Blog, YouTube & Content Monetization

The deadline to claim the Super Early rate for Fast Company’s Brands That Matter is this Friday. Rates go up March 13 at 11:59 p.m. ET. This is the sixth year that Fast Company will be honoring brands that have turned their marketing and branding strategies into cultural relevance for their core audience. It will also mark the third year that Brands That Matter will recognize CMOs of the Year—the marketers who are propelling their organizations to new heights through their ambitious, effective leadership, thoughtful and creative executives who are finding effective ways to keep their brands top of mind for consumers. For 2026, there are two exciting new recognit…

It’s little surprise that a gold-medal-winning Olympic skier comes from a family that loves the snow, but slopestyle champion Alex Hall’s mom and dad might love it more than most. The pair met on the slopes, Hall told Fast Company, and essentially raised him and his brother on skis. That didn’t necessarily mean he’d be good at it. But luckily, Hall—who took home silver last month at the Milan Cortina Winter Olympics and gold in Beijing in 2022—is better than good. And that’s a fortunate thing, because the amateur-to-professional athlete pipeline is already narrow, and most pro careers dry up as athletes move into their 30s. Hall isn’t too sure what his future in the s…

Since its founding in 2010, GoFundMe has become the go-to platform for helping others in need, with more than $50 million raised every week and more than 8,000 fundraising campaigns launched every day. But using the platform to raise money from friends, family, and generous acquaintances or strangers often doesn’t come naturally, especially when people are already dealing with a traumatic situation like a house fire, medical problem, or other emergency. “In order for help to occur, people have to do something quite difficult, which is asking for help,” says GoFundMe CEO Tim Cadogan. “That’s something that almost no one likes doing, so it’s a hard threshold to cross.” …

The Northern Lights, also known as aurora borealis, may be visible in nearly 19 U.S. states tonight, Wednesday, March 18 into Thursday, March 19, according to the National Oceanic and Atmospheric Administration’s (NOAA) Space Weather Prediction Center. The aurora borealis is the result of a geomagnetic storm that occurs when a coronal mass ejection (CME), an eruption of solar material, reaches Earth and causes swaths of green, blue, and purple colors to appear in the dark sky. We are currently seeing increased solar activity as the result of an 11-year sun cycle peak. NOAA says this G2, or moderate geomagnetic storm is partially thanks to Friday’s upcoming spring …

For the past two years, the dominant corporate conversation around artificial intelligence has been painfully predictable. Executives talk about productivity, copilots, efficiency gains, and cost savings. Boards demand AI road maps. Consultants package urgency into slides. Entire organizations scramble to prove that they are “doing something with AI.” But beneath all that noise lies a much bigger shift, one that many companies still seem determined not to see: AI is not simply a tool for making organizations more efficient. It is a technology that changes the minimum viable size of an organization. And once that happens, many of the assumptions that defined the mo…

Is leadership dead? Perhaps not, but its branding is definitely on life support. Younger professionals are not chasing titles for prestige or salary alone. In fact, many are actively opting out of traditional leadership tracks because the trade‑offs look misaligned with the life they want. It’s a trend many people and culture leaders I speak with are worried about. For Gen Z and younger millennials, leadership no longer automatically signals status and security; it often looks like stress, fragility, and moral compromise. In Deloitte’s 2025 Gen Z and Millennial Survey, only 6% of Gen Z respondents cited reaching a leadership position as their primary career goal, with…

Automotive companies paving the way for self-driving cars are changing the rules of the road. Robotaxis went mainstream in 2025, delivering millions of rides around the world. Once fledgling startups, these providers have grown into fully mature businesses, and the competition is intensifying, especially between the robotaxi units of two global search engine juggernauts: Alphabet’s Waymo and Baidu’s Apollo Go. This year’s honorees took concrete action toward making the self-driving dream a reality across the world. They differ in approach—from how to build and operate the cars to how they should see and react to the world around them—but share the same goal. Best of all…

Back in the 1980s, stack-ranking employees was seen as a state-of-the-art management practice. CEOs like Jack Welch at GE divided employees into three distinct segments: the top 20% of performers, the middle 70%, and the bottom 10%. Those at the bottom would be forced out to make room for new blood. The strange thing about stack ranking is that it’s long been shown to be ineffective and, in many cases, to undermine performance. The problem is that stack ranking doesn’t create a meritocracy. It creates a political system. The winners tend to be those most skilled at claiming credit, shifting blame, and building alliances. Yet still, the practice persists. The tru…

