Blog, YouTube & Content Monetization

For publishers, one of the observations that’s often cited about AI search is that the people who click through are more intentional than those who come from traditional search. In other words, sure, AI might be nuking your referral traffic, but at least the people coming from there are more likely to engage, and potentially become loyal readers. And that’s true—the stats show it. But it’s an oversimplification of a more interesting reality. It turns out that the audience in AI search isn’t just a blob of traffic that you need to work extra hard to get the attention of. People who ask AI portals for information about something can have wildly different intentions…

Nearly two out of three American adults have used an AI-powered search tool in the past six months. But here’s the stat that should keep every product builder up at night: only 15% say they trust the results “a lot.” That gap between adoption and trust is the defining challenge for the next era of AI search. Consumers are showing up, but they are questioning the results. As product builders, we have to ask ourselves an uncomfortable question: Are we building experiences that earn and deserve consumer trust? The Walled Garden Problem Yelp partnered with Morning Consult to survey more than 2,200 U.S. adults on how they use and perceive AI-powered search. The fin…

Lakes of digital ink have been spilled on the topic of AI killing traffic to media sites. I’ve certainly poured my share. The basic fear: If your business depends on attracting as many eyeballs as possible to content on a website, AI will detour that gaze and point it toward its own summary of that content, resulting in far fewer people looking your way. There’s still a lot to be resolved with respect to the economics of AI scraping and how publishers will be compensated for that act. But however that plays out, it’s becoming clearer by the day that the battle for attention is slowly shifting to whose information is cited most prominently in an AI summary. AI presence is…

Like much of Facebook nowadays, the “California Life” Facebook page is full of AI slop. There are generated images of highway patrol officers holding up a groundhog and lengthy road signs detailing California quirks. And in between those are posts that admonish AI data centers. “It’s not worth giving up an inch of this for a data center,” reads one image, in which the words look carved into a field of crops. “Not a single square inch of California is worth giving up for an AI Data Center,” reads another posted the very next day, the text floating above a generated image of the California coast, the state flag in the foreground. A third post shows that…

Thousands of AI startups are fighting for the VC funding needed to win a slice of the enterprise market. But according to Scott Stevenson, cofounder and CEO of the legal AI startup Spellbook, many are inflating their real revenues to get it. In a viral tweet on April 17, Stevenson called out these fledgling companies for perpetuating a “huge scam” in their metric reporting. It’s time to expose a huge scam in AI startups: Contracted ARR The reason many AI startups are crushing revenue records is because they are using a dishonest metric The biggest funds in the world are supporting this and misleading journalists for PR coverage. The setup:… pic.twitter.com/NQ0qFSn…

As a consultancy owner, I’ve been experimenting heavily with the headline AI applications for the better part of two years now. Our teams have tested it across dozens of products and use cases. Some experiments worked immediately. Others failed at first but succeeded six months later when the models improved. Some we’re still figuring out. The results keep evolving. A lot of leaders are obsessing over AI strategies right now. Detailed roadmaps, implementation plans, and resource allocation. I get it. Leadership wants clarity, stakeholders want commitments, and everyone wants to know the plan. But here’s the issue. Technology is moving way faster than tradition…

Some places are simply nicer to walk through than others. Compare a tree-lined path along the Seine in Paris to the side of a six-lane highway in Tallahassee, Florida, and the differences are obvious. But what exactly makes a place walkable is a matter of some debate. Those of the urbanist persuasion might point to a place’s density or mix of land uses. Platforms like Walk Score might favor accessibility, proximity, and travel times. One person might want to have a café within walking distance, while another might want the safety of working streetlights. Conditions are varied, and uneven. To better understand what exactly makes a place walkable, the architecture firm P…

