Blog, YouTube & Content Monetization

For decades, brands functioned primarily as symbols. A logo, a name, a set of visual and verbal signals designed to convey trust, recognition, and meaning. Brand architecture emerged to organize those symbols. Companies needed systems to structure product portfolios and manage sub-brands. These systems ensured that names, identities, and messages worked together coherently across markets and channels. Frameworks were built for a world in which brands communicated. AI is changing that world fundamentally. When a brand is embodied in an AI agent or a conversational interface, it no longer simply represents a company. It interacts with people directly. It answers que…

The first sign that something had changed was the Topo Chico. It arrived on our porch one afternoon—a case of it—along with Graza olive oil and La Roche-Posay face wash. When our 4-year-old announced she would eat nothing but Uncrustables for the foreseeable future, a box arrived within the hour. The prices were lower than on Amazon, and we got them faster, with no delivery fee. It turns out that my husband had gotten hooked on Walmart—all without ever setting foot in a store. Earlier this year, he discovered that our American Express card included a Walmart+ membership. He activated it on a whim. Since then, he’s been placing orders on the app almost daily, from go-t…

You want to be happier. You want to feel more fulfilled. You want to live a longer, healthier life. Hold that thought. Lewis Terman, a Stanford University psychologist, was a pioneer in I.Q. testing. His revisions of the Stanford-Binet test helped it become a widespread tool for measuring general intelligence. In 1921, he identified 1,500 children who had scored 135 or higher on the test and began one of the longest longitudinal studies ever conducted. (The New York Times calls Terman and his study of “Termites,” as the kids called themselves, the “grandfather of all lifespan research.”) Terman’s study was guaranteed to outlive him, but that was the point…

Microsoft is offering voluntary buyouts to select employees, it announced in a memo on Thursday, CNBC reported. The move is a first for the company, as the tech industry at large faces shifts in the era of artificial intelligence. The program will be available to U.S. workers at the senior director level and below whose employment years and age add up to at least 70. Employees with sales incentive plans are ineligible. Those who qualify and their managers will receive more information on May 7, according to the memo. The plan is expected to take effect in the fourth quarter of Microsoft’s fiscal year 2026, which ends June 30. About 7% of the U.S. workforce is expe…

Beast Industries, the $5 billion media conglomerate founded by YouTube star MrBeast, is being sued by a former employee who says she was sexually harassed, discriminated against as a woman, and fired shortly after returning from maternity leave. The company refutes her claims, saying it has evidence, including Slack and WhatsApp messages, company documents, and witness testimony, that contradict the lawsuit’s allegations. The federal lawsuit, filed on Tuesday in the Eastern District Court of North Carolina, paints a picture of Beast Industries as a boy’s club in which women were excluded from male-dominated meetings, demeaned in front of colleagues, and told to “…

Meta announced to employees on Thursday that the company is laying off around 10% of the company on May 20—about 8,000 employees out of its workforce of more than 78,000 will be impacted, Bloomberg first reported. The company will also close 6,000 open roles it planned to fill, according to a memo that was sent to staffers today from Meta’s chief people officer, Janella Gale. In the memo, obtained by Business Insider, Gale attributed the cuts to Meta’s “continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.” The memo did not specify what those “other investments” are, but it’s public knowledge that …

The wearable breast pump space has never been more crowded. In the last three years alone, dozens of new devices have hit the market, each one positioned as more feature-packed than the last. Night lights. Stronger and stronger suction. Electric charging cases. Massagers and heat, placed with all the anatomical confidence of someone who has never needed to use one during late-night feeding hours, no less examined a woman’s anatomy or the clinical research on breast milk production. Feature innovation is important for a pitch deck you’re putting in front of investors. But from the inside of a nursing room – whether that’s at home, at the park, or in your employer’s pum…

Iran offered to end its chokehold on the Strait of Hormuz without addressing its nuclear program, officials with knowledge of the proposal said Monday. Iran also wants the United States to end its blockade of the country as part of its proposal, according to the two regional officials, who spoke on condition of anonymity to discuss the closed-door negotiations. Oil prices were up Monday as a standoff between the U.S. and Iran in the Strait of Hormuz remained despite a ceasefire, while Pakistan leaders were seeking to revive stalled talks between the two countries. Iran’s Foreign Minister Abbas Araghchi was in Russia Monday for a meeting with President Vladimir…

