Blog, YouTube & Content Monetization

Jimmy Fallon has done plenty of commercials and branded segments on his late-night show. Last year, he partnered with Beats by Dre for a signature set of headphones and put them head-to-head against Kim Kardashian’s design. Now, The Tonight Show host is taking his business interests to a new level by becoming a brand partner and investor in tortilla chips and salsa brand Xochitl. His first challenge is pretty basic: teach people how to pronounce the brand name. (It’s so-cheel.) “It’s like so-chill. Or so-cheel media. So-cheel network. So-cheel distortion,” says Fallon. “It gets easier the more you practice it. So that’s my first job. And then once I get that out …

When companies advertise job openings, they often use buzzwords like ambitious and self-reliant to describe their ideal candidate. These traits sound appealing—what hiring manager wouldn’t want a driven employee? But there’s a catch. In my latest study, published in the journal Management Science with coauthors Scott Jackson and Nick Seybert, I found that these terms may attract job applicants with more narcissistic tendencies. As behavioral researchers in accounting, we are interested in executives who bend the rules. We decided to study job postings after noticing that the language used to describe an “ideal candidate” often included traits linked to narcissism.…

Graham Allcott has written six books, including the global bestseller How to Be a Productivity Ninja. He is the founder of Think Productive and has privately coached prominent international business leaders. What’s the big idea? Kindness, empathy, and psychological safety at work are not just fluffy, hippie ideas. They are key drivers of outstanding performance. Kindness is a practice that requires strength, skill, and intentionality. With it, every team can create an environment of abundant wellbeing, innovation, and growth. Below, Graham shares five key insights from his new book, KIND: The Quiet Power of Kindness at Work. Listen to the audio version—read by Graham hi…

Executive leaders today face mounting pressure to boost productivity and innovation with AI. Employees—on the other hand—report low trust in organizational change and limited information about how AI will impact their work (or whether it’s going to replace the jobs that the company hired them to do). According to a December 2025 Gartner survey of 110 CHROs, 95% reported undertaking AI-related initiatives in their organizations. But while many companies are experimenting widely with AI, most organizations are struggling to translate AI investment into something that actually improves their businesses. Why AI adoption isn’t that simple AI adoption is uniquely dif…

Law school applications typically spike in times of financial and labor market distress, but a significant recent surge may be more driven by other factors. According to the Law School Admissions Council (LSAC)—which, among other things, administers the law school admissions test (LSAT)—application volume for the 2025 school year is up 20.5% compared to last year. “When we ask test takers and applicants ‘Why are you applying to law school?,’ the primary reason is ‘to make a difference,’” says LSAC’s interim president and CEO Susan Krinsky. As a result, she attributes the latest increase to “the world around us,” explaining “there have been a few very interesting…

Jeff Bezos once said, “I like to wander.” That may seem counterintuitive in a business world obsessed with speed, but in a relentless pursuit of momentum, many leaders forget that speed without reflection leads to burnout, inefficiency, and poor decision-making. A report by Asana revealed that nearly 70% of executives say burnout has affected their decision-making ability. The paradox is clear: The faster we try to move without reflection, the more we risk burnout, inefficiency, and short-sighted decision-making. Leaders often mistake pausing for procrastination. However, the reality is that strategic pausing is a high-performance leadership move that separates r…

In 2001, Antoni was working at a business that was underperforming and facing layoffs. People didn’t know who would be cut or when. You could tell by people’s behavior that anxiety was at an all-time high. Managers were “networking” in the right corridors, colleagues started to crowd meetings to look indispensable, and teams were slowing down because nobody wanted to make the wrong move. One leader chose a different tactic. Every day, at the same time, he stood in the same spot where anyone could walk up to him. He shared what he actually knew (not what he guessed), answered questions without theater, and ended with a concrete direction for “today.” People still didn’t l…

Any leader who steps into the role of CEO at an established company competes with the legacy of their predecessors. Only some of us are lucky enough to have had a mentor come before them, one who was as vested in their successor’s success as they were in their own. Jerry Lee, now a retired architect and executive director of our MG2 Foundation, was my CEO predecessor at MG2 and my mentor. Jerry has always understood growth as something far deeper than financial success. From the earliest days of his career, he learned that resilience and purpose come from how we show up for others. “Part of being generous,” he once said in a commencement speech at Washington State Univer…

What you read reflects who you are. Leaders like Warren Buffett, Bill Gates, Elon Musk, Indra Nooyi, and Mark Cuban advocate reading extensively to gain knowledge and challenge assumptions. At a minimum, reading widely develops a key business skill—making intelligent small talk. More importantly, reading and actively discussing ideas enhances critical thinking skills. Unfortunately, some studies show that only 16% of Americans read daily and for pleasure. Before the digital revolution, that number was well over 50%. Even more concerning, the latest statistics show that about a third of high school graduates have college-level reading skills. Leading a book club is a gre…

Leadership is becoming both easier and harder. Artificial intelligence has revolutionized how we work, especially over the past year, as it’s transitioned from a secret aid to a welcomed enterprise partner. As a partner, it streamlines work processes, leaving more time for big-picture decisions and strategizing. Each decision, in turn, becomes more impactful. And honestly, it can be overwhelming. Leaders need people around them who challenge their thinking and keep their foot on the gas for innovation. According to Harvard Business Impact’s 2025 Global Leadership Development Study, respondents are looking for more strategy and creativity from leaders. People now d…

