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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Francesco Ferretti had a problem. His research expedition to track white sharks in the Mediterranean was suddenly adrift—the boat he’d arranged had vanished into the pandemic’s chaos of canceled plans and family emergencies. With scientific equipment packed and a team of seven researchers ready, the marine biologist found himself scanning the horizon for solutions. It was then that Ferretti turned to six-year-old Yachts for Science, a matchmaking service linking wealthy boat owners with cash-strapped researchers. Soon, an owner of a private yacht offered to help. Though weather conditions limited their time on the water and forced a relocation between countries, t…
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As Trevor Murphy pulls up to his dad’s 20-acre (8-hectare) grove in one of the fastest-growing counties in the United States, he points to the cookie-cutter, one-story homes encroaching on the orange trees from all sides. “At some point, this isn’t going to be an orange grove anymore,” Murphy, a third-generation grower, says as he gazes at the rows of trees in Lake Wales, Florida. “You look around here, and it’s all houses, and that’s going to happen here.” Polk County, which includes Lake Wales, contains more acres of citrus than any other county in Florida. And in 2023, more people moved to Polk County than any other county in the country. Hit in recent years by hurr…
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Starchitecture is heading to the moon. A lunar design from the international architecture and design firm Bjarke Ingels Group (BIG) is part of a just-launched rocket mission that expects to land on the moon in early March. Not architecture per se, the design encases a shoebox-size data storage center that’s attempting to prove the concept of off-world disaster recovery services. Commissioned by Florida startup Lonestar Data Holdings, the solar-powered 8-terabyte data storage device is tacked onto the side of the lunar lander now making its way to the moon. A thin, 3D-printed object with sleek curves and a matte-black finish, BIG’s design sets a higher bar than the wire-ju…
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The new Netflix series Running Point stars Kate Hudson as president of a fictional pro basketball team, the Los Angeles Waves. And the Pepperdine Waves have a problem with it. Attorneys for Pepperdine University in Malibu have filed a lawsuit against the streaming service and Warner Bros. Entertainment arguing they “have taken valuable intellectual property” from the school and infringed on its trademark ahead of the show’s premiere today. Attorneys for the University claim the fictional team’s branding is too similar to its own, and that it uses the same blue and orange team colors and mascot. They argue this will create consumer confusion and falsely suggest a link …
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Sophia Rosenfeld is the Walter H. Annenberg Professor of History and Chair of the History Department at the University of Pennsylvania. Her previous books include the award-winning title Common Sense: A Political History. Her writing has appeared in scholarly journals, such as the American Historical Review and the Journal of Modern History, as well as in media publications including the New York Times, the Washington Post, and The Nation. What’s the big idea? There is such a thing as too many options. Nowhere is freedom-as-choice and choice-as-freedom more evident than in the United States. As important as the right to choose has been in various emancipation movem…
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A little while ago, I’d submitted my article to a well-respected publication that I’d done a lot of research for. I was beyond excited and delighted when, following an encouraging meeting with a senior editor, I’d heard that they accepted it for publication. It had taken months to get the article to this point, many previous failed submission attempts, and over a decade of expertise and experience—but I’d finally done it! And it was going to be career-changing. Unfortunately, what happened next was anything but. After an initial follow-up email from the editor, I was informed that the article was under revision and would be sent for review shortly. Weeks went by, and …
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Michelle Obama and her brother, Craig Robinson, will host a new weekly podcast series starting this month featuring a special guest pulled from the world of entertainment, sports, health and business. “IMO with Michelle Obama & Craig Robinson” will address “everyday questions shaping our lives, relationships and the world around us,” according to a press release. IMO is slang for “in my opinion.” Some of the guests slated to speak to the former first lady and Robinson, the executive director of the National Association of Basketball Coaches, include the actors Issa Rae and Keke Palmer and psychologist Dr. Orna Guralnik. Other guests include filmmakers Seth…
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A glance at the day’s headlines reveals a universal truth: Leadership matters. Whether uplifting and ethical or toxic and abusive, leaders profoundly shape our lives. And this is especially true on the job. Research consistently shows that leadership influences employees’ attitudes, behaviors and emotions, driving key organizational outcomes such as creativity, employee engagement, well-being and financial performance. Unfortunately, research also shows that supervisors abuse their employees far too often and then try to manage impressions to compensate for their bad behavior. But what happens when a leader tries to “make up” for past abuse by suddenly acting ethi…
