Blog, YouTube & Content Monetization

Fans of the Bachelor franchise are accustomed to hearing that the upcoming season will be the most “shocking” one ever. But this time, it’s the events leading up to the season that have been hard to believe. In fact, the life of season 22’s Bachelorette became so controversial, the latest season won’t even make it on air. On Thursday, just days before the newest season of The Bachelorette, starring Taylor Frankie Paul, star of The Secret Lives of Mormon Wives, was scheduled to premiere, ABC pulled the plug. The shocking news came shortly after TMZ published a video from 2023 which showed Paul kicking, hitting, and throwing chairs at her ex-boyfriend, Dakota Mortensen. …

Rental housing construction is slowing down in the United States. The cost of common construction materials is a big reason why. According to a new report from the Joint Center for Housing Studies of Harvard University, construction material costs have skyrocketed in recent years, adding to a wide range of conditions that are slowing the production of rental housing. The report, “America’s Rental Housing 2026,” finds that there was a 42% increase in the overall material costs of multifamily residential construction over the five-year period from 2020 to 2025, covering essential building materials like gypsum board, ready-mix concrete, and lumber. It’s a huge jump …

In today’s whiplash business environment of change and uncertainty, there are a few simple, timeless strategies that consistently rank among the best for accelerating growth. No reinventing the wheel required. One such strategy is test-to-scale—close cousin of the venerable test-and-learn approach that’s long been a startup staple. Both can play a key role, depending on the stage of your company, industry, size, growth curve, and—importantly—internal culture. Basically, test-and-learn uses small scale, iterative experiments to see what works best. Testing different messaging in a marketing campaign, for example, or perhaps different product features. The idea …

David Brickley is something of a social marketing pioneer. In 2011, he founded STN Digital, a leading social-first digital marketing company in sports and entertainment. STN now has more than 50 employees and creates hundreds of pieces of content daily for partners like ESPN, Warner Bros., NBC Sports, Under Armour, the Philadelphia Phillies, and NBA star Jayson Tatum, among dozens of others. The company helped Elton John launch his TikTok. In 2023, digital sports viewership surpassed traditional television viewers for the first time. Forty-three percent of young adult sports fans follow their favorite league on social media, 54% follow their favorite athlete, and 32% of …

You’ve decided to start a solo business. Congratulations! I’ve been a solopreneur for years and love being my own boss. My decision to become a full-time freelance writer happened overnight. I lost my full-time job at a marketing agency. Looking around, the job market seemed bleak. Working for myself was a way to start earning money immediately to pay bills. However, I’d been thinking about a solo business for months. So while the timing wasn’t my decision, it was a direction I was headed anyway. I had been freelancing alongside my 9-5 job for a few years, so I had the “infrastructure” in place to turn my side hustle into a full-time business. What you nee…

As the Eaton Fire spread on January 7, curators at the Gamble House—an Arts and Crafts-era residence in Pasadena by the architecture firm Greene and Greene, which Back to the Future fans might recognize as Doc Brown’s mansion—kept refreshing evacuation maps and checking in with each other on a group text: Would the fires reach the house? They expected high winds, based on forecasts the night before, but not the fast-moving wildfires raging in neighboring Altadena. As the evacuation zone inched closer and the house entered the warning zone the morning of January 8, Jennifer Trotoux, director of collections and interpretation at the Gamble House, feared that the structure …

Lawyers notoriously struggle with technology. The legal profession is one of wood-paneled courtrooms and leather-bound lawbooks—not apps and chatbots. The infamous Lawyer Cat of the early pandemic Zoom era is an especially hilarious example of what happens when lawyers are forced to embrace tech they wouldn’t otherwise touch. And when lawyers use artificial intelligence, it often goes just as poorly. A Massachusetts lawyer was sanctioned for citing nonexistent cases hallucinated by ChatGPT in an official court filing, and California recently fined an attorney $10,000 for similar AI-hallucinated errors. It’s no surprise, then, that lawyers can be relu…

