Blog, YouTube & Content Monetization

Three of the world’s biggest tech companies face a landmark trial in Los Angeles starting this week over claims that their platforms—Meta’s Instagram, ByteDance’s TikTok, and Google’s YouTube—deliberately addict and harm children. Jury selection starts this week in the Los Angeles County Superior Court. It’s the first time the companies will argue their case before a jury, and the outcome could have profound effects on their businesses and how they will handle children using their platforms. The selection process is expected to take at least a few days, with 75 potential jurors questioned each day through at least Thursday. A fourth company named in the lawsuit, Snapchat…

When it comes to airports, travelers tend to fall into two camps. There are the anxious types who show up four hours early, with plenty of time to leisurely peruse duty-free and enjoy the airport lounge. And then there are those who breeze into the airport with 45 minutes to spare, hoping for the best. But a viral trend on TikTok, dubbed “airport theory,” would put even that latter group’s nerves to the test. The theory suggests arriving at the airport just 15 minutes before your flight to clear security. The concept has taken off online, racking up 400 million views. Unsurprisingly, it’s already led to plenty of missed flights. “It is currently 9:24, and my fligh…

Another week, another questionable TikTok trend. The latest internet sensation has social media users asking someone to film them dancing. Instead, the dancer clicks the flip-camera button mid-dance — filming the filmer instead of themselves. And while the trend is meant to be funny (and, of course, get clicks), not everyone is laughing. The prank, called the flip-camera trend, has resulted in hundreds of videos showing awkward, close-up faces of people who believe they are filming friends (or even strangers) circulating on the platform. However, some of the videos are awkward to view, and are resulting in some major embarrassment. That’s especially true when the vide…

Noticed all the blondes going back to their natural hair color lately? As much as many try to claim it’s because of a “hair health journey,” other factors seem to be at play here. “How’s the economy?” one TikTok user asks in a viral video. “Well, hasn’t been good for a while seems like my indicators tell me,” the former blonde says, measuring the inches of her incoming roots with her fingers. “THIS IS SO ACCURATE,” one commenter responded. I’m no expert, but root length has always been a pretty solid way to tell how people are doing financially. “Remember when balayage became really popular in 2009?” asked one person in the comments. During the 2007-t…

The European Commission is coming for “SkinnyTok.” EU regulators are investigating a recent wave of social media videos that promote extreme thinness and “tough-love” weight loss advice, assessing whether TikTok is doing enough to protect children online, per Politico. France’s minister for digital media, Clara Chappaz, recently reported #SkinnyTok to both the French media regulator Arcom and the EU. “These videos promote extreme thinness. Protecting minors online is one of my priorities,” the minister said in a TikTok video posted Friday. Arcom told Politico it is collaborating with the European Commission to examine the trend “given the public health…

Remember when TikTok went nuts for “Dubai chocolate”? Well, that fervor is now causing an international shortage of pistachios. The trend took off in 2023 when food reviewer Maria Vehera posted a video unwrapping and eating the high-end chocolate bar. The chocolate (called “Can’t Get Knafeh of It” in a nod to the traditional Arab dessert) was originally launched in 2021 by boutique Emirati chocolatier FIX. Vehera’s video has since racked up over 124 million views and is widely credited with sparking the “Dubai chocolate” craze. Instantly recognisable by its vibrant green filling, TikTokers flooded the platform with enthusiastic taste tests of the bar, which is sol…

An influx of copy-and-pasted Christian messages has recently taken over TikTok’s comment sections. Over the past several days, comments about Jesus Christ have surfaced among the top comments on a wide range of unrelated videos. There’s no obvious connection between the accounts posting them, but the pattern is hard to miss. “Jesus died on a cross for you. He defeated death, he defeated your sins. He did this for you, and he gave us the Holy Spirit. Spread the word,” reads one of the most frequently repeated comments. Others follow the same script: Jesus died for our sins, we’ve been given the Holy Spirit, and now it’s our job to evangelize. Some even admi…

A woman paid a witch on Etsy for a love spell. Instead of following through, the witch found the man online and sent him screenshots of the conversation. Now, people are calling it a WIPPA violation. “Guys the Etsy witch told on me,” @andtheg4gis cried in a TikTok posted on Monday. “I said the guy’s name, his birthday and stuff, and she literally DM’d him on Instagram and exposed me.” The video has since been viewed 2.4 million times and spread across other social media platforms. “Imagine getting a “hey girly” text from a witch,” one person commented. Many in the comments are calling for the TikTok user to drop the name of the Etsy seller, just so they know who …

On a sidewalk, an unassuming junction box sits strapped to a fence. Inside, dozens of keychains, stickers, mini figurines, and other novelties wait to be discovered by eagle-eyed passersby or trinket traders who have traveled across the city to exchange their treasure. Trinket trading has taken off on social media in recent weeks. The trend first originated in Philadelphia, where Philly’s Trinket Trove began documenting the contents of a repurposed junction box on TikTok in September of last year. It has since spread nationwide, with communities from New York to San Francisco setting up their own boxes of assorted knick-knacks for anyone to stop by and tra…

