Blog, YouTube & Content Monetization

Today marks the start of the Year of the Fire Horse, which in Chinese tradition is all about action, boldness, and taking on new challenges. And what better way to celebrate a year that should be full of red hot, blazing energy than with a hand-crafted cowboy hat from Stetson? The color? Red, of course. The company, started by John Batterson Stetson in 1865, invented the cowboy hat. Today, it’s still known for embracing the spirit of the West with its quality hats, boots, and outerwear. And to mark the year of intensity, which hasn’t happened in 60 years, the brand is partnering with Gold House to turn an iconic cultural item—the cowboy hat—into a modern…

Alysa Liu, who quit skating at 16, didn’t ‘need’ a gold medal, she told reporters in Milan—she had already found joy. The 20-year-old from California, who won the first individual Olympic gold in women’s figure skating for the U.S. after 24 years, didn’t need to be champion. She says she was just thrilled to perform. “I don’t need this [medal],” Liu said right after winning, full of joy, while cheering on her competitors. “But what I needed was the stage and I got that, so I was all good. No matter what happened.” Liu isn’t feigning enthusiasm for the cameras. You can feel it radiating from her body when watching her skate—which she did, flawlessly, when perfo…

Aspiring entrepreneurs often ask me whether they should quit their full-time jobs and go all in on starting a business. “Keep your job,” I always say. (That’s what I did; I worked in manufacturing for 20 years before I became an entrepreneur.) “Prove your idea for a business works. Prove you can make money. Prove you’re willing to do whatever it takes. If you’re not willing to spend nights and weekends on your startup, instead of running toward the business you feel compelled to start, you’re probably running away from a job you don’t like.” That advice, or at least the reasoning behind it, always falls a little flat. To many people, choosing not to go all in imp…

The numbers on a new patriotic Pennsylvania license plate were designed to be easy to read, but they’ve actually introduced a new point of confusion. Pennsylvania Governor Josh Shapiro announced the “Let Freedom Ring” specialty license plate last summer to promote the commonwealth’s role in America’s founding 250 years ago. The cream-colored plate depicts a dark blue Liberty Bell in the background, along with the previously mentioned slogan and commonwealth’s name in red. None of that is at issue, though: The problem is the style of the zero. The number has a slash through its counter to prevent confusion with the letter O. Now, however, Pennsylvania toll came…

The job market is tough right now: AI résumé filters, the rise of ghost jobs, and waves of industry-wide layoffs. Many workers cling tightly to their jobs in this environment, a phenomenon known as “job hugging.” But a surprising number of mid-career millennials aren’t scrambling to avoid redundancy. Instead, they admit they’d prefer an external push out the door because the alternative—voluntarily navigating a chaotic job market—feels far too risky. And experts say it’s a trend that should leave the cohort right below millennials worried. A recent survey of 2,000 Gen Z and millennial workers in the US by online education platform ELVTR found that 37% of mill…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. After taking a big macro hit during the 2022 rate-shock, United Wholesale Mortgage’s (UWM) refinance volume has found its footing—and keeps climbing: 2020: $140B 2021: $139B 2022: $36B 2023: $14B (cycle low) 2024: $43B 2025: $70B That’s a +387% increase in UWM’s refi volume since its 2023 cycle low. Even without a full refi boom, refinance volume is slowly coming back, with the average 30-year fixed mortgage rate as tracked by Freddie Mac down to 5.98% last week—or 1.81 bps below its cycle high of 7.79% in October 2023. Ma…

Conspiracy theories are literally contagious. Recent research on misinformation and how it goes viral across social networks has revealed remarkable parallels to how diseases spread in populations. It’s all the more remarkable, then, that Tracy Letts’s Bug was tackling this topic 30 years. The psychological stage drama feels like a cautionary tale for our current moment, where facts bleed into false assumptions and produce toxic conclusions. Except the story here is decidedly pre-internet, centering on a nomadic Gulf War veteran and a substance-abusing cocktail waitress who develop a codependent relationship with deleterious results. The more time they spend alo…

Fast Company will be back in Austin, Texas this March 13–16 for its 13th annual Fast Company Grill at South by Southwest. Hosted at Cedar Door Patio Bar & Grill in downtown Austin, attendees can expect four days packed with engaging programming, networking opportunities, activations and raffles, delicious food and drinks, live musical performances, and exclusive parties. We have a compelling lineup of speakers joining us, including: Ben Cohen, Cofounder, Ben & Jerry’s John Stamos, Actor, Producer, Author, and Chief Innovation Officer, Zeam RJ Scaringe, Founder and CEO, Rivian Lana Condor, Actor, “Pretty Lethal” Maddie Ziegler, Actor…

