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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Fashion resale company Poshmark just got its first app redesign in 15 years, and it’s taking a page out of Depop’s book of UI. The new look encompasses an updated algorithm, redesigned navigational tools, and a new, streamlined aesthetic. It comes as a pivotal moment for the second market, which, according to ThredUp’s 2025 Resale Report, is expected to reach $367 billion by 2029, growing 2.7 times faster than the overall global apparel market. The majority of this growth, the report notes, has been driven by young consumers—millennials, Gen Zers, and Gen Alpha shoppers who are familiar with buying products through apps or in-app features like TikTok Shop. And com…

  2. As I walked into a Sunset Boulevard venue this past February, Luka Dončić’s face greeted me, flashing across a wall of old-school televisions. The TV screens flickered between a surreal reel of images: Dončić’s mug, a NTSC rainbow effect, a Valentine sweetheart candy image with the words “too small,” and a graphic with the words “Lil Luka’s Heartbreak Factory: Level 1.” For the uninitiated, this scene probably makes no sense. But for superfans of Dončić, star player of the Los Angeles Lakers, the messages are like a secret code to a new kind of fandom. Luka Dončić In February, Dončić celebrated the launch of his new direct-to-fans media company, 77X, by transfo…

  3. At the Exceptional Women Alliance (EWA), we bring together senior executive women who mentor one another to achieve both professional success and personal fulfillment through trusted peer relationships. As founder, chair, and CEO of EWA, I have the privilege of highlighting the insights of women leaders shaping industries across the globe. This month, I introduce Dymeka Harrison, a commercialization and growth executive with more than two decades of experience leading commercial organizations across diagnostics, life sciences, and healthcare. She has worked with early-stage startups, growth-stage companies, and global enterprises, and regularly advises founders, board…

  4. Bellwether trials are complicated but consequential. Pulled from a morass of claims, they’re designed to test how a jury responds to a broader legal theory. Often, they fall flat. Today in a California court, one did not. Kaley, a 20-year-old who alleged that social media harmed her childhood by addicting her and keeping her on platforms like Instagram for up to 16 hours a day, won $3 million in damages. A jury found Meta and Alphabet liable, assigning 70% of the damages to Meta and 30% to Alphabet. TikTok and Snapchat, also named as defendants, settled before trial without admitting fault. The amount—roughly 0.0015% of Meta’s 2025 revenue, and even less for …

  5. In 2012, Google conducted research to identify the factors that determine effective teams. This research, now famously known as Project Aristotle, analyzed hundreds of teams and individual members to crack the code on what enables some to operate at high levels while others flounder. What their study revealed is something Harvard Business School professor Amy Edmondson had discovered almost two decades prior: the most important factor for high performing teams is psychological safety. That is to say, teams perform better when their members feel safe taking risks and being vulnerable with each other, without fear of punishment. Google’s watershed study brought light to Edm…

  6. The hardest part of teaching—or leading meetings—is sparking engagement. Getting people to engage enthusiastically with something new can be tough. It’s especially challenging if people are overwhelmed, super busy, or just tired. As we aim to stretch people’s thinking in a new direction, tools are just one part of the overall picture. But they can help. Last week I shared five tools for creating learning paths, interactive lessons, and new kinds of digital notebooks. Today’s follow-up recommendations focus on creative engagement. You don’t have to be a teacher to find these resources for opening up participation useful. If you lead a team, run meetings, or collabo…

  7. The gas station convenience chain Buc-ee’s is known for selling a slew of logo-ed merch to its devoted brand fans. And increasingly, it’s also known for aggressive trademark enforcement, suing competitors, apparel brands, and small businesses over logos, mascots, and even names it argues are too close to its signature smiling beaver. Most recently, Buc-ee’s, which has locations across the South, has gone after Ohio chain Mickey’s for its mascot logo, a cartoon moose, a move greeted with some skepticism. After all, as one skeptical commentator noted: “A beaver is not a moose.” Fair enough. But as the Texas-based chain grows, such lawsuits—often focused on cartoon anima…

  8. Toxic bosses are not only a “people issue.” They are a balance-sheet issue, a culture issue, and a reputational issue. And if you are a CEO, founder, or a leader trying to build something lasting, you cannot afford to treat them as background noise. Here’s the truth: a single toxic boss can kill psychological safety, drain creativity, spike turnover, and teach your next generation of leaders that fear is an acceptable management tool. I’ve spent 25 years in organizational psychology, watching this pattern repeat across industries, including tech and other high-growth environments. I’ve also conducted interviews and surveys across North America to dig deep into the…

