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Why do good companies stumble? I’m talking about the organizations that were once on top. The ones that seemed to lead their category. Today, we’d call them legacy brands or some euphemism that acknowledges the significance they once had and their staying power to stick around. However, somehow or another, they lost the plot along the way, and if only they had fixed this, changed that, or done this one thing, they would have continued winning. It’s a “If/then” proposition straight out of an MBA case study. A clear villain with an easy fix. As satisfying as that framing might be, it’s almost always never that simple. Instead, it’s typically a litany of factors at play…

You know, there was a plague before COVID. Lots of people came down with it every morning and evening: the agony of traffic and train delays. Commuting sucked, and everyone agreed on that. Then remote work came along and, all of a sudden, having to go into the office disappeared for millions. But something else disappeared, and no one really talks about that part. If you listen closely to parents now, you’ll hear it. They miss the commute. Sort of. They don’t miss fighting for a seat on the subway. And no one is longing for the good old days of gridlock. But they do miss what that time offered them. I didn’t realize it either until it was gone. Catching our bre…

Another major food brand is voluntarily recalling products after potential salmonella contamination linked to milk powder. Utz Quality Foods LLC, a subsidiary of Pennsylvania-based Utz Brands Inc, recalled some varieties of its Zapp’s and Dirty potato chips. The impacted chips’ seasoning contained dry milk powder manufactured by food producer California Dairies, which might be contaminated with salmonella. That’s according to a recall notice posted Monday by the Food and Drug Administration (FDA). “The affected seasoning batches tested negative for Salmonella prior to use; however, out of an abundance of caution, Utz is recalling the limited varieties of Zapp’…

Imagine you launched a product in November 2025. Within four months, Jensen Huang had spotlighted it from the NVIDIA GTC stage, 188k (and counting) developers starred it on GitHub, and hundreds of fans show up to a lobster-themed conference dressed for the occasion. The last point, I admit, is only relevant to OpenClaw. What this agent software has achieved in just a few months has astounded and unsettled the AI world. Open source, freely available and community-built, is undoubtedly the weightier part of that story. But spend any time in the online chatter around OpenClaw and another theme surfaces: it runs on-device. No cloud subscription required and no dat…

No matter who you are, searching for work while unemployed is a difficult, sometimes soul-crushing endeavor. Across the country, job seekers are desperately looking for ways to stand out in an increasingly competitive job market as AI complicates the search process and career boards fill up with nonexistent “ghost jobs.” Still, some job seekers apparently enjoy an advantage that others don’t: they have wives who’ve stepped in, leveraging their own resources and networks to try and find them a job. Journalist and writer Anne Helen Petersen first noticed this phenomenon on her own Substack Culture Study. There, she saw multiple requests from women looking for job o…

Nearly every solopreneur starts their business saying “yes” to everything. After all, you’re trying to get clients and build a business. Revenue is unpredictable, and your brain treats every opportunity like it might be the last. But when you work for yourself, every “yes” comes at a cost. Agreeing to one project means declining another — or giving up time you can’t get back. Defaulting to “yes” is how solopreneurs end up overcommitted, underpaid, and working on projects that don’t move their business forward. Saying no is a business skill and, like any skill, it gets sharper with practice. Saying no to bad-fit clients Not every client who reaches out is…

Below, Alex Mayyasi shares five key insights from his new book, Planet Money: A Guide to the Economic Forces That Shape Your Life. Mayyasi is a journalist who writes about business, economics, and food. He hosts the new podcast Gastronomics and is a longtime contributor to NPR’s Planet Money. A former editor of Priceonomics, he launched Gastro Obscura, which won two James Beard Awards, and published the New York Times best-selling book Gastro Obscura. What’s the big idea? The economy isn’t static or centrally controlled. It’s an evolving system where information, technology, and human behavior interact to continuously reorganize opportunity. Listen to the a…