Amanda Lee McCarty, sustainability consultant and host of the Clotheshorse podcast, remembers fixing a tear on her Forever 21 shirt with a stapler—just long enough to get through the workday before tossing it out. In the early 2000s, when fast-fashion brands began flooding the market, clothing became so cheap that shoppers could endlessly refresh their wardrobes. The garments were poorly made and tore easily, but it hardly mattered. They were designed to be disposable, encouraging repeat purchases. “It didn’t seem worth the time and effort to repair the top,” she recalls. “And besides, I didn’t have any mending skills at the time.” McCarty isn’t alone. Sta…

The Chinese coffee giant Luckin is reportedly acquiring the third wave coffee mecca Blue Bottle in a deal worth just shy of $400 million. It’s more than another acquisition: Luckin is making its most aggressive move on Starbucks since it opened its first U.S. locations in New York in 2025 in a rivalry that is quickly heating up. But to understand what’s at play, we need to zoom out for a moment to take a quick scan of the global coffee market. Inside the coffee wars With around 40,000 stores and $37 billion in revenue, Starbucks is the biggest coffee company in the world. While it’s had a few stagnant years, its all-star CEO Brian Niccol has been staging a design-led tu…

Introspection? Marc Andreessen’s never heard of it. Speaking on David Senra’s podcast, the cofounder of Andreessen Horowitz, one of the largest venture capital firms, said he has “zero” levels of introspection: “As little as possible. Move forward. Go,” he added. “I find that people who dwell on the past get stuck in the past,” he said in the interview. “It’s a problem at work and it’s a problem at home.” The noted AI accelerationist went on to state that introspection is a “manufacture” of the early 1900s. Sigmund Freud and his peers are held responsible, according to Andreessen, for introducing concepts such as second guessing, guilt and self-criticism. …

Maxwell House is doing some downsizing. For a limited time, it’s changing its name to Maxwell Apartment. Just in time for National Coffee Day, the coffee brand owned by the Kraft Heinz Company announced that while supplies last, it’s selling a year’s supply of its specially packaged coffee for just $40 on Amazon, or what it’s calling a 12-month “lease.” It’s the same exact coffee, just cheaper at about 10 cents less per ounce. (It also has a new name for the first time in 133 years.) The brand cites statistics that coffee drinkers could save more than $1,000 a year with the offer compared to daily cafe runs. That’s not enough for a down payment on a home, but it’…

As a home business owner, understanding your audience's engagement is crucial for effective content monetization. Have you considered how measuring 'life share' could enhance your approach? What is 'life share'? It's a concept that goes beyond traditional customer satisfaction metrics. Instead of just gauging how happy your customers are, 'life share' focuses on how much of their lives your content occupies. This deeper insight can help you tailor your offerings and create more meaningful connections with your audience. Why it matters: In the competitive landscape of blogging and YouTube, knowing how your content fits into your audience's daily lives can lead to better …

Meta has spent 15 years shunning the iPad. Now, it seems they’re finally ready to embrace the tablet lovers. WhatsApp users can finally text from the big screen. On Tuesday, Meta announced that the popular messaging app is finally available on iPadOS devices, including expanded features for multitasking. Meanwhile, reports indicate that Meta is finally building Instagram for the iPad as well. It’s a curious time to embrace tablets. While still a high-volume sales item, the iPad is losing its popularity. The device has endured a yearslong backslide in growth, comprising only 6.8% of Apple’s revenue in 2024 compared to the boom of more than 15% in the early 2010s. Still…

Meta’s Messenger has a new logo set in Facebook blue. The instant messaging app dropped the multicolor gradient used in its previous logo for a solid blue that matches the shade used by Meta’s flagship app. Some small, subtle refinements were also made to the lightning-bolt shape inside the Messenger logo’s word-bubble mark. Secondary versions of the logo appear in black or white. “We often refine our designs to enhance the look and feel of our products,” a Meta spokesperson tells Fast Company. “In this spirit, you’ll find that we’ve updated the Messenger color palette.” Online, some suggested the change was made because of Meta CEO Mark Zuckerberg’s comment that his c…

In a greenfield industrial park in rural Aiken County, South Carolina, Meta is building a new $800 million data center that’s much like any of the other hyperscale data centers giant tech companies are scrambling to construct. Set on 300 acres with two massive data halls making up most of its 715,000 square feet of buildings, it’s the kind of gargantuan facility that has become the de facto built form of the race to harness the lucrative power of artificial intelligence. But past the sprawling data hall buildings, a comparably modest administration building has a unique design feature. Instead of the concrete and steel used in the data halls and countless other data cen…

In Uganda’s Mbale district, famous for its production of arabica coffee, a plague of plastic bags locally known as buveera is creeping beyond the city. It’s a problem that has long littered the landscape in Kampala, the capital, where buveera are woven into the fabric of daily life. They show up in layers of excavated dirt roads and clog waterways. But now, they can be found in remote areas of farmland, too. Some of the debris includes the thick plastic bags used for planting coffee seeds in nurseries. Some farmers are complaining, said Wilson Watira, head of a cultural board for the coffee-growing Bamasaba people. “They are concerned—those farmers who know the effects…

Data shows that workers and bosses are already at war over where to work, with management demanding more days in the office and employees trying to buck these mandates. But according to a recent report, a new front has opened in the battle over workplace flexibility. It centers not on where employees work but when. When videoconferencing company Owl Labs surveyed 2,000 U.S. workers for its 2025 State of Hybrid Work report, almost half reported they did not have enough flexibility in regard to when they worked. What kind of flexibility were they hoping to get? Something that Owl Labs calls “microshifting.” You may know it simply as breaking up your day as you see …