Blog, YouTube & Content Monetization

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. When architects constructed the Notre-Dame Cathedral in the 13th century, they reinforced its structure with 28 flying buttresses. These famous buttresses are credited with saving the entire roof from collapse during the devastating 2019 fire. Today, as nonprofit organizations brace against shifting economic winds, I’m reminded of these critical architectural supports when I consider the wraparound se…

An unsubstantiated online theory has recently taken hold, claiming that family vloggers are fleeing Los Angeles to escape newly introduced California laws designed to protect children featured in online content. In recent years, several states have introduced new legislation aimed at protecting child influencers from exploitation. In September 2024, California Governor Gavin Newsom, with support from former child star Demi Lovato, signed two key bills designed to “ensure children and teenagers who perform in online content are protected from financial abuse.” One of the most important bits of the new legislation “establishes financial and legal protections for min…

While many AI companies are betting their products can be useful to a broad segment of businesses, a startup called Emanate is taking the opposite approach, building highly targeted tools designed for complex sales transactions in the industrial materials sector. Founder and CEO Kiara Nirghin says the somewhat esoteric market, which includes manufacturers, distributors, and service providers working with materials from steel building materials to metal piping, has intricate sales processes involving generating quotes for bespoke orders, connecting existing customers with goods they may need, and proactively finding new customers. The industrial materials sector,…

As global temperatures rise and there’s a seemingly endless series of climate disasters, it’s natural to look to technology as a solution. From carbon capture (where emissions aren’t released into the atmosphere but buried in the ground) to geo-engineering (where particles are sprayed into the atmosphere to reflect sunlight and lower temperatures), green innovations are frequently touted as the way to resolve our continued reliance on fossil fuels. But in our eagerness for silver bullets, we may be susceptible to optimism bias, focusing too much on potential benefits while ignoring many of the negative effects or drawbacks. A 2022 essay in Nature argues that many of t…

There has been lots of chatter in the past few years about the benefits of a shorter workweek, as some companies have tested out four-day work schedules and other variations on the traditional workweek. Back in 2021, on the heels of the pandemic, California Congressman Mark Takano even introduced a bill to enshrine a 32-hour workweek—though it never garnered enough bipartisan support to progress further. In surveys, a majority of workers have expressed interest in a four-day or 32-hour workweek (with no reduction in pay, of course). Even as some leaders increasingly see the evolution of the workweek as an inevitability, we’re still a long way from ushering in swee…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists have developed an economic model called Zillow’s Market Heat Index, which measures the competitiveness of housing markets across the U.S. This model analyzes factors such as home price changes, inventory levels, days on market, and buyer demand to generate a score indicating whether a market is hot (favoring sellers) or cool (favoring buyers). A higher score indicates a hotter metro-level housing market where sellers have more power. A lower score indicates a colder metro-level housing market where buyers have more power. Accord…

The cybersecurity community went on alert when Anthropic announced on April 7, 2026, that its latest and most capable general-purpose large language model, Claude Mythos Preview, had demonstrated remarkable—and unintended—capabilities. The artificial intelligence system was able to find and exploit software vulnerabilities—the most serious type of software bugs—at a rate not seen before. The news ignited concern among the public, world governments, and the information technology sector about the capabilities of today’s AI to undermine cybersecurity, with some people framing the model as a global cybersecurity threat. Claiming that it would be too risky to release …

If you’re an old-school writer like me, usually the words alone are all you need. But once in a while, you need something extra. I’m referring to all the special symbols that don’t appear on your keyboard. Maybe you need to mark something as copyrighted with a ©, or you want to rave about the £8 order of fish and chips on your recent trip to London. Perhaps you’re a mathematician who’s working with π. ¿Y qué pasa si necesitas escribir una pregunta en español? Instead of having to dig deep into your virtual keyboard’s corners or memorize ASCII character codes, there’s a free website you can use to copy these symbols and more directly to your clipboard for easy anyw…

Arizona’s highest court has created a pair of AI-generated avatars to deliver news of every ruling issued by the justices, marking what is believed to be the first example in the U.S. of a state court system tapping artificial intelligence to build more humanlike characters to connect with the public. A court in Florida uses an animated chatbot to help visitors navigate its website, but the Arizona Supreme Court is charting new territory with the creation of Victoria and Daniel. Made of pixels, the two avatars have a different job in that they serve as the face of news coming from the court just as a spokesperson made of flesh and blood would do—but faster. The use of A…

