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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Thanks for the memory? The stock prices of Micron Technology Inc (Nasdaq: MU) and SanDisk Corp (Nasdaq: SNDK), two of the top publicly traded memory chip storage companies, are taking a beating this week, halting a stunning rally that began late last year. As of Thursday morning before the market opened, Micron shares were down almost 10% over the past five days, and down 3.5% overnight. SanDisk shares were down more than 4% over the previous five days, and down 4.4% overnight. The broader market, on the other hand, has been flat, with the S&P 500 up barely 0.1% over the previous five days. AI-fueled RAM memory shortage The declines are a rever…

  2. Below, Matt Kaplan shares five key insights from his new book, I Told You So!: Scientists Who Were Ridiculed, Exiled, and Imprisoned for Being Right. Matt is a science correspondent at The Economist, where he has written about everything from paleontology and parasites to virology and viticulture over the course of two decades. His writing has also appeared in National Geographic, New Scientist, Nature, and the New York Times. What’s the big idea? Science often suppresses bold, unconventional, or threatening ideas due to ego, hierarchy, competition, sexism, and fraud. This culture harms progress. To truly serve society, science needs structural and cultural ref…

  3. Bitcoin has been the king of cryptocurrencies since its inception. And despite its high volatility, the token generally benefits from faith among investors that its underlying encryption is sound—which in turn protects digital coins from being stolen from wallets. But a recent report from Google suggests that Bitcoin’s relative security could soon be compromised by quantum computers, prompting investors to shift their attention to “quantum-resistant” tokens. Here’s what you need to know. What’s happened? Yesterday, Google published a blog post warning that Bitcoin and similar cryptocurrencies may be vulnerable to quantum computers sooner than previously ex…

  4. In 2019, Colorado adopted a law prohibiting conversion therapy for minors. It defined the controversial term as any practice or treatment attempting “to change an individual’s sexual orientation or gender identity.” But a talk therapist from the state, Kasey Chiles, said the law inhibited her right to free speech in her practice—and as of a ruling on Tuesday, March 31, the Supreme Court voted overwhelmingly in her favor. The Supreme Court decided 8-1 to strike down Colorado’s ban on conversion therapy for minors, setting a precedent that could undermine similar laws in 23 states and the District of Columbia. Writing for the majority, Justice Neil M. Gorsuch justified …

  5. With her first two albums, Olivia Rodrigo established a pattern. Her signature color? Purple, which served as the backdrop for both covers. Her naming convention? Four-letter words, stylized in all-caps: SOUR for her 2021 debut and GUTS for her 2023 follow-up. But on Thursday, April 2, Rodrigo shocked her fans with the announcement of her third album, titled you seem pretty sad for a girl so in love. The cover art, which features Rodgrio upside down on a swing framed against a grayish-blue sky, has no shades of purple to be seen. The album’s title doesn’t just ditch her previous naming convention, but inverts it. Rather than a monosyllabic word, it’s a full-fledged s…

  6. In the first twenty-four hours of the war with Iran, the United States struck a thousand targets. By the end of the week, the total exceeded three thousand — twice as many as in the “shock and awe” phase of the 2003 invasion of Iraq, according to Pete Hegseth. This unprecedented number of strikes was made possible by artificial intelligence. U.S. Central Command (CENTCOM) insists that humans remain in the loop on every targeting decision, and that the AI is there to help them to make “smarter decisions faster.” But exactly what role humans can play when the systems are operating at this pace is unclear. Israel’s use of AI-enabled targeting in its war on Hamas may offe…

  7. One need not be a sadist to enjoy the deeply unflattering body cam footage of Tiger Woods’ recent drunk driving arrest. Even before factoring in anyone’s personal feelings about the peerlessly accomplished but past-his-prime athlete, or their feelings about drunk drivers in general, the photos are internet-gold that lend themselves easily to memes and jokes. Still, there’s an unsavory aftertaste to this schadenfreude fiesta. It’s the same gamey flavor baked into the release last month of body cam footage from Justin Timberlake’s 2024 arrest, also for drunk driving. While there may be a cheap dopamine hit in watching famous people with highly managed public images in a…

  8. For decades, NBCUniversal’s “The More You Know” campaign has promoted the idea that knowledge is always a public good. And there’s certainly truth in that. But we’ve all watched as a movie character who starts to know too much soon meets their demise. As we navigate a reality inundated with an ever-growing amount of information, data, and artificial intelligence, I look to the recent unveiling of Banksy’s identity to see that we must reconsider the ‘more you know’ mentality. Reuters published an investigation revealing Banksy’s identity, arguing the piece was a matter of public interest. I was surprised by the backlash that followed. While plenty of people flocked to …