  9. You earn qualifications, polish your résumé, climb the ladder, grow your salary, and build your reputation. You’ve done everything you’re supposed to, so you (understandably) expect to feel on top of the world. Yet you remain unsatisfied despite accomplishing everything that you thought you wanted. That sense of “What’s next?” is surprisingly common. According to a recent study by Headway app, 77% of people consider themselves successful, yet 81% also admitted feeling behind in some area of their lives. The cause of your internal discontent A lack of effort or having more to achieve isn’t the cause of your dissatisfaction. It stems from not doing what you reall…

  10. In Q3 of 2025, Bot Auto achieved its first “driver-out” run on public roads: a trip in which the truck drove itself with no human behind the wheel, and in our case, no humans in the cab at all. This is a milestone reached by only a tiny handful of AV trucking programs. From the founding of the company to that milestone, we spent just $212,552 on one category of work that is usually very expensive in AI: paying people to manually label training data—for example, drawing boxes around cars and pedestrians—so a neural network can learn from them. To many people that number does not sound like a breakthrough. It sounds like something is missing: a cost not counted, a line …

  11. Last year, PepsiCo started printing real potatoes onto every bag of Lay’s. The reason? In a world where people are increasingly concerned about the provenance of their food, 42% of the population didn’t realize that the world’s most popular potato chip was made from potatoes. So they put a potato on the packaging. And now, the company is updating Tostitos bags—the most popular plain tortilla chip in the world—with a similar strategy. While Lay’s got a dose of potatoes, naturally, all Tostitos bags feature corn. “We started by being really honest with ourselves. The research was telling us that the old packaging wasn’t working—it was actually reinforcing a lot of…

  12. Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on OpenAI’s gigantic new funding round and valuation. I also look at a recent leak around Anthropic’s models, and at backlash to ads placed in GitHub Copilot. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and follow me on X (formerly Twitter) @thesullivan. OpenAI closes $122 billion funding round at…

  13. A strong PR plan should balance day-to-day visibility with long-term brand building. At most plans’ core will be some sort of press office, one that fields reactive inquiries, chases proactive opportunities, and strives to create a consistent drumbeat of attention. That ongoing media presence is further punctuated by product launches, releases, or announcements that help create heightened awareness around a singular piece of news or event. That describes the basic tenets of a traditional PR plan for earned media (acknowledging that the PR function is much broader). But the playbook that agencies and in-house teams are using to deliver that is evolving; it looks vastly…

  14. Volatility and rising accountability are reshaping every industry. Philanthropy isn’t immune. In moments like this, leadership drives meaningful progress. As chief philanthropy officer at UNICEF USA, I work with C-suite leaders and philanthropists to turn bold commitments into lasting impact. Carol J. Hamilton has spent four decades in the C-suite at L’Oréal USA and continues to serve across corporate and nonprofit boards. Between us, we’ve seen philanthropy evolve and adapt. We came together to talk about what leadership requires in this moment. Michele Walsh: You played a key role in shaping a global company’s philanthropic efforts. Since leaving L’Oréal USA…

  15. For the first time since 1972, astronauts are on their way into deep space as part of NASA’s Artemis II mission. The mission sees the Orion spacecraft carrying four astronauts to the moon, where they will orbit it, gathering data for future Artemis missions that will see humans touch down on the moon’s surface once again. But unlike in 1972, you don’t have to be a space agency to track the latest lunar mission. NASA has an interactive online tool that lets you see where the Orion spacecraft is and follow it as it performs its maneuvers through space. Here’s what you need to know. This NASA tool lets you track the Artemis II mission NASA has launched a site…

  16. Red Lobster might be taking an old page from its playbook to win over consumers’ hearts. The seafood restaurant chain is reportedly considering the return of endless shrimp, the all-you-can-eat deal that was one of Red Lobster’s most iconic promotions. Although the promotion dates back decades, it was originally only offered for limited amounts of time—that is, until previous owner Thai Group made it a permanent menu fixture in June 2023. At $20 for bottomless shrimp, many argue the move contributed to the seafood chain’s financial woes and its eventual Chapter 11 bankruptcy in May 2024. According to bankruptcy filings at the time, the year-round endles…

