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Just in time for the Super Bowl, PepsiCo is cutting the price of Doritos, Cheetos, Lay’s, Tostitos, and other snacks by up to 15%. The move comes after consumers complained the chips were too pricey. “Our customers . . . have been honest with us about how rising everyday costs are making their daily decisions harder. Message received,” PepsiCo said in a statement. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can,” PepsiCo Foods U.S. CEO Rachel Ferdinando added. The new discounted prices roll out this week, ahead of this Sunday’s big game, one of the biggest days for snack purchases. PepsiCo said supermarket…

When we minimize our suffering with statements like “I shouldn’t complain—others have it much harder than me,” it can seem evolved, empathetic, even wise. In professional culture, this phrase often earns admiration. It signals gratitude, resilience, and perspective. However, beneath that polished humility lies a psychological defense mechanism that can quietly block emotional growth. That mindset reflects a subtle form of emotional bypassing, which is the tendency to sidestep uncomfortable emotions by rationalizing them away. This ends up muting, rather than healing. It may seem like a sign of maturity. However, empathy bypassing often prevents us from engaging honest…

Haliey Welch, better known as the “Hawk Tuah Girl,” is ready for a rebrand. After being thrust into the spotlight in 2024, thanks to her now-iconic “hawk tuah” catchphrase—featured in a video interview uploaded by the Tim & Dee TV YouTube channel—Welch experienced a crash course in the highs and lows of viral fame. In early December, she announced the launch of her own cryptocurrency meme coin, $HAWK. The coin quickly tanked, leaving fans upset and prompting an investigation by the U.S. Securities and Exchange Commission (SEC). “Anyhoo, I’m gonna go bed,” Welch said as she ended a livestream on X on December 4. She wasn’t heard from again until three month…

You shouldn’t have to cross your fingers and hope for a strong stock market to coincide with your short-term goals. And right now, you probably wouldn’t want to. Because you’re working within a short time frame—think two to six years—investing for shorter-term goals like buying a house or paying for a wedding should look different from the portfolio you build for retirement. But don’t stop putting away money for your long-term goals while you’re working toward your short-term ones. So, how do you balance saving for both? How to think about funding short-term and long-term goals Don’t forgo saving for the long term to meet your short-term goals. Thanks to the powe…

Interior designer and stylist Jonny Carmack has a “fruit room” in his Danbury, Connecticut, home. Colorful faux produce bedecks every inch, from the cherry-shaped ceiling fixture to a strawberry side table and a bunch of other juicy gems in decorative forms. He’s part of a trend: Love for fresh fruits and vegetables is showing up not just in the kitchen but in imagery throughout the home. Carmack sees it as fun escapism, and “a cause for conversation and celebration.” Design experts say it also reflects a cultural embrace of sustainability and an upbeat connection to nature. “There’s a certain romance to the farmstand — it speaks to the pastoral lifestyle ever…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. When architects constructed the Notre-Dame Cathedral in the 13th century, they reinforced its structure with 28 flying buttresses. These famous buttresses are credited with saving the entire roof from collapse during the devastating 2019 fire. Today, as nonprofit organizations brace against shifting economic winds, I’m reminded of these critical architectural supports when I consider the wraparo…

The Walt Disney Company’s stock price soared on Wednesday, up by 10% at the time of publishing, as the company surpassed earnings expectations and unveiled its first new theme park development in 15 years. Following Disney’s second quarter earnings report, the entertainment giant announced an agreement to build a new resort and theme park in Yas Island, United Arab Emirates. “As our seventh theme park destination, it will rise from this land in spectacular fashion, blending contemporary architecture with cutting edge technology to offer guests deeply immersive entertainment experiences in unique and modern ways,” Disney CEO Bob Iger said in a statement. While…

A few months ago, I walked into the office of one of our customers, a publicly traded vertical software company with tens of thousands of small business customers. I expected to meet a traditional support team with rows of agents on the phones, sitting at computers triaging tickets. Instead, it looked more like a control room. There were specialists monitoring dashboards, tuning AI behavior, debugging API failures, and iterating on knowledge workflows. One team member who had started their career handling customer questions over chat and email (resetting passwords, explaining features, troubleshooting one-off issues, and escalating bugs) was now writing Python scripts…