  9. Why did Toyota‘s design firm build a model American dining room in Japan back in 1986, and then invite the company’s top brass to spend some time there? The easy answer, and the one you see in headlines and social media posts, is that they were trying to teach Toyota executives just how much bigger Americans are than Japanese people. While that’s certainly part of the explanation, it isn’t all of it. If you look at the whole picture, it can teach you a lot. That’s especially true if you hope to bring your company’s product to new markets. Today, Toyota is the world’s biggest carmaker. Back then it trailed badly behind both GM and Ford. Toyota had big ambitions, and to…

  10. Travelers will soon face restrictions on how many portable chargers they can carry on a flight as airlines continue to try to reduce the risk of another lithium battery fire aboard their jets. Southwest Airlines announced Tuesday that starting April 20 passengers will only be able to carry one charger on their planes, and they won’t be allowed to put it in the overhead bin or in their checked luggage. The airline already requires passengers to keep their chargers in the open while they are using them, so flight attendants can act quickly if they start to overheat. The new Southwest rule goes even further than the limit of two chargers per passenger that the Internationa…

  11. Nobody wants to sound weak. We all have a desire to be heard and taken seriously when we speak in meetings and other situations. But so many people pack their prose with words that discourage people from taking them seriously. Avoid the following words if you want to come across as a strong, convincing speaker. 1) JUST This word is an attention killer! Yet it is used all the time by speakers. For example “I just want to say,” or “It’s just a thought,” or “Let me just add that….” In all these instances the word “just” reduces the speaker by suggesting that what follows is of little value. A throwaway gift to the audience. By removing “just” from your spe…

  12. Humanity is always aspiring to stretch itself to achieve new goals, including exploring new frontiers. The Artemis II crew accomplished this, traveling 252,000 miles away from Earth, the farthest any human has ever been before, breaking the Apollo 13 record. The four brave individuals are set to return Friday, splashing down off the coast of California, near San Diego. Here’s everything you need to know about the landing, including how to tune in. How did the Artemis get its name? The name Artemis is a throwback to the first NASA moon missions. Apollo 11 saw Neil Armstrong and Buzz Aldrin take giant leaps for mankind on the surface of the moon on July 20, …

  13. Below, Anthony Klotz shares five key insights from his new book, Jolted: Why We Quit, When to Stay, and Why It Matters. Klotz is a professor of organizational behavior at UCL School of Management in London. He is best known for predicting the pandemic-related Great Resignation. He has written for the Harvard Business Review and The Wall Street Journal, and his research is regularly published in leading academic journals in management. What’s the big idea? Even when quitting feels like a slow burn that dances around your mind for months—or even years—the truth is that finally leaving is caused by a sudden spark. Unexpected “jolts” drive us to rethink our work, o…

  14. In case you didn’t hear, we just went back to the moon. NASA has been heavily promoting the Artemis II mission for months, which concluded on April 10 after its four astronauts splashed down off the coast of California. No doubt, this venture was an objectively awe-inducing feat. The space agency successfully demonstrated the most powerful rocket it’s ever built, the Space Transportation System, and tested Orion, its crew vehicle, with a crew for the first time. NASA’s astronauts also traveled farther into space than ever before, and humans saw the dark side of the lunar surface with their own eyes (another major first). But how excited did the rest of humanity ge…

  15. The Walt Disney Co. on Tuesday began layoffs expected to lead to 1,000 job cuts across the company. Josh D’Amaro, who in February succeeded Bob Iger as chief executive, announced broader layoffs following a move in January to consolidate Disney’s marketing division. The cuts are expected to fall across the Burbank, California-based company’s traditional television businesses, including ESPN, as well as its movie studio. Employees in product and technology, and in certain corporate functions will also be affected. “Over the past several months, we have looked at ways in which we can streamline our operations in various parts of the company to ensure we deliver the world-…

  16. For years, companies have assumed the internet was built for people. Websites were designed to attract human attention, explain, persuade, reassure, and eventually convert. Search engine optimization, user experience, digital merchandising, and checkout design all rested on the same basic premise: the user was a person sitting in front of a screen. That premise is beginning to crack. Not because people are disappearing, but because they are starting to delegate. More and more often, the first system reading your site, comparing your offer, interpreting your policies, or even initiating a purchase will not be a human being. It will be a software agent ac…

