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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,085 topics in this forum
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Walgreens will lay off hundreds of employees as the pharmacy chain continues to struggle with increased competition and higher-than-desired costs. On top of this, the newly private company is expected to close at least another few dozen retail stores in 2026. Here’s what you need to know. What’s happened? Walgreens has announced that it will cut at least 628 jobs across two states, according to communications it sent to the states in question earlier this month. A Walgreens spokesperson confirmed the layoffs with Fast Company when reached for comment. News of the layoffs was first reported by Bloomberg. The job cuts include 469 positions in the company’s ho…
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Is it lawful to call boneless chicken wings ‘wings’? According to a U.S. District Judge, yes. On Tuesday in Illinois, Judge John Tharp reached a verdict in a case brought against Buffalo Wild Wings alleging that the wings aren’t wings and shouldn’t be referred to as such on the restaurant chain’s menu. The suit, which was first brought by customer Aimen Halim in March 2023, claimed the business had violated the Illinois Consumer Fraud Act by referring to the product as “boneless wings” instead of something the plaintiff deemed more fitting, such as “chicken nuggets. In the end, the judge didn’t feel the case had any bones. In a 10-page ruling, Tharp wrote, “Bonel…
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The venerable business case study method got its start in 1921 at the Harvard Business School. The method became standard at the school throughout the 1920’s and since then Harvard has a near-monopoly grip on the business, selling its cases to over 4,000 rival schools. Cases can be useful and informative, but recognize that they aren’t reality. The companies featured typically require that the case writer submit the case to them for approval. That introduces survivor bias—whoever is still around at the time of publication gets to dictate how the narrative is told. Another issue is that the companies selected and held up as exemplars are subject to the halo effect. This …
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At one point in my life, I managed a team of seven. My days consisted of 1:1 calls, performance reviews, and running interference between the team, other departments, and customers. I thought that’s what I wanted: the perceived power and responsibility of being a manager. But in reality, it was very stressful. Today, I have been a solopreneur for three years. The assumption is that solo businesses are a starting point. You launch alone, build momentum, hire employees, and scale. That’s the entrepreneur’s playbook, right? But over 80% of small businesses in the U.S. have no employees, according to the U.S. Small Business Administration. For many of us, tha…
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We have a complicated relationship with creativity. Intuitively, we understand its value—the ability to produce new ideas and novel innovation. Instinctively, we know that it presents opportunities for marketplace advancements. When we think of some of the most revered organizations in modern times, like the Apple’s and Disney’s of the world, we point to their creative contributions and their impact. However, although most companies revere organizations with a creative culture, there is a deep-seated misnomer that some companies are inherently creative and others just aren’t, as if creativity is a rare gene or a divine gift that is bestowed on some and coveted by others.…
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When word started circling that AMC Theaters was screening an AI-generated short film, the internet’s cinephiles took it personally. On Wednesday, some social media users reported that the short was playing in the pre-show before trailers at select AMC locations. A little digging revealed the source: Earlier this week, the short, titled Thanksgiving Day, was announced as the winner of the inaugural Frame Forward Animated AI Film Festival. The prize package included a nationwide theatrical release, which apparently entailed making its way to AMC’s screens. Movie lovers across social media were immediately up in arms. Some called for boycotts. Some found it insultin…
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You’re stuck in traffic again, late for work, watching brake lights stretch to the horizon. According to the most recent data in the U.S. (2024), here are some of the ways traffic jams are lowering the quality of life: Americans lost an average of an entire work week sitting in traffic. Commuter costs have surged 16% over the past five years to reach $269 billion annually. Congestion time for commuters has gone up 10% since 2019 and it’s 19% for trucks delivering all the products we buy. Stress increases of 80%, and aggressiveness increases of 52%. Long stretches in traffic lead to back pain, leg pain, and headaches. There’s no one solution to dealin…
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A federal judge has ruled that Tesla is still required to pay $243 million over a 2019 crash involving a Tesla equipped with Autopilot, despite the company’s efforts to overturn the verdict. In August 2025, a jury found Tesla liable for the death of Naibel Benavides Leon, a 22-year-old woman who was killed when George McGee, who was driving a Tesla Model S, drove through an intersection while he bent to look for his dropped phone. The crash occurred in Key Largo, Florida, in 2019. McGee’s vehicle, which was equipped with Tesla’s Autopilot technology, crashed into an SUV that was parked on the shoulder, killing Leon and injuring Dillon Angulo. “I trusted the…