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The contributions of Black Americans built the nation’s economic foundation, sustained industries, and shaped countless communities. Yet, even today, disparities in the workplace persist, limiting the opportunities available to Black professionals, which has been exacerbated by the recent White House Executive Order to terminate all Federal DEI programs and positions. Black employees comprise 12.8% of the workforce but hold just 7% of managerial positions. In senior leadership, representation drops to 4–5%. These numbers are beyond dismal and reveal more than gaps in representation—they reflect systemic barriers that prevent Black talent from reaching their full poten…
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A few years ago, I was in the middle of an important client meeting when my phone started vibrating. Buzz. Buzz. Not wanting to be impolite, I kept my focus on my client. Buzz. Buzz. Buzz. Finally, I excused myself, peeked at my screen, and saw a string of texts from my son, increasing in urgency. The last few read simply: MOM. MOM. MOM. As the mother of three teenage boys, I had gotten texts like these before. There was no way to know how badly my son needed me: Was he just locked out of the house? Or was this a true, red-alarm emergency? In the end, he was fine—no blood or broken bones, no panic attacks or thoughts of self-harm. But as a parent and caregivers, t…
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The infamous “Am I The A**hole?” subreddit is making its way to the small screen. Hosted by Jimmy Carr, the new game show for Comedy Central U.K. will feature members of the public appearing before Carr and a panel of two comedians to reveal their deepest secrets and most bizarre disputes—before receiving judgement, per Deadline. The show is based on the popular Reddit subreddit of the same name, which boasts 24 million members at the time of writing. The subreddit’s creator, Marc Beaulac, is one of the executive producers of the series. Jimmy Carr’s Am I The A**hole? is being produced by STV Studios-owned Tuesday’s Child. Filming will take place in late spring, a…
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When artificial intelligence-backed tractors became available to vineyards, Tom Gamble wanted to be an early adopter. He knew there would be a learning curve, but Gamble decided the technology was worth figuring out. The third-generation farmer bought one autonomous tractor. He plans on deploying its self-driving feature this spring and is currently using the tractor’s AI sensor to map his Napa Valley vineyard. As it learns each row, the tractor will know where to go once it is used autonomously. The AI within the machine will then process the data it collects and help Gamble make better-informed decisions about his crops — what he calls “precision farming.” “It’s not g…
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Management at the Bay Area transportation startup Glydways wants you to be clear about what the company is not: It may plan to move people in futuristic autonomous pods, but it’s not hyperloop-grade vaporware. And its funding by big-name Silicon Valley investors does not make it a ride for the 1%. “Public transit for everyone, everywhere,” says founder Mark Seeger. But Glydways is starting smaller than that. Its first green-lit project (after a temporary test track now under construction next to an abandoned mall in Richmond, Calif.) and others under consideration by local governments will have Glydways’s four-seat electric vehicles plying short on-demand routes between …
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Generative AI transforms the way we work, but its impacts aren’t limited to what it can do. It can also teach us about language and communication. We typically think of hallucinations as sensory perceptions—like a sound or image—that seem real in the mind but didn’t occur in external reality. In the era of Generative AI, the word “hallucination” refers to a large language model that produces incorrect or fabricated information. But hallucinations aren’t just an AI problem, because inaccuracies are an equally common occurrence in human interactions. Most conversations contain hallucinations, and the corporate meeting is a space that is especially prone to that. …
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America’s love of chicken might only be matched by its love of celebrities. Now, this unexpected combination is turning out to be key for restaurant chains hoping to win over loyal customers. Leading consumer behavior and market research company Circana recently released its annual “Definitive U.S. Restaurant Ranking,” providing insights on the 50 largest restaurant chains in the country. The report revealed that a collective $1 million was spent by consumers in restaurants every minute, with 2024 marking the fourth consecutive year of growth in consumer restaurant spending. It comes as more recent data shows a troubling start to 2025 for some chains. McDonald’s, …
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March might be over but the madness continues into April. The NCAA’s 68 Division I men’s college basketball teams have battled it out on the courts in single-elimination play, leaving four teams standing. This year the Final Four have something in common: They all were granted No. 1 seeds on Selection Sunday. Duke, Florida, Auburn, and Houston were all safe bets when filling out a bracket, and they delivered on that promise. Here’s what you need to know heading into the remaining competition, and how to tune in. Do the No. 1 seed teams always make it to the end? The short answer is no. This is only the second time in history this has happened. The last time was 200…