It looks like a standard shipping container. But a metal box at a London factory is aimed at solving one of the shipping industry’s biggest challenges: how to cut CO2 emissions on cargo ships. The tech, from a startup called Seabound, can capture as much as 95% of the CO2 emissions from the exhaust on ship. The company is now preparing to install a set of the containers on a cargo ship in its first commercial deployment after years of development and pilot tests. “The shipping industry is one of the last hard-to-abate sectors,” says 30-year-old CEO Alisha Fredriksson, who cofounded the company in 2021 after working as a consultant and seeing the need for a new…

Bible designs tend to be variations on a theme—tissue-thin paper and unforgiving font sizes, owing to the 783,000 words crammed into a single normal-sized book (the average novel, by comparison, clocks in at 70,000–100,000 words). Cheap faux-leather covers. A bookmark ribbon, maybe. If you’re a person of faith, it’s perhaps not the most fitting frame for what is defined as the literal word of God. If you’re a design zealot, it’s heretical object quality. If you’re both, well—prayers. The Bible is a book utterly ripe for a redesign. So Dylan Da Silva did just that with his Byble project, which released a bespoke hypermodern 11.5-pound edition of Genesis (the fi…

Whenever my wife and I go to watch a movie together, lately we tend to pick a new theater close to where we live that’s called 109 Cinemas Premium Shinjuku. There are reclining seats, you get free popcorn in a chill lounge when you arrive, and the supposedly best-in-Japan sound system was tuned by the late music legend Ryuichi Sakamoto. What’s not to like? But when we went to see 28 Years Later: The Bone Temple this past weekend, we realized it was only showing in the auditorium dedicated to ScreenX, a fairly new format that has been picking up some steam of late. I’d heard of it before but I hadn’t ever seen it for myself, so I was happy to check it out in the spirit…

An inclusive economy is no longer a moral aspiration or a side project. Business leaders must understand that without inclusion, we cannot create a resilient, growing economy that delivers sustainable returns for all. In places where inclusion is part of the infrastructure of their economy—supply chains, procurement processes, capital access, or business ownership—people thrive. Inclusive economies create more resilience by expanding the base of potential business owners who can build, own, innovate, and hire. They allow more opportunities for homeownership and investing in the longevity of communities. As our economy becomes increasingly stratified and volatile, we n…

Warren Buffett’s announcement Saturday that he would be retiring as CEO of Berkshire Hathaway came as a surprise to lots of people, including the person who was elected to succeed him the next day. Greg Abel has been Buffett’s right-hand man for many years and the public heir apparent for the past five, but Buffett, in making his announcement, said he hadn’t told Abel the moment was coming. Buffett, 94, will stay on as chairman at Berkshire, but by the end of this year, Abel will be in the driver’s seat – and will have a big legacy to follow. Buffett took over Berkshire Hathaway in 1965. Things began to take off in 1978, when he convinced his friend Charlie Munger to …

It’s easy to be charmed by the first delivery robot you see. I was driving with my kids in our Chicago neighborhood when I spotted one out the window last year. It was a cheerful pink color, with an orange flag fluttering at about eye level and four black-and-white wheels. It looked almost like an overgrown toy. When I told the kids that it was labeled “Coco,” they started waving and giggling as it crossed the street. Over the months that followed, spotting Cocos rolling down the sidewalk became one of our favorite games. Then, last fall, another type of delivery robot appeared. This one was green and white, with hardier all-terrain wheels and slow-blinking LED …

Ideo—the global design firm famous for putting Design Thinking into the lexicon of corporate America—has vastly reduced its staff as appetite for its services have waned. But two years following the culling, the company has hired a new CEO. Michael Peng will take the role in June. Peng is a former Ideo partner who has spent the last five years leading the venture studio Moon Creative Lab, which was founded by the Japanese investment firm Mitsui & Co. “His leadership will bring a unique blend of human-centered creativity, multicultural fluency, thoughtful collaboration, and strong business acumen,” the company announced in a press release. Meanwhile, Derek Robs…