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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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HarperCollins Publishers and AI-powered animation studio Toonstar have announced a multi-year partnership to co-produce original YouTube series based on HarperCollins titles. It marks the second announcement this week from the book publishing giant regarding a partnership with an AI-centered company. On Monday, HarperCollins division Harlequin said it entered a multi-year agreement to co-produce 40 animated micro-dramas with AI entertainment company Dashverse. Inspired by Harlequin Romance titles, the collaboration launches in April, beginning with an adaptation of A Fairy-Tail Ending by Catherine Mann. The deals highlight how book publishers are turning to …
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As if modern dating weren’t difficult enough, the internet has become obsessed with finding niche compatibility tests and categorizing the differences between partners, with a string of so-called relationship gaps going viral on platforms such as TikTok recently. Now the latest one has arrived, and it’s already proving to be polarizing: the restaurant gap. Described by The New York Times as “a misalignment in tastes, spending habits and culinary curiosity,” a restaurant gap can take many forms. Take a picky eater and an adventurous foodie, or even a devout reservation chaser who incessantly scrolls through Resy versus someone who couldn’t care less as long as food…
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Good news for this Monday: Jackie and Shadow, California’s world famous Big Bear Bald Eagles, are parents again. Fans were able to welcome the two new chicks to the world over the weekend thanks to a web camera maintained by the nonprofit Friends of the Big Bear Valley (FOBBV). Here’s some background information so you can be the resident Bald Eagle expert in your office. When did Jackie lay her eggs? The eggs that hatched this season were actually the second clutch laid by Jackie. The first two were laid on January 23 and 26, but unfortunately ravens breached the eggs while Mom and Dad were away. About a month later, Jackie laid an additional cl…
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Ben & Jerry’s cofounder Ben Cohen has been publicly fighting with the Magnum Ice Cream Company, which took ownership of the Vermont ice cream maker last year. Cohen says Magnum has silenced the brand on social issues, including the war in Gaza, racial justice, and student protests. He spoke to Fast Company about why his business partner, Jerry Greenfield, stepped away from the business, how he’s fighting to protect his values, and how companies can be both socially active and profitable. View the full article
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For decades, NBCUniversal’s “The More You Know” campaign has promoted the idea that knowledge is always a public good. And there’s certainly truth in that. But we’ve all watched as a movie character who starts to know too much soon meets their demise. As we navigate a reality inundated with an ever-growing amount of information, data, and artificial intelligence, I look to the recent unveiling of Banksy’s identity to see that we must reconsider the ‘more you know’ mentality. Reuters published an investigation revealing Banksy’s identity, arguing the piece was a matter of public interest. I was surprised by the backlash that followed. While plenty of people flocked to …
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Universal Music Group saw its shares (AMS: UMG) rise more than 11% on Tuesday, following a proposal from billionaire Bill Ackman to buy the music giant through his investment firm Pershing Square Capital Management. Pershing Square currently owns a 10% stake in Amsterdam-listed UMG. Despite today’s bump, the stock is down about 15% year to date. UMG has an extensive music catalogue and is home to major recording artists such as Taylor Swift, Bob Dylan, and Bad Bunny. What would the deal mean for UMG? If approved, the deal would offer shareholders €9.4 billion ($10.9 billion) in cash and 0.77 shares in “new UMG” for each share of UMG they currently own. …
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Some leadership lessons only come the hard way. Brené Brown reflects on the skills she wishes she had built sooner—and why they matter more than ever. View the full article
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Entrepreneurs displaying narcissistic behavior are better able to convince investors to give them money when their grandiosity comes across as confidence as opposed to defensiveness or arrogance. That’s what we learned from watching 12 seasons of the popular reality TV show Shark Tank to better understand how an entrepreneur’s psychological profile affects their ability to secure funding. My research focuses on how entrepreneurs respond to challenges, including how personality affects their work. My colleagues and I based our study off the concept that there are two distinct “flavors” of narcissism: narcissistic admiration and narcissistic rivalry. Narcissisti…
