Blog, YouTube & Content Monetization

A $20 smoothie and a $19 single strawberry could only belong in one place: Erewhon, the luxury grocery chain and celebrity hot spot in Los Angeles. But as of last week, it’s not the only so-called hypebeast grocer in West Hollywood. Just a few blocks away from one of Erewhon’s various locations, Laurel Supply, a giant market filled with natural light and timber interiors, looks unmistakably like an Erewhon to those passing by. The team behind the venture are the owners of the neighboring restaurant Laurel Hardware, meaning they had a deep knowledge of the area before opening, which, according to the local newspaper WEHO Times, was years in the making. Lau…

Your family group chat’s favorite daily word game is about to get an adaptation for the screen. In a series of press releases published this morning, The New York Times and NBC announced a new joint venture: a game show series based on Wordle, The Times’ fan-favorite word-guessing game. The show will be produced by Universal Television Alternative Studio in partnership with Electric Hot Dog (Jimmy Fallon’s production company) and The Times. Wordle’s popularity is part of a broader, successful Games operation at The Times that’s turned users’ interactions with the publication into a daily ritual. And the forthcoming TV show is just the latest evidence of how much o…

If you’re a sports fan on TikTok, you’ve almost certainly heard the song “Orla” by the British DJ and producer Nimino. Since its release in early March, the song has soundtracked nearly 150,000 videos on the platform. For Nimino, that doesn’t just mean more exposure for his music. It means money. A lot of the sports-world accounts that have used his track are businesses—Atlético de Madrid, the “Men in Blazers” podcast, Major League Baseball, the LPGA, and the Philadelphia Eagles—that accessed the song via TikTok’s growing Commercial Music Library (CML), which ensures artists are paid when their music is used commercially. The library offers the plat…

The headline sounds like a pun: “The wheels are falling off Tesla’s Cybertruck.” But it isn’t a joke. Tesla is recalling 173 Cybertrucks because the wheels can literally fall off while the vehicle is in motion. Yes, friends, you could be driving to Costco, take a right, and off goes one wheel from your six-figure polygonal truck. Goodbye! Your car is now a prop from a Buster Keaton movie. The recall covers Cybertrucks fitted with 18-inch steel wheels, built between March 21, 2024, and November 25, 2025. The problem is as straightforward as it is alarming and surreal. Rough roads and hard cornering can crack the stud holes in the brake rotor, causing the wheel stud…

U.K. Prime Minister Keir Starmer told members of his Cabinet on Tuesday that he has no intention of resigning as calls within his Labour Party for him to step down grew louder. Starmer is trying to shore up support within his Cabinet following a febrile few days in the wake of hefty losses for the Labour Party in local elections last week, which if repeated in a national election would see it overwhelmingly ejected from power. The meeting, which lasted about an hour, took place as around 80 Labour backbenchers, or nearly a fifth of the party’s representation in the House of Commons, said Starmer should stand down, or at least set out a timetable for his departure. Under…

When the history of the internet is written, the story of Digg might be one of its most fascinating chapters. The site that established the template later popularized by Reddit has ebbed in and out of relevance for much of its existence. Two months ago, it shut down. Now it’s back once again, and it wants to keep users up to speed on the fast-growing world of artificial intelligence. Like an overly determined game of whack-a-mole, the Digg website is live once more, with a headline reading “Hello Again” on its home page and a new mission statement. “The bet is simple: the internet has more noise than ever, and the people who can sort signal from it have never …

Amazon can deliver anything—including, increasingly, eyeballs to advertisers. And now, its upcoming slate of content, including an adaptation of the best-selling novel Fourth Wing and a list of young adult content, is sure to have advertisers excited. The e-commerce giant held its annual Upfront event at the Beacon Theater in New York City on Monday night, showcasing new TV shows, movies, sports, and podcasting content destined for its Prime Video streaming platform and podcasting platforms. While there were big names in attendance—the event included appearances by Oprah Winfrey, Chris Pratt, Arnold Schwarzenegger, and Michael B. Jordan, among others—what stole th…

