Blog, YouTube & Content Monetization

Errands, Target runs, tennis games, and even flying to Europe—these are just some of the things employees have done while taking “soft off days.” The idea of taking soft off days, in which you use a work day to do just about anything else, has become a phenomenon. Videos across social media instruct employees on the best way to take a soft day while assuaging any guilt. While employers might see it as wasting company time, many people believe soft off days are harmless—even needed. So-called “time theft,” the practice of running errands or doing personal matters on the clock, has become widely pervasive since the pandemic normalized remote work. From consciously…

In a new neighborhood in Helsinki, you can skip owning a car. One key part of the district’s design? A new bridge that’s part of the city’s growing bicycle superhighway network. The 1.2-kilometer-long bridge, about three quarters of a mile, connects an island called Laajasalo to the city center. It opens to cyclists and pedestrians on April 18 and will soon also include trams. No cars can cross it; drivers have to take a longer route over an older bridge. On one edge of the island, a former industrial site is now filled with apartment buildings, and the population is quickly expanding across the whole island. “We’re looking at quite large new numbers of reside…

When Tim Cook’s tenure as CEO of Apple was still young, tech-industry pundits obsessed over one aspect of his new gig above all others. After returning to the company he cofounded, Jobs presided over an incredible run of epoch-shifting products: the iMac, iPod, iTunes Music Store, iPhone, iPhone App Store, and iPad. If Cook didn’t extend that streak, conventional wisdom went, Apple’s glory days would be over. That was always a silly way to look at the situation. In 2013, two years into the Cook era, I wrote that even the Jobs years were marked as much by relentless incremental progress as by sudden breakthroughs. Cook was a logistics wizard, not a product mastermind like…

“Apple has a new CEO; he’s a hardware guy.” That quick distillation of Apple’s impending leadership change spread fast across Silicon Valley and the broader tech world. The company’s choice, John Ternus, rose through the ranks on the hardware side, taking over iPhone engineering in 2020 and all hardware engineering a year later. Analysts say Ternus’s elevation to succeed Tim Cook signals that Apple will enter the AI era with a family posture: using AI strategically to make its devices work better, but not stretching to incorporate AI into all of its services and businesses. While its peers are pouring tens of billions of dollars per year into AI research and d…

On April 7, Anthropic unveiled its most powerful AI model to date. Mythos, it said, will help companies discover vulnerabilities and implement fixes in software models, surpassing “all but the most skilled humans.” Now the patching from that analysis is about to get underway. And people who ignore the updates could find themselves under siege by hackers. Mythos, Anthropic said, found coding weak spots in every operating system and web browser, some of which had been lying in wait for decades. One flaw in OpenBSD, which was designed with security top of mind, had apparently been hidden deep in the code for 28 years. To ward off a possible feeding frenzy from ha…

We all call planet Earth home and benefit from having a healthy dwelling place. Earth Day, which is today (Wednesday, April 22), is a great time to reflect on our responsibility to maintain and preserve this sanctuary for future generations. Let’s take a look at the history of the holiday and some of the festivities and demonstrations taking place around the world this year. Who created Earth Day? While it is now a global event, Earth Day was first conceived by Senator Gaylord Nelson of Wisconsin and Representative Pete McCloskey of California, and held on college campuses in the United States in 1970. The men were inspired by the student anti-war protest …

When Liza Moiseeva first heard that Allbirds was pivoting to AI, she thought it was satire. “It belongs in an Onion article,” says Moiseeva, chief marketing officer at Commons, an app that helps people shop more sustainably, in part by rating brands. Moiseeva has worked in sustainability for about 15 years, and she’s been an Allbirds customer for more than a decade. Her family owns 10 pairs of the sneaker that once ruled Silicon Valley streets—and that had been a leader in sustainable fashion. Now, Allbirds is stepping away from its footwear business, pivoting instead to AI compute infrastructure and rebranding as “NewBird AI.” (The Allbirds brand and footwea…

Employees at Meta Platforms may soon feel like they’re spilling TMI to their employer’s MCI. The parent company of Facebook, Instagram, and WhatsApp is installing new software—reportedly dubbed Model Capability Initiative (MCI)—on its employees’ computers and workstations that will, among other things, track and capture mouse movements and keystrokes in an effort to train AI models, Reuters first reported on Tuesday. It’s all part of a broader effort to develop autonomous AI agents that can perform specific work tasks. A Meta spokesperson confirmed that the company was, indeed, pushing forward with the measure. “If we’re building agents to help people com…

Thanks to social media, a new legion of fans are discovering something new to love at Buc-ee’s: The OverBite. Though it’s been on the shelves at Buc-ee’s for several years, the hockey puck-shaped, chocolate covered candy bar has become a bit of a viral sensation more recently. Available in five different flavors, these quarter-pound treats feature a thick layer of either milk or dark chocolate and fillings like peanut butter, caramel, and cookies and cream. It seems Rich O’Toole, a Texas-based singer and songwriter, may get credit for kicking into overdrive the latest frenzy over the OverBite. In a post on X that’s amassed more than 8 million views since Monday,…

JetBlue replies to customers on social media every day, from assuaging their customer service woes to thanking them for choosing their flights. But one seemingly innocuous JetBlue response may have set a class action lawsuit in motion, after customers became convinced that the airline implicated itself in using surveillance pricing. A social media frenzy JetBlue first drew suspicions of surveillance pricing with an April 18 reply on X to a user complaining about the airline’s prices. “A $230 increase on a ticket after one day is crazy,” they wrote. “I’m just trying to make it to a funeral.” JetBlue replied, recommending that the user “try clearing your cache an…