Blog, YouTube & Content Monetization

For decades, brands functioned primarily as symbols. A logo, a name, a set of visual and verbal signals designed to convey trust, recognition, and meaning. Brand architecture emerged to organize those symbols. Companies needed systems to structure product portfolios and manage sub-brands. These systems ensured that names, identities, and messages worked together coherently across markets and channels. Frameworks were built for a world in which brands communicated. AI is changing that world fundamentally. When a brand is embodied in an AI agent or a conversational interface, it no longer simply represents a company. It interacts with people directly. It answers que…

If you’ve had a Capital One savings account in recent years, the bank may soon send some money your way after a U.S. judge approved a $425 million settlement this week. Better yet? You don’t have to do anything to claim your stake in the class action lawsuit that was initially filed against the McLean, Virginia-based bank in 2024. To be eligible for settlement funds, you must have had a Capital One 360 Savings account at any time from mid-September 2019 through mid-June 2025. WHO IS ELIGIBLE FOR A PAYMENT The case stems from allegations that Capital One “acted deceptively regarding the marketing and payment of interest on its 360 Savings account product,” acc…

When The Las Vegas Raiders announced Indiana University quarterback Fernando Mendoza as the first overall pick in the 2026 NFL Draft yesterday, it kicked off what might just be the most special time of year for any football fan. This three day draft period—April 23-25—is unquestionably the moment in the year when the highest number of fans are at their most optimistic. No wins, no losses, just new beginnings, new players, new possibilities. It’s also a marquee event for the league. About 600,000 people attended last year’s draft in Green Bay over its three days, across seven rounds, 32 teams, and 257 picks. On TV and streaming, the draft drew massive audiences, …

After a few months of job hunting, I drastically reduced my time on TikTok and Instagram. LinkedIn became my preferred social media app, less for entertainment and more for anything that looked like it might turn into a paycheck. A couple of weeks ago, I stepped away from the search and fired up Threads, hoping to find something lighter. I didn’t. Instead, I stumbled upon a job posting that was trending for all of the wrong reasons. The post sought a remote full-time creative strategist to join a Charlotte-based baby product retailer. The role sits at the content, branding, and social media crossroads, word to Bone Thugs-N-Harmony. “You need to be sharp, fast, and…

U.K.-based Wren Kitchens abruptly ceased all U.S. operations on April 23, shuttering all brick-and-mortar retail locations and all of its showroom studios inside The Home Depot stores nationwide. Court documents show that Wren Kitchens filed for Chapter 7 bankruptcy in the District of Delaware bankruptcy court on April 24. According to social media, the sudden closure blindsided employees and customers. Former U.S. employees, including workers at the company’s manufacturing facility in Hanover Township, Pennsylvania, are now without jobs. Unfortunately, many customers say they are now facing uncertainty, with some saying they’ve demolished kitchens and are still await…

You graduated, moved back home, submitted dozens, maybe hundreds, of job applications and finally landed one—that you’re probably overqualified for. Welcome to the life of a recent college graduate. According to ZipRecruiter’s recent graduate report—which surveyed 1,500 college grads from 2025 and 1,500 rising graduates—the current job market is changing how a new wave of young adults are studying, working and living. And despite obstacles, they remain hopeful about reaching their professional goals in the near future. New grads face intense competition today than in past years, as entry-level opportunities shrink and artificial intelligence reshapes the job …

AI agents have already started buying on behalf of customers. Yet most merchants still lack the infrastructure to serve them. That disconnect sits at the center of PayPal’s first U.S. Agentic Commerce Pulse Survey, based on responses from 498 decision-makers across small businesses, mid-market firms, and large enterprises. Nearly 95% of merchants report that they can already track or observe traffic originating from AI agents, including web crawling from systems like ChatGPT and Google Gemini. But only about one in five have structured their product catalogs in machine-readable formats that those same agents can actually interpret and act on in real time. Many also la…

If you haven’t been living under a rock, you’ve probably seen the marketing for The Devil Wears Prada 2, whether it’s a glamorous outfit from Anne Hathaway or Meryl Streep all over social media or a Diet Coke can plastered with the signature double-spiked red heel. The global press tour, which spanned cities such as Mexico City, Tokyo, Seoul, and Shanghai, culminated at the movie’s star-studded world premiere at New York City’s Lincoln Center earlier this month with Hathaway, Streep, Emily Blunt, and Stanley Tucci present. As studios promote trailers for upcoming releases, it’s no surprise that they’re also using premieres as massive marketing vehicles as well. …

With gas prices, energy bills, and grocery costs all rising, the affordability crisis is top of mind for most workers. But you can’t talk about that crisis without also talking about extreme wealth inequality, says Patricia Stottlemyer, policy lead for labor rights at Oxfam America. And just as affordability has worsened recently, so has the gap between regular workers and the rich, including company CEOs. In 2025, for example, the top 1,500 CEOs of the world’s largest corporations saw an 11% real-terms pay raise. The average global worker, on the other hand, saw their real wages increase by only 0.5%. That means those CEOs saw their pay increase 20 time…