In a trial featuring a clash between Elon Musk and OpenAI CEO Sam Altman, neither of the tech titans has emerged as an overly sympathetic character. But nobody has more to lose than Altman, who is expected to take the stand this week to defend himself. Already, testimony about Altman’s turbulent tenure at the ChatGPT maker has become prime fodder for internet jokes. One piece of evidence that has inspired countless memes was a text exchange between Altman and a company officer, Mira Murati, in 2023 during his short-lived ouster as CEO, when Altman asked if things were moving “directionally good or bad” and she wrote back: “Sam this is very bad.” Musk, the world’s riches…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Speaking at the Bank of America Housing Symposium in June 2025, Toll Brothers CEO Doug Yearley—who has since stepped down—acknowledged that parts of Arizona, Florida, and Texas were dealing with spec inventory “overhangs” that he said would eventually “clean up [over time] because the builders are starting fewer spec homes in the softer market, and I think that will naturally work its way out.” At the height of the Pandemic Housing Boom, when nearly everything homebuilders were building was flying off the shelves, there were only 32,000 unsold comple…

The founders of Crumbl are stepping down. The move comes amid a “planned transition” for the cookie chain, the leaders shared in an X post on Monday. The post, shared by CEO Jason McGowan, explained that he, along with co-founder and chief brand officer Sawyer Hemsley, as well as chief technology officer Bryce Redd will all be leaving their roles permanently. The three will remain in their positions until they find outside replacements through “rigorous hiring process.” The post explained that the leaders would remain closely connected to the brand with McGowan becoming chairman of the board and Hemsley and Redd as board members. “I believe now is the right time …

When Threads launched in 2023, it was almost entirely defined in relation to other platforms: It was an offshoot of Instagram, an alternative to Twitter, and a competitor to Bluesky. Three years later, the platform is finally ready to strike out on its own, starting with a few subtle but meaningful changes to its brand identity. This week, Threads quietly debuted a refreshed logo and wordmark, which officially rolled out to users on May 11. After some eagle-eyed fans noticed the small changes, Threads’ head of design Christopher Clare posted an explanation to the platform: “It’s been almost 3 years since Threads launched—essentially as a side project of Instagram—so …

Multiple reports this week revealed that General Motors is cutting hundreds of jobs in its IT department—but not with the intent to replace them outright with AI. The layoffs are reportedly impacting about 600 employees, or about 10% of the IT team, and the job cuts are partly designed to allow the company to bring on new employees with specific AI skills. General Motors has confirmed the layoffs and suggested they were part of a broader change to its IT operations. “GM is transforming its Information Technology organization to better position the company for the future,” a company spokesperson said in a statement. “As part of that work, we have made the difficult de…

As the weather gets warmer, 7-Eleven is readying for the summer with discounted prices, cold drinks, and loyalty rewards. Leading up to Slurpee day on July 11 (or 7/11), the convenience store chain will roll out a “Slurpee Drink Happy Hour,” offering large Slurpees for just a dollar. The catch? The program is only open to those enrolled in 7-Eleven’s loyalty programs, 7Rewards and Speedy Rewards. First introduced in 1966 by 7-Eleven, the Slurpee is one of the company’s hero products, offering buyers a frozen and colorful carbonated drink. For those wishing to cash in on the summer promotion, it will be offered at select 7-Eleven, Speedway, and Stripes location…

On prediction markets, users can bet on anything and everything. But for those swinging big wins, is it just luck? Some users don’t seem to think so. In one recent event contract on Polymarket, users are wagering on the final storylines for the characters in the latest season of Euphoria, creator Sam Levinson’s HBO series about the messy lives of young people. The market, titled “Who will die in Euphoria: Season 3?,” ranks Nate Jacobs (played by Jacob Elordi) and Rue Bennett (the lead character, played by Zendaya) as the characters with the highest likelihood of dying this season, at 82% and 61%, respectively. Set to resolve by May 31, the same day as the seas…

