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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. You can find plastic containers storing food in just about every grocery store. But a new study makes a strong case for never eating out of a plastic container, especially those meant to be heated, ever again. The new study, published in Ecotoxicology and Environmental Safety, found that eating out of plastic containers, even for a short period of time, is alarmingly dangerous for heart health. The research demonstrated that particles from plastic containers were able to leach into food products, and those particles had a clear, and very fast-moving impact on changes that lead to heart failure. The study was performed in two parts. The first polled 3,000 people o…

  2. Five years after the COVID-19 pandemic began, the United States finds itself in the midst of another public health crisis. This particular pandemic is a psychological one: widespread loneliness and isolation. About half of adults in the U.S. report feeling lonely—what former Surgeon General Vivek Murthy has characterized as an epidemic. The increase in social isolation has extensive costs for “schools, workplaces, and civic organizations, where performance, productivity, and engagement are diminished,” he wrote in 2023. As a business school professor who studies intergenerational relationships, I believe that our workplaces hold untapped potential for alleviating …

  3. Imposter syndrome, perfectionism and people pleasing are just some of the pervasive norms we’ve come to accept—and even expect—from high-achievers. And when we hear advice about how we can mitigate this internal strife, we hear phrases like ‘fake it to you make it’. All too often, the self-criticism, insecurity, and harsh self-judgement remains. Take for example Sara, a high-achieving marketing director who recently had a major campaign launch falter. When reality fell significantly short of projected targets, she immediately blamed herself. “I spiraled into harsh self-criticism, working excessive hours, and neglecting my wellbeing to try and make up for what we’d los…

  4. The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Imagine someone with Parkinson’s sipping their morning coffee with a steady hand. A person with chronic pain or overactive bladder enjoying simple pleasures like going to the movies, taking a road trip, and a restful sleep. A life changed and potentially saved because signs of colorectal cancer were caught and treated early. These examples represent real people whose lives were changed with …

  5. Chinese robotaxi technology company Pony AI Inc. (Nasdaq: PONY) was up a whopping 55% on Monday—yes, you read that right—after Chief Technology Officer Lou Tiancheng told the Wall Street Journal it can now build its autonomous driving system for 70% less and is on the road to profitability. Pony AI makes the technology that allows cars to become autonomous, or self-driving, not the cars itself, but is partnering with companies that do. It also operates a fleet of robotaxis in China. Last week, Pony AI unveiled three new driver-less vehicles at the Shanghai Auto Show, which were co-developed with Chinese state-owned automakers BAIC Motor and Guangzhou Automobile G…

  6. Online applications usually include an optional field where you can upload a cover letter. Think “optional” means you don’t have to include one? Think again. According to a recent survey of recruiters from the career services platform Zety, 89% expect a cover letter, and 87% say it’s a key factor when deciding whom to interview. “Job applications are super complicated today,” says Jasmine Escalera, Zety’s career expert. “You have to tailor your résumé to the job, and there are often so many moving parts to just submit one application. I understand when job seekers think, Does the cover letter actually add any value? Sometimes it can be equally as important as résumés …

  7. In the second season of Severance, there’s an unexpected character: a child supervisor named Miss Huang, who matter-of-factly explains she’s a child “because of when I was born.” Miss Huang’s deadpan response is more than just a clever quip. Like so much in the Apple TV+ series, which has broken viewership records for the streaming service, I think it reveals a devastating truth about the role of work in the 21st century. As a scholar of childhood studies, I also see historical echoes: What constitutes a “child”—and whether one gets to claim childhood at all—has always depended on when and where a person is born. An age of innocence? Americans are deeply in…

  8. For the first time in over a decade, Coca-Cola is relaunching its iconic “Share a Coke” campaign. This time around, it’s targeting Gen Z. When “Share a Coke” first debuted in Australia in 2011, replacing the “Coca-Cola” logo on Coke bottles with 150 of the most popular names in the region, it sold 250 million named bottles and cans in a nation of just under 23 million people. The idea was so successful that, over time, Coca-Cola replicated it in 70 different countries. And this April 1, a new version of “Share a Coke” is rolling out globally. The bones of the concept are the same as when it debuted more than a decade ago: In each local market, a range of the most…

