Blog, YouTube & Content Monetization

Hello again, and welcome back to Fast Company’s Plugged In. For years, progress in AI has been motivated by an industry-wide yen to create software that’s at least as capable as humans—not at some tasks, but all of them. The precise definition of the goal varies, and two maddeningly overlapping terms, artificial general intelligence (AGI) and superintelligence, both get bandied around. But no matter how you look at the aspiration (or how long you think it will take to achieve), it’s about the ways the world will change when software can do everything extraordinarily well. I’ve written—here and here—about why I believe fixating on that eventuality isn’t the best wa…

Steam cleaning should be a low-risk activity, but that hasn’t been the case for some owners of Bissell’s Steam Shot products. Michigan-based Bissell Homecare has recalled about 1.7 million of its Steam Shot OmniReach and Steam Shot Omni Steam Cleaners with attachments. The recall follows reports of the attachments coming undone and creating a burn hazard, according to an announcement from the United States Consumer Product Safety Commission (CPSC). Another 96,000 or so units sold in Canada have also been recalled. Of the 206 reports of malfunctioning products, 161 accounts have included notice of minor burn injuries. In one case, someone reported a second…

The scariest movie you see this year might be set in a liminal space. While studios like Disney and Warner Bros. Discovery are gearing up to release big-budget blockbusters this year, some independent distributors like A24 and Neon are embracing low-budget horror films that take place in one setting—specifically liminal spaces, which are empty or abandoned places that have an eerie and surreal feel to them. Undertone, which came out last month, was originally made on a micro-budget of $500,000 and acquired by A24 for an undisclosed mid-seven-figure deal, following its debut at Fantasia Fest last year. It has earned more than $18 million at the box office. S…

The real question about Anthropic’s new Claude Mythos Preview AI model is whether it (and future models like it) will be more helpful to defensive cybersecurity or to hackers. To find out, Fast Company asked a number of cybersecurity pros. Claude Mythos, released in “preview” on April 9, is Anthropic’s biggest and most capable frontier AI model. Anthropic researchers say that during its training, the model showed a unique ability to find security vulnerabilities deep within software code, then create exploits to gain administrator-level access to software systems, including operating systems. Because of this, Anthropic says, Mythos is too dangerous to release to…

During his commencement address at Dartmouth College in 2024, Roger Federer cited a statistic that people rarely associated with his success. In the 1,526 singles matches he played in his career, while he won almost 80% of the time, he only won 54% of the points he played. He told the audience, “To succeed, you must become a master at overcoming hard moments. To me, that is the sign of a champion.” His speech attracted millions of views because it was unusual for a champion to reveal the wrinkles beneath such a successful career. But I suspect that was the point Roger was trying to make. No successful sporting star, politician, CEO, or community activist is immune to …

Chipotle, like almost every other fast casual restaurant, has been battling an ongoing period of increased inflation and lower consumer spending. Last year, the company saw what its CEO Scott Boatwright described to investors as a “broad-based pullback in frequency” of customer visits, especially among low- to middle-income customers and younger consumers, due to concerns about the economy. But the burrito chain has a master plan to address that, and it’s currently moving into its next phase: making earning rewards feel more like a game. The company’s fourth quarter report showed a revenue increase of 5.4% to $11.9 billion. But those gains were partially offset by a 1…

There is a persistent belief that food, fuel, and industrial uses compete for the same bushel. In practice, the opposite is increasingly true. Crops have always served multiple markets. What is changing is how intentionally we are designing agricultural and manufacturing systems to serve those markets together. In a previous article I wrote, I focused on how familiar crops like corn and soybeans are finding new life through new demand pathways and molecular innovation. What I see today goes a step further. The same acre is increasingly supporting food, industrial materials, energy applications, and emissions-reduction strategies simultaneously. That convergence is…

After attending a five-day intensive meditation program with friends in 2018, Michael Kirban started meditating twice a day. “I found it energizing,” Kirban, the cofounder and executive chairman of coconut water company Vita Coco, tells Fast Company. “I used to get that afternoon slump and reach for coffee, but the meditation really helped.” Kirban would step away from his desk and set a 20-minute timer. “Over time, I got so annoyed by the bell that would bring me out of [the meditation] that I just stopped setting it.” But what started as a brief meditation practice daily morphed into what’s now an hour-long nap each afternoon. Napping on the clock was once…