For decades, the conversation around gender equality at work has been dominated by one glittering metaphor: the glass ceiling. We count women in boardrooms, track female CEOs, and debate the glass cliff awaiting women promoted during crises. But for millions of women over 45, the problem isn’t getting to the top. It’s getting unstuck from the bottom. While elite professional careers dominate headlines, the reality for much of the female workforce is the sticky floor: a structural trap that keeps women concentrated in low-paid, low-mobility jobs America depends on but refuses to properly value. And with age, the glue hardens. The intersection of sexism, ageism, and unp…

We are facing our generation’s digital divide: the AI Acumen Gap. According to our latest Brand Expectations Index, trust in AI is not a baseline; it’s a spectrum defined by professional proximity and generational sentiment. On one side, you have knowledge workers and younger generations who use these tools daily and largely trust the trajectory of big tech and AI startups. Within the general population and older generations, however, only a small fraction trusts AI companies, while nearly half view the technology as a harbinger of a more dangerous future. This divide creates a communication paradox. If you speak to everyone, you resonate with no one. To survive this …

Leadership is no longer linear. Among the founders I meet, there’s a clear shift: Younger entrepreneurs are starting earlier, building faster, and often working across multiple ventures at once. More than half of Gen Z has a side hustle. Entrepreneurship is beginning to look less like a single trajectory and more like a portfolio. But this generation isn’t just building businesses. They’re building dynamic careers with intent. There is a growing expectation that entrepreneurs integrate social and environmental impact into core business decisions. Nearly a third of Gen Z is interested in serving on nonprofit boards or advisory groups. The line between building a …

Every four years, the men’s World Cup delivers some certainties. The pitch dimensions are tightly regulated, offside is signaled with a flag, and referees end the match with a blast of a whistle. But one key piece of equipment is changed on purpose: the ball. Adidas, which has supplied World Cup soccer balls since 1970, introduces a new match ball for every tournament, and with that comes fresh aerodynamic calculations for players. How will it fly through the air, weave and dip? For the past 20 years, my engineering colleagues in Japan and England and I have put the new balls through their paces, investigating soccer ball aerodynamics. Our work begins by putting b…

Artificial intelligence has notoriously struggled with creating images, writing out gibberish on signs, or adding extra fingers to people. But it seems it’s not much help for photography either—and the internet is having a field day over it. The official X account for the Sony Xperia smartphone shared examples from its new “AI Camera Assistant” tool, which offers lens, exposure, and color suggestions for users. While it’s a decent idea in theory, the images shared by the post revealed otherwise. The X post included a series of before-and-after examples, with the tool appearing to create a comedically overexposed effect. In one of the images, a picture of a…

Decades ago, when a classmate and I were supposed to be learning Photoshop in our high school computer lab, we stumbled upon something much cooler—and weirder. The program was called HyperCard​, from Apple, and it let you create interactive presentations with multiple choice buttons and branching pathways. We quickly started using it to craft crude choose-your-own adventure games when the teacher wasn’t looking. HyperCard could have become something bigger if Apple hadn’t abandoned it, which is a whole other story​. The point of this article, though, is to let you know about a spiritual successor that enables all kinds of modern uses despite its old-school aesthet…

High-performing leaders don’t automatically create high-performing teams. Even the most impressive executive teams on paper can struggle with alignment, trust, and collective execution. When a team isn’t functioning, a leader’s instinct is to blame individual performance, skill gaps, or the strategy. More often the underlying issue is that the team doesn’t know how to operate together. In the earlier stages of a leader’s career, they are often rewarded for what they produce. There is far less emphasis on how leaders can drive team performance. As they move up in the organization, leaders find themselves in more team environments. Yet what makes leaders successful indi…

Organizations invest in setting the right goals to drive strategy, and increasingly they’re using AI to help. To be sure, AI can support the mechanics: draft objectives, align to strategy, track progress. But the questions that determine whether you can deliver on a goal, sustainably, aren’t ones an algorithm can answer: Are you clear on the target? Do you know why it matters? Is it realistic given your capacity? Too often, employees take on goals without asking these questions, and the result is unfocused, empty effort or burnout. The fix isn’t an AI agent—it’s having a smarter, human conversation before you commit. Next time your manager asks you to take on a new in…