Blog, YouTube & Content Monetization

Humanity has sequenced the genome and built artificial intelligence, and yet it’s still shockingly hard to find the right foundation shade. I’ve spent hours at Sephora searching for a shade that doesn’t make my skin look ashy or unnatural. Then, when I finally do find a match, my skin gets darker after a day in the sun, and the color no longer works. I’m not alone in my frustration. Last year, makeup brands sold $8.4 billion of foundation around the world, but you can still find social media brimming with people complaining about how hard it is to find the right shade. A new brand, Boldhue, wants to solve this problem forever. The company has created a machine th…

From devastating climate change to ongoing wars to the dismantling of the globe’s largest aid agency, there’s no shortage of problems facing the world. And now we can add another one to the list: An asteroid could conceivably hit the planet in just under eight years. And while the chances of that happening are very small, they have now nearly doubled. In December, the Asteroid Terrestrial-impact Last Alert System (ATLAS) in Chile, developed by the University of Hawaii and funded by NASA, discovered the existence of an asteroid known as 2024 YR4. That ATLAS should discover an asteroid is no surprise—there are millions of them in our cosmic neck of the woods alone.…

The trope of the starving, broke artist has long maintained a place in the public imagination, even as it has morphed into idealized notions of “‘hustle” or “grindset.” “It’s cool to romanticize [that lifestyle] for a little bit and use it as part of your motivation,” says L.A.-based rising musician Gidi, “but at a certain point we gotta be able to see the fruits of our labor.” For many artists and songwriters, the fruits are there in the form of royalties—they’re just exceedingly difficult to harvest. In the labyrinthine world of the music industry, royalty collection is particularly complex. There are hundreds of music streaming platforms operating in hundreds of c…

In the lower Manhattan neighborhood of NoHo, the crowded area around Lafayette Street was once called Gasoline Alley because of the many auto shops and gas stations housed there. While New York is still crowded with cars, gas stations in Manhattan are now more rare (there are none today in Gasoline Alley, only one left in all of lower Manhattan.) But off of Lafayette, there’s a new kind of space-inspired gas station that reveals the future of fuel—a future in which we power vehicles across land, air, and sea with CO2 instead of fossil fuels. The Fuel Store is an immersive concept store by AirCo, a Brooklyn-based startup that turns captured CO2 and hydrogen into synthe…

Maybe I should begin this article by arguing that nothing spices up a mundane meeting like a creative, beautiful, or hilarious background for your Zoom calls. But the reality is that most of us just need to hide messy offices, guestroom beds, or dirty-dish-filled kitchens. These three websites offer up almost half a million free Zoom backgrounds for your perusal, so forget tidying up and get that scrolling finger ready. Pexels: Something for everyone The undisputed king of free Zoom backgrounds, Pexels houses more than 450,000 photos and more than 50,000 videos in its Zoom section. With that many options, you have . . . well, options. Whether you’re loo…

The biggest concern for most people when it comes to AI and work is: Are robots going to take our jobs? Honestly, we’re right to be concerned. According to McKinsey & Company, 45 million jobs, or a quarter of the workforce, could be lost to automation by 2030. Of course, the promise is that AI will create jobs, too, and we’ve already started to see emerging roles like prompt engineers and AI ethicists crop up. But many of us also have concerns about how AI is being incorporated into our fields. Should a bot host a podcast, write an article, or replace an actor? Can AI be a therapist, a tutor, or build a car? According to a Workday global survey, three out of…

In 2024, Amazon introduced its AI-powered HR assistant, which helps managers with performance reviews and workforce planning. Similarly, Tesla deployed AI personas to assist in real-time production monitoring and supply chain optimization. These advancements showcase how AI personas are becoming essential in business operations, streamlining processes, and enhancing decision-making. As artificial intelligence evolves, we’re witnessing two interrelated phenomena shaping our future: AI personas and agentic AI. These developments bring both opportunities and challenges. Understanding AI Personas AI personas are collections of digital elements that combine to form …

Natural disasters—from tornadoes across the South and Midwest, to the fires in Los Angeles to Hurricane Helene’s devastation in North Carolina—have upended communities, with small businesses among the hardest hit. As extreme weather events become more frequent, these businesses have emerged as vital anchors of community recovery. While urban enterprises navigate complex rebuilding amid dense infrastructure, rural businesses face distinct challenges in disaster response. Yet across geographies, small businesses play a critical role in stabilizing and revitalizing their communities after catastrophe. Rural small businesses, in particular, serve a dual role: They’re not …

