Blog, YouTube & Content Monetization

The trope of the starving, broke artist has long maintained a place in the public imagination, even as it has morphed into idealized notions of “‘hustle” or “grindset.” “It’s cool to romanticize [that lifestyle] for a little bit and use it as part of your motivation,” says L.A.-based rising musician Gidi, “but at a certain point we gotta be able to see the fruits of our labor.” For many artists and songwriters, the fruits are there in the form of royalties—they’re just exceedingly difficult to harvest. In the labyrinthine world of the music industry, royalty collection is particularly complex. There are hundreds of music streaming platforms operating in hundreds of coun…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Doom-and-gloom narratives about artificial intelligence going rogue to the detriment of humans are a staple of popular culture. For some people, just say “AI,” and visions of Skynet from the Terminator movies taking over the world will instantly pop into their heads. Skepticism about AI isn’t just in the realm of science fiction, of course. As AI becomes more mainstream, legitimate concerns about i…

Some 10,000 grocery store workers across the greater Denver area went on strike Thursday, claiming unfair and illegal negotiating practices by King Soopers while their union has been negotiating a new contract with the store chain. Striking workers at 77 King Soopers stores in Denver and its suburbs, plus those in nearby Boulder and Louisville, Colorado, urged customers not to cross picket lines that began taking shape before dawn. “Stand together. Stay strong,” United Food and Commercial Workers International Union Local 7 President Kim Cordova wrote union members in a Monday letter announcing the strike. UFCW Local 7 members voted by 96% last week to authori…

If you’ve been noticing that cobalt-hued water bottles have started to pop up everywhere you’re not alone. The water has recently made an appearance on shelves at major retailers including Whole Foods and 7-Eleven, starred in viral social media videos created by fitness influencer Ashton Hall, adorned on tables at the Golden Globes, and beginning this week, will star in a fresh new advertising campaign featuring WNBA point guard Skylar Diggins. All of these marketing efforts represent a more expansive pitch by Saratoga Spring Water that the brand’s premium-priced water isn’t just for fine dining– which has been the brand’s core focus for the past several years — it’s …

Congratulations! You’ve just closed a funding round or hit a major milestone in your company’s journey. Now, it’s time to share this exciting moment with the world. As a founder or company leader, you know how important it is to communicate major news to investors, partners, customers, and other stakeholders. But the steps you take when developing your communications strategy can make or break its true impact. Here is your communications playbook for developing a well-planned strategy that ensures your next milestone attracts the attention of media, employees, partners, and those who matter most. 1. Establish your North Star. As a first order of business, y…

Road congestion is a persistent thorn in the side of our car-centric society. It’s loud, stressful, dangerous, and worsens air quality. It’s been linked to all kinds of adverse health effects, including lower birth weights, memory and attention problems in school kids, higher mortality in elderly adults, and even crime. But traffic might also affect our eating habits—and not in a good way. A new study from the University of Illinois Urbana-Champaign, published in the Journal of Urban Economics, examined weekday traffic data from Los Angeles County highways between 2017 and 2019 and compared it with cellphone GPS data tracking customer visits to fast food restaurants in …

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Costco chair Hamilton “Tony” James caused a bit of a stir this week when, in an interview, he mentioned a retail category that’s done surprisingly well for the big-box chain: luxury goods. “Rolex watches, Dom Pérignon, 10-carat diamonds,” James offered as examples of high-end products and brands that have fit into a discount-club model more typically associated with buying staples in bulk. “Affluent people,” he explained, “love a good deal.” Courting that group may be particularly timely right now—and not just for Costco. According to a recent report from research f…

As Trevor Murphy pulls up to his dad’s 20-acre (8-hectare) grove in one of the fastest-growing counties in the United States, he points to the cookie-cutter, one-story homes encroaching on the orange trees from all sides. “At some point, this isn’t going to be an orange grove anymore,” Murphy, a third-generation grower, says as he gazes at the rows of trees in Lake Wales, Florida. “You look around here, and it’s all houses, and that’s going to happen here.” Polk County, which includes Lake Wales, contains more acres of citrus than any other county in Florida. And in 2023, more people moved to Polk County than any other county in the country. Hit in recent years by hurr…