As I walked into a Sunset Boulevard venue this past February, Luka Dončić’s face greeted me, flashing across a wall of old-school televisions. The TV screens flickered between a surreal reel of images: Dončić’s mug, a NTSC rainbow effect, a Valentine sweetheart candy image with the words “too small,” and a graphic with the words “Lil Luka’s Heartbreak Factory: Level 1.” For the uninitiated, this scene probably makes no sense. But for superfans of Dončić, star player of the Los Angeles Lakers, the messages are like a secret code to a new kind of fandom. Luka Dončić In February, Dončić celebrated the launch of his new direct-to-fans media company, 77X, by transfo…

A former SpaceX engineer walked away from rockets to chase something far more impactful: a perfect coffeemaker. JC Foster left the aerospace giant to launch Puresteel, a startup building what he described as “an affordable, convenient, plastic-free coffeemaker,” he wrote in a post on X. For Foster, developing Puresteel was about more than a perfectly brewed cup of coffee at a precise 200°F. “Creating Puresteel was about solving a problem that hits close to home and helping humans thrive,” he wrote in the company’s Note from the Founder. The problem, as he saw it, was plastic. Foster began searching for a completely plastic-free coffee machine and quickl…

The National Oceanic and Atmospheric Administration’s (NOAA) National Hurricane Center (NHC) is redesigning its most recognizable—some would say iconic—”cone” graphic for the 2026 hurricane season. Other product upgrades include improvements to Hawaii’s storm surge watches and warnings. “These improvements empower communities to prepare earlier and more effectively for dangerous hazards from tropical storms and hurricanes,” Michael Brennan, director of NOAA’s National Hurricane Center, said in a statement. The updates come as climate change brings warmer global temperatures and rising sea levels, leading to more extreme weather events including longer, more intens…

U.S. egg prices have fallen 60% from last year’s record highs, making it easier for consumers to fill their Easter baskets and Passover Seder plates. Bird flu was to blame for elevated retail prices during the first five months of 2025, and the course of the highly contagious disease is a big reason why prices are much lower now. An outbreak forced farmers and commercial producers to slaughter entire broods of egg-laying hens, but ebbing cases in the second half of last year helped restore egg supplies, said Mark Jordan, the executive director of agricultural research firm LEAP Market Analytics. The stubborn outbreak is still affecting U.S. poultry flocks, with the numb…

Top executives at the major U.S. airlines have been vocal in sharing their frustrations amid the ongoing partial government shutdown, which has resulted in Transportation Security Administration (TSA) staffing shortages, lengthy airport security lines, and flight delays. The partial shutdown began on February 14 when funding for the Department of Homeland Security (DHS) lapsed. TSA officers are classified as essential workers, meaning they’re still required to show up, even without pay. Because of financial uncertainty, many employees called out sick or quit altogether. As the weeks went by, staffing shortages worsened, and wait times grew longer. Airline b…

Baltimore, known for being a leader in medicine and technology as well as for its fiercely community-driven residents, is one of many cities trying to determine how to grapple with some of AI’s most pressing issues. And recently, the city has been sounding the alarm. Artificial intelligence is changing the way we live and work. In many ways, the tools are wildly helpful—solving business problems, advancing medicine, and even helping solopreneurs thrive without a team. However, the technology comes with some worrisome drawbacks and, given the lack of federal oversight, the risks are beginning to reshape local politics. That seems especially true in Baltimo…

For years, companies have assumed that their digital relationship with customers would happen in a place they controlled: their website, their app, their checkout flow, their interface, their carefully optimized funnel. That assumption shaped an enormous amount of corporate behavior. Brands invested fortunes in design systems, SEO, conversion optimization, customer journeys, and digital experiences because the screen was where persuasion happened and where transactions were completed. That assumption is starting to break. The next wave of AI is not just about answering questions better. It is about acting. OpenAI’s Operator is designed to go to the web and perfo…

In 2025, less than half (48%) of U.S. employees said they trusted their senior leaders, and 40% reported distrust of their leaders and colleagues, signaling a broad erosion of workplace trust. And when you add AI to the mix, things aren’t looking good. In a 2025 YouGov survey, only 5% of Americans say they trust AI. Meanwhile, in late 2025, McKinsey found that 78% of U.S. companies report using AI in at least one business function (up from 55% just a year earlier). Put simply, we’re in an AI-accelerated trust recession. BUILDING VULNERABILITY-BASED TRUST Patrick Lencioni, author of The Five Dysfunctions of a Team, shares that vulnerability-based trust creates confide…

If you read the headlines, you’d think the music business is a technology business. We talk about demand-side platform (DSP) market share, algorithmic discovery, and the looming threat of AI-generated songs. We treat artists like software founders and songs like lines of code—versioned, optimized, and endlessly iterated. That conversation isn’t wrong. But it’s incomplete. Yes, IP protection in an AI-driven world is critically important. Creators and IP owners deserve safeguards, attribution, and fair economics as machines learn from human work. We need clear rules of the road. But even if we get copyright exactly right, it won’t solve the deeper shift underway. …