“It is surprisingly kind of anticlimactic,” Tristan ‘Geppetto’ Brandenburg says about the time he broke the sound barrier. “You don’t hear a sonic boom from the cockpit because you are leaving the shock waves behind you. You can only feel that she is happy flying at supersonic speed.” Brandenburg is the chief test pilot of Boom Supersonic. And the “she” he’s referring to is the XB-1, a long, thin dart designed to cut through the air in the most efficient way possible. Last month, the XB-1 broke the sound barrier over the Mojave Desert. The event positions Boom Supersonic to produce the first supersonic airliner since the Concorde was grounded in 2003. Getting there wil…

Ever get a feeling that something isn’t right? An internal voice that is trying to tell you something? It could be your intuition bubbling up. Or maybe it’s anxiety. Or both. Learning to tell the difference between anxiety and intuition can help you determine if that feeling is something you should listen to or address in another way, but it’s easy to confuse the two. “People have become disconnected from their emotions, beliefs, and self-confidence,” says intuitive life coach Tammy Adams. “They have so much doubt within themselves that they don’t listen to their own intuition. People veer off with fear and live more in anxiety than they do in confidence.” Your gu…

Greenpeace used malicious and deceptive tactics to disrupt the controversial Dakota Access Pipeline and keep it from going forward, an attorney for the company behind the project said Monday. But attorneys for the environmental advocacy group said during their closing arguments that Greenpeace had little involvement with the 2016-17 protests that are central to the case. A North Dakota jury began deliberating Monday after a weekslong trial over Dallas-based Energy Transfer’s argument that Greenpeace defamed the company and disrupted the project. What is the case about? The energy company and its subsidiary Dakota Access accused Greenpeace International, Greenpeace USA …

A little less than eight months ago, Crusoe and Redwood Materials launched a new kind of project: a modular data center powered by solar panels and repurposed EV batteries. Now they have data showing it works—and they’re scaling up. Over the months that the solar microgrid has been in use, it’s run 99.2% of the time, outperforming the companies’ targets. And unlike other data centers that rely on fossil fuels, this one uses only clean power. It’s very different from the standard way to build a data center. “The normal approach would be to get in line with a utility, wait for any number of years, and hopefully one day get an approval and join the grid,” says Cully Cavnes…

Kate Aronowitz tells me she first set out in graphic design because it felt like a discipline that helped her bring order to things. Many years later, she has a love-hate relationship with being labeled “a creative” because the creative process, as she sees it, is not just about art and design—it’s as much about solving problems as it is building things from scratch. She also believes everyone can be creative under the right circumstances. As portfolio operations lead at Google Ventures, Aronowitz has collaborated with some of the world’s most inspiring and hardworking founders. And now she has the opportunity to shape and inspire the next generation of students at Sava…

Think back to the shifting tech landscape of 2015. “Uptown Funk” was blaring on digital music outlets, Snapchat filters were laid over every selfie, and hoverboards were all the rage. At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances. Just like marketing leaders had to establish their digital campaigns’ values, HR pros now need to demonstrate how their tech-forward people programs drive business r…

YouTube is taking steps to crack down on gambling content. On Tuesday, the platform announced a new policy that bans creators from directing viewers to “unapproved” gambling websites through links, images, text, logos, or verbal mentions. According to YouTube, “unapproved” is defined as any site that doesn’t meet local legal requirements or hasn’t undergone review by YouTube or parent company Google. The new rules, which go into effect on March 19th, also include a new age restriction. Online gambling content will no longer be viewable by users who are signed out or signed in under the age of 18. YouTube has made two exceptions to the rule: content focused on onl…

When outdoor accessories brand Yeti completed its first major acquisition last year, there were skeptics. After its January 2024 purchase of Bozeman, Montana-based cult bag brand Mystery Ranch, many of that brand’s acolytes feared it would disappear, swallowed by its larger new owner. And second, isn’t this a coffee cup and cooler brand? Not exactly. It’s been almost a decade since Yeti first dropped its first Panga duffel in 2017, and since then it’s branched out to include backpacks, luggage, and more. But the company sees the new Ranchero backpack—the first Yeti product to integrate Mystery Ranch design—that launched in March as a turning point for it to truly become …