From layoffs and return-to-office mandates to challenges around AI and creativity, it’s not all fun and games for video game workers. And now, some are seeking to unionize. On April 27, a group of game developers behind the digital collectible card game Magic: The Gathering Arena announced the intent to form a union in affiliation with the Communications Workers of America (CWA). The group is a part of the gaming studio Wizards of the Coast (WOTC), a division of Hasbro. The group, which is coming together as United Wizards of the Coast – CWA, said it reached a supermajority of eligible Arena workers in support for unionization a week before the announcement. The …

On April 26, all eyes turned to the London Marathon as the event became the site of multiple broken records in long-distance running. Fans watched with bated breath as their favorite athletes crossed the finish line, but there was one detail that the top runners had in common that viewers might not have noticed—and it had to do with their feet. The marathon included multiple sport-defining highlights. Kenya’s Sabastian Sawe set a new world record of 1:59.30 (the first sub-two-hour marathon in an official race); followed by Ethiopia’s Yomif Kejelcha, who finished with a time of 1:59.41; while fellow Ethiopian Tigist Assefa set a women’s world record of 2:15.41. All thr…

Upwards of 80% of HR professionals are women. When I first came across that number, what unsettled me wasn’t the stat—it was how quickly my brain accepted it. Of course HR is mostly women. That’s the department where “people” and “culture” live. Where feelings are attended to. The nurturing department. The moment I noticed I’d reached for that word, I realized the number wasn’t showing me a labor-market pattern but, instead, my bias—about which work is considered feminine, and which workers get feminized in the process. The chief human resources officer holds one of the most impossible jobs in the C-suite. They’re asked to be the company’s emotional infrastructur…

For the past decade, the global startup playbook has been clear: grow at all costs and dominate through visibility. Sweden has played a different game, one of profitability and sustainability—and is outperforming as a result. The country now ranks among the top 10 globally for unicorn companies, and first in Europe per capita, with 46+ billion-euro startups and counting. Earlier this year, vibe coding unicorn Lovable became the fastest growing software-startup in history, reaching $100 million in subscription revenue in just eight months For a nation of just over 10 million people, that’s an astonishing concentration of innovation. Stockholm alone now hosts one of the…

Oprah Winfrey’s podcast is headed to Amazon. Winfrey’s production company, Harpo Entertainment, struck a multiyear deal to give Amazon-owned Wondery exclusive distributing and advertising rights to “The Oprah Podcast,” the companies announced Monday. Under the agreement, Winfrey’s podcast will expand to two new episodes a week starting this summer — and Wondery will distribute the show’s audio and video across Amazon platforms. Under the deal, Amazon has also obtained rights to the library of the widely-watched “The Oprah Winfrey Show” — which ran from 1986 to 2011 — as well as the talk show host’s book club and “Favorite Things” franchises. No financial terms of the a…

Whataburger, the Texas fast food chain known for its made-to-order burger, is continuing its planned expansion across the U.S. The “hometown burger place that hasn’t compromised” will open 15 new restaurants by the end of June, according to what the brand recently told USA Today. The chain first announced it would be growing in 2020, after being acquired by BDT Capital Partners the previous year. Shortly thereafter, the fast food joint began launching new locations in new states. It focused its growth most aggressively in Southern states like Tennessee, Missouri, and Florida. At the time, the company said in a press release, that the chain isn’t just growing, but al…

Yesterday, two of the biggest tech giants in the AI boom reported their latest earnings. Google parent company Alphabet Inc. (Nasdaq: GOOG) and Facebook owner Meta Platforms, Inc. (Nasdaq: META) posted Q1 2026 results with some striking similarities, including a surge in capital expenditures (capex) and strong revenue growth. But this morning, Meta’s stock is plunging, while Google’s is jumping. Here’s why. Google’s Q1 results give investors confidence in its AI strategy The way investors are reacting so differently to the two AI giants’ earnings results this morning makes the quarterly reports feel like A Tale of Two Cities, sorry, Tech Giants. For …

At one point or another, most of us have stared at our computer screen and wondered: Is this it? For some, it’s a passing feeling. Yet, for others, that boredom turns into lingering dissatisfaction, leading to quiet quitting, or even walking away from a job entirely, which rarely solves the deeper problem. New data from Gallup shows that while only 30% of workers think it’s a good time to find a new job, more than half are actively looking anyway. In a decade and a half of working as a therapist, I’ve met a lot of smart, creative people who feel capable of more, if only they could figure out where to direct their energy. These restless souls (and I count myself among…

A luxury cruise ship is currently being held off the coast of West Africa after a suspected outbreak of hantavirus—a rare infectious disease typically carried by rodents—killed three passengers and infected three others. The World Health Organization (WHO) shared the news of the suspected outbreak in a post to X. According to the organization, one case of hantavirus on the ship, MV Hondius, had been confirmed through laboratory testing, and there are five additional suspected cases. Of those six affected individuals, three have died and one is currently in intensive care in South Africa. According to an official update from Dutch company Oceanwide Expe…