  17. It was long assumed that boys were more likely to have attention-deficit/hyperactivity disorder (ADHD). But recent research suggests girls have been widely underdiagnosed—with sometimes devastating consequences. Now, many women who have long suffered from mental health conditions and everyday challenges are identifying ADHD as the underlying cause. “Women are much more likely to have what’s called ‘inattentive ADHD,’ versus ‘hyperactive ADHD,’” says Dr. Sarah Greenberg, a licensed psychotherapist and the vice president of expertise and strategic design for neurodivergence nonprofit Understood.org. “The hyperactivity is really visible to others in the room, whereas…

  18. Conflict, while uncomfortable, is a fact of life. However, few of us deal with it well–either we avoid it until it swells into resentment, or it explodes creating damage we often fail to repair. In her new book, Anchored, Aligned and Accountable: A Framework For Transcending B*llshit and Transforming Our Lives and Work, (foreword by Brené Brown) leadership coach Aiko Bethea lays out a framework for transforming conflict into personal growth. For Fast Company, Brené Brown sat down with Aiko Bethea to discuss the cornerstones of the framework and how applying it can change our lives. Brené Brown: Your Anchored, Aligned and Accountable Framework, has completely shi…

  19. The annual Lyrid meteor shower is back, reaching its peak on Tuesday evening and at predawn on Wednesday. On average, 10 to 20 meteors are produced per hour during a Lyrid shower. But, in some rare occasions “outbursts” can occur, with up to 100 meteors produced in an hour. According to the American Meteor Society, Lyrids will be mostly visible in the Northern hemisphere at dawn, although limited availability will also be available to those in the Southern Hemisphere. The Lyrid shower is among the oldest recorded meteor showers, dating back as far as 2,700 years. The meteor shower is visible when Earth travels through the path of Comet Thatcher, rendering a t…

  20. This September, Tim Cook is stepping down as the CEO of Apple after nearly 15 years. Cook will hand the role over to John Ternus, Apple’s senior vice president of hardware engineering. Cook shared his thoughts about his successor in a community letter. In it, he called Ternus, “a brilliant engineer and thinker who has spent the past 25 years building the Apple products our users love so much, obsessed with every detail, focused on every possible way we can make something better, bolder, more beautiful, and more meaningful.” He added that Ternus “is the perfect person for the job.” Aside from Cook’s own faith in Ternus to take over his role, the succession makes s…

  21. When Tim Cook’s tenure as CEO of Apple was still young, tech-industry pundits obsessed over one aspect of his new gig above all others. After returning to the company he cofounded, Jobs presided over an incredible run of epoch-shifting products: the iMac, iPod, iTunes Music Store, iPhone, iPhone App Store, and iPad. If Cook didn’t extend that streak, conventional wisdom went, Apple’s glory days would be over. That was always a silly way to look at the situation. In 2013, two years into the Cook era, I wrote that even the Jobs years were marked as much by relentless incremental progress as by sudden breakthroughs. Cook was a logistics wizard, not a product mastermind like…

  22. This week, Starbucks unveiled plans to open an office in Nashville, in a bid to establish a home base in the Southeast. The coffee giant is investing $100 million in this expansion and plans to staff the new office with thousands of workers within the next five years. But according to a new Bloomberg report, Starbucks has had little success coaxing employees to relocate from the company’s headquarters in Seattle. Starbucks eventually plans to have about 2,000 employees based in Nashville. In a letter to employees that was also posted publicly, chief partner officer Sara Kelly disclosed that the Nashville office would be staffed with some new hires—but that certain te…

  23. There’s a question I ask every guest on my podcast, Inspired with Alexa von Tobel. It comes near the end of every conversation, after we’ve gone deep on business models, hard pivots, and the relentless grind of building something from nothing. The question is simple: What’s a mantra that runs through your head? I started asking it on a hunch. After years as a founder, dropping out of Harvard Business School to launch LearnVest during the height of the financial crisis, scaling it to acquisition, and then building Inspired Capital, I had come to believe that mindset wasn’t a soft variable. It was a hard one. The words we repeat to ourselves shape the decisions we make,…

  24. As Madonna promotes her new album, she’s going where only one pop diva has gone before: Grindr. Ahead of the July launch of Confessions II, Grindr will feature an evolving takeover with exclusive content and limited-edition drops. The partnership debuted Thursday with Madonna’s profile nestled in Grindr’s grid of nearby users. Tapping the profile opens an ad with a voice memo from the singer, and a link to preorder a limited picture disc vinyl of Confessions II as a nonstop mix that blends each track into the next. “Hi Grindr, it’s mother,” the voice memo says. “I wanted to go where the hottest action was, so I got on the grid.” The partnership—which the compa…

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