Yes, you read that right: Brain-eating amoeba have been found in two popular U.S. national parks, according to a recent study from the U.S. Geological Survey, and a number of other institutions, published in the American Chemical Society’s journal, ES&T Water. Here’s what to know. What happened? Researchers took 185 water samples from five popular U.S. national parks, looking at “40 thermally impacted recreational waters” at Yellowstone National Park, Grand Teton National Park, Lake Mead National Recreation Area, Olympic National Park, and Newberry National Volcanic Monument over an eight year period from 2016 to 2024. What they found revealed widespre…

What’s one thing every leader can do to make sure employees are happy at work and engaged with their jobs? Make sure they can trust in you, your organization, and one another. That’s the finding in a 2024 meta-analysis of studies with more than 1 million participants. When leaders seek to improve employee well-being, they typically think about things like remote work, flexible schedules, and wellness offerings such as gym memberships. But trust may be the most valuable perk of all. A 2024 meta-analysis by an international research team led by Minxiang Zhao and Yixuan Li of the Renmin University of China psychology department examined 132 studies on trust from around t…

r/Bald is a popular subreddit where those who are losing their hair or have recently taken the plunge and shaved their heads can find support, encouragement, and a general ego-boost from the community’s 1.4 million weekly visitors. Created in 2011, the subreddit has 23,000 weekly contributions. Often, they follow the format of men uploading photos of their receding hairlines. “Is it time?” reads one recent post. The answer, in almost every instance, is yes. The before-and-after transformations are overwhelmingly met with enthusiasm and welcoming responses. “Might as well go all the way” one recent post read. “10 years younger my dude!” replied one Redditor. Anot…

With year-to-date hiring plans sinking to a 16-year low according to a report from Challenger, Gray & Christmas, many people are beginning to feel the impacts—and it’s reasonable enough to believe that artificial intelligence (AI) might have something to do with the slump. Zip, a company that creates procurement software, recently released a study that shows how AI might be factoring into hiring decisions even more than previously believed. The report surveyed 1,030 “experienced leaders” who are also responsible for some degree of spending and supply management within their companies. Seven in 10 of the leaders—which amounts to 67%—reported that they’re alre…

Ford is recalling nearly 413,000 Explorer SUVs in the U.S. The recall comes after federal regulators warned that a faulty rear suspension component called a “toe link” could restrict a driver’s steering control. According to a National Highway Traffic Safety Administration recall report, the recall impacts 2017-2019 Explorer vehicles, with the company estimated around 1% of the selected models are affected. The notice also explained that the recall is an expansion of previous NHTSA recall, number 21V537. “The root cause has not been fully determined to date,” a Feb. 20 report explained. “Some reports indicate vehicles experienced a seized CABJ”, which “will resu…

One week ago, a Savannah, Georgia, woman was killed during an Immigration and Customs Enforcement (ICE) pursuit. It’s not the first time in recent weeks that a bystander has been killed by ICE. However, this story—one involving a Black bystander—hasn’t taken off with the same ferocity as others that have flooded our feeds and torn at our collective heartstrings. In fact, many haven’t even heard about the recent incident. Dr. Linda Davis, a beloved 52-year-old mother of five, was struck by a truck driven by a man who was fleeing immigration officers. Davis taught kindergarten and first grade at Herman W. Hesse K-8 School in Savannah’s south-side suburbs, less than…

A majority of Gen Z workers are turning to AI chatbots during the workday for personal reasons, including mental health support, with 40% saying they talk to AI for at least an hour every day, according to a new Resume.org survey. “Many Gen Zers entered hybrid or remote jobs where casual mentorship or watercooler chats never formed, so AI fills that relational void,” said Kara Dennison, Resume.org’s head of career advising. “It listens, it responds thoughtfully, and it never criticizes.” She added: “That creates a sense of psychological safety that’s often missing in corporate hierarchies. It’s about connection, control, and immediacy. They’re using AI the way ear…

After Pope Francis’ funeral was held over the weekend, attention has now turned to the papal conclave to choose the next Pope. If you’re Catholic—or if you recently watched Conclave—you might be hedging your bets on who will next be seated at the Vatican. While the process usually happens behind closed doors, one TikTok user has created a “Fantasy Pope League,” in a similar style to fantasy football, an online game in which players collect points based on how real-life footballers perform each week, allowing people to play along at home and win points based off the real-life conclave. “There are ten times the number of people in this sweepstake as there are cardi…