The expectation to respond instantly to every message is burning out professionals across industries. But how can you move away from being “always available” without harming your reputation? Here, experts offer practical strategies to reclaim control of your time and attention, so you can establish clear boundaries while maintaining professional effectiveness and trust. Make Communication Predictable One effective way professionals can move away from being “always available” is by creating clarity and predictability in how they communicate, rather than trying to respond to everything instantly. Most professionals think they need to respond faster to reduce pressure…

At First Women’s Bank, we’ve spent a lot of time analyzing the care economy. What we have observed is that the healthcare sector has emerged as more than just a category; it is a cornerstone of the modern, mission-based women’s economy. We see the immense value women physicians contribute to their communities, while also recognizing the challenges that can come with traditional employment models. While studies estimate female physicians earn $2 million less than male physicians throughout their respective careers, we consider both the social impact of this gap and where economic improvement is possible. The surge of women starting their own practices signals that …

A yearslong battle between Sony PlayStation and its customers might soon be coming to an end after the approval of a preliminary settlement agreement for a class-action lawsuit on April 29. The lawsuit dates back to 2023, involving Sony’s decision to stop selling game-specific vouchers by third-party vendors, meaning the company would no longer allow the purchase of digital download cards from retailers like Amazon, GameStop, or Walmart, leaving Sony as the sole seller. Plaintiffs argue that the company violated federal antitrust law by eliminating competition for the sale of the game-specific vouchers, according to a press release by the plaintiffs’ law firm. …

Last month, New York City Mayor Zohran Mamdani celebrated Tax Day by making good on a campaign promise. “When I ran for mayor, I said I was going to tax the rich,” Mamdani said in a viral video posted to social media. “Today, we’re taxing the rich.” Mamdani went on to describe New York’s proposed pied-á-terre tax, a collaboration with Gov. Kathy Hochul. The tax specifically targets the owners of residential properties in New York City worth more than $5 million that they don’t live in full time, or “the richest of the rich,” as Mamdani called them in his video. One such property that would be subject to the new tax belongs to billionaire Citadel CEO Kenneth …

In New York, lawmakers are considering a pied-à-terre tax on second homes worth $5 million or more. It’s part of a growing wave of legislation focused on taxing the rich. But some wealthy people aren’t too happy about it. On an earnings call this week, Steven Roth, chief executive of Vornado Realty Trust, likened the rhetoric around taxing the rich to hate speech. Steven Roth Roth was specifically referring to what he called a “spat” between New York City Mayor Zohran Mamdani and billionaire Citadel CEO Ken Griffin. Mamdani recently filmed a video saying he would “tax the rich” outside Griffin’s multimillion-dollar penthouse. (The building, as noted …

Working mothers are sleep-deprived. While parenting and sleep deprivation go hand in hand, at work, moms are expected to be on their A-game. However, a new report is shedding light on how too little sleep is impacting how moms are able to show up at work, or even, if they’re able to show up at all. According to the new Bedtime Report from Better Sleep, a relaxation and sleep app with over 65 million users worldwide, moms are struggling to get enough rest. The research, which was conducted by Wakefield Research and involved 1,000 U.S. mothers, found that over the past year more than half of working moms (53%) have either called in sick, left work early, or underperfor…

Walk down almost any city street, beach, or park, and you’ll see them: cigarette butts scattered along the curb, tucked into sidewalk cracks, or washed up along shorelines—4.5 trillion of them. They’re now so common they’ve become nearly invisible. But that ubiquity masks a growing environmental crisis—one that has only intensified as nicotine products evolve. For decades, cigarette butts have been the most littered item in the world. The filter—often mistaken as biodegradable—is made of cellulose acetate, a form of plastic that can persist in the environment for years. These filters don’t just sit there; they break down into microplastics, leaching toxic chemicals li…

Hello again, and welcome back to Fast Company’s Plugged In. Upon hearing of a celebrity’s death, have you ever been startled to realize that they hadn’t left us long ago? That happened to me last weekend. Except the dearly departed in question wasn’t a person, but a company: Ask.com, the web property forever better known by its original brand, Ask Jeeves. For years, I wrote about Ask quite regularly. But when its owner, media conglomerate IAC (which is in the process of changing its own name to People Inc.), announced it had shut down the site as of May 1, it was its first time in the news in more than 15 years. The last time before that was in November 2010, when…