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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Kate Aronowitz tells me she first set out in graphic design because it felt like a discipline that helped her bring order to things. Many years later, she has a love-hate relationship with being labeled “a creative” because the creative process, as she sees it, is not just about art and design—it’s as much about solving problems as it is building things from scratch. She also believes everyone can be creative under the right circumstances. As portfolio operations lead at Google Ventures, Aronowitz has collaborated with some of the world’s most inspiring and hardworking founders. And now she has the opportunity to shape and inspire the next generation of students at S…
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At a recent groundbreaking for one of our data center campuses, three members of the community told our team, “Great, we’re going to get a Trader Joe’s now.” It may sound funny, but this is one small part of the data center effect. Having Starbucks and Whole Foods establishments in the neighborhood famously have been associated with higher property values. Data centers also boost the communities where they’re located, by creating jobs and supporting revitalization efforts, for example. Of course, the industry faces criticism too, often based on outdated perceptions that don’t reflect advances in design and sustainability. But public opinion is shifting—partly tha…
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In 2014, Stephen Hawking voiced grave warnings about the threats of artificial intelligence. His concerns were not based on any anticipated evil intent, though. Instead, it was from the idea of AI achieving “singularity.” This refers to the point when AI surpasses human intelligence and achieves the capacity to evolve beyond its original programming, making it uncontrollable. As Hawking theorized, “a super intelligent AI will be extremely good at accomplishing its goals, and if those goals aren’t aligned with ours, we’re in trouble.” With rapid advances toward artificial general intelligence over the past few years, industry leaders and scientists have express…
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March might be over but the madness continues into April. The NCAA’s 68 Division I men’s college basketball teams have battled it out on the courts in single-elimination play, leaving four teams standing. This year the Final Four have something in common: They all were granted No. 1 seeds on Selection Sunday. Duke, Florida, Auburn, and Houston were all safe bets when filling out a bracket, and they delivered on that promise. Here’s what you need to know heading into the remaining competition, and how to tune in. Do the No. 1 seed teams always make it to the end? The short answer is no. This is only the second time in history this has happened. The last time was 200…
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Just a couple of years ago, pundits were warning of streaming’s demise. From Netflix to Spotify, these companies were burning through cash. How could they keep operating? Now, almost all of the streamers have made it to positive profits. Netflix is the envy of the entertainment industry, while its underlings like Disney+ and Max have also turned around their losses. Last Tuesday, Spotify shares jumped 13% after the company announced its first full year of profitability. There are still stragglers, but on the whole, streaming has formed itself into a successful business model. There’s a lesson here: For emerging tech, there’s value in patience. It took streaming …
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Featuring Elly Dembo, Global Head of Data and Intelligence, McCann and Daryl Lee, Global CEO, McCann. Moderated by Kc Ifeanyi, Executive Director of Editorial Programming, Fast Company. America feels more divided than ever. Seventy-two percent of Americans believe this is the most complicated time to be an American, and 76% feel like the country is eroding. But beyond the headlines, there are powerful forces still holding the nation together: shared values, cultural touchpoints, and the evolving American dream. Join McCann Truth Central for an exclusive discussion about their latest study, revealing the surprising ways the American dream is evolving and how brands can…
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Many leaders are struggling right now with how to lead their teams to be productive with so much financial and regulatory uncertainty. Few would blame them. After three years of pouring their hearts and souls into developing vehicle safety technology, Jacob’s team suddenly found itself wondering if it was all for nothing. Grants they had already received suddenly had new requirements that were challenging to meet, budgets they’d allocated were frozen by their parent organization fearing a coming recession, and costs for parts were rising so rapidly that profits on existing deals were evaporating. In short, everyone on Jacob’s team had reason to worry each time one of…
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The financial services industry is facing an era of unparalleled fragmentation. Consumers are no longer limited to a single bank or financial provider in an increasingly nomadic digital environment. Instead, consumers can move seamlessly between services and products across multiple platforms. This creates a highly competitive marketplace while still maintaining some degree of segmentation. As fintech disruptors and traditional financial institutions compete for consumers, creating brand differentiation and customer loyalty has become one of the hardest and most critical aspects of growing a business. Adding to this challenge, banks and financial service providers fac…