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Last June, global architecture and design firm Gensler named Elizabeth Brink and Jordan Goldstein as co-CEOs, succeeding Andy Cohen and Diane Hoskins, who jointly led the company for nearly 20 years. Though some U.S. companies, including Netflix, Zola, and Warby Parker, have two …

Since its launch in 2018, Olipop has been a bit of a Cinderella story in the oft-unforgiving beverage game. The prebiotic, fiber-laden soda designed to be healthier than the category classics is currently thriving: It just closed a $50 million Series C and announced a $1.85 billion valuation. Last year, it surpassed $400 million in revenue. Its reps cite it as the No. 1 nonalcoholic brand in dollar and unit growth, “outpacing legacy giants like Coca-Cola, Dr. Pepper, and Red Bull.” It’s now sold in nearly 50,000 stores and is even outselling Coke at one major national retailer (though they won’t disclose which one, per that retailer’s regulations). Which is all to say…

On Friday, Trader Joe’s issued a recall on yet another product: its frozen Organic Acai Bowls. A recall notice was posted on the company’s website, explaining the recall was due to the risk of plastic inside the frozen meal. “Out of an abundance of caution, please discard any Trader Joe’s Organic Acai Bowls, as the product may contain foreign material (plastic), or return them to your neighborhood Trader Joe’s store for a full refund,” the message reads. Notices were also spotted in Trader Joe’s locations. While Trader Joe’s has voluntarily removed the product from shelves, the recall hasn’t made it to the Food and Drug Administration yet. As of Monday morn…

As the Los Angeles area stares down the long recovery process from recent wildfires that burned thousands of homes, one architecture firm is trying to help by giving away one of its residential designs. New York-based Bonetti/Kozerski Architecture is donating all the architectural plans, sections, and 3D models of a fire-resistant home, potentially saving homeowners tens of thousands of dollars in design fees. “We were archiving unbuilt projects around the time of the Los Angeles fires, and we came across this idea that we had for a house on a coastal area,” says Enrico Bonetti, the firm’s cofounder. “We loved the floor plans and then we realized that the design, the …

As cities continue to expand and infrastructure projects grow more ambitious, the construction sector is facing a crippling problem: There aren’t enough workers. The U.S. alone will need to attract around half a million construction workers in 2025 to meet anticipated demand for construction services, according to the trade association Associated Builders and Contractors. In fact, the construction industry in the United States has faced a significant shortage since the Great Recession of 2008 when it lost 30% of its workforce. In response, several states have launched apprenticeships and beefed up community college programs to attract people to skilled trade occupations. …

It took decades, but Rachael Kelly broke the insidious cycle of abuse she’d been stuck in since childhood. At the time, she was leading human resources at a restaurant group in 2020. “I’m new in this job, and my toxic marriage start[ed] to peak,” she says. Meanwhile, she was trying to help the employees at her restaurant who were suffering through the trauma and joblessness of the COVID-19 pandemic. Ending her marriage to an abusive husband while helping those workers establish safety nets made her think: “How do we package [what I’m doing here] and model it forward?” Kelly ended up doing just that by first launching her nonprofit HiveStrong, which helps survivors of …

Jennifer Moss is a journalist, internationally acclaimed keynote speaker, and co-founder of the Work Better Institute. Her book The Burnout Epidemic was among Thinkers50’s 10 Best New Management Books for 2022. What’s the big idea? Leaders don’t need to take a ton of time overhauling company culture to create workplaces where employees want to spend their time. Simple shifts and incremental changes can foster community, fuel purpose, boost productivity, and deliver meaning to every team member. Jobs that employees actually like are the ultimate capitalist business strategy. Below, Jennifer shares eight key insights from her new book, Why Are We Here?: Creating …

Adobe will be giving its priciest subscription tier an AI-first rebrand—and adding an even higher price tag. Adobe’s Creative Cloud All Apps subscription, which includes access to more than 20 Adobe apps, will soon be known as “Creative Cloud Pro,” the company announced last week. The renamed subscription plan will give users expanded access to Adobe’s AI-powered tools and apps, but for a price: For subscribers on an annual plan, the cost will increase from $59.99 to $69.99 monthly, or from $659.88 to $779.99 annually. Beginning on June 17th, any members of Creative Cloud All Apps will be automatically opted into Creative Cloud Pro. According to Adobe’s announceme…

