Blog, YouTube & Content Monetization

Remember the Flip video recorder? In 2009, it was a sensation—a dead-simple, pocket-size recorder that let ordinary people capture and share moments without lugging around a camcorder or figuring out complicated settings. Cisco acquired Flip’s maker, Pure Digital Technologies, for $590 million in stock. Two years later, Cisco shut Flip down entirely. The Flip wasn’t a failure. It solved a real problem elegantly. But it was what I call a “gateway product”—an innovation that reveals what customers want but that gets supplanted by something that delivers the same outcome more simply, cheaply, or conveniently. In this case, the rise of smartphones made a dedicated device …

Fans of Popeyes Louisiana Kitchen will be sad to learn that more than a dozen locations have shuttered this month across two Southeastern states. The closures come after Sailormen Inc., a major Popeyes franchisee, filed for Chapter 11 bankruptcy protection in Florida on January 15. Once the bankruptcy proceedings began, Sailormen immediately moved to shutter 17 Popeyes restaurants in Georgia and Florida, according to court records. The company is now seeking to reject the leases at those locations where the beloved fried chicken fast-food restaurants formerly operated. The closures took place as recently as this week, according to a January 26 court docket. …

Since Brian Niccol took over as Starbucks Chairman and CEO in 2024, he’s promised a grand turnaround for the coffee giant by going back to its roots in lovingly designed, customer-centric stores. The messaging wasn’t enough to break six straight quarters of global sales decline. Global sales grew 1% at the end of the 2025 fiscal year, but they left the U.S. behind. Now, Starbucks’s Q1 2026 earnings have beat analyst estimates and seem to be cementing a turnaround, marking the first time same store sales have increased in the U.S. in eight quarters. Starbucks same store sales were up 4% in the U.S. and 5% globally during the first quarter, thanks largely to a 3% ri…

When Mikala Mahoney was laid off from her marketing job last summer, first she was shocked. Then the anxiety flooded in. “I realized that over the past few years in my career I had created a false sense of steadiness,” she tells Fast Company. Friends had regularly told Mahoney she was fortunate to have landed a good, stable job as a marketing coordinator at Paramount+. In a moment, that illusion was in pieces. Mahoney threw herself into the job hunt, quickly landing her next role. A few months later, she was laid off again. After losing her job twice in less than a year, this time she decided to bet on herself. Following the traditional path as a salar…

Being a night owl can be bad for your heart. That may sound surprising but a large study found people who are more active late at night — when most of the population is winding down or already asleep — have poorer overall heart health than the average person. “It is not like, that, night owls are doomed,” said research fellow Sina Kianersi of Brigham and Women’s Hospital and Harvard Medical School, who led the study. “The challenge is the mismatch between your internal clock and typical daily schedules” that makes it harder to follow heart-healthy behaviors. And that’s fixable, added Kianersi, who describes himself as “sort of a night owl” who feels a boost in “my anal…

When people complain about a lack of work-life balance, they’re typically feeling that they are spending too much time working. They may be spending a lot of combined time at the office and commuting, or just putting in a lot of hours both at work and at home. Fixing that problem can’t be done abstractly, though. If you’re going to address the balance of work and life activities, you have to start getting specific about where your time is going and where you really want it to go. Think about how you’re spending your time. At work, you’re spending time in meetings, writing documents, engaging with clients, or doing particular technical tasks like coding. Similarly,…

Dutch semiconductor chip machine maker ASML recorded a record net profit of 9.6 billion euros ($11.5 billion) in 2025 on sales of 32.7 billion euros fueled by AI-driven demand, the company reported Wednesday as it also announced plans to slash its workforce by about 1,700, about 4% of its workforce. The growth comes despite Dutch government restrictions on exports of machines that can be used to make chips that can be integrated into weapons systems. The measures, initially announced in 2023 and later expanded, are seen as part of a U.S. policy that aims at limiting China’s access to such technology. “In the last months, many of our customers have shared a notably more …

Another day, another announcement of restaurant closures in the casual-dining space. Earlier this week, FAT Brands filed for Chapter 11 bankruptcy protection. As part of that process, the restaurant company is seeking to reject leases for a number of shuttered company-owned restaurants, including locations for Johnny Rockets, Smokey Bones, and Yalla Mediterranean, court filings show. FAT Brands owns 18 restaurant chains in total, including Fatburger, Round Table Pizza, Great American Cookies, and more. Most of its more than 2,200 locations worldwide are franchised. FAT Brands said in its bankruptcy filing that owns roughly 150 locations directly. “Our dynamic…

Tech founder and provocateur Travis Kalanick made millions betting on key parts of the young adult lifestyle with Uber (transportation) and dining (ghost kitchen startup CloudKitchens). Can he hit a trifecta with a bet on tech-focused, community-driven apartments? Kalanick has partnered with Oliver Ripley, founder of the luxury hospitality company Habitas, to launch Sekra, a bid to tackle the massive multifamily housing market with a firm that will focus on building and managing upscale rental apartments. It’s a market that’s sure to grow: Ripley estimates 80% of people younger than 40 globally rent, and that’s only going to increase as stubborn housing affordability…