Some people love watching the Super Bowl for the game. Others love it for the commercials. If you’re in the latter group, you’ll probably have noticed that the ad spots in between commercial breaks during Super Bowl LX last night were dominated by one big theme: artificial intelligence. As noted by AdWeek, the television advertising analytics firm iSpot found that nearly a quarter of all commercials during the 2026 Super Bowl featured AI in some way. To be more precise, 15 out of the 66 commercials—or 23% of them—either used AI in their creation (like the entirely AI-generated ad from the vodka maker SVEDKA) or were spots by big tech companies directly adver…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. AI flattery drives engagement—and distorts judgment Social networks like Facebook and TikTok use a range of techniques to keep us engaged and scrolling (and ultimately viewing ads). One of the most effective is tailoring content to our tastes and preferences, a strategy that has proved highly addictive. Last month, a Los Angeles jury found that Meta’s and Google’s use of infinite scrolling and algorithmic recommendations caused a young user to become addicted, and ordered the companies t…

Sometimes, you need to shake things up in your career. Maybe the job isn’t as fulfilling anymore. Maybe changing circumstances are pushing you toward a new path. Either way, figuring out what to do next can be a challenge. Increasingly, artificial intelligence is helping people explore their next steps—even when they’re unsure themselves. Chatbots like ChatGPT can offer some guidance, provided you know how to phrase your questions. But several companies have developed specialized tools that focus specifically on this issue. Google is leading the pack with its Career Dreamer. Described as “a playful way to explore career possibilities with AI,” it’s a tool that any…

Ever feel like your solo business is running you into the ground? Solopreneurs don’t have the luxury of handing off tasks to a team. Everything lands on your plate, and there’s never enough time. AI won’t run your business for you (despite what some of the big AI companies would have you believe). But it can give you back hours every week. Some tools are AI-first, meaning their primary job is to perform an AI-driven task. You can also look at adding AI features inside tools you’re already using. I rely heavily on AI in my solo business. I can get more done in less time, without sacrificing quality in any of my work. Here are a few AI tools that can make a hu…

Prediction markets Kalshi and Polymarket have roared into the public consciousness, drawing scrutiny from regulators and politicians. They’ve also captured the imagination of social media users, some of whom post outlandish claims of striking it rich by pointing AI models at prediction markets and making bank. But a new study published in the Cornell University archive arXiv suggests it’s not as easy as that. Researchers at Arcada Labs, through its Prediction Arena benchmark, tested six frontier AI models by giving each $10,000 to trade on prediction markets over 57 days earlier this year, tracking how they handled real-time information and decision-making on pla…

Most immersive experiences today may feel stale in retrospect. Brands have invested heavily in creating spaces meant to captivate, yet these experiences all replicate the same visual and audio cues, making it increasingly difficult for brands to differentiate. The underlying issue is a technological design constraint: You can either create something highly personalized or something that scales to hundreds of people simultaneously, but rarely both. A seismic change is afoot that will dwarf the previous chasm, like the shift from black and white film to color cinema. Multimodal AI is poised to eliminate the joint scaling and personalization limitation, enabling truly multi…

As Hurricane Melissa battered the Caribbean this week, social media became awash with AI-generated content that blurs the line between reality and fiction. Described by CBS News as “one of the strongest hurricanes ever recorded in the Atlantic,” Melissa reached Category 5 intensity as it made landfall in Jamaica on Tuesday. CNN reports that it has already caused seven deaths in the northern Caribbean, and is the most powerful storm to hit the basin since 2019’s Hurricane Dorian. Amid a crisis, social media is flooded Over the last few days, major social media platforms have been saturated with AI-generated videos—depicting a wide range of content supposedly re…

Imagine two interns. The first follows instructions to the letter—compiling research, scheduling social media posts, and managing your calendar. The second completes the same tasks but takes it a step further—finding additional research sources, streamlining the social media workflow, and proactively suggesting optimal meeting times based on past interactions and behaviors. These two interns, with their overlapping but distinct capabilities, capture the essence of automation versus AI. Both liberate users from tedious manual work, but only one, with its built-in autonomy, is changing the nature of how we interact with technology. At Jotform, we’ve incorporat…