If you’re on the cusp of buying a new iPhone, you might want to hold off until this Wednesday, February 19. That’s the day Apple CEO Tim Cook says the company will be launching “the newest member of the family.” But what does that cryptic tease mean, exactly? Is Cook talking about a new iPhone, a new computer, or even just a new accessory? Here’s what you need to know about Apple’s upcoming product launch. Get ready to meet the newest member of the family. Wednesday, February 19. #AppleLaunch pic.twitter.com/0ML0NfMedu — Tim Cook (@tim_cook) February 13, 2025 Get ready for the first new iPhone of 2025? Anyone who follows tech news knows that Apple always a…

Intel‘s promised $28 billion chip fabrication plants in Ohio are facing further delays, with the first factory in New Albany expected to not be completed until 2030, local media outlet The Columbus Dispatch reported on Friday. The first factory will begin operations sometime shortly thereafter in either 2030 or 2031, the report said, citing the chipmaker. Shares of the company, which originally scheduled to begin chipmaking in Ohio factories in 2025, were up more than 5%. Intel has been cutting capital expenses after its expensive bid to become a contract chip manufacturer for other companies, in a move to restore its lost glory, strained its balance sheet. …

It’s rare for a company to give up more than a decade of brand recognizability for a new name. It’s even rarer for said company to trade their name for the name of a younger, less well-known company. But that’s exactly what Grammarly, the writing and grammar assistant tool with 40 million daily active users, is doing. Starting today, Grammarly is rolling out a massive, all-encompassing rebrand to become “Superhuman.” “Naming a company is like naming a kid,” says Grammarly CEO Shishir Mehrotra. “Renaming your 16-year-old is, like, 10 times harder. Swapping the name of your 16-year-old and your 11-year-old is 100 times harder. That’s probably what we’re doing.” …

If optimizing your social media privacy settings feels important but overwhelming, a company called Block Party may be able to help. Founder and CEO Tracy Chou has long been known for advocating for diversity in the tech industry. And like many diversity advocates, and women and people of color in technology, she’s experienced plenty of harassment online, along with outright stalking. She founded Block Party after realizing that tech platforms themselves didn’t make it particularly easy to optimize settings for privacy and security. The initial Block Party product focused on the platform then called Twitter, helping users easily filter out spam, harassment, and o…

The breakout star of this season of The White Lotus? Aimee Lou Wood—and her distinctive real-life smile. “I mean, I can’t believe the impact my teeth are having,” the English actress told Jonathan Ross last month on Ross’s eponymous British chat show. “I hope that people don’t start, like, filing their teeth so they have gaps.” Too late. Unfortunately, Wood may have unintentionally reignited a troubling DIY dentistry trend. On TikTok, users are once again taking nail files to their own teeth, with hashtags like #teethfiling and #teethfile, racking up more than 130 posts, according to Screenshot Media. While Wood’s smile may be the most recent inspirati…

If you’re trying to keep an eye on March Madness but you still need to get some actual work done, Google’s Picture-in-Picture Extension feels like a secret weapon. This free Chrome browser extension lets you move any video into a resizable, floating window that sits on top of anything else you’re doing. It’s perfect for keeping the games on in the background while still doing other things on your computer. How to use the Picture-in-Picture Extension Start by downloading the picture-in-picture extension from the Chrome Web Store. In addition to Google Chrome, it also works with most other Chromium-based browsers, including Brave, Vivaldi, Opera, Arc, and Microso…

Dive into the exhilarating world of innovation with FC Explains, a video series that spotlights the game changers and visionaries from Fast Company’s prestigious Most Innovative Companies list. This annual ranking celebrates the trailblazers who are reshaping industries and cultures, pushing boundaries, and transforming the world. First up is Bluesky. View the full article

If a single type of building could define our present time, it would undoubtedly be the data center. Underpinning the increasingly online way we work, shop, and entertain ourselves, data centers provide the computing power and storage to handle all the Zoom calls, Amazon purchases, and Netflix streams a person can cram into their day. And now as compute-hungry artificial intelligence dominates the future of nearly every sector of the economy—and possibly society as a whole—the data center will become even more ubiquitous. A headlong data center building boom is already underway. One report finds that average monthly spending on data centers has increased 400% in the l…

