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Gone are the days when marketers can think in five- or 10-year plans. These days, it’s about tomorrow, not the next 16 months, because culture and what captures consumers’ attention is changing faster than ever. Today, it’s Love Island and Traitors reality TV star Rob Rausch posing shirtless on a giant billboard in Times Square for MAC Cosmetics. And tomorrow, it’s Punch the Monkey holding on to his plush doll. (And if you know what we’re talking about, congrats, you are chronically online and in tune with the culture. If you don’t, you’ve got some work to do, but that’s why we’re here.) The state of brand building in 2026 looks vastly different than what any veteran—…

Alex Cooper was driving a hot pink Jeep through the desert with former Saturday Night Live cast member Aidy Bryant and Italian actress Sabrina Impacciatore, of White Lotus fame. Suddenly, their cell service dropped to zero, just as Bryant was trying to send an important contract and Impacciatore was in a heated text exchange with her boyfriend, Jared. But Cooper had their backs. Thanks to the satellite service on Cooper’s phone, Bryant was able to send her document and close the deal. Impacciatore, meanwhile, got through the text-dot purgatory (“DOT DOT DOT WHAT?”) to find out that Jared wanted to move in together. “Time to move on,” Impacciatore declared, upon receivin…

Trailers of two of Hollywood’s most anticipated upcoming movies came out this week. Warner Bros. Discovery’s Dune: Part Three and Marvel Studios’s Spider-Man: Brand New Day premiered a day apart. But what’s most interesting is the marketing strategy behind the trailers—in which promos and short clips of the trailers were released ahead of the full trailers. On Tuesday, Warner Bros. Discovery hosted a livestreamed event on the official Dune account on TikTok. It featured director Dennis Villeneuve and some of the cast talking about the upcoming movie to a live audience before airing the trailer, which was simultaneously revealed at the end of the stream befo…

Most organizations genuinely want to support their people. We invest in wellness apps, coaching programs, and leadership development, all with good intentions. Yet burnout rates keep climbing. Aflac’s WorkForces Report from November 2024 referenced that burnout affected nearly 3 in 5 American workers with employees experiencing high levels of stress rising to 38% in 2024, up from 33% in 2023. The issue isn’t effort or resources. It may simply be that we’re solving for the wrong problem. I recently sat down with Natallia Miranchuk, founder of SOULA, an AI-powered emotional support platform that combines neuroscience, health expertise, and artificial intelligence to addres…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. The cost of AI will surely rise, along with our dependence on it Developing AI models and serving AI apps is a notoriously expensive undertaking. AI labs use massive amounts of computing power, training data, and high-priced talent to create and serve AI models, and the costs are not nearly covered by the chatbot subscription and API fees they bring in. Neither OpenAI nor Anthropic, for example, are profitable, and won’t be for some time. The difference, for now, is made up by investmen…

The state of behavioral health tells two different stories. On one hand, the crisis is deepening: 62% of U.S. adults now experience mental health challenges, up from 44% just a decade ago. Severe mental illness has climbed from 10% to 15% over that same period, according to third-party research commissioned by Qualifacts (research not available publicly). On the flip side, there are signs of genuine progress. The stigma around seeking care is finally lessening, with treatment rates rising from 45% to 52% between 2014 and 2024. Mental health and substance use spending increased 55% from 2015 to 2022, adding 170,000 critical jobs to the behavioral health workforce d…

We love a good old social media roast, and Y Combinator CEO Garry Tan found himself on the business end of a doozie Wednesday. Tan, who in a past life worked as an engineering manager at Palantir and has more recently been a vocal proponent for AI acceleration, bragged that he and his AI coding agents have been deploying 37,000 lines of code per day across five separate projects. “Absolutely insane week for agentic engineering,” Tan wrote in an X post on Monday, adding in a follow-up post that he was on a 72-day shipping streak. Absolutely insane week for agentic engineering 37K LOC per day across 5 projects Still speeding up pic.twitter.com/VR3utsduYx — Garry…

Across the U.S., the realities of healthcare affordability are reaching a breaking point, with premiums and out-of-pocket costs straining household budgets and forcing some families to consider going without coverage or delaying care, simply because they cannot pay. This isn’t just about numbers on a spreadsheet. It’s about everyday decisions: skipping preventive visits, postponing prescriptions, or weighing health needs against rent and groceries. As healthcare costs grow while federal funds and subsidies shift, our systems are under duress, and people are being forced to make impossible choices. In this context, the question for business leaders, in healthcare and bey…