In the 55 years since Walt Disney World first opened its gates, the theme park has undergone plenty of changes—and in many ways, it’s stayed the same. Some attractions from the park’s opening day in 1971 and the decade that followed have cemented themselves as indisputable classics, like Jungle Cruise and The Haunted Mansion (both of which are iconic enough to warrant their own film adaptations). One such ride is Big Thunder Mountain Railroad, which first opened in the Magic Kingdom’s Frontierland area in 1980. The mine train roller coaster went largely unchanged for more than 40 years, before the park announced that it would close in January 2025 for a year-long reno…

A lot of people go out on their own after a layoff, especially in the current economy. And when they do, they tend to focus on what they don’t know: how to find clients, how to set pricing, how to market themselves. But a long corporate career also builds some core competencies that translate directly into running a solo business. I spent 15 years in a corporate environment, including a role on an executive team. I pivoted to a new career, and then found myself laid off 18 months later. I made the snap decision to start my solo business the next day. While a lot of aspects of starting a solo business were intimidating, there were things I knew I could do well bas…

When Tim Cook’s tenure as CEO of Apple was still young, tech-industry pundits obsessed over one aspect of his new gig above all others. After returning to the company he cofounded, Jobs presided over an incredible run of epoch-shifting products: the iMac, iPod, iTunes Music Store, iPhone, iPhone App Store, and iPad. If Cook didn’t extend that streak, conventional wisdom went, Apple’s glory days would be over. That was always a silly way to look at the situation. In 2013, two years into the Cook era, I wrote that even the Jobs years were marked as much by relentless incremental progress as by sudden breakthroughs. Cook was a logistics wizard, not a product mastermind like…

A new U.S. postage stamp is triangle-shaped, and it’s valid on mail sent around the globe to more than 180 countries. The triangle Postcrossing stamp from the U.S. Postal Service commemorates an international pen pal project started in 2005 by Paulo Magalhães, a student in Portugal. The program connects people around the world in a simple but increasingly old-fashioned way: Send a postcard, get one back. What started as a website Magalhães hosted on his personal computer has since spread around the world. Today, more than 805,000 people from more than 200 countries and territories have sent more than 80 million postcards through the program. Americans have sent mo…

Our culture of individualism pushes each person to try to be a star. “Team player” has even come to have the negative implication of subverting one’s own well-being and best advantage, and maybe even becoming invisible to leadership. To counteract these possibly negative effects of selfless invisible toiling, people often strive to make sure leadership sees their individual achievements. But research shows that the culture of individual stars is not what leads to team success. A McKinsey study found that superstar individuals often do not create the best teams: Thinking about themselves first leads to behaviors that disrupt team trust and problem-solving. Google’s Proj…

If you’ve caught a movie in the theater recently, you may have noticed the crowd leaned, well, decidedly younger. Gen Z and millennials are driving a renaissance of sorts at movie theaters, taking in more movies each year and spending more money per outing than older generations, according to the results of an annual moviegoing trends and insights study released this month by Fandango. But Gen Z was a standout in a couple key ways: 87% of people born after 1997 said they had watched at least one movie in the theater in the past year, the highest share of any generation, and they were also the most likely to purchase tickets online or pre-order snacks, according t…

Oprah Winfrey’s podcast is headed to Amazon. Winfrey’s production company, Harpo Entertainment, struck a multiyear deal to give Amazon-owned Wondery exclusive distributing and advertising rights to “The Oprah Podcast,” the companies announced Monday. Under the agreement, Winfrey’s podcast will expand to two new episodes a week starting this summer — and Wondery will distribute the show’s audio and video across Amazon platforms. Under the deal, Amazon has also obtained rights to the library of the widely-watched “The Oprah Winfrey Show” — which ran from 1986 to 2011 — as well as the talk show host’s book club and “Favorite Things” franchises. No financial terms of the a…

While it sounds silly, especially since I have a variety of construction skills, I lay awake some nights stressing about our stairs. We had gotten quotes for replacing the carpet on our stairs with white oak, but the average estimate, not including materials, was $10,000 per flight. Three flights of stairs, at $10K per? Sounded like another job for me — except I had never remodeled stairs, and everyone I knew, including contractor friends, said I shouldn’t try. What really stressed me out was the fact I didn’t know what I didn’t know. It’s one thing to think you know how to do something and worry about whether you can actually pull it off; it’s even more stressful…