Blog, YouTube & Content Monetization

NASA is going back to the moon, and you can watch the launch live. On April 1, the agency will stream the launch of its historic Artemis II mission. Four astronauts—commander Reid Wiseman, pilot Victor Glover, and mission specialists Christina Koch and Jeremy Hansen—will be aboard the spacecraft for NASA’s first crewed moon mission since Apollo 17 in 1972. NASA’s livestream will start at 12:50 p.m. ET on its YouTube channel and NASA+. The launch window opens at 6:24 p.m. ET and lasts for two hours. (There are launch opportunities every day from April 1 to April 6. At the time of this writing, conditions look good for launch on April 1.) “Certainly all indicati…

As the threat of drone attacks grows, the federal government is turning this summer into a proving ground for U.S. efforts to shore up aerial defenses at events like the World Cup. It may also serve as a launchpad for defense tech firms hoping to sell systems designed to intercept unmanned aerial vehicles. “Out of the World Cup, you’ll see the baseline for what law enforcement and critical infrastructure sites will then buy at scale,” says Jon Gruen, CEO of Fortem Technologies, which signed a multimillion-dollar deal to provide artificial intelligence systems, radar, and drone interdiction technology to U.S. cities hosting the tournament. “You’re going to see how it work…

For years companies have been operating as though working parents with young children are the center of the work-life balance issue. Taking care of little kids is intense, to be sure. But the truth is the real work-life crisis isn’t at that point in their lives. It’s coming in five, ten, or fifteen years. This is the Caregiving Cliff, the time when the highest paid, most tenured, or most worthy of promotion start cracking under the pressure of taking care of kids, aging parents, and their own health needs. The moment when peak earning meets peak caregiving Recently, I spoke with a 47-year-old who had just turned down a promotion. She loved her job and wanted the pr…

Women suffering through the hot flashes, night sweats, mood changes and sleep problems that can come with menopause — all while looking in the mirror and noticing signs of aging — are being bombarded with products. More open conversations about menopause and the period leading up to it — called perimenopause — are happening at the same time that marketing has been supercharged by social media. Women are being confronted by lotions and serums and light masks that promise to rejuvenate their faces and necks, dietary supplements claiming to do everything from boost moods to ease hot flashes and gadgets promising to help with symptoms. “The marketing has gotten very, very a…

JetBlue announced Monday plans to give its top-tier credit card a refresh, adding new travel credits, companion perks, and loyalty boosts as airlines and issuers keep escalating what “premium” actually means. The updates to the JetBlue Premier World Elite Mastercard, issued by Barclays, are set to roll out later this spring. The annual fee isn’t changing, remaining at $499 even as new benefits are added. Companion passes, but with a twist The headline addition is a companion pass benefit, a familiar perk that JetBlue is now bringing into the mix. Cardholders can earn a pass worth up to $500 after spending $15,000 in a calendar year, and a second one worth u…

In the first twenty-four hours of the war with Iran, the United States struck a thousand targets. By the end of the week, the total exceeded three thousand — twice as many as in the “shock and awe” phase of the 2003 invasion of Iraq, according to Pete Hegseth. This unprecedented number of strikes was made possible by artificial intelligence. U.S. Central Command (CENTCOM) insists that humans remain in the loop on every targeting decision, and that the AI is there to help them to make “smarter decisions faster.” But exactly what role humans can play when the systems are operating at this pace is unclear. Israel’s use of AI-enabled targeting in its war on Hamas may offer …

In a workplace increasingly defined by hybrid schedules, crowded digital channels, and shifting norms around visibility, being “good at your job” is no longer enough to ensure your work is recognized. Many professionals—particularly those who are thoughtful, collaborative, or less inclined toward self-promotion—find themselves doing high-quality work that goes largely unseen. To better understand what it takes to build meaningful visibility and influence in this environment, I spoke with Lorraine K. Lee, an award-winning keynote speaker and the best-selling author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. Lee also teaches popular cour…

Why did Toyota‘s design firm build a model American dining room in Japan back in 1986, and then invite the company’s top brass to spend some time there? The easy answer, and the one you see in headlines and social media posts, is that they were trying to teach Toyota executives just how much bigger Americans are than Japanese people. While that’s certainly part of the explanation, it isn’t all of it. If you look at the whole picture, it can teach you a lot. That’s especially true if you hope to bring your company’s product to new markets. Today, Toyota is the world’s biggest carmaker. Back then it trailed badly behind both GM and Ford. Toyota had big ambitions, and to ma…

