Blog, YouTube & Content Monetization

Few brands can point to a specific date for their downfall. For Sonos—once the darling of home audio—that date is May 7, 2024, when it rolled out a disastrous app update that left many of its 15 million customers confused by hardware and software features that were suddenly unusable. When all was said and done, more than a decade of brand trust was flipped like an off switch. Now Sonos is taking its first major steps to earn back trust and audiophile stature with a new brand strategy and the launch of two new speakers: the Sonos Play and Era 100 SL. The Sonos Play is framed as a “callback” to the original Play:1 speaker that invented the smart wireless speaker ca…

Google is rolling out new AI features designed to quickly flesh out Google Docs, Sheets, and Slides using data from the web and your existing Google files. The overall aim is to eliminate much of the busywork involved in filling out templated documents, transferring data from saved files or internet sources into spreadsheets, and tweaking slide presentations to add new facts and figures—all while reflecting the personal and professional preferences expressed in people’s previous work. “It’s not enough to simply generate a generic email or brief,” says Yulie Kwon Kim, VP of product for Google Workspace. “People want AI to understand your specific context, delivering result…

For over 40 years, “Mac vs. PC” has been technology’s most iconic rivalry. Yet in many ways, it’s been an indirect one. Apple, being Apple, has mostly stuck to computers with four-digit price tags—a rarefied territory where it can make the products it wants to make, not just the ones a given price point allows. Meanwhile, one of the best things about Windows PCs is that there’s something for everyone, including folks who don’t have a ton of money to spend. Every once in a while, though, Apple does ship something whose identity is defined by its attractive cost. I can’t think of any example more potentially impactful than its latest laptop, the MacBook Neo. It goes on sal…

The oil markets are rattled. Iran’s closure of the Strait of Hormuz—through which a fifth of the world’s oil flows—have sent prices toward $90 a barrel, with Qatar’s energy minister warning they could hit $150 within weeks. Energy analysts are invoking “the mother of all disaster scenarios.” Commentators are drawing comparisons to the 1970s. The mood is grim. But here is an uncomfortable question worth contemplating: What if expensive oil is not a catastrophe, but an inflection point that finally aligns economic incentives to address critical issues that decision-makers in the global economy have been ignoring for decades? That is the argument that economic histor…

On a recent trip to my husband’s hometown in India, I was stopped in my tracks by a thousand-year-old banyan tree, tall and regal, standing in the middle of an ancient temple. A vast canopy was supported by roots that had taken centuries to reach the ground. The temple had been built around it, not the other way around, in quiet acknowledgment that some things cannot—and should not—be hurried. The tree’s beauty and strength came not from efficiency or design, but from patience. It had grown by using time as a gift rather than a constraint, expanding slowly, deliberately, without urgency. Standing there, it became difficult not to reflect on how rarely modern work allo…

At any given time, I’m juggling multiple clients. That means I’m juggling context for multiple projects, background information on various companies, and a lot of deadlines. Some of my clients give me a steady stream of work each month, while others pop in with a request every few weeks. Whether you’re coaching, doing creative work, or have long-term retainers, most solopreneurs eventually find themselves managing multiple clients simultaneously. The number of clients you take on directly impacts your income, but more clients also means more complexity. In my corporate life, I worked as a product manager at a software company. Even though my work is very differe…

Shares in Bumble Inc. (Nasdaq: BMBL), maker of the Bumble dating app, are surging this morning after the company announced its fourth-quarter and full-year 2025 results. The stock price bounce will be a relief to investors in dating companies, an industry that has suffered severely in recent years due to so-called swipe fatigue among users. Here’s what you need to know about Bumble’s earnings and why its stock is surging this morning. Bumble beats on Q4 revenue Today, Bumble reported its Q4 2025 results. And on the surface, those results weren’t great. As a matter of fact, just purely based on a year-over-year comparison, many of the company’s most import…

Shares in the preeminent graphics software company Adobe Inc. (Nasdaq: ADBE) are dropping significantly in premarket trading this morning following the company’s Q1 2026 earnings results. Yet it’s not the earnings themselves that are driving ADBE stock lower. It’s an announcement from the company’s CEO, Shantanu Narayen, who said he plans to exit the role he has held for over 18 years. Here’s what you need to know: What’s happened? On Thursday, Adobe announced the results of its first quarter for fiscal 2026. And for all intents and purposes, the results were of the caliber that would normally make investors happy: Total revenue of $6.4 billion (up 12% ye…

Digg is shutting down—at least for now. Just two months after relaunching with an open beta, the once-influential social news site says it is pulling the plug while it reassesses its strategy. The announcement came from CEO Justin Mezzell in a message posted to the site’s homepage. The relaunch has been scrapped, he wrote, and the company has decided “to significantly downsize the Digg team.” As the company figures out its next move, Mezzell said, Digg founder Kevin Rose will return to Digg on a full-time basis starting in April. The shutdown marks another twist in the long, uneven history of a platform that once helped define the early social web. Twenty-two year…

Getting good sleep is critical. A 2018 study found that people who sleep for five to six hours are 19% less productive than people who regularly sleep for seven to eight hours per night. People who sleep for fewer than five hours are nearly 30% less productive. Sure, they’re awake longer. But they actually get less done. That’s because other research shows that only getting six hours of sleep makes any task that requires focus, deep thinking, or problem-solving a lot harder. In fact, where attention and reaction time are concerned, only sleeping six hours is like drinking a couple of beers, and only sleeping four hours is like drinking five beers. Other research s…

