Blog, YouTube & Content Monetization

Because hiring staff is typically a time-consuming and costly process, many companies are now opting to interview multiple candidates at once. The Society for Human Resource Management reported that group interviews have become increasingly popular among employers. For applicants, this changes the interview experience significantly. Instead of fielding questions about your résumé in a one-on-one setting, you’ve now got to vie for a role alongside other applicants and take part in real-world workplace scenarios designed to showcase your leadership skills. Tech companies and brands such as Disney, Starbucks, and The Gap are choosing to adopt the trend. Not only can…

For the better part of the last half-century, the world has traveled to California to experience Silicon Valley. They’ve heard from Stanford dropouts-turned-unicorn founders, toured dazzling tech campuses, spoken with shrewd venture capitalists, and discussed, ad nauseum, the region’s core DNA. They’ve come to scoop up the secret fertilizer, take it back home, and sprinkle it onto the local soil in the hopes of magically growing “Silicon Prairie,” or “Silicon Heartland,” or Silicon Fill-in-the-Blank. In reality, few places in the United States—almost none outside a handful of big coastal cities—have succeeded. Eventually, hopeful communities have abandoned their “inno…

Bellevue, Washington, is the home of thousands of Microsoft employees. Its AI-powered traffic monitoring system lives up to such expectations. Using existing traffic cameras capable of reading signs and lights, it tracks not just crashes but also near misses. And it suggests solutions to managers, like rethinking a turn lane or moving a stop line. But this AI technology wasn’t born out of Microsoft and its big OpenAI partnership. It was developed by a startup called Archetype AI. You might think of the company as OpenAI for the physical world. [Image: Archetype AI]“A city will report an accident after an accident happens. But what they want to know is, like, where are the…

Sunday night marked Hulu’s first time airing the Oscars live. But its academy awards debut ended on a chaotic and frustratingly premature note. Hulu’s livestream cut off in the final moments of the show — with two major award categories, best actress and best picture, still to be announced because of a scheduling system issue. Those viewing the awards ceremony on Hulu instead saw an error code message that stated the event was over. Viewer outrage, predictably, ensued online. Fans, including those throwing Oscar-viewing parties, eagerly await the final, pivotal moments of the show. Hulu viewers missed Mikey Madison and “Anora” win the night’s titles for both b…

In today’s fast-paced world, it’s easy to feel that external circumstances dictate our existence. We attribute success and failure to factors beyond our control—the economy, the government, societal expectations, or unforeseen events. But here’s the thing: Blaming externalities diminishes our sense of agency and hinders our growth and fulfillment. The opposite is also true. Choosing personal sovereignty—claiming our power as the ultimate architects of our life experience—leads to a more empowered and authentic existence. The illusion of control From a young age, we are conditioned to seek validation and direction from external sources. Society’s norms, cultura…

Spotify just opened up a new stream of revenue for podcasters. That is, if they’re uploading video. What was once an audio-first medium, podcasting is now increasingly filmed and produced. That started on YouTube, which is now racking up one billion podcast viewers a month. While Spotify has hosted podcasts for a decade now, the company is suddenly racing to stay competitive, rolling out new features and monetization tools. That includes their Partner Program, which allows podcasters to earn money directly from the streams of premium subscribers, so long as they’re using a video aspect. “We decided to focus on video because that’s where we see a lot of audiences…

If the joy of seeing butterflies seems increasingly rare these days, it isn’t your imagination. From 2000 to 2020, the number of butterflies fell by 22% across the continental United States. That’s 1 in 5 butterflies lost. The findings are from an analysis just published in the journal Science by the U.S. Geological Survey’s Powell Center Status of Butterflies of the United States Working Group, which I am involved in. The endangered Karner blue butterfly has struggled with habitat loss. [Photo: USFWS/Flickr] We found declines in just about every region of the continental U.S. and across almost all butterfly species. Overall, nearly one-third of the 342 but…

MrBeast is currently the most-subscribed YouTuber in the world—but his biggest moneymaker isn’t content. It’s chocolate. The 26-year-old creator, whose real name is Jimmy Donaldson, owns the snack brand Feastables, which generated $251 million in sales and more than $20 million in profit last year, according to investor documents obtained by Bloomberg. By contrast, his main media business—including his blockbuster YouTube channel and the Amazon Prime reality competition show, Beast Games—brought in similar revenue but lost nearly $80 million over the same period. With 372 million subscribers at the time of writing, MrBeast’s videos range from spending “100 hours i…