More than a year after her viral project was shut down, TikTok’s “Tunnel Girl” has officially been given the green light to resume digging a massive tunnel beneath her home. On her TikTok account @engineer.everything, the woman—who identifies herself only as Kala—has built a following of over 657,000 by documenting her ambitious, off-the-books tunnel project in Herndon, Virginia. Despite the handle, Kala has no formal engineering background; she began digging in 2022 as a hobby. While many viewers were fascinated by her underground progress, others questioned the legality of the endeavor. “Are we… are we allowed to build tunnels?” one commenter asked under Kala’s …

Apparently any place looks better if you just say it’s Japan. That’s according to a TikTok trend, dubbed the “Japan effect.” First reported in Casey Lewis’s youth trends newsletter After School, the trend has users making slideshows of two images. For all intents and purposes they are the same, except one is labelled with the original location and the second is labelled Tokyo, Japan. The idea being that the “Japan effect” is so strong, just the location tag can filter how we perceive an ordinary street or an average American neighborhood. Scrolling through the comments, those watching these TikTok videos genuinely believe the second image looks better than the f…

Earlier this year, TikTokers declared the start of the Great Meme Depression of 2025. In the months since, things haven’t picked up much. As 2026 approaches, some internet users have decided to take matters into their own hands rather than risk yet another year of AI slop and brainrot humor. It’s time to take it back to 2016. The Great Meme Reset of 2026 was first proposed by TikTok creator joebro909 in a video from March, according to KnowYourMeme, in the thick of The Great Meme Depression. In the clip, he suggested that all memes be wiped from memory in an effort to rescue TikTok from the drought. In September, TikTok creator golden._vr took up the call, …

It’s not just Hollywood that’s been grappling with how to deal with AI-generated characters. Wikipedia editors are figuring all this out as they go along, too. Following reports this week that an AI “actress” named Tilly Norwood is attracting interest from talent agents and rattling real-life performers who make their living in movies and on TV, Wikipedia editors moved quickly to create a page for the character—and almost immediately began arguing over how to describe it. Is it a synthetic actress? Is it even a she? Can Tilly Norwood, despite having 45,000 followers on Instagram, be accurately described as doing anything? These are the types of questions tha…

After 15 years as CEO of Apple, Tim Cook announced in an open letter that he is stepping away from his role at the end of this year to become executive chairman. In the letter, he also shared the first thing he does every morning—and it’s a habit that all leaders can lean into. “For the past 15 years I’ve started just about every morning the same way,” Cook wrote in the letter. “I open my email and I read notes I received the day before from Apple’s users all over the world.” “You share little pieces of your lives with me and tell me things you want me to know about how Apple has touched you,” Cook continued. “About the moment your mom was saved by her Apple W…

Changing an organism’s genome is a profound act, and the tools you use to make the changes don’t alleviate the need for responsible regulation. Since bursting onto the scene in 2012, CRISPR technology has been used to modify dozens of species from bacteria to livestock to plants, and even human embryos. Many countries have put ethical guardrails in place to prohibit creating designer babies. However, in agriculture, gene-edited crops are largely exempt from regulatory oversight, creating a “Wild West” where anything goes and edited crops are free to enter the food supply. Unlike “traditional” genetically modified organisms (GMO)—used since the 1990s to create Roun…

“Quality” is hard to define, but it’s always personal. In purchasing decisions large and small, consumers constantly weigh cost and value, and make trade-offs based on their individual needs, budget, preferences, and priorities. This explains why ratings for the same product or service can be all over the map, and why price alone doesn’t always correlate with quality. For some people, three-star restaurants will always be the “best” (though they can certainly fall short on experience). For others—even those who can afford pricier options—the local hole-in-the-wall or fast-food chain can be just what the doctor ordered. Warren Buffett famously eats breakfast at McDonal…

Timothée Chalamet just posted an 18-minute-long video to his Instagram to promote his upcoming A24 film, Marty Supreme. It might be his best role yet. In the video, Chalamet—sporting a bright yellow tank top, buzz cut, and dainty necklace—joins a Zoom call full of supposed marketing executives who will be leading the promotional campaign ahead of the film’s release on December 25. After awkward introductions, Chalamet proceeds to fill up the meeting’s airtime with increasingly ridiculous suggestions for the film’s marketing efforts, leaving the eight other members of the call scrambling to accommodate his wild ideas. On A24’s YouTube channel, where the video…

One hot new phone of 2025 has no screen, can’t send a text, and needs to be plugged into the wall. But to buyers of the Tin Can, that’s a definite plus. The Tin Can, from a Seattle startup of the same name, grew out of conversations cofounder and CEO Chet Kittleson had with fellow parents about the challenges of enabling kids to connect with friends and relatives without giving them full-fledged cellphones. While children of the 20th century could pick up the house landline to call a grandparent or schedule a sleepover, today’s kids are often left dependent on parents for scheduling playdates and connecting with family until they’re old enough to carry their own smar…