In October 2025, the beloved Minnesota Pizza chain Gina Maria’s Pizza abruptly closed its doors. The closure of all four of the nearly 50-year-old chain’s locations was a shock to its loyal fans—and since then, many have been left wondering exactly why the chain shuttered its doors. Now we know. What was Gina Maria’s Pizza? While not widely known outside of Minnesota, Gina Maria’s Pizza was a locally cherished pizza joint in the Minneapolis area. According to an Internet Archive capture of its now-defunct website, Gina Maria’s Pizza was founded in 1975, when it opened its first location in Minnetonka, Minnesota. The chain served a small collection of…

This new outdoor fireplace—called the Totem Chiminea—would be at home in an art museum. It stands 5 feet tall, has a bulbous base that tapers into a slender flue, and is coated in porcelain enamel that comes in earthy colors such as sage green and burnt red. When you light a fire inside it, it emits warmth as well as a glow. At $4,500, it is not a casual purchase. But Neighbor, the 5-year-old brand that creates it, has found that many consumers are looking to invest in outdoor furniture that is as beautiful and thoughtfully designed as the pieces within their home. Neighbor was founded in 2020 in Phoenix by three friends—Nick Arambula, Chris Lee, and Mike Fretto—who ha…

Tax day is right around the corner, but for some, the true deadline to complete returns is nearly a week earlier. That’s because if you’re planning to mail your tax returns to the Internal Revenue Service (IRS) instead of filing them electronically, they’ll need to be postmarked — not mailed — by April 15. Due to recent changes at The United States Postal Service (USPS) that impact transportation operations, mail may not arrive at originating processing facilities on the day it is mailed, the organization said in a January announcement. “This means that the date on the postmarks applied at our processing facilities will not necessarily match the date on which the cust…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. While many growth markets in Texas and Florida have seen some of the biggest power shifts toward homebuyers since the Pandemic Housing Boom fizzled out, Beazer Homes CEO Allan Merrill acknowledged at ResiDay 2025 last November that Beazer Homes—America’s 23rd-largest homebuilder—doesn’t plan to chase the relatively tighter housing markets in the Northeast and Midwest. Instead, he said the builder plans to stay focused on growth markets in Texas, Georgia, North Carolina, and Florida, which—despite experiencing a greater post–Pandemic Housing Boom cycl…

My first job was an unusual one, but I learned so many lessons from it that I carried with me throughout my career. I was in my last year at Cambridge and was planning to leave the next year for the Kennedy School of Government at Harvard when a British publisher approached me. He had seen me at a televised Cambridge Union debate speaking on the changing role of women and he wrote to me asking me if I would write a book on the subject. I replied, “Thank you, but I can’t write.” He replied: “Can you have lunch?” So I took the train to London and ended up getting both lunch and a book contract with a modest advance. That was my first lesson: take risks. People starting ou…

For years, companies have assumed the internet was built for people. Websites were designed to attract human attention, explain, persuade, reassure, and eventually convert. Search engine optimization, user experience, digital merchandising, and checkout design all rested on the same basic premise: the user was a person sitting in front of a screen. That premise is beginning to crack. Not because people are disappearing, but because they are starting to delegate. More and more often, the first system reading your site, comparing your offer, interpreting your policies, or even initiating a purchase will not be a human being. It will be a software agent acting on so…

If you’ve been curious about #vanlife but can’t justify dropping $100,000 on a kitted-out camper, a new patent from a Chinese automaker offers a compromise – but you might not like it. Seres, a prominent EV maker out of China, just secured a patent for an in-car toilet that slides out and tucks away beneath the seat. The patent, first reported outside of China by Autoblog, was filed in April of last year, approved last week, and is currently active. The patented design looks practical enough, with a rail system that allows a compact toilet to slide out from under the seat like a drawer and remain hidden from view when not in use. The design is intended to “satisfy…

Carroll Tower, a 194-apartment public housing development in Providence, Rhode Island, was built in 1974. For more than 50 years, residents there relied on electric baseboards for heating and their own window air conditioners, if they had them, in the summers. But now, the entire building has been retrofitted with a modern HVAC system: 277 heat pumps from Gradient, a San Francisco-based climate tech startup, will heat and cool the property. The heat pumps were installed as part of a $1.25 million public-private project between the Providence Housing Authority, Gradient, the Rhode Island Office of Energy Resources, energy consulting firm Abode Energy Management…

This September, Tim Cook is stepping down as the CEO of Apple after nearly 15 years. Cook will hand the role over to John Ternus, Apple’s senior vice president of hardware engineering. Cook shared his thoughts about his successor in a community letter. In it, he called Ternus, “a brilliant engineer and thinker who has spent the past 25 years building the Apple products our users love so much, obsessed with every detail, focused on every possible way we can make something better, bolder, more beautiful, and more meaningful.” He added that Ternus “is the perfect person for the job.” Aside from Cook’s own faith in Ternus to take over his role, the succession makes s…

