Blog, YouTube & Content Monetization

Tor Myhren is going to kind of hate this article. Because it’s about him, not his entire team. Because I want to talk about his shift from agency chief creative officer to leading marketing for the most pristine marketer on the planet, not to mention one of the world’s most valuable companies. Because I want to talk about how he’s been doing it for 10 years in an industry where brands change senior marketing executives as frequently as their socks. And because I want to start with the worst moment of his decade at Apple. At the time, Myhren had a singular focus. In early 2024, Apple’s VP of marketing communications was sitting with his team, thinki…

As if college students didn’t have enough to worry about, now undergrads at Harvard University may see their A grades go up in smoke. With over 60% of Harvard students getting A’s in the mid-2025 academic year, faculty are currently weighing a proposal that would cap that to no more than 20% of the class, plus four students. (A more detailed breakdown: 66% of undergraduates earned A’s, and 84% earned an A or A-minus in the 2024–25 academic year.) “The Student Handbook recognizes an A grade as one reserved for work of ‘extraordinary distinction.’ We recommend returning to this definition,” the February 2026 proposal reads. “While any changes to grading policies ma…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. During the pandemic housing boom, housing demand surged rapidly amid ultralow interest rates, stimulus, and the remote work boom. Federal Reserve researchers estimate “new construction would have had to increase by roughly 300% to absorb the pandemic-era surge in demand.” Unlike housing demand, housing stock isn’t as elastic and can’t quickly ramp up. As a result, the heightened demand drained the market of active inventory and caused home prices to overheat, with U.S. home prices in June 2022 sitting at a staggering 43.2% above March 2020 levels. …

Imagine walking into your elementary school library and finding it transformed overnight into a forest at dusk. Mossy green canopies arch over the bookshelves. Glowing mushrooms create a path between display cases. Twinkle lights flicker through the leaves like fireflies. This is the Everglow Forest, one of the recent book fair themes produced by Literati, a startup that currently runs about 4,000 book fairs a year. At some schools, librarians and PTA volunteers build it out into something approaching an art installation, creating a hand-crafted world that children want to wander through for hours. Wikipedia For a seven-year-old, clutching a crumpled twenty-do…

The Transportation Security Administration (TSA) has officially launched the TSA Gold+ program. While it sounds like a luxury program for travelers, it’s actually a major shift toward privatizing airport security. The TSA announced the move in an internal memo sent to employees on May 14. According to the TSA, the program is “the future of aviation security.” The site explains that the program is a “new public-private partnership aimed at modernizing aviation security at select airports across the United States” and says it will allow airports to opt-in to a “tailored security screening service unique to each airport’s needs and space configuration.” Those airports wi…

Jeff Bezos is opening up about wealth inequality in America. Given the Amazon founder has often been accused of unfair treatment of employees, with accounts of mandatory overtime, and workplace safety problems, his latest comments are surprising. In a new CNBC Squawk Box interview with interviewer Andrew Ross Sorkin, one of the richest men in the world, says we’re living in a “tale of two economies.” There’s the ultra-rich who are financially thriving, and then, there’s everyone else, who are, well, not. When pressed about how to solve the problem, Bezos said that part of the reason no one is addressing such a huge divide is that politicians are busy blaming one anot…

In boardrooms right now, speed is winning. Product cycles are compressing. Strategy decks are assembled in hours, not weeks. Cross-functional alignment—once the bottleneck of execution—is increasingly frictionless. This looks like progress. But a less visible shift is underway—one with direct consequences for innovation and competitive position. As AI removes coordination friction, it is also eroding cognitive friction: the productive tension through which original ideas emerge. Organizations that optimize too aggressively for speed and alignment risk becoming fast followers of yesterday’s logic rather than creators of what comes next. Why this Matters Now …

Teaching undergraduates gives you a different perspective on things. For many, they see their life already laid out: An analyst position at a prestigious bank or consulting firm after graduation, then graduate school and a string of impressive jobs at important institutions. Then family, travel, and maybe a board seat or two. We all know that life is messier than that, but that’s the type of thing you really have to learn for yourself. The management professor Henry Mintzberg once observed that we expect management to be like a conductor with an orchestra, with the leader on a pedestal directing each movement with expert precision. “But,” he argues, “management i…

Airport lounges have spent decades promising travelers the same thing: a quieter place to sit and wait. But a new concept opening next week inside Minneapolis–Saint Paul International Airport is betting that modern travelers, especially millennials who grew up gaming, want something far more immersive for their layover. Portal Lounge, a new tech-forward independent lounge concept from Gameway founders Jordan and Emma Walbridge, officially opens at MSP on May 28. The lounge combines gaming, chef-driven food and drinks, immersive design, and interactive technology in an attempt to reimagine what travelers actually want from airport downtime. The opening represents a…

There’s no doubt that AI has accelerated product marketing. Your copy is getting drafted faster, your personas are cleaner, and your positioning frameworks are getting shipped before your coffee is even cold. But speed has made many teams less disciplined, not more insightful. Too much AI-assisted product marketing sounds polished but lacks grounding in reality. It borrows the language of strategy without doing the strategic work required. You get neat messaging frameworks, confident claims, and copy that sounds familiar in the worst way: “built for modern teams,” “streamline workflows,” “unlock efficiency at scale.” It reads fine. It just doesn’t mean much. T…

If you’re leaving meetings feeling destabilized and second-guessing yourself, you’re probably not imagining it. Workplace bullying looks a lot different than it did in middle school. Here’s how to recognize it, respond in the moment, and protect yourself when the bully has power over you. View the full article

Conversations about youth mental health and addiction are often treated as separate issues—different experts, different headlines, different policy conversations. But for today’s young people, these challenges are deeply intertwined. The same forces driving rising levels of anxiety, stress, and social comparison are also shaping their risk for substance use. In The Anxious Generation, social psychologist Jonathan Haidt argues that the rapid shift to phone-based childhood fundamentally changed the developmental environment for young people. Attention, reward, identity formation, and peer validation have been rewired by digital platforms engineered to maximize engageme…