Most of us want to remain in our existing homes as we grow older. The practice of “aging in place” aligns with preferences for familiar places and routines and preserves our sense of independence. These preferences, though, raise questions about what support seniors want and need in their current homes. Japan has advanced the use of robotics specifically for this purpose, with mixed results. Despite these early results, the continued development of robotics and artificial intelligence to assist those aging in place seems obvious. What’s less obvious is how seniors foresee AI and robots living alongside them and what specifically they envision these things doing. To …

It’s popular right now to talk about meritocracy and how we want the most talented people to be able to rise to the top. Yet that’s not the reality for many. Lots of people experience a workplace reality where they see a few charmed people become the darlings of leadership. These darlings get recognized for their contributions and fast-tracked for honor, opportunity, and promotions. Sometimes, that’s for good reason. If you’re feeling jealous of the office favorite, it’s worth trying to be objective. Perhaps you wanted the recognition and reward and didn’t get it, and so you’re projecting your frustration on someone who really deserves the recognition. But, there …

Leaders today are stretched to the breaking point. Many managers enter their roles wanting to coach and care for their teams. But in today’s workplace, that vision is colliding with a lengthening list of competing pressures: performance metrics, shifting workplace norms, and the unrelenting emotional labor of guiding teams through crisis after crisis. As one manager told me, “I want to be an empathetic leader and support my team, but we still have to make the numbers. Mostly, I just stay later myself.” Another admitted, “Last year I ended up in the hospital.” Newly released workplace data from Gallup reflects this worrying reality. In 2024, global engagement decl…

Apple has successfully blocked its opponents in India, Tinder-owner Match and a group of startups, from accessing its commercially sensitive information which was part of antitrust findings against the U.S. firm, a confidential order shows. An investigation by the Competition Commission of India (CCI) last year found Apple exploited its dominant position in the market for app stores on its iOS operating system to the detriment of app developers, users and other payment processors. Apple has denied wrongdoing and said it is a small player in India where phones using Google’s operating system are dominant. The investigation process has concluded but CCI’s senior…

The 50th anniversary celebration of “Saturday Night Live” is so big, it’s not even on Saturday. Airing Sunday and spanning three hours, the, yes, live “SNL 50: The Anniversary Celebration” will assemble a dream team of stars who have helped the show become an enduring pop culture force, including alumni like Tina Fey and Eddie Murphy, notable hosts like Dave Chappelle and Steve Martin and at least four of the surviving original cast members: Chevy Chase, Garrett Morris, Jane Curtin and Laraine Newman. The show will also pack in musical guests, with Paul McCartney, Sabrina Carpenter, Bad Bunny and Miley Cyrus among those scheduled to appear, as well. The special is…

When White Lotus first season debuted in 2021 and shot to near-instant acclaim, it was a sleeper hit for HBO. But now, four years later, HBO is well aware of just how enthusiastic White Lotus’s fanbase has become—and, to tap into the show’s highly online viewership, its marketing team has decided to officially don their tin foil hats and fangirl right alongside the rest of us. White Lotus recently debuted its own TikTok page dedicated to stirring up conversation around the show’s third season, which just debuted. It’s the first time that the show itself will have a separate TikTok presence from HBO’s broader account. White Lotus’s marketing team is in a unique positio…

He’s not a movie buff, so New York musician Larry Saltzman doesn’t always watch the Oscars. This year, however, he’s got a rooting interest. Saltzman taught actor Timothée Chalamet how to play guitar for the role of Bob Dylan in “A Complete Unknown.” In turn, Chalamet earned a best actor nomination and the film is also up for best picture at the Academy Awards on Sunday. A guitarist who’s performed with Simon & Garfunkel, Bette Midler and David Johansen, as well as in the pit at Broadway productions “Hairspray” and “Ain’t Too Proud to Beg,” Saltzman has developed a specialty in teaching actors how to play music for their roles. Besides Chalamet, recent pupils …

If you’re trying to keep an eye on March Madness but you still need to get some actual work done, Google’s Picture-in-Picture Extension feels like a secret weapon. This free Chrome browser extension lets you move any video into a resizable, floating window that sits on top of anything else you’re doing. It’s perfect for keeping the games on in the background while still doing other things on your computer. How to use the Picture-in-Picture Extension Start by downloading the picture-in-picture extension from the Chrome Web Store. In addition to Google Chrome, it also works with most other Chromium-based browsers, including Brave, Vivaldi, Opera, Arc, and Microso…