Drive an older Buick Regal? You may need to drive it to your nearest dealer. General Motors is recalling certain 2012 and 2013 Buick Regal models because of an issue with the rear suspension toe links that could increase the likelihood of a crash. The recall affects 17,050 Buick passenger cars that were sold or registered in 22 “high corrosion” states and Washington, D.C., according to the recall notice filed with the National Highway Traffic Safety Administration. The recall, submitted on Tuesday, expands on two others that the Detroit-based automaker has filed since late February related to the same issue. Only about 1% of the 17,000-plus vehicles identified may…

When Kevin Ketels bought an electric 2026 Chevrolet Blazer last year, he wasn’t thinking about the cost of gas. He just thought EVs were better and “wanted to be part of the future.” Now that the Iran war is spiking prices at the pump, the Detroit man is happy he is no longer filling up his 11-year-old gas-powered SUV. “Electricity can go up, but it won’t go up nearly as much as gas will and it won’t go up nearly as fast, either,” said Ketels, 55, an assistant professor of global supply chain management at Wayne State University. Experts say prolonged high gas prices may drive some EV interest and sales, especially if drivers assume their electricity prices won’t be aff…

My friend Jessica Kriegel often warns her clients about the action trap, the urge to do something—anything—when things aren’t going well. Yet while taking action might make us feel better, it’s no guarantee we’ll get results. Many leaders fall into this trap, confusing taking action with making an impact, which can blind us to the underlying problem. The truth is that you can’t change fundamental behaviors without changing fundamental beliefs. It is, after all, beliefs, in the form of norms, that get encoded into a culture through rituals that drive behaviors. So unless you make a serious effort to understand the underlying problem you’re trying to solve, any action y…

The prices of memory chip stocks are once again on the rise as a global shortage in random access memory (RAM) continues. Over the past five days alone, the share prices of the four largest memory makers traded on U.S. markets have risen significantly. And today, those same stocks are off to another good start. Here’s what you need to know. Why is there a memory shortage? Since the latter half of 2025, analysts and industry insiders have warned of a looming memory chip shortage coming in 2026—and it’s one of the few tech predictions that have been right. This year, the world is in a full-blown memory crisis. There isn’t enough computer memory to go around…

Nike and U.S. Soccer just revealed the official team jerseys for the 2026 FIFA World Cup, and they’re the perfect blend of something old and something new. The U.S. men’s national team (USMNT) kits include two distinct home and away jersey designs that take visual inspiration from the American flag. The home “stripes kit” features classic rippling red and white waves; the away “stars kit” highlights subtle shining stars on a dark navy backdrop. The designs will be worn across all 27 U.S. Soccer national teams (including men’s and women’s, youth, and senior teams) in the lead-up to the 2026 World Cup, which will conclude with a final match on home soil at New Y…

The partial U.S. government shutdown has made air travel incredibly difficult over the past few weeks as many airports are facing major staffing shortages. The timing centers around spring break, when many go on trips—and also when the NCAA Basketball Championships take place. It takes a massive effort to coordinate travel plans for 68 men’s and women’s basketball teams, over the course of just a few days in between the Selection Show on Sunday night and the first games, whether they are on Tuesday, Wednesday, Thursday, Friday, or Saturday. Add on the compounding travel issues of staff shortages, charter plane shortages, and now, the price of jet fuel rising signi…

Is Benjamin Netanyahu dead? According to this video posted on March 15 by the Israeli prime minister’s office, he’s alive and thriving. You may have seen it online, along with a rabid debate between the crowd who claims it is fake (it is not) and the people who say it is real (which is correct, as determined by fact checkers and independent intelligence analysts). But we are not here to debate about what is true or not. What matters is the debate itself. It’s another point of proof in our new normal: Since AI can make up believable new realities, people now doubt reality itself, using that claim to support their beliefs and push their agendas. The rumors of Netany…

It’s a tough time out there for creatives. Whether you’re a writer, director, actor, or artist of any kind, the world is short on opportunities—particuarly the kind that pay. But even Academy Award winners like screenwriter and director Barry Jenkins didn’t have a linear path to success, as he shared in a recent panel about how to sustain a career as a filmmaker. Jenkins, the writer-director behind Moonlight and If Beale Street Could Talk, was a panelist at “Behind the Chair: Representation and the Business of Filmmaking,” a seminar on the film industry hosted by the Directors Guild of America. In a one-on-one discussion with fellow director Anu Valia (We Stranger…

The CEO of Crypto.com, Kris Marszalek, announced on Thursday that he was laying off 12% of the company’s staff. Marszalek cited AI as the driving factor behind the layoffs. Here’s what you need to know. What’s happened? On Thursday, Crypto.com CEO Kris Marszalek took to X to announce that the company was cutting 12% of its staff. Marszalek cited AI as the reason for the layoffs. In the X post, Marszalek said that Crypto.com was “joining the list of companies integrating enterprise-wide AI” and suggested that those who do not embrace artificial intelligence won’t be around for long. “Companies that do not make this pivot immediately will fail,” Marszalek wr…