For the record, this is not a sponsored post. I’m just frugal, and I like to travel as lightly as possible. Every piece of tech in my tightly packed bag needs to earn its keep by doing at least two jobs. As such, I’m a sucker for anything that can serve more than one purpose and does so on the cheap. Anker happens to make a lot of that type of stuff. If you’ve bought an aftermarket charger or power bank in the last decade, you’ve probably seen the name. I’ve found their gear to be equal parts reliable and budget-friendly in an age where buying off-brand tech accessories is a total crapshoot. So, if you’re ready to ditch the dead weight, here are three inexpens…

As if modern dating weren’t difficult enough, the internet has become obsessed with finding niche compatibility tests and categorizing the differences between partners, with a string of so-called relationship gaps going viral on platforms such as TikTok recently. Now the latest one has arrived, and it’s already proving to be polarizing: the restaurant gap. Described by The New York Times as “a misalignment in tastes, spending habits and culinary curiosity,” a restaurant gap can take many forms. Take a picky eater and an adventurous foodie, or even a devout reservation chaser who incessantly scrolls through Resy versus someone who couldn’t care less as long as food…

For decades, NBCUniversal’s “The More You Know” campaign has promoted the idea that knowledge is always a public good. And there’s certainly truth in that. But we’ve all watched as a movie character who starts to know too much soon meets their demise. As we navigate a reality inundated with an ever-growing amount of information, data, and artificial intelligence, I look to the recent unveiling of Banksy’s identity to see that we must reconsider the ‘more you know’ mentality. Reuters published an investigation revealing Banksy’s identity, arguing the piece was a matter of public interest. I was surprised by the backlash that followed. While plenty of people flocked to the…

Remember the iPod? It’s making a quiet comeback. Four years after Apple killed off its digital music player, secondhand sales are surging. It’s fueled in part by young people interested not just in its retro looks but a desire to listen to music in a focused way and with playlists not determined by algorithms. “There’s a growing trend, particularly amongst younger users, to mitigate the ease with which they can be distracted by smartphones, often driven by mental health and well-being concerns,” said Ben Wood, chief analyst at CCS Insight. “Having a dedicated music device, such as an iPod, is a good way to reduce your dependence on a smartphone and avoid being dra…

Humanity is always aspiring to stretch itself to achieve new goals, including exploring new frontiers. The Artemis II crew accomplished this, traveling 252,000 miles away from Earth, the farthest any human has ever been before, breaking the Apollo 13 record. The four brave individuals are set to return Friday, splashing down off the coast of California, near San Diego. Here’s everything you need to know about the landing, including how to tune in. How did the Artemis get its name? The name Artemis is a throwback to the first NASA moon missions. Apollo 11 saw Neil Armstrong and Buzz Aldrin take giant leaps for mankind on the surface of the moon on July 20, …

Earlier this year, financial technology company Block laid off 4,000 employees—around half the company’s workforce—in its push to embrace AI. Based on a recent interview, it seems like CEO Jack Dorsey has some more major changes in store for the company. And if true. . . he’ll have quite a few more performance reviews to fill out this year. In a recent episode of the Long Strange Trip podcast, Dorsey said he wants to cut middle management layers from five managers down to two or three this year. “In the most ideal case, you know, there is no layer,” he said in the podcast episode. “Everyone in the company reports to me, and that would be all 6,000 of the company. And …

Technology is making it easier for everyone to move faster. The important question is who will move in the right direction? New technologies—including AI and automation—are quickly becoming indispensable teammates that can draft, summarize, analyze, and accelerate the work that keeps organizations moving. I see most individuals on my team using AI and automation to complete some tasks in a fraction of the time, allowing them more time to focus on relationship-building, innovation, and value creation. When the use of AI and automation becomes widespread, it will stop being a performance differentiator. Differentiation will come instead from the people that use them with …

Painted Tree Boutiques, a nationwide retail chain that gave independent small business owners a brick-and-mortar platform to sell gifts, clothing, and home decor products, abruptly announced that it would cease all business operations on Tuesday, April 14. Vendors were given a 10-day window to collect their inventory during limited daytime hours. The Arkansas-based company was founded in 2015 and later expanded to over 60 locations across more than a dozen states. Painted Tree described itself as “An Etsy marketplace and Pinterest catalog come to life.” Many locations were housed in former Bed Bath & Beyond stores. The chain operated as a marketplac…