“Apple has a new CEO; he’s a hardware guy.” That quick distillation of Apple’s impending leadership change spread fast across Silicon Valley and the broader tech world. The company’s choice, John Ternus, rose through the ranks on the hardware side, taking over iPhone engineering in 2020 and all hardware engineering a year later. Analysts say Ternus’s elevation to succeed Tim Cook signals that Apple will enter the AI era with a family posture: using AI strategically to make its devices work better, but not stretching to incorporate AI into all of its services and businesses. While its peers are pouring tens of billions of dollars per year into AI research and d…

If you’ve been building consumer hardware for any real amount of time, you know the pattern. Most of these shifts start the same way. The sensor exists, but it’s stuck in clinical settings where it’s expensive, awkward, and not something anyone would realistically use day to day. At some point, someone figures out how to shrink it down enough to fit into a real product, and a few companies take an early shot at turning it into something people actually want. Early on, it’s easy to dismiss. It looks niche, maybe even like a gimmick. But adoption starts to build, usually more gradually than people expect at first. Then it picks up, and within a product cycle or two, it st…

Michael is aiming for a record-breaking opening weekend. It’s also a critical flop. In a vacuum, the Michael Jackson biopic might sound like a perfectly palatable film. The movie stars Jackson’s real-life nephew Jaafar Jackson as the titular singer, following his childhood through the height of his career in the 1980s with non-stop musical sequences of the King of Pop’s greatest hits. But Michael Jackson’s legacy is more than just music. Audiences and critics alike are panning Michael for glossing over the dark side of Jackson’s life, proving that it takes more than a famous subject to make a biopic a critical success—even while Jackson’s star power propels the mo…

Celebrities are continuing to learn the hard way that publicly pontificating about their views on AI, like politics, might come with far more risk than reward. The latest incident involves beloved Academy Award winner and Walk the Line star Reese Witherspoon, who is facing ongoing backlash for an Instagram video she posted last week—and then again defended this week—encouraging women to learn more about AI. In a recent video posted from what appears to be her kitchen, Witherspoon told her followers that she’s worried not enough women are using AI. Her evidence: An informal poll she took at a recent meeting of her book club, where most of the members told her they weren’…

After a few months of job hunting, I drastically reduced my time on TikTok and Instagram. LinkedIn became my preferred social media app, less for entertainment and more for anything that looked like it might turn into a paycheck. A couple of weeks ago, I stepped away from the search and fired up Threads, hoping to find something lighter. I didn’t. Instead, I stumbled upon a job posting that was trending for all of the wrong reasons. The post sought a remote full-time creative strategist to join a Charlotte-based baby product retailer. The role sits at the content, branding, and social media crossroads, word to Bone Thugs-N-Harmony. “You need to be sharp, fast, and actua…

Upwards of 80% of HR professionals are women. When I first came across that number, what unsettled me wasn’t the stat—it was how quickly my brain accepted it. Of course HR is mostly women. That’s the department where “people” and “culture” live. Where feelings are attended to. The nurturing department. The moment I noticed I’d reached for that word, I realized the number wasn’t showing me a labor-market pattern but, instead, my bias—about which work is considered feminine, and which workers get feminized in the process. The chief human resources officer holds one of the most impossible jobs in the C-suite. They’re asked to be the company’s emotional infrastructure (pro…

It’s no secret that artificial intelligence has penetrated every aspect of the hiring process—even the elements that should necessitate a human touch, like conducting interviews. The vast majority of companies already rely on AI to sift through applications and resumes, but many of them are now also using it for screening calls and initial interviews. The AI interview has grown so ubiquitous, in fact, that a new report from the hiring platform Greenhouse found that nearly two-thirds of job seekers have been interviewed by AI during the hiring process—an increase of 13 percentage points from just six months ago. But that doesn’t mean they are happy about it. In a…

The new orthopedic wing at Sanford Health’s hospital campus in Sioux Falls, South Dakota, has a unique patient-centric amenity that few other hospitals can offer. On the top two floors of the facility, which conducts surgeries and emergency services and connects to a nearby delivery ward, there is now a hotel. In largely rural South Dakota, where a trip to the hospital often means a drive halfway across the state, hospital patients now have the option to stay overnight ahead of a big procedure under the same roof as the hospital. “It’s much more convenient for patients to go down an elevator ride for eight floors and check in for surgery than commuting across town or …