Promoting the wrong person is expensive and happens all too frequently. Anywhere from 30% to 50% of executive hires fail within the first year and a half. Workhuman, an employee management platform, has created a new AI tool, Future Leaders, to help improve promotion decisions. The tool, which the company announced on Tuesday, can “pinpoint high-potential employees likely to become senior leaders three to five years before promotion.” CEO Eric Mosley told a crowd at Workhuman’s annual conference in Orlando, Florida, about Future Leaders, saying the company tested it by setting its data to the year 2020, “when we were all watching Tiger King.” The tool was able to…

Artificial intelligence is everywhere. It fuels boardroom debates, guides priorities, defines access to information, and nudges consumer experiences. But while AI promises sharper insights and faster action, it also accelerates blind spots leaders already struggle with. The paradox is this: AI can widen vision, but if used without the right insight, it narrows it. And when those blind spots meet the speed of AI adoption, the consequences multiply. I’ve seen this play out across industries—through my leadership roles at Google, Maersk, and Diageo, and in advising executives shaping some of the world’s largest organizations. The pattern is clear: technology does not pause…

Since the massive success of Spider-Man: No Way Home in 2021, fans have been eagerly awaiting the next Peter Parker-centered film in the Marvel Cinematic Universe. Five years later, the fourth MCU Spider-Man film, subtitled Brand New Day, is finally coming to theaters—but a reveal in the screenplay’s first page has some fans abandoning the hype train. Director Destin Daniel Cretton shared the first three pages of Brand New Day with Entertainment Weekly, complete with annotations from himself, stars Zendaya and Tom Holland, and other department heads. The pages reveal that the story picks up nine months after the events of No Way Home. Spoiler alert: Peter Parker, for…

Imagine this: One day, you won’t have to waste hours of your life doing your most arduous, least favorite forms of shopping. You know what I’m talking about—buying Christmas presents for distant aunts, getting supplies for your kid’s birthday, ordering groceries for dinner. In the near future, you’ll empower your AI agent to tackle the task, then off it will go, identifying the right items, comparing prices and—most impressively—making the purchase for you. Within hours, a tin of your aunt’s favorite biscuits, the correct number of Peppa Pig plates, and a bag of groceries will arrive at your doorstep. We’re not quite there yet, but experts say that this future is much c…

For decades, the relationship between a fan and a content franchise was defined by scarcity: You watched a movie or binged a season, then had to wait months or years for the next installment. Fans were spectators, limited to going to the concert, game, or movie, buying merch, and tweeting about their favorite moments. Scarcity trained audiences to wait. Abundance taught them not to. The greatest challenge facing intellectual property (IP) owners today is staying connected and culturally relevant in a world where content is everywhere, all the time, and limitless. While these players historically have been limited by the time and budget required to create premium content…

When a global financial services firm sought Sam’s guidance, the problem seemed familiar. The firm had deployed AI tools across its business. Adoption was uneven, and the gap between teams was growing. In some corners of the organization, people were already using AI to draft client materials, summarize research, and speed up analysis. In others, they avoided it entirely: unsure what was permitted, worried about quality, or skeptical that leadership really meant it. Managers were fielding questions they weren’t equipped to answer. If my team uses AI, what changes in our standards? What happens to accountability? The leadership team quickly realized the problem wasn’t th…

Since our return from Davos, Switzerland, earlier this year, we have been dissecting the World Economic Forum’s Future of Jobs Report 2025. The WEF surveyed more than 1,000 companies from 22 different industries across 55 countries to attempt to predict and paint a picture of what work will look like in 2030. The encouraging news is that there are projected to be 170 million new jobs globally by 2030; however, 92 million jobs are expected to be eliminated due to AI automation. That is a net gain of 78 million jobs by 2030. To get a true understanding of why and how this shift will occur, here is a look at the story beneath the story. 4 factors reshaping the global wo…