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My family had Slide Show Night when I was growing up. Not every Saturday, but a whole bunch of Saturdays. Either my sister or I would be in charge of setting up the projector, the screen, and loading the carousel. During the show, there’d be a few landscapes or skylines taken during vacations, but almost all the shots were up close. Like most dads, mine wasn’t a professional photographer, but he did a good job of capturing memory triggers: faces, gestures, and decorations. Before we were driving age, my sister and I were given our own cameras as Christmas gifts. We’d spend our own money buying and developing film. We basically documented our Gen X life: playing in th…
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We’re told from a young age to follow our dreams. But for Oscar-winning actress Reese Witherspoon, chasing your dreams is overrated. Instead, she recommends a different approach, especially for young people: “Chase your talents, not your dreams.” The 49-year-old, who has a $400 million-plus net worth, shared the advice in an Instagram reel this week: “I just got off the phone with a young woman who is looking for career advice,” she says in the clip, which has since racked up over 482,000 likes and thousands of comments. “She wants to switch from one job to another,” Witherspoon says, adding that the woman is currently unhappy at work. This is a predicament many …
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If you’re in the Northeast, there’s a good chance you’ll be hunkering down inside for a few days as a major snowstorm batters the East Coast. And if you have a flight to catch, well, there’s a high probability that it might not be taking off at all. Due to the blizzard, which is forecast to bring up to two feet of snow in some areas, thousands of flights have already been canceled or delayed. Here’s what you need to know if you have a flight to catch. Thousands of flights have already been canceled due to the snowstorm As of the time of this writing, 5,348 flights within, into, or out of the United States today have already been canceled, according to data…
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Our capacity to juggle several tasks at once is among the most important capabilities of the human cognitive system. Just consider a typical day in the life of a modern human: you glance at your phone while waiting for coffee to brew, skim headlines while half-listening to a podcast, mentally rehearse a client pitch while walking your child to school, reply “noted” on Slack during a meeting while updating a slide deck, check your bank balance while standing in line, and, in a moment of entirely optional productivity theatre, scroll through a friend’s Facebook feed to see what their cat had for breakfast (admittedly, not the most important addition to our already heavy re…
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Corporate culture isn’t built by policies. It’s built by moments—the unscripted experiences that catch us off guard, bring us closer, and quietly shape how we show up for one another. But many efforts labeled “culture-building,” including onboarding programs, leadership retreats, and all-hands meetings, still feel like productivity theater: tightly scheduled and heavy on performance. Today, it’s worth asking whether that model has simply run its course. Consider this: what if the future of culture-building isn’t about managing people, but about designing experiences that allow people to feel something real together? What if awe, story, and shared creativity weren…
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If you walk into a grocery store in the Netherlands or Germany, you might not realize you’re being steered toward plant-based protein, from vegan tortellini to plant-based yogurt. But across Europe and the UK, major retailers are quietly driving that shift. And they’re seeing results at a time when plant-based sales are struggling in the US. Lidl, a budget supermarket, grew UK sales of its private-label plant-based line by nearly 700% from 2020 to 2025. In Germany, France, and Italy, plant-based retail sales are growing across multiple categories, with most of that growth coming from supermarkets’ own brands. Lidl is one of several retailers with a deliberate strategy t…
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A CEO sits in a boardroom, staring at a strategy deck generated overnight by AI. The analysis is sharp. The recommendations are confident. The numbers line up. And yet something feels off. It feels flat, almost a little too perfect . . . This moment is becoming increasingly common for leaders. Artificial intelligence is now one of the most powerful management tools ever created. It can analyze markets in seconds, surface patterns no human team could find, and generate plans on demand. For many executives, AI already feels indispensable. But as intelligence scales at unprecedented speed, a quieter question is emerging inside organizations: How do we ensure AI…
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With uncertainty as the new norm, leaders are understandably searching for psychological anchors. They’re looking for ideas that can steady people and sustain energy through change. One of those anchors is hope. Across corporate mission statements, fresh publications from thought leaders, and HR manifestos, corporations have elevated hope from a state of being to a strategic imperative. But what happens when an emotion becomes a business model? How to define hope in an organizational context Psychologically, hope is a cognitive and motivational state defined by three elements: agency (belief in your capacity to shape outcomes), pathways (the ability to identify…
