Blog, YouTube & Content Monetization

If real Easter eggs aren’t your thing this weekend, you may find hunting for digital ones more enjoyable. And there are some cool ones to find at your fingertips, provided you have an iPhone or Mac. Apple has packed the iOS and macOS operating systems with several fun little references, many harking back to the legacy of the company or other companies in the tech industry. Microsoft’s Blue Screen of Death This one’s been around for a while, and it’s a fan favorite. The Finder on your Mac can show other computers connected to the same network. These computers are represented by icons. If the connected computers are other Macs, you’ll see icons that accurate…

Road congestion is a persistent thorn in the side of our car-centric society. It’s loud, stressful, dangerous, and worsens air quality. It’s been linked to all kinds of adverse health effects, including lower birth weights, memory and attention problems in school kids, higher mortality in elderly adults, and even crime. But traffic might also affect our eating habits—and not in a good way. A new study from the University of Illinois Urbana-Champaign, published in the Journal of Urban Economics, examined weekday traffic data from Los Angeles County highways between 2017 and 2019 and compared it with cellphone GPS data tracking customer visits to fast food restaurants …

Chinese robotaxi technology company Pony AI Inc. (Nasdaq: PONY) was up a whopping 55% on Monday—yes, you read that right—after Chief Technology Officer Lou Tiancheng told the Wall Street Journal it can now build its autonomous driving system for 70% less and is on the road to profitability. Pony AI makes the technology that allows cars to become autonomous, or self-driving, not the cars itself, but is partnering with companies that do. It also operates a fleet of robotaxis in China. Last week, Pony AI unveiled three new driver-less vehicles at the Shanghai Auto Show, which were co-developed with Chinese state-owned automakers BAIC Motor and Guangzhou Automobile G…

Getting a sense of the scale of social media platforms can be tricky. While tech companies often share self-serving metrics—like monthly active users or how likely users are to buy products after engaging with brands—they rarely offer a true sense of their platforms’ enormity. But a new study published in Cornell University’s preprint server arXiv aims to change that by quantifying TikTok’s scale over a single day—claiming to be among the first to grasp the platform’s full scope. It also offers insight into what people are watching, how much content is being uploaded, and who is posting it. “The motivation is using this social media data to better understand socie…

An annual United Nations conference on biodiversity that ran out of time last year will resume its work Tuesday in Rome with money at the top of the agenda. That is, how to spend what’s been pledged so far—and how to raise a lot more to help preserve plant and animal life on Earth. The talks in Colombia known as COP16 yielded some significant outcomes before they broke up in November, including an agreement that requires companies that benefit from genetic resources in nature—say, by developing medicines from rainforest plants—to share the benefits. And steps were taken to give Indigenous peoples and local communities a stronger voice in conservation matters. But two w…

For the first time in over a decade, Coca-Cola is relaunching its iconic “Share a Coke” campaign. This time around, it’s targeting Gen Z. When “Share a Coke” first debuted in Australia in 2011, replacing the “Coca-Cola” logo on Coke bottles with 150 of the most popular names in the region, it sold 250 million named bottles and cans in a nation of just under 23 million people. The idea was so successful that, over time, Coca-Cola replicated it in 70 different countries. And this April 1, a new version of “Share a Coke” is rolling out globally. The bones of the concept are the same as when it debuted more than a decade ago: In each local market, a range of the most…

A first-of-its-kind project will use a swarm of small, independent submersibles to monitor, protect and provide data on offshore artificial reefs whose purpose is to attract new marine life in otherwise barren sections of sea, officials said Monday. The small, autonomous underwater vehicles, or AUVs, hailed as the “future of underwater surveillance” will be equipped with sensors and high-definition cameras to give scientists at the Cyprus Marine and Maritime Institute a clear picture on the effectiveness of their intricate artificial reefs designed and built using 3D printing. Made of an environmentally friendly cement mixture, the artificial reefs will be embedde…

Online applications usually include an optional field where you can upload a cover letter. Think “optional” means you don’t have to include one? Think again. According to a recent survey of recruiters from the career services platform Zety, 89% expect a cover letter, and 87% say it’s a key factor when deciding whom to interview. “Job applications are super complicated today,” says Jasmine Escalera, Zety’s career expert. “You have to tailor your résumé to the job, and there are often so many moving parts to just submit one application. I understand when job seekers think, Does the cover letter actually add any value? Sometimes it can be equally as important as résumés …

