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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. For many new mothers, one of the most mysterious and elusive parts of breastfeeding is the latch. While some babies’ mouths manage to automatically make an airtight seal around their mother’s nipple, others can have difficulties, or physical impediments, that make achieving good suction and proper nursing almost impossible. One solution care providers have offered is the nipple shield, a cuplike perforated silicone device that fits on top of a mother’s nipple and areola and improves the way babies make their latch. It’s typically a short-term method for addressing issues ranging from tongue-ties to flat nipples to engorgement. The problem with nipple shields—and even for…

  2. Severance is a set design wonderland. From a massive mirrored corporate monolith in New Jersey to a classical train station in upstate New York, the show’s distinctive visual language—which has captivated audiences and critics alike—relies on actual places that have been carefully chosen to mess with your head. These aren’t just random pretty buildings. They’re psychological weapons that connect the dots in the same way the writers weave the tapestry of the tale. Severance follows a group of humans that go through a procedure to separate their (outie) real lives from their (innie) corporate bees working for a mysterious industrial conglomerate call Lumon, effectively tu…

  3. The companies behind AI models are keen to share granular data about their performance on benchmarks that demonstrate how well they operate. What they are less eager to disclose is information about their environmental impact. In the absence of clear data, a number of estimates have circulated. However, a new study published in Cornell University’s preprint server arXiv offers a more accurate estimation of how AI usage affects the planet. The research team—comprised of scientists from the University of Rhode Island, Providence College, and the University of Tunis in Tunisia—developed what they describe as the first infrastructure-aware benchmark for AI inference, …

  4. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Once again, Zillow has downgraded its 12-month forecast for national home prices. On Wednesday, Zillow economists published their updated forecast model, projecting that U.S. home prices, as measured by the Zillow Home Value Index, will fall 1.7% between March 2025 and March 2026. Back in March, Zillow downgraded its 12-month outlook for U.S. home prices to +0.8%. In February, Zillow downgraded its 12-month outlook to +1.1%. And at the start of the year in January, Zillow’s 12-month national home price forecast was +2.9%. Why does Zillow keep do…

  5. A lot goes through our heads during company restructurings: Will I get laid off? Will my coworkers lose their jobs? What will happen to my workload if my team is affected? But in the wake of such events, if we don’t get laid off, we often ignore or dismiss the emotions that linger because we don’t feel we deserve to experience them. After all, we kept our jobs, we’re the lucky ones. Why should we complain or feel upset? However experts say that not addressing this so-called survivor’s guilt can negatively impact your confidence and productivity moving forward. “Those employees who remain, they feel either undeserving of being able to stay, or they feel respons…

  6. March might be over but the madness continues into April. The NCAA’s 68 Division I men’s college basketball teams have battled it out on the courts in single-elimination play, leaving four teams standing. This year the Final Four have something in common: They all were granted No. 1 seeds on Selection Sunday. Duke, Florida, Auburn, and Houston were all safe bets when filling out a bracket, and they delivered on that promise. Here’s what you need to know heading into the remaining competition, and how to tune in. Do the No. 1 seed teams always make it to the end? The short answer is no. This is only the second time in history this has happened. The last time was 2008. Oft…

  7. Another day, another recall: On Tuesday, popular chocolate brand Tony’s Chocolonely recalled two of its bars, Tony’s Dark Almond Sea Salt Bar (6.35oz) and Everything Bar (6.35oz), following 12 reports from consumers who found small stones “not filtered during third-party almond harvesting and the almond processing process.” The bars were distributed nationwide from February 7 to March 24, 2025 and sold in various retail stores, as well as at Tony’s online store. “We are extremely sorry to have to issue this recall, and for the inconvenience that this will cause,” a company spokesperson told Fast Company. “Whilst the probability of a product being affected is low, …

  8. Google is rapidly expanding its AI search capabilities, as reflected in the announcements it made Tuesday at its Google I/O developer conference. The search giant announced the general availability of AI Mode, its chatbot-format AI search product; some changes to its AI Overviews search results; and its plans to add new visual and agentic search features this summer. Google’s biggest announcement in the realm of search was the general availability of its AI Mode, a chatbot-style search interface that allows users to enter a back-and-forth with the underlying large language model to zero in on a complete and satisfying answer. “AI Mode is really our most powerful version…