UnitedHealth Group, America’s largest insurer, is facing yet another crisis. The company’s stock price (NYSE: UNH) plummeted in early trading this morning after a new report alleged that the private insurance provider is facing a probe from the U.S. Department of Justice (DOJ) over its Medicare billing practices, a claim UnitedHealth Group denies. Here’s what to know: UnitedHealth’s Medicare billing practices Shares in UnitedHealth Group fell this morning after the Wall Street Journal published a report stating that the $400 billion company was under investigation by the DOJ over its Medicare billing practices. The report states that the investigation is a civil fr…

Giving money away has never been so easy—thanks to AI. Daffy, a platform that facilitates charitable giving, is rolling out a suite of new AI-powered tools that’s making it easier than ever to donate to charity. So easy, in fact, that a Daffy user can feel like a billionaire making a quick donation to their chosen charity without having to fill out forms, mail checks, or any of the other tedium that can slow the giving process down—simply hit a button, or make a verbal command, and make a donation. Specifically, Daffy’s new tools include a Quick Donate feature, which converts free text or voice commands into an immediate donation. Daffy will need some direction (u…

Online child abuse is a pernicious problem that’s rife in digital life. In 2023, the National Center for Missing and Exploited Children (NCMEC) received more than 36 million reports of suspected child sexual exploitation—and a 300% increase in reports around online enticement of youngsters, including sextortion. And a new report by social media analysts Graphika highlights how such abuse is moving into a troubling new space: utilizing AI character chatbots to interact with AI personas representing sexualized minors and other harmful activities. The firm found more than 10,000 chatbots labelled as being useful for those looking to engage in sexualized roleplay with min…

The world’s biggest fast-food chain by locations isn’t Starbucks, KFC, or even McDonald’s. It’s Mixue Ice Cream and Tea. The Chinese quick service restaurant chain currently has about 45,000 storefronts across Asia and Australia, according to the research firm Technomic. That’s about 2,000 more than McDonald’s’ global store count and 5,000 more than Starbucks’s. But the boba tea purveyor really picked up broad attention when it debuted on the Hong Kong Stock Exchange on Monday—and raised an IPO of $400 million. Shares surged by around 43% before by the end of the day, bringing the company’s total valuation to $10 billion. (Storefronts aside, McDonald’s’s market ca…

A popular “true crime” YouTube channel has been pulling in millions of views with videos about gruesome murders. As it turns out, None of them are real. One of those videos, titled “Husband’s Secret Gay Love Affair with Step Son Ends in Grisly Murder,” claimed to detail a gruesome crime in Littleton, Colorado. After it amassed nearly two million views, viewers reached out to local reporter Elizabeth Hernandez. But there was no record of the crime—because it never happened. The murder was entirely fabricated by a YouTube channel called True Crime Case Files that used ChatGPT and AI-generated imagery. According to 404 Media’s Henry Larson, over 150 similar videos ha…

Figma prototypes have been the go-to for years. For digital product designers crafting clickable mockups of apps, this powerhouse design platform hasn’t just gained popularity—it’s become the indispensable tool of choice. Nearly every app, website, or digital experience that didn’t make you rage-quit was likely prototyped and rigorously tested in Figma before a single pixel was coded. The platform’s dominance is no accident. Figma prototypes help product teams communicate direction, test early ideas, and align stakeholders around what’s being built. At design consultancies like ours, they’ve played a critical role in due diligence where we stress-test client con…

While Zoom is unquestionably the biggest name in videoconferencing, its free tier has some limitations—particularly the 40-minute time cap on group meetings. The good news is that several excellent platforms offer generous free plans capable of handling everything from brief check-ins to extended sessions. Ready to explore other options? Check out these free Zoom alternatives. Google Meet If you’re already embedded in the Google ecosystem, Google Meet is about as convenient as it gets. Joining meetings is straightforward, accessible via a web browser without needing software downloads, or through dedicated mobile apps. Its free tier supports up to 1…

As the geographic center of Indianapolis, Monument Circle is in many ways the heart of the city. The 284-foot Soldiers and Sailors Monument towering in the middle is a beloved local landmark, and the plaza and fountain around its base has been a gathering place since it opened in 1902. But the way most people experience it is through the window of a car. Monument Circle is technically a traffic circle, which means the center of the city is little more than a place for cars to drive. The past couple of years, however, have shown another possibility. Since 2023, from June through November, part of the traffic circle has been closed to cars and converted into Spark on th…