“Let’s circle back when we have the bandwidth to touch base on whether we need to hop on a call to tackle the low-hanging fruit.” (If this corporate buzzword bingo sent a shiver down your spine—apologies.) In the world of professional communication, business jargon is often a necessary evil. Email clichés: love ‘em or hate ‘em, we all use ‘em. Many of us are trapped in a terminal cycle of “reaching out” and “circling back” to make sure “we’re aligned.” Recent analysis from email verification company ZeroBounce looked at more than one million real work emails to find out which overused email phrases are the most common offenders. To no one’s surprise, “…

James Chappel is an associate professor of history at Duke University and a senior fellow at the Duke Aging Center. He is the author of Catholic Modern, and his writing has appeared in The New York Times, The Nation, and The New Republic. What’s the big idea? Aging in America is becoming one of our country’s most important policy arenas. With more old citizens than young ones, the relevance of elder members in society has never been greater. Despite great progress in the quality of old age over the past century, there is much need for growth in terms of practical policy and cultural perceptions. Below, Chappel shares five key insights from his new book, Golden …

A jury on Monday quickly and completely rejected a man’s claim that Disney’s Moana was stolen from his story of a young surfer in Hawaii. The Los Angeles federal jury deliberated for only about 2 ½ hours before deciding that the creators of Moana never had access to writer and animator Buck Woodall’s outlines and script for Bucky the Surfer Boy. With that question settled, the jury of six women and two men didn’t even have to consider the similarities between Bucky and Disney’s 2016 hit animated film about a questing Polynesian princess. Woodall had shared his work with a distant relative, who worked for a different company on the Disney lot, but the woman testified du…

Today, February 25, is a make-or-break day for Super Micro Computer (aka Supermicro) and its stock, which trades on the Nasdaq under the SMCI ticker. That’s because by the end of today, the beleaguered server company needs to file its delinquent Form 10-K with the U.S. Securities and Exchange Commission (SEC). If it fails to do so, the company’s shares may be delisted from the Nasdaq. Here’s what you need to know about its stock price ahead of the deadline and the possible outcomes should Super Micro Computer fail to meet its requirements. SMCI stock price sinks ahead of filing deadline As of the time of this writing, in early trading SMCI’s stock price is down…

As Trevor Murphy pulls up to his dad’s 20-acre (8-hectare) grove in one of the fastest-growing counties in the United States, he points to the cookie-cutter, one-story homes encroaching on the orange trees from all sides. “At some point, this isn’t going to be an orange grove anymore,” Murphy, a third-generation grower, says as he gazes at the rows of trees in Lake Wales, Florida. “You look around here, and it’s all houses, and that’s going to happen here.” Polk County, which includes Lake Wales, contains more acres of citrus than any other county in Florida. And in 2023, more people moved to Polk County than any other county in the country. Hit in recent years by hurr…

A glance at the day’s headlines reveals a universal truth: Leadership matters. Whether uplifting and ethical or toxic and abusive, leaders profoundly shape our lives. And this is especially true on the job. Research consistently shows that leadership influences employees’ attitudes, behaviors and emotions, driving key organizational outcomes such as creativity, employee engagement, well-being and financial performance. Unfortunately, research also shows that supervisors abuse their employees far too often and then try to manage impressions to compensate for their bad behavior. But what happens when a leader tries to “make up” for past abuse by suddenly acting ethi…

You don’t need tickets to see Metallica in concert anymore—just a $3,499 Apple Vision Pro headset. Starting today, Apple Vision Pro users can experience Metallica’s 2024 Mexico City concert as an immersive, ultra-high resolution experience complete with 180-degree video and Spatial Audio. The concert, filmed on September 29 as part of the sold-out finale of Metallica’s M72 World Tour, includes fan-favorites like “One” and “Enter Sandman.” “With Metallica on Apple Vision Pro, you feel like you’re right there: front row, backstage, and even on stage with one of the biggest bands of all time,” Tor Myhren, Apple’s vice president of Marketing Communications, said in a…

Kelly Slater is the undisputed GOAT of surfing. The 53-year-old has won 11 world titles—including being both the youngest and oldest champ ever at 20 and 39, respectively—and has competed regularly on the pro tour until just last year. He’s not even officially retired yet. Slater has also built multiple businesses, beyond his endorsement deals. One of those is apparel brand Outerknown, which celebrates its 10th anniversary this year. It’s been a labor of love for Slater, who along with cofounder John Moore, had a commitment from the beginning to make it as sustainable and responsible as possible. Last month, the company dropped the Apex Trunk by Kelly Slater, the firs…