  9. In Abbey Road’s Studio One, even a lick of paint could ruin everything. Famous for hosting Adele, Harry Styles, and U2, it’s where the scores of Star Wars, Harry Potter, and Wicked were recorded, as well as the soundtracks of blockbuster games like Call of Duty, Halo, and Final Fantasy. It’s also where Ryan Gosling delivered his memorable “I’m Just Ken” for Barbie. Nearly a century after its opening, Studio One underwent a six-month, multimillion-pound refurbishment, with the main priority being the preservation of one very important thing: the sound. “What we don’t want to do is change the acoustics, so every minute detail in the room has been conserved and p…

  10. Ethan Bernstein is a professor of business administration in the Organizational Behavior unit at the Harvard Business School. He spent five years at The Boston Consulting Group and two years in executive positions at the Consumer Financial Protection Bureau. Michael Horn is the author of several books, including the award-winning Disrupting Class, Choosing College, Blended, and From Reopen to Reinvent. He is the cofounder of and distinguished fellow at the Clayton Christensen Institute. He also teaches at the Harvard Graduate School of Education and cohosts the higher education podcast Future U. Bob Moesta is the president and founder of the Re-Wired Group, an adjunct l…

  11. Over the past three months, in a small print shop in Toronto, a group of people has been hard at work making the impossible possible: a book that can be read only when you pour water over it. The “Dehydrating Book” is the first of its kind. It was printed with a special hydrochromic ink that is invisible to the naked eye and becomes visible only when it’s wet. It is 100% waterproof and ships in a pouch full of water. Why? To raise awareness about the global water crisis. [Photo: The Gas Company Inc.] The project is a close collaboration between Water for People, a global nonprofit that helps bring clean water and sanitation systems to underserved communiti…

  12. A Texas county on Wednesday approved holding an election sought by SpaceX that would let residents living around billionaire Elon Musk’s company decide whether to formally create a new city called Starbase. The election was set for May 3 and votes can only be cast by residents living near the launch site that is currently part of an unincorporated area of Cameron County, located along the U.S.-Mexico border. In December, more than 70 area residents signed a petition requesting an election to make Starbase its own municipality. Most of the residents are company employees and the community includes more than 100 children, according to copies of the petition obtained by Th…

  13. These days, our tech experiences are all about speed—and our expectations for instant action are actually kinda insane. Think about it: Not so long ago, phones, computers, and especially the internet were all painfully slow (at least, by today’s sonic-speed standards). Things have come a long way in a short time. And for most of us now, if something doesn’t load within a fraction of second, we grow impatient and maybe give up entirely—like when a webpage has the audacity to take a handful of seconds to show up and we click away in an indignant huff. Hey, we’ve all been there. What’s especially wild, though, is that while the standards for speed have skyrocketed fo…

  14. Fila is looking to Hailey Bieber to help its struggling brand. The South Korea-based sports apparel company is today launching a 13-piece spring/summer 2025 collection made in collaboration with Bieber, who is the founder of Rhode beauty. The pieces, which include a baby tee, sweatpants, and an oversized pullover, are designed to be “wardrobe staples,” according to the company, and are now available on FILA’s website and select Urban Outfitters stores. It’s clear the Hailey Bieber x FILA Collection is geared toward athleisure rather than performance activewear based on the campaign photography, which in one photo shows Bieber spilling an iced coffee. [Photo: Fila] Fila…

  15. Fast Company is the official media partner of Summit Detroit. For the past 17 years, Summit, an organization hosting conferences and immersive experiences around the world, has brought together entrepreneurs and creatives in lush settings that double as vacation destinations—think Tulum, Mexico; Palm Desert, Calif.; Powder Mountain, Utah; and even out on the open sea. This year marks the end of Summit’s larger-scale events as the company pivots toward more intimate gatherings. So it’s little surprise that more than a few eyebrows were raised when Summit announced Detroit as its last big hurrah this June 5-8. [Illustration: Summit] “We came together and decided to conv…

  16. The torches designed for Milano Cortina 2026, next year’s Olympic and Paralympic Winter Games in Italy, were made in service of the flame. Named Essential, the reusable, ultra-minimalist torch has a flared, open-top design meant to show viewers how the flame is generated because “what’s important isn’t the torch, but the flame,” Italian architect and engineer Carlo Ratti tells Fast Company. The design is meant to showcase the flame in motion. “The open-top design is crucial to how the flame comes to life,” explains Ratti, who designed the torch with his eponymous firm, Studio Carlo Ratti Associati. The torches were developed by Eni and Versalis, both official supp…

  17. The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. In today’s shifting political and economic climate, companies are reassessing their commitments to diversity, equity, and inclusion (DEI). Many are pulling back, and in the process, investments in women’s sports—often lumped into DEI initiatives—are being questioned. But treating women’s sports as merely a diversity play misses the mark. This isn’t just about fairness; it’s about smart business and im…