  9. CAVA hopes to expand its physical footprint after a year of financial success, CEO Brett Schulman announced in the company’s fourth quarter earnings call Tuesday. Over the 2024 fiscal year—CAVA’s first full calendar year as a public company—the Mediterranean fast-casual restaurant chain saw a revenue growth of 28.3% and delivered four straight quarters of free cash flow. And after opening 58 new restaurants this past year, the company anticipates new market openings in Detroit, South Florida, Pittsburgh, and Indianapolis. “We’re very excited to continue to grow those markets and build upon the presence we have in existing regions,” Schulman tells Fast Company. …

  10. An annual United Nations conference on biodiversity that ran out of time last year will resume its work Tuesday in Rome with money at the top of the agenda. That is, how to spend what’s been pledged so far—and how to raise a lot more to help preserve plant and animal life on Earth. The talks in Colombia known as COP16 yielded some significant outcomes before they broke up in November, including an agreement that requires companies that benefit from genetic resources in nature—say, by developing medicines from rainforest plants—to share the benefits. And steps were taken to give Indigenous peoples and local communities a stronger voice in conservation matters. But two w…

  11. Over the past three months, in a small print shop in Toronto, a group of people has been hard at work making the impossible possible: a book that can be read only when you pour water over it. The “Dehydrating Book” is the first of its kind. It was printed with a special hydrochromic ink that is invisible to the naked eye and becomes visible only when it’s wet. It is 100% waterproof and ships in a pouch full of water. Why? To raise awareness about the global water crisis. [Photo: The Gas Company Inc.] The project is a close collaboration between Water for People, a global nonprofit that helps bring clean water and sanitation systems to underserved communiti…

  12. “Let’s circle back when we have the bandwidth to touch base on whether we need to hop on a call to tackle the low-hanging fruit.” (If this corporate buzzword bingo sent a shiver down your spine—apologies.) In the world of professional communication, business jargon is often a necessary evil. Email clichés: love ‘em or hate ‘em, we all use ‘em. Many of us are trapped in a terminal cycle of “reaching out” and “circling back” to make sure “we’re aligned.” Recent analysis from email verification company ZeroBounce looked at more than one million real work emails to find out which overused email phrases are the most common offenders. To no one’s surprise, “…

  13. Generative AI transforms the way we work, but its impacts aren’t limited to what it can do. It can also teach us about language and communication. We typically think of hallucinations as sensory perceptions—like a sound or image—that seem real in the mind but didn’t occur in external reality. In the era of Generative AI, the word “hallucination” refers to a large language model that produces incorrect or fabricated information. But hallucinations aren’t just an AI problem, because inaccuracies are an equally common occurrence in human interactions. Most conversations contain hallucinations, and the corporate meeting is a space that is especially prone to that. …

  14. Once upon a time, back in 1995, BYD was a little-known battery maker. Today, it is the world’s largest electric vehicle producer after surpassing Tesla in global sales in 2024. This rise reflects a relentless focus on automation and vertical integration. It controls every part of its supply chain. It makes its own batteries, with features unmatched in the industry, even mining raw materials like lithium. Its factories are robotic wonders that run about 97% on their own, building a never-ending stream of cars better than Western equivalents at lower price points. And it also transports its own cars across the world with its own fleet of ships specially designed to carry au…

  15. Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: I think my manager is burned out. What can I do? A: It’s tough out there for managers, especially middle mangers who are often caught in the—well—middle and may find themselves enforcing unpopular policies that they didn’t create. It’s not explicitly your job to fix your boss’s problems (and you don’t have the power or authority to do so if you aren’t in a leadership role). But, a manager sets the tone for their team and if they are burned out, their enti…

  16. Every week, millions of Americans toss their recyclables into a single bin, trusting that their plastic bottles, aluminum cans, and cardboard boxes will be given a new life. But what really happens after the truck picks them up? Single-stream recycling makes participating in recycling easy, but behind the scenes, complex sorting systems and contamination mean a large percentage of that material never gets a second life. Reports in recent years have found 15% to 25% of all the materials picked up from recycle bins ends up in landfills instead. Plastics are among the biggest challenges. Only about 9% of the plastic generated in the U.S. actually gets recycled, a…