Gen Z came of age in an environment that previous generations couldn’t have imagined when we entered the workforce. They’ve never known the world without the internet or cellphones. Their education and early career paths were disrupted by a global pandemic that kept them at home, learning and working over a screen. They’ve been learning digital skills their entire lives. It’s no wonder that their perspective on work is different than ours—and it’s time for us to pay attention. With the aging U.S. workforce, we need to attract and retain Gen Z talent for our companies to thrive—and this means a focus on skills-first hiring. Gen Z wants employers to value the skills…

In the mid-1920s, most Americans ate light breakfasts. Edward Bernays, who would eventually be considered the father of public relations, was hired by a company that sold bacon to promote the idea that a “hearty” meal including bacon and eggs was more scientifically beneficial. Bernays conducted interviews and then carefully framed the results that led to a shift in public opinion. America’s iconic breakfast is now bacon and eggs. In the 1950s, the Keep America Beautiful campaign was launched by a coalition of corporations whose products were often littered (soda bottles, plastic packages, etc.). Their iconic moment was 1971’s commercial with actor Iron Eyes Cody as a…

A well-funded AI lab with a deep bench of research talent is releasing a powerful new model that generates high-definition video for the film and advertising industries. The company, Moonvalley, on Wednesday launched its first model, named Marey—a nod to early cinema pioneer Étienne-Jules Marey—which could soon help Hollywood studios dramatically speed up production and cut costs. What sets Marey apart—and has caught the attention of risk-averse studios—is its training data. The model was trained exclusively on video content either owned or fairly licensed by Moonvalley, avoiding the copyright gray zones that make much generative content legally fraught. Moonvalle…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Since ChatGPT’s launch in 2022, it feels like artificial intelligence is finally going mainstream. From Fortune 500 board rooms to dinner tables, everyone is talking about AI, its applications, and its promise. With more than $500 billion flowing into AI infrastructure investments, many investors predict the AI wave is just gaining momentum. Those investors are right, AI still has a long way…

Featuring Danielle Guizio, Owner and Designer, Guizio; Kat Hantas, Cofounder, 21Seeds Infused Tequila and Stacey Tank, CEO, Bespoke Beauty Brands (owner of KimChi Chic Beauty and Jason Wu Beauty). Moderated by Yasmin Gagne, Staff Editor, Fast Company What separates companies that scale from those that stall? These founders and CEOs may have the answer. In this panel, you’ll gain insight into the strategies, decisions, and challenges behind building high-growth businesses, from knowing when an acquisition or retail expansion is the right move to capitalizing on buzzy products. View the full article

When an AI-assisted résumé lands on a hiring manager’s desk, most people have the knee-jerk reaction to chuck it straight onto the reject pile. While more and more companies are using AI in their day-to-day operations, when it comes to résumés and cover letters, the use of artificial intelligence remains taboo. The importance of AI-savvy talent This instinctive aversion to AI is costing firms invaluable AI-savvy talent. And with the demand and competition for AI skills so fierce, many employers are letting prospective talent slip through their fingers, straight into the laps of their competitors. It’s time to overhaul recruitment processes out of the dark ages…

Graham Allcott has written six books, including the global bestseller How to Be a Productivity Ninja. He is the founder of Think Productive and has privately coached prominent international business leaders. What’s the big idea? Kindness, empathy, and psychological safety at work are not just fluffy, hippie ideas. They are key drivers of outstanding performance. Kindness is a practice that requires strength, skill, and intentionality. With it, every team can create an environment of abundant wellbeing, innovation, and growth. Below, Graham shares five key insights from his new book, KIND: The Quiet Power of Kindness at Work. Listen to the audio version—read by …

The trope of the starving, broke artist has long maintained a place in the public imagination, even as it has morphed into idealized notions of “‘hustle” or “grindset.” “It’s cool to romanticize [that lifestyle] for a little bit and use it as part of your motivation,” says L.A.-based rising musician Gidi, “but at a certain point we gotta be able to see the fruits of our labor.” For many artists and songwriters, the fruits are there in the form of royalties—they’re just exceedingly difficult to harvest. In the labyrinthine world of the music industry, royalty collection is particularly complex. There are hundreds of music streaming platforms operating in hundreds of c…