If you thought you’d heard the last of the viral “Apple” dance, think again. The TikToker behind it is now suing Roblox over its unauthorized use. Last year, during the height of Brat summer, Roblox partnered with singer Charli XCX to feature her music and likeness in an in-game concert within “Dress to Impress,” a fashion game on the platform. In a lawsuit filed last week in Los Angeles, Kelley Heyer—the creator of the dance set to Charli XCX’s hit song—alleges that Roblox used her choreography in the update before finalizing negotiations to officially license the dance, as first reported by Polygon. Heyer first posted the “Apple” dance on June 15, 2024, and subm…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. François Chollet on AI benchmarks I wrote an exclusive feature this week about the launch of a new AI benchmark called ARC-AGI-3. The benchmark was created by influential AI researcher Francois Chollet, who also created the widely-used Keras deep learning framework, a simplified toolkit for building AI models. Chollet has long argued that current AI models are limited in their ability to navigate novel situations and problems. The ARC test, which humans can master but not most AI system…

Next week, a rare celestial event will take to the skies. On March 3, amateur astronomers will get to witness a blood moon and a worm moon all at once. According to Space.com, a blood moon occurs during a total lunar eclipse, as the Earth passes directly between the Sun and Moon and casts a shadow across the moon’s surface. The moon appears red due to the way the Earth’s atmosphere filters sunlight. “This effect, known as Rayleigh scattering, is the same reason that the sky takes on magnificent shades of red and orange around sunset,” the site explains. While different seasons often bring exciting astrological events, this one is exceptionally rare. According to N…

Taylor Swift is facing a lawsuit over her last album, The Life of a Showgirl—from a fellow showgirl. In the complaint, filed on Monday, Las Vegas-based performer Maren Wade claims that Swift’s hit album bears striking similarities to her own creative work. For years, Wade has written a column in the Las Vegas Weekly newspaper called “Confessions of a Showgirl,” which she expanded into a touring live show with the same name. On her website, Wade’s show is described as a “one-woman comedic cabaret [featuring] the quirky and hilarious world of a modern-day Vegas showgirl.” Wade also performed on NBC’s America’s Got Talent in 2014, the same year her column began runn…

Since he was seven years old, voice actor and influencer Hunter Peterson has told people that his biggest dream was to start and run an airline. In the wake of Spirit Airlines’ recent shutdown, he believes his golden opportunity has arrived at last—and the internet appears to agree. On May 2, Spirit Aviation Holdings, Inc., the company that owns Spirit Airlines, announced what it called “an orderly wind-down of operations,” effective immediately—in other words, Spirit is going out of business. The news followed years of financial struggles for the airline, multiple bankruptcies, and, most recently, an untenable rise in fuel prices due to the U.S.-Israeli war with Iran. …

For a Superfund site, the Gowanus Canal is looking surprisingly nice these days. Long an industrial dumping site, the Brooklyn waterway has undergone decades of interventions to undo that damage. Now, after years of planning and community outreach, redevelopments along the polluted Gowanus Canal waterfront are giving the area a welcoming residential gloss. Two recently opened projects exemplify the transformation underway along the Gowanus Canal. Both designed by the landscape architecture firm Scape and in line with a master plan it helped release in 2019, the projects are a preview of what it will look like when the Gowanus completes one of the most dramatic urban t…

On January 23rd, outside an elementary school in Santa Monica, California, a Waymo vehicle hit a child. That’s what we know for sure. It sounds shocking, horrifying even. And it’s already giving plenty of groups cover to demand that California revoke Waymo’s license to operate its cars. But the details matter. And once you start digging a bit, the scary headline about a kid struck down by a heartless robot clearly isn’t the whole story. In fact, accidents like this provide a lens through which to improve both human and robot driving—and even save lives. Braking Hard The specifics of the incident in Santa Monica are still coming out. As it does…