The K-shaped economy strikes again. A new report from the Fair Isaac Corp. (FICO), creator of the credit score most lenders use, shows that the average American’s FICO score is now down to 714 – a two point decline over the course of the last year. The current slide in U.S. credit scores began in 2023, when the government ended the temporary pandemic-era freeze on student loan collection. Missed mortgage payments have also ticked up some, contributing to the slide in credit scores. Prior to the latest report, the average American’s credit score had already dropped to 715 between 2024 and 2025, which at the time was the most dramatic decline in scores since the Great Re…

Video game maker Epic Games, the creator of Fortnite, announced on Tuesday it is laying off 1,000 employees, or about 20% of its workforce. (In 2023, Epic cut 830 jobs or 16% of its workforce at that time, per Variety.) “I’m sorry we’re here again,” Epic Games CEO Tim Sweeney said in a note to Epic employees, which the company posted on X. “The downturn in Fortnite engagement that started in 2025 means we’re spending significantly more than we’re making, and we have to make major cuts to keep the company funded.” “This layoff, together with over $500 million of identified cost savings in contracting, marketing, and closing some open roles puts us in a more stable …

When a new song attributed to country singer Blaze Foley, “Together,” appeared on his Spotify profile last year, something didn’t seem right. For starters, Foley had been dead for more than two decades, and the cover art featured AI artwork of a man who wasn’t Foley, and the song wasn’t uploaded by Foley’s longtime distributor. Fake tracks have appeared on various artist profiles, including easy-listening act The Sweet Enoughs, and Australian bands Alpha Wolf and Thy Art Is Murder. Smaller artists are not safe either, with musician Catherine Brennan taking to TikTok saying “in the past two weeks I’ve had two albums released under my name that are not mine.” Spoti…

Today, Alix Earle is launching a skincare line—but if you’ve been looking close enough you probably knew it was coming. For the last year, the influencer has been dropping Easter eggs across her social feeds in the lead-up to her debut venture. There were the vlogs from her dermatologist’s office. The un-get-ready-with-me posts featuring unnamed products in unbranded packaging. The puzzle-like billboard in NYC that popped up with missing pieces. Now today, Earle is finally revealing Reale Actives, a skincare brand that Earle developed for acne-prone skin but is “designed for everyone” launching March 31. Those who have been following Earle for years might say…

The state of behavioral health tells two different stories. On one hand, the crisis is deepening: 62% of U.S. adults now experience mental health challenges, up from 44% just a decade ago. Severe mental illness has climbed from 10% to 15% over that same period, according to third-party research commissioned by Qualifacts (research not available publicly). On the flip side, there are signs of genuine progress. The stigma around seeking care is finally lessening, with treatment rates rising from 45% to 52% between 2014 and 2024. Mental health and substance use spending increased 55% from 2015 to 2022, adding 170,000 critical jobs to the behavioral health workforce d…

The influential AI researcher François Chollet has long argued that the field measures intelligence incorrectly, that popular benchmarks reward a model’s ability to memorize vast amounts of data rather than navigate novel situations and learn new skills. Only recently, with the rise of autonomous AI agents, have companies begun to take that critique seriously. On Tuesday, the ARC Prize Foundation, which Chollet founded with Zapier cofounder Mike Knoop, released a new and more difficult version of its benchmark. The test, called ARC-AGI-3, may offer the clearest measurement yet of how close today’s AI agents are to human-level intelligence. It consists of more than a tho…

With Social Security on track to go broke in less than seven years, a new report from the Committee for a Responsible Federal Budget (CRFB) is proposing a solution: Cap Social Security payouts to $100,000 a year for couples, as part of an overall plan to save it from insolvency. (That’s $50,000 for a single retiree.) The renewed spotlight on Social Security follows a recent report from the Congressional Budget Office (CBO) that the main trust funds responsible for paying benefits, the Old-Age and Survivors Insurance Trust Fund, could be insolvent by as early as 2033. By law, that would automatically trigger a massive 24% cut in benefits. On top of the higher cost …

Companies often assume that when mid-career women step back from leadership tracks, their ambition has faded. Our research suggests something else is happening. The real pressure point is caregiving strain. Caregiver strain is the cognitive, emotional, and logistical burden of coordinating care for children, parents, or other dependents—and our research found it was the most powerful predictor of workforce exit. Unlike other pressures, caregiving strain does not shut off when the workday begins: kids get sick, elderly relatives have bad falls around the clock. Yet most workplaces continue to treat it as a private matter that “doesn’t clock in” alongside paid work …