “that’s why you can trade it out,” in Joe Bonham’s “Financial Flex” social media series. His reasoning for including the shredded salad: “I wanted a vegetable component to the meal, and coleslaw is a Southern thing.” As the post went viral, one user asked the exec to swap the coleslaw for mac and cheese. Others pleaded to keep the coleslaw on the menu. Customers who order the Box Com…

When we talk about travel apps, we typically talk about the types of tools that help you organize your itineraries, find worthwhile stops along your way, or maybe even just find flights (and/or fuel!) in the first place. Those types of tools are important—but there’s another travel resource I recently ran into that might be even more invaluable. It’s a free website that gives you unprecedented insight into exactly how much turbulence you can expect on any given flight, before you take off—as well as what the wind and overall weather conditions may mean for your odds of an on-time (or, if you’re lucky, maybe even early) arrival. Trust me: This is one you’ll abs…

Managers are rushing to deploy AI for efficiency gains. Employees have to figure out how to make it work—and that’s sometimes harder than it seems. Half of organizations piloted general-purpose AI tools last year, according to MIT research. But adoption and readiness aren’t the same thing. According to Rumman Chowdhury, former U.S. Science Envoy for AI and CEO and cofounder of Humane Intelligence, the burden is likely to fall on workers. “There’s a lot of FOMO among C-suites and high-level execs on pressure to build AI, and then they’re also incentivized to pretend like it works really well,” she says. “If and when it doesn’t, the responsibility is on the emp…

With the world struggling to get oil supplies moving from the Middle East, former House Speaker Newt Gingrich raised eyebrows with a social media post highlighting a radical idea: Use nuclear bombs to cut a new channel along a route that would avoid Iranian threats in the Strait of Hormuz. Gingrich’s March 15, 2026, post linked to an article that labeled itself as satire. Gingrich has not clarified whether his endorsement was serious. But he is old enough to remember when ideas like this were not only taken seriously but actually pursued by the U.S. and Soviet governments. As I discuss in my book, Deep Cut: Science, Power, and the Unbuilt Interoceanic Canal, the U…

For years companies have been operating as though working parents with young children are the center of the work-life balance issue. Taking care of little kids is intense, to be sure. But the truth is the real work-life crisis isn’t at that point in their lives. It’s coming in five, ten, or fifteen years. This is the Caregiving Cliff, the time when the highest paid, most tenured, or most worthy of promotion start cracking under the pressure of taking care of kids, aging parents, and their own health needs. The moment when peak earning meets peak caregiving Recently, I spoke with a 47-year-old who had just turned down a promotion. She loved her job and wanted the pr…

Today, April 6, 2026, is Easter Monday. It’s the final part of the long Easter Weekend, which runs from Good Friday through today. In several countries around the world, including Canada and Australia, Easter Monday is a public holiday. But what about here in America, and what stores and institutions are closed for the day? Here’s what you need to know. Is Easter Monday a national holiday? No. Although Easter Monday is observed as a national holiday in dozens of countries worldwide, it is not a national holiday in the United States. This means that federal agencies—at least those not affected by the ongoing partial government shutdown—will operate as usua…

Women suffering through the hot flashes, night sweats, mood changes and sleep problems that can come with menopause — all while looking in the mirror and noticing signs of aging — are being bombarded with products. More open conversations about menopause and the period leading up to it — called perimenopause — are happening at the same time that marketing has been supercharged by social media. Women are being confronted by lotions and serums and light masks that promise to rejuvenate their faces and necks, dietary supplements claiming to do everything from boost moods to ease hot flashes and gadgets promising to help with symptoms. “The marketing has gotten very, very a…

In 2025, companies directly attributed 55,000 job cuts to artificial intelligence—more than 12 times the figure from just two years earlier. In 2026, the pace has only accelerated. Block eliminated 4,000 roles in a single announcement. Amazon cut 16,000 corporate positions. Meta, Atlassian, Pinterest . . . the list grows weekly. If you haven’t been affected yet, someone you know has. And whether driven by AI, a merger, a restructuring, or a strategic pivot, layoffs are no longer exceptional events. They’re a recurring feature of working life. Most layoff advice focuses on the mechanics: Update your résumé, optimize your LinkedIn profile, practice your exit story. …

The robots are coming—and they’ll need a good map to get around, whether they’re delivering our packages, driving us around, or doing any of the myriad of other tasks robotic helpers may perform for us in the future. “Without spatial intelligence, your robot really can’t do what you want it to do,” says John Hanke, the former CEO of Niantic Spatial who transitioned into the role of the company’s executive chairman a week ago. “Your Roomba is operating just in your house. But as we’re about to start operating at city scale, we need these big, large-scale, shared, accurate representations of the world.” This week, Niantic is taking the next step towards building tha…

Below, Leanne ten Brinke shares five key insights from her new book, Poisonous People: How to Resist Them and Improve Your Life. Leanne is Associate Professor of Psychology at the University of British Columbia, where she directs the Truth and Trust Lab. She has been studying deception, distrust, and dark personalities for the past 20 years. What’s the big idea? Most people are far kinder—and more trustworthy—than we assume. The real danger comes from a small group of manipulative personalities who exploit our good nature. Once you understand how they operate, you can spot them early and take back control. Listen to the audio version of this Book Bite—read …