You’re at the playground, making small talk with another mom while your kids dig in the sandbox. The conversation follows a predictable script: sleep schedules, daycare waitlists, whether your toddler will eat anything green. It’s pleasant enough, but you’ll forget about it by the time you pile your kids into the car for nap time. But what you really wanted to ask is: What’s something about birth and postpartum that surprised you? What do you wish your partner understood? How did becoming a mother change your marriage? Those are the conversations that actually matter, because they deepen relationships and allow mothers to pass their wisdom to one another. But they…

“Challenges with memory and thinking have emerged as a leading health issue reported by U.S. adults,” associate professor of neurology Adam de Havenon of the Yale School of Medicine has reported. A 2025 Yale Study, authored by de Havenon, found an alarming increase in self-reported cognitive disability, particularly among adults ages 18 to 34. The younger cohort rate nearly doubled over a decade—from 5.1% in 2013 to 9.7% in 2023—driving most of the overall increase. By comparison, the rate among adults overall increased more modestly from 5.3% to 7.4% over the same period. The study tracked 4.5 million adults over 10 years. Is there a youth dementia epidemic…

A few weeks ago, I stood on a stage at California State University, San Bernardino (CSUSB), looking out at the Class of 2026. The air was thick with a very modern kind of tension. While previous generations might have experienced the standard “graduation jitters,” what I saw was something far more intense: a profound sense of confusion and chaos. I was there to help them decode it. For the past four years, these students have been caught in a crossfire of conflicting narratives. On one side is the traditional establishment promising that a degree is a golden ticket to a linear, predictable path. On the other is a loud, disruptive chorus telling them that in the age of…

Critics of AI caution that as a relatively new technology, its long-term effects on the human brain are still unknown. But a new study shows that AI could be just as dangerous in the short-term, with sessions of AI use only 10 minutes long leading to impaired brain performance. The study, conducted by researchers at Carnegie Mellon, Oxford, MIT, and UCLA, challenged participants to complete a set of fraction-based math problems. Half the group was tasked to solve the problems on their own, while the other half was given access to an AI assistant powered by OpenAI’s GPT-5 model—only to have that AI helper removed without warning for the test’s final three problems. …

After weeks of extreme drought across Florida, a wildfire has broken out in the Everglades, burning more than 5,000 acres. The fire, called the Max Road Miramar Fire, is located outside of Miami, and was first reported on Sunday. By Monday around 11 a.m., it had burned at least 5,600 acres, according to the Florida Forest Service, and was only 30% contained. In images and videos of the Max Road Miramar Fire, massive plumes of black smoke fill the sky; the smoke has caused low visibility on major roadways. Interactive wildfire maps provided by Watch Duty and Esri’s Wildfire Aware are tracking the fire’s spread in real time. Many may think of the…

U.S. consumer prices climbed sharply again last month as the 10-week war with Iran delivered higher gasoline prices and more pain for Americans. The Labor Department’s consumer price index rose 3.8% from April 2025, the biggest jump in three years, and up from a 3.3% year-over-year gain in March. On a month-to-month basis, April prices rose 0.6% from March as gasoline prices rose 5.4%, according to the data released Tuesday. The month-over-month gain was down from a 0.9% increase in overall prices from February to March, when the initial financial shock from the war hit the U.S. economy. Labor Department figures showed that gasoline prices are up more than 28% com…

In a recent survey of senior leaders at large U.S. and U.K. professional services firms, 61% said they had abandoned at least one AI project in the past year because their people lacked the skills to deliver it. Deloitte’s “2026 State of AI in the Enterprise” report, based on a survey of more than 3,200 business and IT leaders across 24 countries, found that insufficient worker skills are now the single “biggest barrier to integrating AI into the business.” There is no quick or easy solution to this problem. While it is possible to bring in new hires or contractors with the short-term capabilities you need, this approach is not sustainable in the long term as it is bo…