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A painting by street artist Banksy with an environmental message and an estimate of up to 5 million pounds ($6.3 million) is going up for auction, with some of the proceeds helping victims of the Los Angeles wildfires. Sotheby’s auction house said Tuesday that “Crude Oil (Vettriano)” is being sold in London next month from the collection of Mark Hoppus, bassist with California skate-punk band Blink-182, who sees Banksy as a kindred spirit. Hoppus said he was drawn to the subversion, humor and intelligence of Banksy’s work and the similarities between “skateboarding, punk rock and art.” “I feel like street art and punk rock have the same core,” Hoppus said. “Th…
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Featuring Monica Dinsmore, Head of Esports, Electronic Arts; Joe Franzetta, Head of Sports, Roku and Tony Khan, Founder, CEO, GM, and Head of Creative, All Elite Wrestling. Moderated by Yasmin Gagne, Staff Editor, Fast Company. When it comes to sports entertainment, networks and streamers are in heated bidding wars for exclusive rights, new leagues are disrupting incumbents, and the “esports winter” is thawing out to create new opportunities for the massive industry. Hear how execs from Roku, All Elite Wrestling, and EA Sports are rewriting the rules of their industries and shaping the future of sports entertainment. View the full article
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In mountain ranges around the world, glaciers are melting as global temperatures rise. Europe’s Alps and Pyrenees lost 40% of their glacier volume from 2000 to 2023. These and other icy regions have provided freshwater for people living downstream for centuries—almost 2 billion people rely on glaciers today. But as glaciers melt faster, they also pose potentially lethal risks. Water from the melting ice often drains into depressions once occupied by the glacier, creating large lakes. Many of these expanding lakes are held in place by precarious ice dams or rock moraines deposited by the glacier over centuries. Too much water behind these dams or a landslide into t…
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Vietnam is revising its energy plans to focus more on large solar farms and less on reliance on coal and natural gas. The fast-growing economy now aims to get 16% of its energy from the sun — more than triple its earlier target of just 5%. A draft of the new policy outline, likely to be finalized in coming weeks, scraps plans to build offshore wind turbines, instead building more onshore wind capacity, rooftop solar and energy storage. Offshore wind and new gas projects have proven expensive and difficult. Large solar farms are cheaper and easier to build. But Vietnam also is emphasizing expansion of large solar farms to meet soaring demand for power generation. It for…
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OpenAI is introducing image generation directly within ChatGPT. Powered by its flagship multimodal model, GPT-4o, the chatbot can now create visuals straight from the chat interface. The feature will initially be available to ChatGPT Plus, Pro, Team, and free users. Enterprise and Education tier users will get access soon. “Today we have one of the most fun, cool things we have ever launched . . . native images in ChatGPT,” OpenAI CEO Sam Altman said at the beginning of a video stream Tuesday. Altman acknowledged that the feature had been highly anticipated—especially since competitors like Google Gemini have offered integrated image generation since mid-2024. …
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The question came innocently enough: What do you want to be when you grow up? Lindsay’s daughter, after a brief pause, looked up and confidently replied, “I want to be a client.” The simplicity of the answer hid the complexity of what she had observed: The clients always seemed to get the very best version of her mother. In her daughter’s young mind, being a client meant holding a special place—one that commands focus, care, and an unwavering commitment. As two mothers navigating full-time legal careers, that moment was not lost on either of us. It reveals a truth that is often glossed over in the narratives about working women, especially those of us balancing pr…
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Do artists and scientists see the same thing in the shape of trees? As a scientist who studies branching patterns in living things, I’m starting to think so. Piet Mondrian was an early 20th-century abstract artist and art theorist obsessed with simplicity and essence of form. Even people who have never heard of Mondrian will likely recognize his iconic irregular grids of rectangles. Tableau I by Piet Mondrian, 1921. [Image: Kunstmuseum Den Haag] When I saw Mondrian’s 1911 “Gray Tree,” I immediately recognized something about trees that I had struggled to describe. By removing all but the most essential elements in an abstract painting, Mondrian demonstrated som…
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In the short time since Graza’s 2022 launch, the wunderkind olive oil slinger has become a standout in a crowded market with its dynamic duo of extra-virgin olive oils: Sizzle for cooking and Drizzle for finishing—cleverly packaged in matte-green squeeze bottles. On Tuesday, Graza introduced its third product to the lineup, the high-heat cooking oil Frizzle. It’s being sold online as well as in select Whole Foods locations nationwide in squeeze bottles and a company-first nonaerosol spray bottle. Made from the remaining pressed olives from Graza’s flagship oils, Frizzle is extracted and refined without the use of chemicals or solvents. The natural refinement proc…