Picture a packed stadium of fans in extreme weather, all clad in their favorite jerseys, cheering and cursing at their favorite American football team or European soccer club. Or a crush of screaming fans, singing and dancing in unison at a Taylor Swift or K-pop concert. Or a sea of costumed Star Wars fans, lightsabers aloft, filling up movie theaters on opening night of a new movie. Plenty of people like to watch sports, attend concerts, and go to the movies. But what about those fans—the diehard ones, if you will—whose dedication goes even further? The fans whose daily lives are deeply intertwined with their interests? Diehard fans tend to have a detailed, intri…

Think about how many emails you receive each day. Then how many of those include the phrase “please find attached” in the body. One X user has made a plea to retire the phrase, a relic leftover from a time when business communication relied on typewritten letters posted in envelopes, which actually included attached documents to be found. The post quickly went viral, gaining nearly 15 million views since it was posted earlier this week. While the user doesn’t elaborate why exactly they personally take issue with the phrase, or what to say instead, the post had the desired effect, with many weighing in with their own takes on modern email etiquette. Some agr…

Quiet is out and the “swicy” trend has calmed down. Now our taste buds are screaming for “crunch,” gritty textures, and noisy flavor experiences. Last year, noiseless squishy gummies and sweet-and-spicy, or “swicy” flavoring, were the breakout food innovations that took over the snack aisle. Remember the peelable mango gummy candy that went viral on TikTok? In 2025, food trend watchers, with a little help from TikTokers, have identified our top cravings. They include crispy foods, bold flavor mashups, and edible aquatic plants. The crunchier the better “‘Crunch’ is one of the trends that I’m excited about,” says Alyssa Vescio, Whole Foods Market’s senior vice president…

Could it be any clearer that Sam Altman intends for OpenAI to be a sprawling consumer tech company, not just an AI lab? His public comments certainly suggest as much. Today, The Verge reported that OpenAI has been working on an internal prototype of a social network that would let people share their AI-generated images. OpenAI began as a fairly rudderless little AI lab back in 2015. “We literally had no idea we were ever going to become a company—like, the plan was to put out research papers,” Altman said in a recent Stratechery interview. “But there was no product, there was no plan for a product, there was no revenue, there was no business model, there were no plans…

Yellow Tail, the budget-friendly Australian wine brand known to college students everywhere, has barely touched its branding since its debut in 2001. Now, though, the company is tweaking its look—including its iconic kangaroo logo—in an attempt stand out on shelves as younger generations turn away from the wine aisle and toward trendy canned cocktails. The new branding, which includes a more vibrant “Roo” mascot and crisper product labels, will hit shelves in the U.S. this coming June. The understated update seems like a bid to remind consumers of what once made Yellow Tail’s accessible, easy-to-parse branding so innovative—but it’s less likely to make a splash in a now-…

Lately, you may have noticed headlines about anti-DEI executive orders. While these orders are aimed at the federal government and don’t directly affect companies, they can make anyone who cares about inclusion feel uneasy. If your organization is serious about creating a fair and welcoming workplace, now is a good time to review and refresh your strategy. Let’s chat about some practical ways to stay focused on your values and navigate these challenging headlines. Reassure your team that inclusion is legal First things first, it’s important to remind everyone that diversity, equity, and inclusion work is completely legal. In an email interview, Working IDEAL’s…

An annual United Nations conference on biodiversity that ran out of time last year will resume its work Tuesday in Rome with money at the top of the agenda. That is, how to spend what’s been pledged so far—and how to raise a lot more to help preserve plant and animal life on Earth. The talks in Colombia known as COP16 yielded some significant outcomes before they broke up in November, including an agreement that requires companies that benefit from genetic resources in nature—say, by developing medicines from rainforest plants—to share the benefits. And steps were taken to give Indigenous peoples and local communities a stronger voice in conservation matters. But two w…

Lindsay Orr was active and healthy, running marathons and hiking all around Colorado. During pregnancy, she developed a persistent headache and dangerously high blood pressure—hallmark symptoms of preeclampsia, a leading cause of preterm birth as well as maternal mortality and morbidity. She was induced at 32 weeks to save her and her baby’s life. Now, two years later, she continues to experience the long-term impact of preeclampsia as Lindsay developed chronic high blood pressure, a condition she never had before pregnancy. Pregnancy complications like preeclampsia, preterm birth, and fetal growth restriction are dangerous for mom and baby. These complications ca…