  17. Sophia Rosenfeld is the Walter H. Annenberg Professor of History and Chair of the History Department at the University of Pennsylvania. Her previous books include the award-winning title Common Sense: A Political History. Her writing has appeared in scholarly journals, such as the American Historical Review and the Journal of Modern History, as well as in media publications including the New York Times, the Washington Post, and The Nation. What’s the big idea? There is such a thing as too many options. Nowhere is freedom-as-choice and choice-as-freedom more evident than in the United States. As important as the right to choose has been in various emancipation movem…

  18. Featuring Joon Choi, President, Weverse; Aron Levitz, President, Wattpad Webtoon Studios and Co-President, Wattpad and Gita Rebbapragada, Chief Operating Officer, Crunchyroll. Moderated by Tania Rahman, Social Media Director, Fast Company. Cultivating a loyal fan base is every brand’s dream. So why not take a page out of the book of companies that have made fandom the foundation of their business? Hear from execs at Weverse, Crunchyroll, and Wattpad to gain an understanding of how these companies cultivate and serve their diehard fandoms—and how you can apply that approach to your customers. View the full article

  19. In December, Y Combinator’s first-ever Fall batch got their own Demo Day. The Silicon Valley-based startup accelerator—which has produced big hits like Airbnb, Doordash, and Stripe—had doubled the number of startup classes that could enter its program. The showing was mixed: 87% were AI companies, and few have yet to publicly disclose their seeds. Undoubtedly the most prestigious hub of Silicon Valley’s startup culture, YC’s outside critics have grown in their ranks. They have many sore spots to point to: increased batches, diminished seed rounds, more duplicate companies, less specialized training, and the list goes on. But, from the inside, it’s rare to hear a YC f…

  20. There’s one scarce resource that nearly everyone wishes they had more of: time. It always seems like there are more things to do than hours in the day. Many ways to squeeze more productivity out of your workday may leave you feeling burned out. But there are ways to trim the time spent on many aspects of life that will leave you with at least a little more wiggle room. Here are a few strategies: Create a guide to reduce interruptions If you often lose hours responding to emails and Slack messages asking different versions of the same questions, create an FAQ document with the answers all in one place. If you want to take it one step further, you can follow the …

  21. With their drab gray suits and their Buddy Holly glasses, the so-called traitorous eight don’t look like revolutionaries. Given no context, you can imagine them occupying some kind of middle-management role at a small regional bank. And yet these are the people you can thank for the digital world. The eight—which included Intel cofounder Gordon Moore—had departed Shockley Semiconductor Laboratory to found Fairchild Semiconductor, which soon became the world’s biggest producer of electrical components for computers. Many of its founders would, in turn, leave again to launch their own ventures. Many of these companies coalesced in the same area—the place we now call…

  22. The discount retailer that plans to take over and operate hundreds of Big Lots stores is closer to deciding which locations it will save. Some 200 Big Lots leases have been designated to be transferred to Variety Wholesalers, the North Carolina-based owner of Roses and other discount chains, new court documents show. In a bankruptcy filing dated Monday, Big Lots said it will transfer the locations as part of its agreement with Gordon Brothers, the restructuring and investment firm that took control of the embattled retailer earlier this year. The list includes Big Lots locations across more than a dozen states, mostly in the South and Midwest regions. It’s un…

  23. In the defining years of American business, founding CEOs were virtually synonymous with the companies they led. Walt Disney was Disney incarnate; Dale Carnegie came to represent the steel industry itself. These figures were not just company leaders; they were the gravitational center around which entire industries revolved. Those days are gone. Though we still have echoes in modern chief executives like Tim Cook or Richard Branson, these figureheads, too, are becoming rarer. In fact, the average CEO tenure is the lowest in recent history. Over the past three years, CEO turnover has reached record highs, with 58 leadership changes in the S&P 500 alone. This patter…

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