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The latest Big Tech-funded effort to improve affordable housing sees the solution in people’s backyards. The Chan Zuckerberg Initiative announced today that it’s providing seed funding for a startup that helps turn backyard dwellings into new homeownership opportunities for Americans who are increasingly getting locked out. The Chan Zuckerberg Initiative (CZI) announced a $750,000 investment in BuildCasa, a California-based startup seeking to increase the supply of ADUs, or accessory dwelling units. The funding is part of CZI’s Affordable Starter Home Initiative, which aims to provide funding for a number of pilot programs addressing housing accessibility and affordab…
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The first thing anyone will notice about the new electric pickup from Telo Trucks is its compact form. Snubnosed and sporty, the five-seater has a bed the size of a typical pickup but an overall footprint the size of a Mini Cooper. When it goes into production next year, it will offer a radical counterpoint to the gargantuan trucks that dominate the U.S. automobile market. Today, Telo is unveiling the first drivable preproduction model of its new truck, the MT1, and Fast Company has an exclusive look at the innovations inside the truck that make its seemingly impossible size possible. [Image: Telo]The key to the Telo truck’s interior design efficiency is its focus on what…
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Audiences are used to Hollywood mining pre-existing material for movies. For over two decades now, the industry’s go-to source for blockbusters has been comic books. And increasingly, it’s been video games. But occasionally, Hollywood turns to Reddit, too. This week, it was announced that the popular Hollywood actress Sydney Sweeney had acquired the film rights to a four-year-old Reddit post. As noted by The Hollywood Reporter, the Reddit post in question is a short story by a Massachusetts-based high school English teacher named Joe Cote. That short story and post, titled “I pretended to be a missing girl so I could rob her family,” is about a girl who shows up a…
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In the about 1,000 days between her drunken-driving crash in May 2022 and her death, South Korean mainstream news organizations published at least around 2,000 stories on film actor Kim Sae-ron. They illustrate how the local media often cover a celebrity’s fall from grace. Previously one of the brightest young stars in South Korean cinema, Kim was condemned and ridiculed for driving drunk; for talking about her financial struggles after losing roles; for taking a job at a coffee shop; for attempting a comeback in theater; for going out with friends instead of “showing remorse”; and for being seen smiling on set while shooting an indie movie. After the 24-year-old actor …
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Japan’s Seven & i, the parent company of the Japanese 7-Eleven convenience store chain, said Thursday it is selling its supermarket store assets to Bain Capital for about $5.4 billion. The company announced the deal a day after naming Stephen Dacus, its board chairman, to be its president and CEO. It also said it plans an initial public offering in the U.S. of 7-Eleven or SEI, its convenience store business in North America, by the end of 2026. Funds from the IPO and the sale to Bain will be returned to shareholders in the form of share buybacks worth 2 trillion yen ($5.4 billion). Seven & i’s share price jumped 6.1% in Tokyo. The deal follows Seven & i’s …
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Those of us living in the harsher climates can all commiserate about what felt like a really long winter. It was cold! And windy! Perfect weather for staying inside, inert, and keeping warm with dense carbs and saturated fats. Well, the party’s over. As the chill of winter melts away and spring begins to bloom, it’s time to shed those extra layers—both figuratively and literally. So whether you’re counting calories, trying new workouts, or simply trying to move a little more, these free tools are here to help you reach your goals. MyFitnessPal MyFitnessPal (iOS, Android) is a do-it-all weight loss tool that helps you monitor your daily food intake, exer…
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Detroit-based fintech platform Rocket Companies (NYSE: RKT) has reached an agreement to acquire the Seattle mortgage services company Redfin (NASDAQ: RDFN) in an all-stock transaction valued at $1.75 billion, the companies announced on Monday. Each Redfin share will be exchanged for 0.7926 shares of Rocket’s Class A common stock, with the deal expected to close in mid-2025, pending shareholder and regulatory approvals. Following the announcement, Redfin’s stock soared nearly 70%, reaching $9.91 in premarket trading. This surge came after Rocket Companies agreed to acquire Redfin for $12.50 per share, representing a premium of 63% over Redfin’s recent average price…
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Chevron will lay off 15% to 20% of its global workforce by the end of 2026, the U.S. oil company said on Wednesday as it seeks to cut costs, simplify its business, and complete a major acquisition. The No. 2 U.S. oil producer has faced production challenges including cost overruns and delays in a large Kazakhstan oilfield project. Its $53-billion deal to acquire oil producer Hess and gain a foothold in Guyana’s lucrative oilfield is in limbo due to a court battle with larger rival Exxon Mobil, which has more aggressively expanded its own production. Chevron also faces industry-wide weakness in the refining business and the expectation that oil prices could be unde…
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