The American job market is now filled with so-called ghost jobs —listings for positions that don’t actually exist, from companies that have no intent to hire—wasting not only hours of your time, but also your money, too. According to a comprehensive study by Enhancv, a global AI resume builder, 37% of people looking for jobs are now paying a “ghost tax”—reporting direct out-of-pocket expenses, including travel, childcare, and paid certifications, as a result of chasing phantom listings. The March 2026 study surveyed 1,000 U.S. professionals across all career levels. “When job seekers are losing actual money to engage with a company’s brand, we aren’t just look…

I recently noticed a paradox among a team of developers. With AI, engineers started writing code faster and getting answers in seconds, yet they also reported feeling more exhausted than before. AI hasn’t actually reduced the amount of work that needs to be done. Instead, it has fundamentally changed its nature. We can now run multiple tasks in parallel and perceive this as productivity. Up to a point, it is. But eventually, managing tools and constantly switching between them becomes more draining than performing the original tasks themselves. In some cases, it even slows down the process of finding a solution. I’ve been managing developer teams for over 15 years…

Lowe’s Foundation is making a major investment in future skilled tradesworkers. On Tuesday, the home improvement retailer announced it would commit an additional $200 million to training 250,000 tradespeople by 2035 through its Gable Grants program, bringing its overall commitment to $250 million. The investment comes amid a rising need for skilled tradespeople driven by a surge in AI developments. According to JLL’s 2026 Global Data Center Outlook report, the global data center sector is expanding by about 14% a year. Over the next four years, nearly 100 gigawatts of capacity will be added, which will require a $3 trillion investment. At the same time, we’re seeing …

Some Buc-ee’s customers are complaining of pain at the pump—and it’s not the surge in gas prices that’s to blame, but rather the chain’s pay-at-the-pump policy. While it’s common practice for gas stations to require customers paying for gas with cash to prepay with a cashier, Buc-ee’s instituted a new policy in March that affects customers paying with credit or debit cards. Customers paying with credit or debit cards are now required to pay at the pump, and can no longer pay at the register, as reported by the Austin American-Statesman. The new policy is intended to speed up transactions and prevent people from shopping while their car sits at the gas pump. But wh…

If you bought Tom’s of Maine toothpaste in the last six years, you could be eligible for a cash payout stemming from a recent $2.9 million settlement. The class-action lawsuit filed against Tom’s parent company, Colgate-Palmolive Company, “alleged deceptive and misleading business practices with respect to the manufacturing, marketing, and sale” of certain toothpaste products.” Tom’s is best known for its natural products. The toothpaste products were produced at its manufacturing facility in Sanford, Maine, where the company also makes deodorant and bar soap, and sold to consumers through third-party retailers. What’s the issue in the class-action lawsuit? …

While we are a tech company focused on financial services, we’ve realized a hard truth: in the high-stakes world of regulated AI, your model is only as good as the person who built it. While the rest of the industry is obsessed with “GPU-first” strategies, we are betting on a “human-first” approach to technology. In our newly released white paper, The Making of the Brillianeers, we outline a strategy, inspired by Toyota’s “just-in-time” manufacturing philosophy, that treats engineering talent not as an operating expense, but as a strategic, investor-level asset. THE TOYOTA PARALLEL Toyota revolutionized the automotive industry by moving away from massive, ineff…

One of the biggest barriers people face to their productivity is an inability to focus. Most people are highly distracted and distractable, which makes it hard to sustain the level of attention required to complete complex tasks and to think through difficult problems. Chances are at least part of your problem is self-inflicted. We have created environments with lots of attention-grabbing information. You have learned to seek out that information regularly. Indeed, your brain has timing mechanisms in it, and the desire to check your phone or your web browser may interrupt you at regular intervals, even when you’re trying your best to get something else done. Here …

When companies rolled out return-to-office mandates starting in late 2024 and early 2025, labor force participation among mothers of young children fell from roughly 80% in 2023 to 77% by August 2025, reversing years of hard-won gains. Yet if you’re pregnant or postpartum, you have more rights than you may realize, including some that can help you keep your job while growing your family in a way that works for you. For all things working and mom-ing, we always turn to Daphne Delvaux, an employment attorney who represents working mothers, founder of the Mamattorney, and author of the new book Moms in Labor: An Employment Lawyer’s Secrets to Protect Your Baby and Your C…

America’s housing market is finally starting to tip in favor of aspiring homeowners. A new analysis from Realtor.com reveals that nearly two-thirds of the biggest housing markets in the U.S. have now moved into “balanced” or “buyer-friendly” status, while only a quarter of the major markets still favor sellers. That’s in sharp contrast to 2021, when low interest rates and a buying frenzy gave sellers the upper hand in 98% of the top U.S. housing markets. Out of the top metros, only 26% qualify as seller’s markets right now, with a relatively large ratio of home shoppers to housing stock. Of those cities, 46% are in what Realtor.com calls a “balanced-loosening” pha…