AI is already transforming how organizations operate, compete, and create value, and adoption is accelerating across industries. Businesses that are experimenting with AI and learning how to move from initial ideas to deployment are building the infrastructure to deliver value both now and in the future. Those that are waiting—for the technology to mature, for conditions to stabilize, for someone else to figure it out first—risk finding that a competitor has upended their market before they’ve even begun adapting to this new era. Given the current chaos in global markets and geopolitics, the temptation to avoid change and pursue a defensive strategy is strong. But it …

Seven & i Holdings, the Japan-based owner of 7-Eleven, has announced that it plans to close hundreds of stores in North America over the next year. The store closures are an attempt to reduce costs and increase profitability for the chain of convenience stores ahead of a U.S. initial public offering for its North American unit, which was recently delayed. Here’s what you need to know. 645 store closures in North America Tucked away in Seven & i Holdings’ brief summary for its fiscal year 2025 last week was news that the company plans to close more than 1,000 locations in its fiscal year 2026, which runs from March 1, 2026, to February 28, 2027. Acc…

You’re scrolling Netflix at 10 pm, exhausted. You don’t read a single review or check Rotten Tomatoes. You pick the thumbnail that catches your eye: a face, a pose or gesture, a moment that sets the expected tone of the movie. Now contrast that with the last time you bought a car, or researched a medical diagnosis, or tried to understand a ballot measure you actually cared about. Different mental gears entirely. That difference has a name: the Elaboration Likelihood Model. Developed by Richard Petty and John Cacioppo in the 1980s, the ELM explains how people process persuasive information differently depending on their motivation and ability to think critically. “Elab…

Money market funds are mutual funds that invest in short-term debt instruments with high credit quality, including US Treasury bills and short-term unsecured corporate-backed notes (aka commercial paper). Money market funds aim to sustain a net asset value of $1.00 per share while offering higher yields than bank savings accounts. What are the advantages and risks of using a money market fund? Money market funds are popular with both individual savers and corporations, who often use them as a tool for managing the cash on their balance sheets. They are available through any major brokerage platform and often offer features such as check writing, making them easy to…

A lot of people go out on their own after a layoff, especially in the current economy. And when they do, they tend to focus on what they don’t know: how to find clients, how to set pricing, how to market themselves. But a long corporate career also builds some core competencies that translate directly into running a solo business. I spent 15 years in a corporate environment, including a role on an executive team. I pivoted to a new career, and then found myself laid off 18 months later. I made the snap decision to start my solo business the next day. While a lot of aspects of starting a solo business were intimidating, there were things I knew I could do well bas…

No matter how talented and ambitious you are, your ability to do well in your job and career, and especially enjoy your professional life, largely depends on where you work—in particular, the workplace culture. Defined broadly as the formal and informal rules that determine “how we do things around here,” workplace culture is a sort of human algorithm that governs the social dynamics in organizations, much like national culture does so for countries. Although there is no such thing as a universally good culture, and there are many different ways of creating positive working environments under which people thrive, there are rather consistent patterns when it comes to t…

There’s a good chance you have a Great Value product in your home right now: perhaps chicken nuggets in the freezer, or paper towels on your counter. The brand (Walmart’s largest private label, which launched in 1993) turns up in 9 out of 10 American households. By Nielsen’s count, that makes it the largest consumer packaged goods brand in the United States—bigger than Coca-Cola and Pampers. Until now, Great Value’s packaging has been designed to telegraph low prices: Walmart estimates that these products save the average family more than 35% annually compared to national brand equivalents. Its white background, blocky letters, and straightforward blue logo were meant…

Editor’s note: Dr. Cree Scott spent her career solving a critical puzzle: why some leaders inspire unwavering loyalty while others struggle with constant turnover, despite similar technical skills and business acumen. As a psychologist and workplace performance expert, her expertise lay in helping leaders navigate the psychological dynamics that drive performance, organizational resilience, and sustainable growth. She was the CEO/founder of Serenity Psy Consulting and served on the Harvard Business Review Advisory Council. Her book, The Missing Peace in Leadership: Reclaiming Connection and Purpose in a World of Distraction, was published on April 14, 2026. Dr. Scott …

Today, Wednesday, April 15, 2026, is Tax Day. During trying economic times, the tax deadline can feel like a punishment. It’s difficult to watch money being taken out of hard-earned paychecks when household budgets run on thin margins. To take the sting out of Tax Day, many businesses have special deals to soften the blow. Freebies and deals for Tax Day 2026 Many restaurants are ready to make your stomach happy should you need consoling on Tax Day. If you need the food to come to you, 7-Eleven has you covered. Use the 7NOW Delivery app to get $10.40 off of orders of $25 or more. Just remember to enter the promo code WRITEOFF on April 15. Another d…

