Blog, YouTube & Content Monetization

Get ready to pay more to fly. The war in Iran has sent fuel prices surging. On Friday, spot prices for jet fuel were nearly $4 per gallon, up roughly 80% from a month ago, when they were hovering around $2.25. The price increases are a result of the just-begun war in Iran, which has caused shipping and production stoppages and delays. At the same time, airlines are seeing higher demand than they were a year ago. Data from the International Air Transport Association (IATA) shows that during January, the number of airline passengers was up almost 4% year-over-year, while demand for air cargo was up 5.6%. On top of that, the war itself is causing some airlines to ca…

A fascinating paradox about expertise is that we use our experiences from the past to prepare ourselves for the future. We do that in several ways—some of which are more backward-looking and others of which prepare you for the future. The most obvious of the backward-looking strategies is habits. When you develop a habit, you are associating a specific environment with a particular behavior. When you engage in a habit, you are basically letting your past actions dictate what you do in the moment. And that isn’t a bad thing. Many aspects of the world are pretty stable, and you should continue to do what has worked for you in the past when nothing in the world has chang…

If 2024 was the Year of AI, 2025 became the Year of AI Slop. In the race to maximize all of its potential, we came to view AI results as a finished product. But as Balaji Srinivasan points out, AI is intended to function middle-to-middle; humans, by contrast, are end-to-end. By ceding it all to AI, outputs suffered; we suffered. Both people and machines settled for less than what was possible. Generic, hollow, clean, and devoid of subjective taste or judgement. Master of summary but without significant depth. Yet capable of complex analysis and able to perform tasks or generate high volume outputs with unprecedented ease and speed. This is the reality of AI. …

Nothing says springtime like a canvas tote drop from Trader Joe’s. That’s right. The highly anticipated shopping bags are back and ready to fly off the shelves (and, probably, the resale sites) once again. Trader Joe’s totes are historically massively popular. The brand’s mini totes, which are just 13-by-11-by-6 inches, first dropped in 2024 and became an instant sensation after going mega-viral on TikTok. Once they sold out, they quickly began popping up on resale sites. While the totes only cost $2.99 in stores, resellers majorly marked them up, with some listing the bags for hundreds or even thousands. Since 2024, Trader Joe’s has released a few other versions of …

My friend Jessica Kriegel often warns her clients about the action trap, the urge to do something—anything—when things aren’t going well. Yet while taking action might make us feel better, it’s no guarantee we’ll get results. Many leaders fall into this trap, confusing taking action with making an impact, which can blind us to the underlying problem. The truth is that you can’t change fundamental behaviors without changing fundamental beliefs. It is, after all, beliefs, in the form of norms, that get encoded into a culture through rituals that drive behaviors. So unless you make a serious effort to understand the underlying problem you’re trying to solve, any action y…

As of yesterday, March 12, hundreds of thousands of innovators, disruptors, and leaders began descending on Austin for SXSW. If you search “Tech and AI” in this year’s schedule, you’ll find 185 results. That’s more than double the 80 AI sessions in 2024, the same year I wrote a Fast Company op-ed about how women have spent decades building the intellectual foundation of AI while receiving almost none of the credit. It was also the year that companies with at least one female founder raised $38.8 billion in venture capital funding which is a 27 percent increase from the year prior, but still not close to the high point in 2021 with a raise of $62.5 billion. Two years …

Has an event outside of work ever made you stop and realize that work has taken over more of your life than you realized? These events are called crossover jolts. They often sneak up on us after we’ve been in a job for a while. When we begin a new role, we start by mastering the tasks in our job description. But then we start taking on more responsibilities. There’s a name for this phenomenon—job creep. Tasks that were once above and beyond our job duties slowly become the norm. Imagine working toward the deadline on a big project. During the final week, we respond to emails at night after the kids have gone to bed (even though we promised ourselves we would never be…

The doughnut chain that hardly needs an excuse to give away free doughnuts is, you guessed it, giving away more free doughnuts today. In honor of St. Patrick’s Day 2026, America’s favorite doughnut chain, Krispy Kreme, is giving away green doughnuts to those wearing the right colors. Here’s what you need to know. Get green for green Krispy Kreme usually has fun holiday-themed doughnuts for holidays throughout the year, and today, Tuesday, March 17—aka St. Patrick’s Day—is no different. The doughnut chain has been selling a selection of assorted St. Patrick’s Day-themed treats for the past week. But today, customers can get a Patty’s Day-themed doughnut at …