To make room for more housing without losing green space, planners in a new Toronto neighborhood flipped the usual approach: Instead of carving out room for parks and plazas, they made the streets do that work instead. “The street is almost like a public courtyard,” says Rasmus Astrup, design principal and senior partner at SLA, the Denmark-based firm that was part of the design team for the new neighborhood, called Ookwemin Minising. The main street will be car-free, “like a linear park,” he says, and filled with 400 trees. Other streets will allow cars, but prioritize large swaths of green space. The design gives residents public space, and doubles as climate i…

When we talk about infrastructure for a local economy, most people picture roads, sewer pipes, broadband, or parks. But there is an invisible type of infrastructure that shapes where capital flows and which businesses are considered investable. These are the narratives shape how a city talks about itself and its people. Strong narratives rooted in abundance help attract institutional capital, spur innovation, and foster partnership and collaboration. When you treat narrative as an investable priority, you can reshape a city’s physical landscape. Seeking a quick return on investment, some fabricate narratives and relabel entire communities within cities without residen…

In a major salvo in the AI race, Google announced on Tuesday a slew of new and updated products at its I/O developer conference. These ranged from tools that deploy personal AI agents to code generators to search tools to a new “world model” for generating physically accurate video. Taken together, the releases paint a picture of Google’s current strategy for bringing AI to consumers and businesses. It’s a strategy that effectively leverages the company’s vast information infrastructure, built up through search, in ways that give it clear advantages over newer AI companies. New models Google DeepMind’s newest models are bigger and smarter, deeply multimodal, an…

We are at an inflection point for AI. The question is no longer whether your organization is adopting it. It’s whether your people are actually capable of using it. Most aren’t. This isn’t a technology failure. The tools work. The problem is simpler, yet harder to fix now. Companies deployed AI before they built the people capable of using it. At Docebo, we help enterprises build workforces that can actually use AI. We surveyed 2,000 people to find out where adoption breaks down, and the bottleneck shows up in an unexpected place. The challenge with AI adoption isn’t one problem. It’s a compounding series of them, each one making the next harder to solve. The …

Last week, I whooshed into a Luckin coffee shop in Lower Manhattan, snatched my mobile order off the counter, and was back on the street within eight seconds—as if I’d run upstairs to grab my keys. The fact that this required zero human interaction barely registered, especially because I was too giddy about the deal I’d scored on the app. My iced coconut latte cost a mere $1.99—a full 69% off the regular price, after I used one of the six active coupons that appeared on the screen. I had officially gotten myself swept up in America’s latest fast-food trend: cheap, flavorful drinks ready in an instant, sold by Chinese chains on apps where the coupons give hourly co…

For the past two years, I’ve had a front-row seat to one of the largest and most rigorous datasets in global design. Each year, the iF DESIGN AWARD receives over 10,000 submissions spanning 93 categories of design. Participants include industry giants like Apple and Coca-Cola, to startups and independent design studios that are actively shaping the field’s future. Taken together, these entries offer more than a snapshot of excellence. They reveal where design is actually headed. What emerges from recent winners is a growing shift: In many categories, sustainability is no longer a differentiator, it’s the baseline for great design. The most compelling work today goes e…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on the research and product approach behind Google’s array of new AI products and features, announced this week. I also look at a major recruiting coup at Anthropic, and at some new numbers about small business’s adoption of artificial intelligence. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and follo…

For years, Claire’s was a rite of passage for mall-going millennials who wanted to buy glittery accessories and butterfly hair clips, and also get their ears pierced. Now the iconic fashion accessories and jewelry retailer is set to expand well beyond the mall. Earlier this week, Ames Watson and Centric Brands announced a licensing partnership that will bring Claire’s to more than 7,000 new retail locations across North America. Currently, Claire’s operates more than 900 locations, many of which are in malls. But Claire’s is set to diversify more. Centric Brands will help expand Claire’s presence into new categories and across major retail partners, including…