The Walt Disney Co. on Tuesday began layoffs expected to lead to 1,000 job cuts across the company. Josh D’Amaro, who in February succeeded Bob Iger as chief executive, announced broader layoffs following a move in January to consolidate Disney’s marketing division. The cuts are expected to fall across the Burbank, California-based company’s traditional television businesses, including ESPN, as well as its movie studio. Employees in product and technology, and in certain corporate functions will also be affected. “Over the past several months, we have looked at ways in which we can streamline our operations in various parts of the company to ensure we deliver the world-…

Adobe is rolling out the public beta for its Firefly AI Assistant later this month, turning complex creative workflows into a simple chat interface across applications like Photoshop, Premiere, Illustrator, or Lightroom. You type what you want, and the AI connects the dots behind the scenes to make it happen. Since it’s a multi-modal interface, it can tune with precision via context-aware control panels when needed beyond the text-based prompt. It’s a first step in what creative apps may become in the future, removing the complexity of user interfaces while keeping powerful control. If the final product works like the demo, the new Firefly AI Assistant will change the…

When Tiffany Davis has a question about a symptom from the weight-loss injections she’s taking, she doesn’t call her doctor. She pulls out her phone and consults ChatGPT. “I’ll just basically let ChatGPT know my status, how I’m feeling,” said the 42-year-old in Mesquite, Texas. “I use it for anything that I’m experiencing.” Turning to artificial intelligence tools for health advice has become a habit for Davis and many other Americans, according to a West Health–Gallup Center on Healthcare in America poll published Wednesday. The poll, conducted in late 2025 and backed up by at least three other recent surveys with similar findings, found that roughly one-quarter of U.S…

I had a student visit my office hours recently looking for career advice to help him marry his scholastic endeavors with his extracurricular activities as a student athlete. He began to expound upon his experiences in and out of the classroom here at the University of Michigan, the high expectations of the business school, and the pace of the classes. But what captured my attention most was the way he described the complexities of being a gymnast. Of course, it was more nuanced than just jumping and flipping; there’s the full-body physical conditioning of the sport and the mental fortitude it commands. All the things. However, as the student gave me a peek into his world …

The organizer behind SantaCon, a Santa-themed crawl that raises money for local charities, is being charged with defrauding ticket-buyers and establishment owners. On Wednesday, 50-year-old Stefan Pildes was arrested in New York and charged with wire fraud, which carries a maximum sentence of twenty years in prison. Prosecutors claim Pildes, who served as the president of and controlled the nonprofit entity that organizes the event called Participatory Safety, Inc. (“PSI”), diverted funds that were meant to go to charity to his own accounts. Per the indictment, from November 2019 through April 2026, Pildes allegedly defrauded tens of thousands of participants …

The fall of former direct-to-consumer darling Allbirds has taken a very weird turn. Allbirds, the sustainable shoemaker that caught fire with the Silicon Valley set about a decade ago, will start selling silicon itself. The company said in a press release that it will transform itself into a business focused on leasing GPUs – the powerful graphics chips underpinning the AI boom that are in short supply and high demand, much to the chagrin of gamers and tech CEOs. The husk of the shoe company that once was will “pivot its business to AI compute infrastructure, with a long-term vision to become a fully integrated GPU-as-a-Service (GPUaaS) and AI-native cloud solutions …

After rising by more than 580% in a single trading session yesterday, shares of Allbirds Inc. (Nasdaq: BIRD) fell this morning in premarket trading, at one point more than 30%. The steep rise and now potential fall in the stock price followed the company’s unexpected announcement that it intends to transition from a sustainable shoemaker to an AI compute infrastructure provider. But while AI-obsessed investors initially cheered the odd move, history suggests the pivot may be a challenging one to pull off in the long run. Here’s what you need to know. What’s happened? Yesterday, San Francisco-based Allbirds, whose wool footwear had been popular with Silicon …

As founder, chair, and CEO of the Exceptional Women Alliance, I am privileged to engage with extraordinary female leaders across industries. This month, I spoke with Shari Hofer about a workforce issue hiding in plain sight: eldercare. For many organizations, caregiving is still viewed as something employees manage quietly outside of work. According to the 2025 Caregiving in the US report, released by AARP and the National Alliance for Caregiving, approximately 63 million Americans provide family care, with almost 48 million providing unpaid care to adults. The 2021 AARP report estimated that the economic value of care was over $600 billion annually. Today, these prof…