TikTok agreed to settle a landmark social media addiction lawsuit just before the trial kicked off, the plaintiff’s attorneys confirmed. The social video platform was one of three companies — along with Meta’s Instagram and Google’s YouTube — facing claims that their platforms deliberately addict and harm children. A fourth company named in the lawsuit, Snapchat parent company Snap Inc., settled the case last week for an undisclosed sum. Details of the settlement with TikTok were not disclosed, and the company did not immediately respond to a request for comment. At the core of the case is a 19-year-old identified only by the initials “KGM,” whose case could d…

“Snow Will Fall Too Fast for Plows,” “ICE STORM APOCALYPSE,” and “Another Big Storm May Be Coming …” were all headlines posted on YouTube this past weekend as the biggest snowstorm in years hit New York City. These videos, each with tens or hundreds of thousands of views, are part of an increasingly popular genre of “weather influencers,” as Americans increasingly turn to social media for news and weather updates. People pay more attention to influencers on YouTube, Instagram, and TikTok than to journalists or mainstream media, a study by the Reuters Institute and the University of Oxford found in 2024. In the U.S., social media is how 20% of adults get their ne…

You know the ancient proverb: Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime. For leaders, first-generation AI tools are like giving employees fish. Agentic AI, on the other hand, teaches them how to fish—truly empowering, and that empowerment lifts the entire organization. According to recent findings from McKinsey, nearly eight in ten companies report using gen AI, yet about the same number report no bottom-line impact. Agentic AI can help organizations achieve meaningful results. AI agents are highly capable assistants with the ability to execute tasks independently. Equipped with artificial intelligence that…

Downloads of UpScrolled, a new short-form video app, are surging after TikTok’s recent change to U.S. ownership. Developed by Palestinian-Australian Issam Hijazi, the social media app currently ranks #2 in the U.S. in the Apple store among free apps, following ChatGPT, and markets itself as a place “where every voice gets equal power.” “No shadowbans . . . No pay-to-play favoritism. Just authentic connection where your content reaches the people who matter most,” reads UpScrolled’s website. Last week, Chinese-owned TikTok closed a $14 billion deal, brokered by the The President administration, to avoid a ban in the U.S., creating an American subsidiary with ne…

Amazon will double down on the Whole Foods brand, killing two of its own physical retail experiments in the process. The online retail giant said Tuesday that it will close all of its Amazon Go convenience stores and Amazon Fresh brick-and-mortar grocery stores. In total, around 70 locations across the two sub-brands will close starting at the beginning of February, with some to later reopen under the Whole Foods brand. Amazon Fresh stores served as a physical counterpart to Amazon’s online grocery delivery service by the same name while Amazon Go stores offered convenience store staples with a high-tech checkout twist. “After a careful evaluation of the busin…

For decades, the discussion around organic farming has centered on important tenets of sustainability, environmental health, animal welfare, and a vision for food that heals rather than harms. But in America’s fields today, a different conversation is taking root and is grounded in profits. With new economic data and over 40 years of side-by-side comparisons between organic and conventional systems, we can now confidently say that organic is no longer just a values-driven choice; it’s the most profitable model available to U.S. farmers. At Rodale Institute, the latest Economics of Organic report examines farm-level data across crops, regions, and production systems. T…

Sales reps, business owners and recruiters are documenting their cold calls online and cashing in on the viral content. Cold calling has existed as long as the telephone: It’s a sales technique where a representative for a company calls an individual unsolicited to attempt to hook them with their sales pitch in the first 30 seconds or less. Some say cold calling is dead in 2026, as people pick up the phone less and less due to the increase in spam and AI bots on the other end of the line. But these days, if your phone incessantly buzzes with endless sales calls, answer at your own risk—you might end up going viral on TikTok. Across the social media platform…

When Stephen Smith started NOCD 11 years ago, he wanted to build an app for people like himself—one of the nearly 3 million Americans with obsessive-compulsive disorder (OCD)—to track their symptoms and time their therapy exercises. Since 2018, NOCD (pronounced “No-CD”) has provided virtual appointments with therapists specializing in OCD-focused exposure and response prevention (ERP) therapy. With more than 140 million people able to access NOCD through their insurance, the company currently provides at least 1 million therapy sessions annually. Now, NOCD—last valued at nearly $270 million in 2024, according to PitchBook—is making an acquisition and forming a par…

Generative artificial intelligence technology is rapidly reshaping education in unprecedented ways. With its potential benefits and risks, K-12 schools are actively trying to adapt teaching and learning. But as schools seek to navigate into the age of generative AI, there’s a challenge: Schools are operating in a policy vacuum. While a number of states offer guidance on AI, only a couple of states require local schools to form specific policies, even as teachers, students, and school leaders continue to use generative AI in countless new ways. As a policymaker noted in a survey, “You have policy and what’s actually happening in the classrooms—those are two very differ…