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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Unlike on the popular TV series Severance, most people don’t get to disconnect from what’s happening in the rest of their lives when they arrive at work each day. While employees can take steps to manage their stress and anxiety, it’s also imperative that employers have their backs—and foster a work environment that prioritizes mental health. The constant barrage of unsettling news headlines, economic uncertainty, and concerns about job security create a heavy cognitive load for many American workers that’s only made worse by an “always-on” hustle culture, which also causes burnout. To address this systemic exhaustion, the best leaders are those who practice…
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Global energy prices soared Thursday after Iran attacked two oil refineries in Kuwait and a key natural gas facility in Qatar that can supply one-fifth of the world’s liquified natural gas. The attacks added to fears the energy crisis triggered by the closure of the Strait of Hormuz to tanker traffic may be longer and more extensive than feared, with lasting damage to oil and gas production. Brent crude, the international benchmark, rose nearly 6% to $113.77 per barrel, up from less than $73 per barrel on the eve of the war. U.S. benchmark crude was less affected by the latest attacks in the Middle East, rising less than 1% to $96.26 per barrel. The European TTF benchm…
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A new drama has taken the book publishing world by storm: The upcoming U.S. release of the horror book Shy Girl was canceled by publisher Hachette Book Group just weeks ahead of its release due to suspicion of AI use in its making. Authored by U.S. poet and fiction writer Mia Ballard, Shy Girl is a novel described as focusing on the life of a girl with severe obsessive–compulsive disorder (OCD) who agrees to be held captive as an affluent man’s pet in order to rid herself from financial woes. The book was first self-published early last year, with another version released in November by Hachette’s U.K. imprint Wildfire. Hachette confirmed the cancellation to the N…
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If you tuned into the red carpet for the Academy Awards, you may have seen actress Julia Fox being interviewed by social media influencers Quen Blackwell and Jake Shane, who were at the awards show reporting for Vanity Fair. In a bit that completely misses the mark, Shane quipped several times about the “annoying” child character in If I Had Legs I’d Kick You, which earned Rose Byrne a nomination for best actress. After being asked by Shane repeatedly about the “annoying” kid in the movie, Fox politely and appropriately steers the conversation to the more important tenor of the movie: that it’s meant to depict the unforgiving pressures of motherhood. In fact, the iden…
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. When Valerie Oswalt became CEO of breakfast and snack products company Kodiak in November 2022, she inherited a fast-growing business with beloved products, dedicated employees, and an outdoorsy vibe, befitting its Park City, Utah, headquarters. She also walked into a company that need…
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I recently met with 300 leaders at one of the country’s top-performing transit authorities. I asked them to raise their hands if they’d ever worked for a leader who truly cared about them. Nearly every hand rose. The room lit up with warmth, as people recalled a boss who’d looked after them. Then I asked: on that team, how many of you were pushed to truly exceptional results? Lots of hands dropped. Then I turned the question around: Who has worked for a leader who drove performance like no other? Hands shot up. And how many of you felt valued and understood as a member of that team? Many hands fell. Only a smattering of people kept their hands up through all four ques…
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Work stress has become one of the most common challenges in modern life. According to recent national reports, nearly seven in ten employees say work is a major source of stress, putting us right back where we were in the early months of the pandemic. No matter where you work—at a desk in an office, from your kitchen table, or bouncing between the two—the pressure to perform has never been higher. Burnout has reached a six-year high despite the fact that most of us are doing everything we can think of to get rid of stress. We sign up for wellness webinars. We shuffle schedules. We tell ourselves we’ll rest “as soon as things slow down.” But instead of helping, those …
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Back in the 1980s, stack-ranking employees was seen as a state-of-the-art management practice. CEOs like Jack Welch at GE divided employees into three distinct segments: the top 20% of performers, the middle 70%, and the bottom 10%. Those at the bottom would be forced out to make room for new blood. The strange thing about stack ranking is that it’s long been shown to be ineffective and, in many cases, to undermine performance. The problem is that stack ranking doesn’t create a meritocracy. It creates a political system. The winners tend to be those most skilled at claiming credit, shifting blame, and building alliances. Yet still, the practice persists. The tru…
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Jackie, the world-famous Big Bear bald eagle, has been melting hearts and educating the public about her species since 2015, thanks to a web camera run by the California nonprofit Friends of Big Bear Valley (FOBBV). A little more than 10 years later, her admirers have the chance to give back. FOBBV and the San Bernardino Mountains Land Trust (SBMLT) have teamed up to raise money to purchase the property with the goal of preserving the open space. These 62 acres, located on the north shore of Big Bear Lake, are vital not only for Jackie but also for her mate Shadow and their offspring. Developer RCK Properties wants to put 50 custom homes and 55 boat slips inst…
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In a workplace increasingly defined by hybrid schedules, crowded digital channels, and shifting norms around visibility, being “good at your job” is no longer enough to ensure your work is recognized. Many professionals—particularly those who are thoughtful, collaborative, or less inclined toward self-promotion—find themselves doing high-quality work that goes largely unseen. To better understand what it takes to build meaningful visibility and influence in this environment, I spoke with Lorraine K. Lee, an award-winning keynote speaker and the best-selling author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. Lee also teaches popular c…
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Effective leadership isn’t just about giving orders—it’s about truly hearing your team. Starbucks CEO Brian Niccol believes that listening more and talking less is the most underrated skill a leader can have. View the full article
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My first job was an unusual one, but I learned so many lessons from it that I carried with me throughout my career. I was in my last year at Cambridge and was planning to leave the next year for the Kennedy School of Government at Harvard when a British publisher approached me. He had seen me at a televised Cambridge Union debate speaking on the changing role of women and he wrote to me asking me if I would write a book on the subject. I replied, “Thank you, but I can’t write.” He replied: “Can you have lunch?” So I took the train to London and ended up getting both lunch and a book contract with a modest advance. That was my first lesson: take risks. People start…
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The point of mopping floors is to clean them, but it’s actually pretty messy, as you’re sloshing increasingly grimy water from your bucket to the floor. Are you actually cleaning, or just redistributing the filth? Joseph Joseph, a U.K. houseware design studio and manufacturer, has a new solution: a two-chamber mop bucket called the UltraClean that separates the fresh soapy water from the dirty water, and squeezes out the mophead as you go. This just might be the biggest advancement in mop bucket technology—yes, it’s a thing—since the mop wringer. The secret to the UltraClean system is its slot, which is designed to do two things at once: clean and rinse. Here’s ho…
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When The Devil Wears Prada debuted in 2006, it introduced the world to cerulean blue and the not-so-glam life of fashion and editorial. This spring, as the world readies not for florals but for the film’s sequel, questions around toxic work cultures—and how to handle them—are resurfacing. Fresh discourse on the topic was sparked during the upcoming movie’s press tour, when Emily Blunt—who plays the English, overworked but fashionable first assistant to the editor-in-chief of a magazine—revisited one of her character’s most iconic scenes. In the scene, Blunt’s character (also named Emily), who is wearing Valentino and an early-aughts smoky eye, dashes into her…
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Emma Grede is the powerhouse entrepreneur behind size-inclusive fashion brand Good American and shapewear line Skims—some of the Kardashian family’s most successful business ventures. (Grede co-founded the brands with Khloé and Kim, respectively.) In a recent Bloomberg podcast, Grede shared her staunch take on the pitfalls of remote work. “Working from home is career suicide,” Grede said. “We only talk about the upside of working from home.” Not only does she believe the workplace perk is “career suicide,” but she sees the damage of remote work having wider, lasting societal implications. “Think about what’s happening in the world,” Grede said. “Declining bir…
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