Usually, all-nighters are for college students and people worried about losing their jobs if they don’t deliver. And if there’s one thing that Ryan Coogler—writer, director, and producer of Sinners—has demonstrated over his career, it’s that he delivers. Yet on this February afternoon—a day before his blood-soaked Southern Gothic blockbuster would become the most Oscar-nominated project in cinema history—he’s sitting across from me in a knit monochrome tracksuit and thick-rimmed glasses, looking rather sleepy. “My bad, bro,” he tells me after briefly losing his train of thought in the middle of a sentence. “I just pulled an all-nighter trying to get a draft in.” …

If you wake up before sunrise ready to start the day, you’re not alone—and in many ways, the modern world is designed for you. Schools start early. Meetings begin at 8 a.m. And showing up first is still seen as a sign of dedication. Research from the University of Washington confirms this “early riser bias”: employees who start early are rated as more conscientious and receive higher performance evaluations, even when they work the same hours as colleagues who start later. It sounds like an advantage—and it is. But for many early chronotypes, that same structure becomes a trap. Because the day is already tilted in your favor, it’s easy to slide into overwork and under…

When people choose their cofounder, it’s rarely scientific. They’re guided by trust, and trust is easiest to find in familiar places: former coworkers, college classmates, close friends, people who already sit in your orbit. While starting a company is chaotic enough without bringing strangers into the mix, I wanted to understand whether this instinct toward familiarity actually comes with a cost. Turns out it does. Having worked with hundreds of early-stage startups as founders and investors, including at Coatue, Kleiner Perkins, and NFX, we wanted to test whether the instincts founders use to choose partners actually hold up in the data. We surveyed nearly 350 U…

Over the course of his 50 years in the art world, Michael Hafftka’s figurative expressionist work has been exhibited at many of the world’s most prominent galleries. His paintings have hung at the Museum of Modern Art, the Metropolitan Museum of Art, and the Sauf Gallery in Paris. Now, his work is being presented in a more unusual place: on Hugging Face, the AI website. The New York–born artist, now 72, has uploaded roughly half his oeuvre to the platform. He did it on his own initiative after researching Hugging Face and recognizing it as a gathering place for AI work. The move functions as both an artistic gesture and an archival one. His path to AI is less surp…

When global trade buckles, Ryan Petersen is the person executives call. The founder and CEO of Flexport offers a real-time account of the Strait of Hormuz crisis—what he’s seeing on the ground, on the water, and across the supply chains straining under the pressure. As ripple effects of the crisis are being felt in different ways in different parts of the world, Petersen provides both a micro and macro view that business leaders need to hear. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations…

The era of communicating by snail mail is long gone, and the United States Postal Service (USPS) has suffered in its wake. Now, the independent government agency has found a new way to make up some of its losses. Starting on Sunday, April 26, the U.S. post office will implement an 8% transportation surcharge on packages. It will remain through January 17, 2027, when the agency hopes to implement any necessary long-term approaches. “This temporary price adjustment will provide needed flexibility for the Postal Service by helping to ensure that the actual costs of doing business are covered, as required by Congress,” the USPS statement reads. Its impleme…

If you only skim the headlines lately, you’d believe “conscious consumerism” is in full retreat, backpedaling to obscurity. ESG has become a political flashpoint. Corporate purpose feels diluted. DEI has been rebranded, softened, or even shelved altogether. Brands, wary of backlash, are pulling back from impact language. And yet, consumers didn’t get the memo. According to our own 2026 Conscious Consumer Report, conducted with our partners Ipsos and Engage for Good, 40% of North American purchases are now influenced by social and environmental considerations, which is up from 38% in last year’s report. That growth struck even during inflation, heightened price sen…

“And a cascade of lace here, here, and here.” I thwacked my pen against the notepad to emphasize each word while my cousin nodded vigorously. At 8 and 10, we carefully reviewed our wedding dress designs as if our big days were just moments away. While our parents prepped dinner, we rehearsed our grand bridal entry in painstaking detail. I’m probably not the only person who had this fantasy when I was little, but what I didn’t realize was just how that role-play would translate into the career that I have right now. It all started with my own elopement in 2021, and the subsequent blow-out bash a year later. My husband and I juggled countless chaotic spreadsheets, email…