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Wall Street surged in Wednesday premarket trading as oil prices plunged 16% after the U.S. and Iran agreed to a two-week ceasefire that includes the reopening of the Strait of Hormuz. Futures for the S&P 500 jumped 2.7% before the opening bell and futures for the Dow Jones Industrial Average climbed 2.6%. Nasdaq futures soared 3.4%. Benchmark U.S. crude sank $18.43 to $94.52 a barrel, a nearly 16% decline. Brent crude, the international standard dropped $15.54 to $93.73 a barrel. Natural gas futures declined close to 5%. The drops reversed some of the rise in oil prices since the start of the war more than five weeks ago that had effectively blocked passage through…
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Travelers will soon face restrictions on how many portable chargers they can carry on a flight as airlines continue to try to reduce the risk of another lithium battery fire aboard their jets. Southwest Airlines announced Tuesday that starting April 20 passengers will only be able to carry one charger on their planes, and they won’t be allowed to put it in the overhead bin or in their checked luggage. The airline already requires passengers to keep their chargers in the open while they are using them, so flight attendants can act quickly if they start to overheat. The new Southwest rule goes even further than the limit of two chargers per passenger that the Internationa…
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It’s a tough time to own fast-food restaurants. Franchisees for popular chains such as Applebee’s, Subway, and Popeyes Louisiana Kitchen have filed for bankruptcy recently, and another has joined them. Multiple entities associated with Friendly Franchisees Corporation (FFC), owner of 65 Carl’s Jr. locations across California, have filed for Chapter 11 bankruptcy, Restaurant Business first reported. Carl’s Jr. was founded almost 85 years ago and is known for its charbroiled burgers. FFC has yet to state whether any Carl’s Jr. locations will close as a result of the bankruptcies. Its founder, Harshad Dharod, owns the five associated entities that filed…
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April officially marks the beginning of Spring. But, for Halloween fanatics, it marks the halfway point until the year’s spookiest holiday, and decorations are already available for those planning ahead. Unveiled on the morning of April 8, Home Depot debuted its annual Halfway to Halloween collection, a line of exclusive and over-the-top decorations for those planning ahead of the holiday. “Halloween lovers have started shopping for decor and planning their setups earlier and earlier,” a Home Depot spokesperson told Fast Company. “We wanted to provide another moment for them to prepare for the Halloween season. Year after year we have seen this trend grow amongst…
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For those of us not born tall and strong, using a shared electric bike can sometimes be cumbersome—they’re often big, heavy, and hard to maneuver. Bike-share giant Lime has taken note, releasing a new generation of bikes tailored for riders who could benefit from more accessible design. One of the first dockless micromobility companies, Lime launched in 2017, eventually filling the streets of major cities across the U.S., Europe, Australia, and the Middle East with its bright-green two-wheelers. Now the company has introduced an alternative model to its standard Gen4, designed to reach riders—particularly women and older adults—who may have found its original model ch…
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Hello again, and welcome back to Fast Company’s Plugged In. For years, progress in AI has been motivated by an industry-wide yen to create software that’s at least as capable as humans—not at some tasks, but all of them. The precise definition of the goal varies, and two maddeningly overlapping terms, artificial general intelligence (AGI) and superintelligence, both get bandied around. But no matter how you look at the aspiration (or how long you think it will take to achieve), it’s about the ways the world will change when software can do everything extraordinarily well. I’ve written—here and here—about why I believe fixating on that eventuality isn’t the best wa…
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Humanity is always aspiring to stretch itself to achieve new goals, including exploring new frontiers. The Artemis II crew accomplished this, traveling 252,000 miles away from Earth, the farthest any human has ever been before, breaking the Apollo 13 record. The four brave individuals are set to return Friday, splashing down off the coast of California, near San Diego. Here’s everything you need to know about the landing, including how to tune in. How did the Artemis get its name? The name Artemis is a throwback to the first NASA moon missions. Apollo 11 saw Neil Armstrong and Buzz Aldrin take giant leaps for mankind on the surface of the moon on July 20, …
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. CEOs, do you know what the public is saying about AI? New polling shared exclusively with Modern CEO by Just Capital, the nonprofit that tracks what the American public expects from business, finds that 66% expect AI will be a net positive for society within the next five years. That’s…