The return-to-office (RTO) pendulum continues to swing toward the wants of CEOs, and we expect this trend to continue. A 2024 survey of CEOs by KPMG found that 79% believe employees will be back in the office five days a week within three years—a dramatic increase from 2023’s survey. For many leaders, the workplace remains a vital tool for reinforcing company values and driving strategic alignment across teams. Yet, while employers prioritize a return to the collaboration, culture, and innovation that the office fosters, employees say they enjoy the autonomy and flexibility they’ve gained working remotely. If leaders don’t act consistently and communicate a RTO strate…

When a couple decided to take their relationship further on the most recent season of “Love Is Blind,” the moment was soundtracked with a familiar song: Billie Eilish’s “Birds of a Feather.” It wasn’t a flash-in-the-pan musical surprise. The season was stacked with familiar needle drops — Miley Cyrus’ “Wrecking Ball,” Justin Bieber’s “Holy,” Ariana Grande’s “Into You,” Selena Gomez’s “Lose You to Love Me” — a gesture away from the little-known, sometimes generic pop songs that used to meet the show’s most emotional moments. Show creator and Kinetic Content CEO Chris Coelen attributed the pivot to the show’s anniversary. “We decided, in this Season 8, to coinci…

I have spent my career watching companies make bold declarations about gender equality, only to see those promises fade when tested. Women are often spotlighted in recruitment campaigns but left behind in promotions, appointments, and development opportunities. Policies designed to level the playing field disappear without explanation, replaced with vague references to “merit,” “culture fit,” and the elusive “gravitas.” The 2025 U.N. International Women’s Day theme—For ALL women and girls: Rights. Equality. Empowerment—is urgent. However, progress in gender equity is not accelerating; it is stalling. In recent months, executive orders have gutted diversity program…

Two new data centers in Silicon Valley have been built but can’t begin processing information: The equipment that would supply them with electricity isn’t available. It’s just one example of a crisis facing the U.S. power grid that can’t be solved simply by building more power lines, approving new power generation, or changing out grid software. The equipment needed to keep the grid running—transformers that regulate voltage, circuit breakers that protect against faults, high-voltage cables that carry power across regions, and steel poles that hold the network together—is hard to make, and materials are limited. Supply-chain bottlenecks are taking years to clear, dela…

Delivering feedback as a leader can feel challenging, but with the right training and awareness, you can set yourself up for success. In this article, industry leaders share the common mistakes they’ve observed and practical tips that can help you communicate feedback more effectively and constructively to foster a more productive work environment. Focus on Behavior, Not Character When feedback judges the individual—and not the action—a poor outcome is almost guaranteed. “You’re not a team player” is an example of feedback that makes an assertion about a person’s character. The receiver of this feedback is likely to experience a “fight, flight, or freeze” response …

Microplastics—the tiny particles of plastic shed when litter breaks down—are everywhere, from the deep sea to Mount Everest, and many researchers worry that they could harm human health. I am a machine learning researcher. With a team of scientists, I have developed a tool to make identification of microplastics using their unique chemical fingerprint more reliable. We hope that this work will help us learn about the types of microplastics floating through the air in our study area, Michigan. Microplastics—a global problem The term plastic refers to a wide variety of artificially created polymers. Polyethylene, or PET, is used for making bottles; polypropylene,…

In the business world, advertisers are the stunt performers. Our fragmented media and pop cultural landscape has forced brands to really push stunts into the weird and wonderful. Whether it’s Snoop threatening to give up smoking, Ben Affleck working a Dunkin’ drive-thru, or a devil baby terrorizing the streets of New York. Meanwhile in Hollywood, the stunt performers are the ones who actually pull off the death-defying action that can make us gasp. They’re a breath of IRL fresh air in a world blanketed by visual-effects technology. Now, for the biggest night in entertainment, these two worlds converge for a pretty epic stunt by both worlds’ definition. Disney Adverti…

Two powerful forces are dramatically reshaping the current world of work—artificial intelligence and an aging workforce. While we can see that the way we work is changing, we need to move quickly to effectively cope with both. Currently, AI, machine learning, digitization, automation, and other technology shifts are continuing to drive big changes in how we work and evolving the skills we need. In fact, new Workday research into the AI skills revolution shows that 81% of workers globally recognize that AI is changing the skills needed for their jobs. At the same time, throughout most countries, midcareer and older workers (people aged 45-64) make up a growing po…