Catherine Bashiama runs her fingers along the branches of the coffee tree she’s raised from a seedling, searching anxiously for its first fruit buds since she planted it three years ago. When she grasps the small cherries, Bashiama beams. The farmer had never grown coffee in her village in western South Sudan, but now hopes a rare, climate-resistant species will help pull her family from poverty. “I want to send my children to school so they can be the future generation,” said Bashiama, a mother of 12. Discovered more than a century ago in South Sudan, excelsa coffee is exciting cash-strapped locals and drawing interest from the international community amid a global cof…

Since it launched two years ago, Spotify’s AI DJ has been a one-way experience. It curates old favorites and helps listeners discover new tracks based on past listening experience and what similar users like. But now it’s getting interactive. Spotify unveiled the ability to request songs from the DJ based on mood, genre, and vibe. The feature, which launched across 60 markets, is exclusive to Spotify Premium users, who can access the DJ by searching for the tool in the app. It’s the latest AI feature to come from Spotify, which introduced an AI-generated playlist builder for Premium users in the United States last fall. But Molly Holder, Spotify’s senior director of p…

With the advent of generative AI and other advanced technologies like quantum computing, we are entering a period of massive innovation. It is likely we are about to see more future-facing products and services than we witnessed in the past 25 years. These companies will disrupt current industries and change the way we work, live, and play. This creates a new paradigm in how companies identify the best opportunities and how those ideas are developed, branded, and activated. For the past 40 years, I have had a front row seat to some of the world’s most valuable brands’ early days. Lexicon Branding played a role in developing names for hundreds of iconic brands and product…

Twenty-four-hour customer support with zero hold time, infinite personalization, customized care, and behavior-based response are all aspects of the customer experience that will be expected sooner rather than later from every one of your customers. All of this is becoming reality, thanks to agentic artificial intelligence. Agentic AI is the most advanced form of artificial intelligence to date. It works autonomously, can understand natural language, sets goals and plans workflows, and makes decisions in real time based on the data it collects and examines. It learns from results and then teaches itself a new way to satisfy the needs of those that interact with it, i…

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Imagine turning your reading history into a treasure map. By feeding a list of your favorite books and movies to an AI assistant, you can uncover hidden patterns in what you love. From your subconscious attraction to unreliable narrators to your love for stories that begin at the end, you may be surprised by what an AI assistant can reveal. Building a personal “taste atlas” helps you understand your reading self better. It can also surface blind spots in your cultural diet and point you toward unexplored literary terri…

A well-funded AI lab with a deep bench of research talent is releasing a powerful new model that generates high-definition video for the film and advertising industries. The company, Moonvalley, on Wednesday launched its first model, named Marey—a nod to early cinema pioneer Étienne-Jules Marey—which could soon help Hollywood studios dramatically speed up production and cut costs. What sets Marey apart—and has caught the attention of risk-averse studios—is its training data. The model was trained exclusively on video content either owned or fairly licensed by Moonvalley, avoiding the copyright gray zones that make much generative content legally fraught. Moonvalle…

Getting a sense of the scale of social media platforms can be tricky. While tech companies often share self-serving metrics—like monthly active users or how likely users are to buy products after engaging with brands—they rarely offer a true sense of their platforms’ enormity. But a new study published in Cornell University’s preprint server arXiv aims to change that by quantifying TikTok’s scale over a single day—claiming to be among the first to grasp the platform’s full scope. It also offers insight into what people are watching, how much content is being uploaded, and who is posting it. “The motivation is using this social media data to better understand socie…

After watching videos of a Delta Air Lines jet catch fire upon landing and flip over on a Toronto runway, it’s fair to wonder how anyone could have survived. But aviation experts said it was not surprising that all 76 passengers and four crew walked away from Monday’s disaster, with 21 people suffering minor injuries and only one still hospitalized on Wednesday. It’s a credit, they said, to advances in plane design as well as a crew that flawlessly executed an evacuation plan. “When I first saw (footage of) that aircraft upside down at the airport, I was like: ‘How can that happen? And how can anybody survive that?’” Michael McCormick, an assistant professor and p…