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Given the barrage of brands competing for your attention, some days it can feel as if the only time one can reliably expect to escape the desperate frenzy of consumerism is while asleep. However, as You Need This, the new documentary from Academy Award-winning producer Adam McKay’s Yellow Dot Studios reveals, a lot of corporations are hoping to break into that last safe haven as well. Weaving together several threads, the film, which debuted April 7 on Apple TV and Prime Video, traces Americans’ love of shopping back to our colonial past and connects it with the rise of fast fashion—all in service of a broader story about the current economic system and the catastr…
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From the outside, ambitious professionals look confident and in control. Promotions, leadership roles, packed calendars—they all signal someone who has it figured out. But many high achievers are quietly struggling with something else: they’ve stopped trusting their own instincts. Ambition trains you to listen outward. Performance reviews, promotions, praise, and metrics reward the ability to meet external expectations. Over time, that habit can drown out the internal signals that tell you when something feels aligned and when it does not. Rebuilding self-trust rarely happens in a single breakthrough moment. It happens gradually as you start recognizing the pa…
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Disengagement is expensive, and most organizations know it. A 2025 study in the American Journal of Preventive Medicine estimates that disengagement costs about $5 million a year for every 1,000 employees and that’s before accounting for what’s harder to measure. Teams deliver—narrowly avoiding burnout—but the creativity, the discretionary effort, the genuine spark of someone who truly cares? That’s becoming a rare commodity in today’s turbulent working world as AI continues its disruption. Sure, most AI is exceptional at scale, speed, and synthesis. It learns from what already exists, optimizes from the middle, and produces output that is arguably an average of every…
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Professional workdays are full, fast, and designed for productivity, not recovery. In Microsoft’s 2025 Work Trend Index, 80% of global workers said they don’t have enough time or energy to do their work, and workers were interrupted about every two minutes during the day. That’s the experience of modern work: back-to-back meetings, endless emails and chats, and constant task-switching. The day doesn’t pause for you. We know breaks matter. But for most of us, the problem in taking them isn’t desire or discipline, it’s that the workday doesn’t seem to have room. The good news is you can build short, targeted recovery into the day you already have, once you learn to see …
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Work sucks for women. Not all women, but far too many. There’s the gender pay gap, where full-time working women earn 81 cents for every dollar men earn, according to the most recent data from the Census Bureau. There’s the glass ceiling that prevents women from leadership advancement, as evidenced by the fact that only 37% of leadership positions in the U.S. are held by women despite representing 47% of the workforce. Let us not forget the disproportionate harassment at work that women experience compared to men, the gender sidelining, and the exclusion from the “boys’ club.” And if that’s not enough, there’s the additional unpaid domestic work that women are expecte…
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Lawyers notoriously struggle with technology. The legal profession is one of wood-paneled courtrooms and leather-bound lawbooks—not apps and chatbots. The infamous Lawyer Cat of the early pandemic Zoom era is an especially hilarious example of what happens when lawyers are forced to embrace tech they wouldn’t otherwise touch. And when lawyers use artificial intelligence, it often goes just as poorly. A Massachusetts lawyer was sanctioned for citing nonexistent cases hallucinated by ChatGPT in an official court filing, and California recently fined an attorney $10,000 for similar AI-hallucinated errors. It’s no surprise, then, that lawyers can be relu…
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For decades, the business world has quietly subscribed to a myth: that cognitive performance peaks early and declines steadily thereafter. It’s a belief baked into hiring practices, promotion decisions, and even redundancy strategies. Youth is equated with innovation, speed, and adaptability; age with decline, resistance, and risk. If we ask ourselves, “Am I a better/more effective employee now than I was at 21?” most of us would say, “Yes!” Science and data prove what we already know: that many of the cognitive capabilities that matter most in today’s complex, fast-moving organizations improve with age. The wrong model of intelligence The traditional view of …
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. These are difficult times for elite universities. Controversies over the handling of pro-Palestine protests on campus cost several school presidents their jobs; under the The President administration, federal research grants have plunged; and just 42% of Americans polled by Gallup in 2…
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