For years, genetic testing has been treated as something rare and exceptional—a highly specialized tool ordered only by geneticists and often reserved for the end of a long diagnostic journey. Not surprisingly, medicine has changed. Science and technology have advanced and patients’ expectations have evolved. And yet, the way genomic testing is used in practice has struggled to keep up. Exome and genome sequencing should no longer sit on a pedestal in healthcare. It should be used far more broadly as part of everyday clinical care. The insights encoded in our DNA are foundational to understanding human health, yet too often genomic testing is still viewed as a last …

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. The recent International Journalism Festival in Perugia, Italy drew 2,000+ journalists, including 526 speakers, for four days of conversation about what’s next for our field. It was one of the most vibrant conferences I’ve attended. I spoke on a panel about how journalism training evolves when AI does entry-level work. I also attended 15 other sessions. Five ideas stuck with me, each about how journalism can be more human, more sustainable, and more inventive, even as the industry contracts. Live Journalism Resonates Madrid-bas…

New York City is notoriously loud. Cabs honking everywhere, thousands of people flocking to the streets at all hours, and cars blasting music for all to hear. But while some of us hear only noise, others hear music. Joshua Wolk is one of those people. The designer is the creative mind behind Train Jazz, which turns the rhythm of NYC’s subway into an interactive musical website. Train Jazz started when Wolk came across New York City’s open repository of transit data. He first created a soundless live map of the city’s transit. “It felt unfinished. I soon realized that music was that missing piece,” he tells Fast Company. Train Jazz Wolk ended up assig…

A landmark federal court decision has opened the doors to COVID-era tax refunds for millions of U.S. taxpayers. In Kwong v. United States, the U.S. Court of Federal Claims determined that the COVID-19 pandemic effectively paused federal tax deadlines from January 2020 through July 2023, giving taxpayers more time to file and pay their taxes than the Internal Revenue Service (IRS) had previously recognized. The court ruled that the disaster-relief provision in Internal Revenue Code Section 7508A requires the IRS to pause all penalties and interest throughout the entire disaster period, plus an additional 60 days. That means that while the COVID-19 federal dis…

We tend to treat our digital lives like a basement that never runs out of square footage. Thousands of unorganized files in your downloads folder, the monthly subscription for a project management tool you haven’t opened in a year, and a professional bio that still claims you’re passionate about trends that aren’t even trends anymore. In nerdy circles, we talk a lot about technical debt, which is the cost of choosing an easy solution now instead of a better one that takes longer. We rarely talk about digital rot: the accumulation of digital debris that slowly drains your focus, your storage, and your bank account. Clearing out the clutter is a tactical necessi…

Whataburger is rethinking the fast-food kids meal. The Texas-based burger chain just relaunched its Kids Whatameal with a new focus on an engaging packaging experience over a singular plastic toy. In a sense, the packaging is now the toy: The meals come in a bright, white-and-orange box with a handle on top, an interactive maze printed on the side, and one of five collectible sticker packs inside. “We wanted to build something that was a bit more intentional and experience-led,” Scott Hudler, Whataburger’s chief marketing officer, tells Fast Company. But the experiential strategy is first visible in the food options themselves—essentially by providing kids wit…

A new survey of 900 CEOs around the world made one thing clear: company execs are feeling the heat when it comes to delivering on AI promises. According to new research from AI company Dataiku and The Harris Poll, most CEOs surveyed view the survival of a company as being tethered to the success of AI tools. The survey shows that nearly three-quarters (72%) of U.S. CEOs are feeling the pressure from their boards to prove AI-driven outcomes and ROI. That anxiety is fueling how executives think about their futures. A total of 80% of CEOs said their job is at risk if AI fails this year. The survey also shows that 81% of U.S. CEOs said they believe a fellow CEO …

Twenty years ago, if you asked the average person what Google was, they’d tell you it was a search engine. The company became synonymous with searching for information online, reaching a level of dominance no search engine had seen before, or has seen since. Ask the average person today and they’d probably tell you the same thing. Except Google isn’t just that anymore. It’s a far more complicated company, one trying to be all things to all people, and arguably succeeding at none of them. Google is now a five-layer company, says David Bader, director of the Institute for Data Science at the New Jersey Institute of Technology. One of the key layers is AI, which coul…

Ah, the olden days of choosing where to spend your money on dining, travel, and all that connected those experiences. Neighborhood restaurants would drop flyers in your apartment lobby to let you know they were there. Hotels would rent space on billboards and place ads in newspapers and magazines. Some joined industry groups, such as the Leading Hotels of the World, which got its start by promising ship passengers when they arrived at their destinations there would be appropriate accommodation for them. The go-to reference for figuring out where to eat would have been the iconic burgundy Zagat guides, one of the original crowdsourced review guides with quotes from ordinar…