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For those tired of waiting in line to buy a new smartphone or anxiously refreshing a delivery tracking site to make sure a new phone arrives intact, Verizon’s Straight Talk Wireless brand is offering another option: phones from a vending machine. Straight Talk, a Verizon prepaid brand exclusively available at Walmart, has launched vending machines that dispense packaged iPhone and Android devices, similar to the tech vending machines often seen at airports. Customers can browse phones and plans via a touchscreen interface, then pick and pay for what they want, all without needing to wait for a salesperson. And when they take their new phone out of the box, it’s a…
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In December, Y Combinator’s first-ever Fall batch got their own Demo Day. The Silicon Valley-based startup accelerator—which has produced big hits like Airbnb, Doordash, and Stripe—had doubled the number of startup classes that could enter its program. The showing was mixed: 87% were AI companies, and few have yet to publicly disclose their seeds. Undoubtedly the most prestigious hub of Silicon Valley’s startup culture, YC’s outside critics have grown in their ranks. They have many sore spots to point to: increased batches, diminished seed rounds, more duplicate companies, less specialized training, and the list goes on. But, from the inside, it’s rare to hear a YC f…
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Eighty-four Indonesians freed from scam centers in Myanmar were set to return home Friday as the repatriation of thousands of such workers after a crackdown strains regional resources. The Indonesians were among more than 7,000 people being held in the Myanmar border town Myawaddy following a crackdown on the scam centers by Thailand, Myanmar and China. Two buses carrying the Indonesians arrived Thursday in the Thai border city of Mae Sot, where the passengers had health checks and their identities were verified. Hundreds of thousands of people are believed to have been lured to work in Myanmar, Cambodia and Laos to commit global scams through false romances, bogus inve…
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All live poultry markets in New York City and some of its suburbs were ordered Friday to close for a week after the detection of seven cases of avian flu, which has also hit farms nationwide, led to the slaughter of millions of birds and driven up egg prices. Gov. Kathy Hochul said there is no immediate threat to public health and that the temporary closure of bird markets in the city and its Westchester County and Long Island suburbs comes out of an abundance of caution. No cases of avian flu have been detected among humans in New York, officials said. The order came after birds infected with the virus were found during routine inspections of live bird markets in…
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It’s peak season for fevers and runny noses, and when it comes to the flu, the illness has been rampant this year. In some areas, the flu has been so widespread, schools have even closed to help communities get well. This week, local news outlets have reported school closures in at least 10 states due to higher than normal flu numbers. Alabama, Kentucky, Indiana, Oklahoma, Iowa, Missouri, Texas, Ohio, Virginia, Georgia, and Tennessee, have all kept kids home in order to disinfect, and allow teachers and students time to get well. According to the U.S. Centers for Disease Control and Prevention’s most recent data, 27 states and Washington, D.C., are experiencing “v…
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If you were given $100 and five minutes in a bookstore, which titles would you pick? That’s the premise of Simon & Schuster’s upcoming web series, Bookstore Blitz—the publisher’s latest internet-inspired effort to market its authors. And Bookstore Blitz is just the beginning. In a recent interview with The Cut’s Cat Zhang, the flagship imprint’s new publisher, Sean Manning, shared his plans to modernize Simon & Schuster into a media powerhouse. Other series in the works include an awards show–style interview program called Read Carpet. “We’re essentially an entertainment company with books at the center. Every Tuesday, we have a new author who’s a cultural…
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As companies pull back on their diversity, equity, and inclusion programs, will their commitments to equal pay also waver? View the full article
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Social media has a reputation for capturing ephemeral thoughts and images, but around the world, people are using Facebook for a different purpose, setting up groups to record and share images and memories of the past. Facebook history groups and pages have popped up in major cities like New York and Seattle and in small towns and suburbs across the U.S. Other groups focus on the histories of hobbies and interests from ham radio to cooking to punk rock, but geographical groups in particular often collect unique information that may not be found anywhere else on the internet. Members share personal photos, family stories, and ephemera tied to places in their hometowns …
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