At SXSW 2026, the creator economy moved firmly into the spotlight as a defining force in modern marketing. Creators are no longer viewed as content producers alone. They are business owners, cultural drivers, and trusted voices with direct relationships to engaged communities. SXSW’s creator-first approach reflects a broader evolution across marketing. Creators aren’t just a marketing channel; they’re becoming the primary way brands build relevance and connection. As the SXSW Creator Economy track made clear, creators now sit at the intersection of culture and commerce, shaping what people buy and how they discover and engage. For brands, this means moving beyond …

Microsoft’s AI assistant Copilot is integrated across the company’s products. It’s built into Windows 11, and recent features like Tasks and Pages are marketed as powerful tools for productivity. But one of Copilot’s Terms of Use just caught the internet’s attention for seeming to contradict that image of Copilot as a game-changer in the workplace, instead cautioning users that “Copilot is for entertainment purposes only.” “It can make mistakes, and it may not work as intended,” the statement continues, as written on Microsoft’s Copilot Terms of Use page. “Don’t rely on Copilot for important advice. Use Copilot at your own risk.” That language is a far cry fro…

In 2025, less than half (48%) of U.S. employees said they trusted their senior leaders, and 40% reported distrust of their leaders and colleagues, signaling a broad erosion of workplace trust. And when you add AI to the mix, things aren’t looking good. In a 2025 YouGov survey, only 5% of Americans say they trust AI. Meanwhile, in late 2025, McKinsey found that 78% of U.S. companies report using AI in at least one business function (up from 55% just a year earlier). Put simply, we’re in an AI-accelerated trust recession. BUILDING VULNERABILITY-BASED TRUST Patrick Lencioni, author of The Five Dysfunctions of a Team, shares that vulnerability-based trust creates c…

Few people would rally behind a campaign described as “we should control what other people can or can’t build,” or “let’s block certain people from living near us.” But that’s exactly what comes from typical zoning, permitting, and development rules. These local policies continue to get support from residents because the narratives are framed as “defending neighborhood character” or “protecting community identity.” Same policy, but without all the troublesome truth. Reframing a narrative from oppression to protection doesn’t change the facts, it changes how people feel about them. Successful NIMBY activists are excellent marketers, whether they realize it or not. They…

Google’s Chrome is taking browser tabs vertical. The company announced this week that it’s beginning to roll out an option for users to stack their tabs in a panel on the left side of the browser instead of horizontally at the top. For tab hoarders like me—who get lost in a million tabs while trying to remember which favicon went with which website, or who have multiple websites open with the same favicon—vertical tabs will give us more information to determine which tab is where. It even works when you have so many open that you have to scroll to reach the end. The vertical tab interface has two modes: a collapsed version with just the favicons, and an expand…

Amazon Prime members in the US can regularly save on gas, but many might not even know it. Now might be the best time to jump on it—for a limited time only, fuel savings can double. The savings perk dates back to October 2024, when Amazon partnered with, BP’s rewards and fueling app earnify, allowing Prime members save 10 cents a gallon. Now, from April 3 to May 29, members can double the savings once a week on Fuel-Up Fridays. To start saving, Amazon Prime members need to activate the perk and must link their accounts to earnify. Then, members can find the 7,500 participating BP, Amoco, Thorntons, and AM/PM gas stations and fuel up there. “You can then apply…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. CEOs, do you know what the public is saying about AI? New polling shared exclusively with Modern CEO by Just Capital, the nonprofit that tracks what the American public expects from business, finds that 66% expect AI will be a net positive for society within the next five years. That’s…

When women don’t talk money, they lose it—Emma Grede says it’s time to break the silence. View the full article

The call comes on a Tuesday morning. Taiwan Strait tensions have escalated overnight. Markets are already moving. Your CFO is on one line, your General Counsel on another. By the time you’ve hung up, your head of communications is in the doorway. Most CEOs have planned and prepared for this moment. In my work running a global communications firm, I’ve been part of the war-gaming sessions. But I’d contend that most leaders aren’t ready for it. Not because they haven’t been paying attention to geopolitics—they have. But because their teams have been assessing the Taiwan risk through a single lens: geoeconomic exposure. The financial model has been stress-tested. The…