  18. Apple Watch sales are enduring a years-long backslide. While Apple first launched its watch in 2015, sales didn’t spike until the pandemic, when consumers were highly focused on their health. But competitors quickly caught up, with fitness-focused companies like Garmin integrating more smart technology. Meanwhile, Apple stumbled in adding compelling new features—getting into some legal spats along the way. For the past three years, Apple Watch sales have declined year-over-year, according to research firm IDC. In 2022, Apple sold 43 million units; by 2024, that number dropped to 34 million. The Apple Watch also lost market share, falling from 29.6% to 22.5%, while…

  19. This article is republished with permission from Laser Wars, a newsletter about military laser weapons and other futuristic defense technology. On April 30, the Financial Times reported Israel had sent a version of its 100 KW Iron Beam high-energy laser weapon to the United Arab Emirates (UAE) to help Abu Dhabi fend off hundreds of missiles and drones fired by Iran since the beginning of the U.S. military’s Operation Epic Fury. The FT notes the deployment is one of the first examples of major defense cooperation between the two countries since the 2020 Abraham Accords—a display of “the value of being Israel’s friend,” according to a regional official. There is little in…

  20. A few years ago, I was in the middle of an important client meeting when my phone started vibrating. Buzz. Buzz. Not wanting to be impolite, I kept my focus on my client. Buzz. Buzz. Buzz. Finally, I excused myself, peeked at my screen, and saw a string of texts from my son, increasing in urgency. The last few read simply: MOM. MOM. MOM. As the mother of three teenage boys, I had gotten texts like these before. There was no way to know how badly my son needed me: Was he just locked out of the house? Or was this a true, red-alarm emergency? In the end, he was fine—no blood or broken bones, no panic attacks or thoughts of self-harm. But as a parent and caregivers, t…

  21. From the Three Graces in ancient Greek and Roman mythology to the Three Wise Men in the Bible, the number three has been revered throughout history as a symbol of balance and harmony. Jackie and Shadow, the internet-famous bald eagles of Big Bear, California, would probably agree—their last egg has officially hatched, bringing their final chick count this season to three. These little fluffs might not have names yet but that hasn’t stopped 1.73 million people and counting from following their journey. Let’s break down the numbers and timeline of Chick 3’s arrival in the nest. The webcam that captured the attention of the world The bald eagle live streams a…

  22. If you thought you’d heard the last of the viral “Apple” dance, think again. The TikToker behind it is now suing Roblox over its unauthorized use. Last year, during the height of Brat summer, Roblox partnered with singer Charli XCX to feature her music and likeness in an in-game concert within “Dress to Impress,” a fashion game on the platform. In a lawsuit filed last week in Los Angeles, Kelley Heyer—the creator of the dance set to Charli XCX’s hit song—alleges that Roblox used her choreography in the update before finalizing negotiations to officially license the dance, as first reported by Polygon. Heyer first posted the “Apple” dance on June 15, 2024, and subm…

  23. “Founder mode” often glorifies speed, control, and intensity. The hands-on leadership style has sparked debate about whether it is sustainable over the long term. Below, industry experts who have studied the balance between maintaining close involvement and building scalable systems share twelve practical strategies for preserving energy, delegating effectively, and staying connected to what matters most without burning out. Make Space For Strategic Clarity “Founder mode” often celebrates speed, control, and relentless activity. In the earliest stages, that intensity can be an advantage, helping founders move quickly, test ideas, and build momentum. Where it becomes cha…

  24. When a company with tens of thousands of software engineers found that uptake of a new AI-powered tool was lagging well below 50%, they wanted to know why. It turned out that the problem wasn’t the technology itself. What was holding the company back was a mindset that saw AI use as akin to cheating. Those who used the tool were perceived as less skilled than their colleagues, even when their work output was identical. Not surprisingly, most of the engineers chose not to risk their reputations and carried on working in the traditional way. These kinds of self-defeating attitudes aren’t limited to one company—they are endemic across the business world. Organizations are b…

  25. Letting go of a struggling employee or deciding to coach them is one of the toughest calls a leader has to make. It’s rarely a black-and-white decision, and the stakes are high—not just for the individual but for the whole team and company. Every leader faces this dilemma multiple times in their career, and making a fair, timely decision isn’t always easy. That’s why I created the CORVETT framework—a simple, structured set of questions designed to cut through the noise and help leaders make these tough calls with clarity and intention. Instead of reacting emotionally or making hasty decisions, this approach ensures consistency and fairness. I also teach this frame…

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