I have been thinking about a question that nobody in enterprise software seems to want to sit with: why can the most advanced AI models in the world solve Olympiad-level mathematics but fail to reliably extract a total from an invoice? This is not an academic exercise for me. I have been building automation software for twenty years. My company has processed billions of documents for some of the largest enterprises in the world. Yes, I have a stake in this answer. But twenty years of watching models work on real enterprise data, not benchmarks, gives you a different view than turning a model in a lab. And when those real-world models cannot get the simple stuff right,…

Over the past several months, Adobe has been rolling out a steady stream of AI features and platform updates that make brand design more intuitive, quick, and personalized. Its latest addition to that portfolio is a new tool called Asset Amplify that can generate entire websites, social media posts, and print collateral catered toward specific audience segments, like Gen Zers or millennials. Asset Amplify is among several prospective tools, called “Sneaks,” that Adobe will be demoing at its 2026 Adobe Summit conference this week. For Adobe, Sneaks are annual UX experiments, crowdsourced from across the company, that may or may not become actual products based on user …

The most sustainable piece of clothing you own probably has nothing to do with recycled polyester or organic cotton. It’s the little black dress you’ve worn on repeat for 15 years and the pair of ripped Levi’s 501s you can’t imagine ever throwing away. The harder question—the one the fashion industry has never quite figured out—is how to design something like that on purpose. How do you make a garment someone loves now and will continue to wear for years? This is something Sarah Bonello thinks about constantly as she designs for her new label, The Park. After decades in fashion PR, where she developed a finely tuned sense of what the market was missing, Bonell…

When The Las Vegas Raiders announced Indiana University quarterback Fernando Mendoza as the first overall pick in the 2026 NFL Draft yesterday, it kicked off what might just be the most special time of year for any football fan. This three day draft period—April 23-25—is unquestionably the moment in the year when the highest number of fans are at their most optimistic. No wins, no losses, just new beginnings, new players, new possibilities. It’s also a marquee event for the league. About 600,000 people attended last year’s draft in Green Bay over its three days, across seven rounds, 32 teams, and 257 picks. On TV and streaming, the draft drew massive audiences, …

There are plenty of different hacks, tools, and apps designed to break social media addiction or otherwise reduce your screen time. This is just the cutest one. Cat Gatekeeper is a new Chrome browser extension designed by the developer Zokuzoku, and it reminds you to stop scrolling by sitting a cat on your browser as a clock counts down until your break time is over. The browser extension is meant for anyone who keeps opening social media without thinking, and it’s inspired by the all too real experience of cats who want attention at the exact moment that it’s time to get to work. “We’ve recreated that classic cat-owner experience in your browser,” the dev…

New York City has its obvious icons: The Statue of Liberty; Milton’ Glaser’s I “heart” New York logo; yellow cabs. Lesser known, but no less iconic, is the city’s compost bins. You know a NYC compost bin when you see one. Dirt brown, with a bright orange clasp, they roll out on recycling day, filled with gloriously stinky food scraps. NYC distributed the large brown bins for free in 2024, but not every household got one before the sanitation department OK’d using any bin (55 gallons or less) for composting. Now the bins have been shrunk down to the scale of your kitchen, and we have to admit: We really want one. OnlyNY is selling a tabletop compost bin at the cent…

Mark Breitbard began his career in retail and returned to it at the top, crediting authenticity as the key to his leadership journey View the full article

Promoting the wrong person is expensive and happens all too frequently. Anywhere from 30% to 50% of executive hires fail within the first year and a half. Workhuman, an employee management platform, has created a new AI tool, Future Leaders, to help improve promotion decisions. The tool, which the company announced on Tuesday, can “pinpoint high-potential employees likely to become senior leaders three to five years before promotion.” CEO Eric Mosley told a crowd at Workhuman’s annual conference in Orlando, Florida, about Future Leaders, saying the company tested it by setting its data to the year 2020, “when we were all watching Tiger King.” The tool was able to…

AI agents have already started buying on behalf of customers. Yet most merchants still lack the infrastructure to serve them. That disconnect sits at the center of PayPal’s first U.S. Agentic Commerce Pulse Survey, based on responses from 498 decision-makers across small businesses, mid-market firms, and large enterprises. Nearly 95% of merchants report that they can already track or observe traffic originating from AI agents, including web crawling from systems like ChatGPT and Google Gemini. But only about one in five have structured their product catalogs in machine-readable formats that those same agents can actually interpret and act on in real time. Many also la…