  17. The nail is six inches long. Sharpened to a surgical point. Mounted on a hydraulic press behind plate glass. The press drops slowly enough that you can count your own heartbeat between the moment it touches the battery cell and the moment it punctures the casing. I am standing in BYD’s visitor center in Shenzhen, February 2026, shoulder to shoulder with executives from one of Europe’s largest industrial conglomerates. Nobody speaks. Two batteries sit side by side. The first is a standard ternary nickel-cobalt-manganese cell, the kind of chemistry that once powered most of the world’s electric vehicles. The nail breaks the surface. Half a second passes. Then a …

  18. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Jim Collins, coauthor of Built to Last and author of Good to Great, didn’t set out to write another management book. His new work, What to Make of a Life: Cliffs, Fog, Fire and the Self-Knowledge Imperative, is a deeply researched meditation on how individuals navigate life’s transitio…

  19. For years companies have been operating as though working parents with young children are the center of the work-life balance issue. Taking care of little kids is intense, to be sure. But the truth is the real work-life crisis isn’t at that point in their lives. It’s coming in five, ten, or fifteen years. This is the Caregiving Cliff, the time when the highest paid, most tenured, or most worthy of promotion start cracking under the pressure of taking care of kids, aging parents, and their own health needs. The moment when peak earning meets peak caregiving Recently, I spoke with a 47-year-old who had just turned down a promotion. She loved her job and wanted the pr…

  20. Women suffering through the hot flashes, night sweats, mood changes and sleep problems that can come with menopause — all while looking in the mirror and noticing signs of aging — are being bombarded with products. More open conversations about menopause and the period leading up to it — called perimenopause — are happening at the same time that marketing has been supercharged by social media. Women are being confronted by lotions and serums and light masks that promise to rejuvenate their faces and necks, dietary supplements claiming to do everything from boost moods to ease hot flashes and gadgets promising to help with symptoms. “The marketing has gotten very, very a…

  21. As OpenAI and Anthropic move closer to their planned initial public offerings, more details about the finances of both artificial intelligence giants are starting to emerge. It was no secret these companies were bleeding cash, but seeing the actual numbers is still striking. Neither company has made its filings official. Both are in the process of recruiting investors and have recently closed funding rounds, which meant opening their books. The Wall Street Journal got a peek. According to internal estimates, OpenAI will not turn a profit until 2030, while Anthropic expects slight positive results this year, followed by another year of losses before staying in the gree…

  22. Microsoft’s AI assistant Copilot is integrated across the company’s products. It’s built into Windows 11, and recent features like Tasks and Pages are marketed as powerful tools for productivity. But one of Copilot’s Terms of Use just caught the internet’s attention for seeming to contradict that image of Copilot as a game-changer in the workplace, instead cautioning users that “Copilot is for entertainment purposes only.” “It can make mistakes, and it may not work as intended,” the statement continues, as written on Microsoft’s Copilot Terms of Use page. “Don’t rely on Copilot for important advice. Use Copilot at your own risk.” That language is a far cry fro…

  23. On July 16th, 1945, when the world’s first nuclear explosion shook the plains of New Mexico, J. Robert Oppenheimer, who led the project, quoted the Bhagavad Gita, “Now I am become Death, the destroyer of worlds.” And indeed, he had. The world was never truly the same after nuclear power became a reality. Today, however, we have lost that reverence for the power of technology. Instead of proceeding deliberately and with caution, we rush ahead. In his Techno-Optimist Manifesto, tech investor Marc Andreessen implied that AI regulation was a form of murder. Defense Secretary Pete Hegseth punished Anthropic when it tried to impose limits on its own technology. Clearly,…

  24. As American astronauts fly to the moon for the first time in 50 years, the test flight has gone off without a hitch, almost. Happily, this time around, the “Houston, we’ve had a problem” moment came with much lower stakes than Apollo 13’s oxygen leak. NASA’s Artemis II is the first crewed mission featuring a proper toilet – a major upgrade from the Apollo-era days of astronauts chasing runaway bodily emissions in zero gravity. Historically, waste capture was handled by a crude system of plastic bags attached to spacesuits, a headache for astronauts already contending with the many life-threatening challenges of space travel. So far, the high tech toilet has come …

  25. After traveling deeper into space than any other humans, the Artemis II astronauts pointed their moonship toward home Monday night, wrapping up a lunar cruise that revealed views of the far side never beheld by eyes until now. Their flyby of the moon — NASA’s first return since the Apollo era — even included some celestial sightseeing besides yielding rich science. It was a significant step toward landing boot prints near the moon’s south pole in just two years. A total solar eclipse greeted the three Americans and one Canadian as the moon temporarily blocked the sun from their perspective. Mercury, Venus, Mars and Saturn nodded at them from the black void. The landing …

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