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Snapple might be gearing up for a long-awaited comeback by taking a page out of its ‘90s playbook. On February 18, Snapple’s parent company, Keurig Dr Pepper, announced that the beloved tea brand is unveiling a refreshed visual identity designed to “return the Snapple brand to icon-status.” The new look, which will roll out beginning this March, includes new graphics, a logo inspired by the brand’s ‘90s look, and an updated bottle design that hearkens back to its original glass packaging. At the same time, Keurig Dr Pepper told Fast Company that it’s reinvesting in marketing efforts for Snapple, including through an ongoing campaign focused on the drink’s hometown of …
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After officials released millions of pages of documents related to the late sex offender Jeffrey Epstein, revelations in his emails and other files have led to the resignations of multiple corporate executives, new investigations into abuses by Epstein and potential accomplices, and even the arrest of the United Kingdom’s former Prince Andrew. For those looking to research Epstein’s vast correspondence and web of connections across industry, government, and academia, some of the most effective tools have been built not by federal investigators or big-name news organizations but by a scrappy team of volunteer developers. Starting with a website called Jmail, which …
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Ghost jobs are postings for positions that don’t actually exist for various reasons, and they waste countless hours for job seekers who apply to roles that were never meant to be filled. Experts in recruiting and career strategy have identified specific warning signs that reveal when a posting is likely fake or abandoned. This guide breaks down how to recognize these red flags before investing time in an application, so you can better focus your efforts on genuine opportunities. Prioritize Responsive Employers that Show Immediate Engagement One reliable way to identify a ghost job is to see whether applying to it leads to any human response at all. Today, silence has bec…
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New York City is a city of walkers. More trips are made on foot than by car (41% versus 28%) and the city’s “80X50” climate action plan envisions that 80% of all trips by 2050 will be made either on foot, by biking, or by public transit. The problem is that pedestrian movement in the city has remained largely unmapped and underestimated—until now. Together with a team of researchers, Andres Sevtsuk, an associate professor in MIT’s Department of Urban Studies and Planning, has built what he says is the first complete model of pedestrian activity in New York City—and it’s a model that can now be applied to any U.S. city. The model, which maps foot traffic across all side…
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc.and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. During Charles Giancarlo’s first all-hands meeting after becoming CEO of Pure Storage in 2017, an employee asked: “How long are we going to keep the name Pure Storage?” The question suggested that having “storage” in the company’s name limited the range of products and services it could offer c…
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The American promise is one of equal opportunity, but in most of our communities today, access to the resources that enable prosperity are too far out of reach. That’s because there is one unseen factor that influences who is able to thrive and who cannot: capital. The flow of capital into communities has a dramatic effect on which kind of people can open small businesses, buy homes, and generally participate in the American Dream. Places that are already thriving are able to easily access capital. Banks see these neighborhoods as a “safe bet” and will readily support the opening of new businesses, construction of new homes, and mortgage lending. But those places …
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The Ford Mustang Mach-E cruises down a London road choked with traffic, using its onboard AI system to avoid jaywalkers and cyclists, and navigate roadwork as it drives to its destination. The autonomous vehicle from British startup Wayve Technologies is on a test run ahead of the U.K. government’s robotaxi trials set to launch in the spring. Tech companies including U.S. company Waymo and China’s Baidu also plan to take part in the pilot program, making London the latest arena in the global robotaxi competition. While self-driving cabs aren’t new, London’s ancient road layout and busy streetscapes could pose special challenges for the technology. There’s also skeptici…
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Authoritarian acolytes will tell you that, to be strong, a country must “demonstrate force.” White House advisor Stephen Miller recently put that worldview plainly on CNN, arguing that “the real world…is governed by strength…by force…by power”—a claim belied, as it were, by history. America did not become a superpower primarily by proving it could dominate. It became a superpower by proving it could partner. After World War II, the United States stood unrivaled militarily. Yet it did not rely on force alone to secure its position. Instead, it invested in rebuilding a shattered world. The Marshall Plan was not charity—it was a strategy, linking economic recover…
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