Unlike on the popular TV series Severance, most people don’t get to disconnect from what’s happening in the rest of their lives when they arrive at work each day. While employees can take steps to manage their stress and anxiety, it’s also imperative that employers have their backs—and foster a work environment that prioritizes mental health. The constant barrage of unsettling news headlines, economic uncertainty, and concerns about job security create a heavy cognitive load for many American workers that’s only made worse by an “always-on” hustle culture, which also causes burnout. To address this systemic exhaustion, the best leaders are those who practice…

For the past two years, the dominant corporate conversation around artificial intelligence has been painfully predictable. Executives talk about productivity, copilots, efficiency gains, and cost savings. Boards demand AI road maps. Consultants package urgency into slides. Entire organizations scramble to prove that they are “doing something with AI.” But beneath all that noise lies a much bigger shift, one that many companies still seem determined not to see: AI is not simply a tool for making organizations more efficient. It is a technology that changes the minimum viable size of an organization. And once that happens, many of the assumptions that defined the mo…

Is Benjamin Netanyahu dead? According to this video posted on March 15 by the Israeli prime minister’s office, he’s alive and thriving. You may have seen it online, along with a rabid debate between the crowd who claims it is fake (it is not) and the people who say it is real (which is correct, as determined by fact checkers and independent intelligence analysts). But we are not here to debate about what is true or not. What matters is the debate itself. It’s another point of proof in our new normal: Since AI can make up believable new realities, people now doubt reality itself, using that claim to support their beliefs and push their agendas. The rumors of Netany…

Alibaba’s net income fell 66% year-over-year (YOY) for 2025’s fourth quarter while it invested heavily in AI. In total, net income dropped from 46.4 billion Chinese yuan ($6.8 billion) to 15.6 billion Chinese yuan ($2.27 billion). The downturn is one of multiple disappointments in the Chinese technology giant’s latest financial results, announced Thursday, March 19. Alibaba also reported a 71% decrease in diluted earnings per share YOY. Higher cloud revenue, but not high enough Even Alibaba’s revenue, which rose 2% YOY, failed to meet expectations. The company reached 284.8 billion Chinese yuan ($41.4 billion) in revenue for quarter four, falling sho…

Fifteen years after his passing, Steve Jobs’s thoughts on innovation, entrepreneurship, design, and leadership still make a meaningful impact. Since there’s a Jobs quote for many situations, winnowing it down to five isn’t an easy task. Still: Here’s my attempt. Here’s Steve Jobs on starting your own business, perseverance, leadership and responsibility, intelligence, and money. Jobs’s thoughts on starting a business Maybe you don’t want to start your own company, much less build a thriving business. Even so, Jobs felt everyone should dip a toe in the entrepreneurial water, even if it’s just a side hustle. Why? As Jobs said: I think that without owning…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. The cost of AI will surely rise, along with our dependence on it Developing AI models and serving AI apps is a notoriously expensive undertaking. AI labs use massive amounts of computing power, training data, and high-priced talent to create and serve AI models, and the costs are not nearly covered by the chatbot subscription and API fees they bring in. Neither OpenAI nor Anthropic, for example, are profitable, and won’t be for some time. The difference, for now, is made up by inve…

It’s a tough time out there for creatives. Whether you’re a writer, director, actor, or artist of any kind, the world is short on opportunities—particuarly the kind that pay. But even Academy Award winners like screenwriter and director Barry Jenkins didn’t have a linear path to success, as he shared in a recent panel about how to sustain a career as a filmmaker. Jenkins, the writer-director behind Moonlight and If Beale Street Could Talk, was a panelist at “Behind the Chair: Representation and the Business of Filmmaking,” a seminar on the film industry hosted by the Directors Guild of America. In a one-on-one discussion with fellow director Anu Valia (We Stranger…

Most organizations genuinely want to support their people. We invest in wellness apps, coaching programs, and leadership development, all with good intentions. Yet burnout rates keep climbing. Aflac’s WorkForces Report from November 2024 referenced that burnout affected nearly 3 in 5 American workers with employees experiencing high levels of stress rising to 38% in 2024, up from 33% in 2023. The issue isn’t effort or resources. It may simply be that we’re solving for the wrong problem. I recently sat down with Natallia Miranchuk, founder of SOULA, an AI-powered emotional support platform that combines neuroscience, health expertise, and artificial intelligence to add…

I’m obsessive about my to-do lists. Everything I need to get done goes on my list so I don’t lose sight of it. But as a solo business owner, I ran into a problem: when do I have the time to actually work through my list? Anything urgent, I’d work on. Anything non-urgent, well… Stuff that keeps a business running gets perpetually pushed to “later.” However, “later” can eventually cause problems – like your website is out of date, your files are a mess, or your inbox is chaos. You can’t ignore the small, boring, non-billable tasks, or they’ll compound. Why you need a dedicated admin hour The default solopreneur mode is often reactive. You deal with admin t…

When Rare Beauty, Bogg, and Goodles arrived in stores, they had to vie for shelf space with well-established brands making beauty products or beach bags or boxes of macaroni and cheese. But these brands quickly amassed cult-like followings by being very intentional with their missions to foster a sense of loyalty with customers. Although her legions of fans might have lined up to try the beauty products in Selena Gomez’s line, Rare Beauty, the company was founded with a bigger mission baked in: To support youth mental health by donating 1% sales to the Rare Impact Fund. While the company has found that customers will come for the products, they stay for the mission, E…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. To maintain sales in this softer housing market environment, Lennar spent an average of 14% of the final sales price on incentives in Q1 2026—back to its 2010 levels. Put another way, a $450,000 home sold with a 14% incentive rate translates to $63,000 spent on buyer incentives. That’s a lot of incentives. Ever since the pandemic housing boom fizzled out, homebuilders like Lennar have compressed their gross margins—which hit all-time highs during that boom—in order to deploy bigger incentives to entice homebuyers. Indeed, at the height of the p…