Blog, YouTube & Content Monetization

As the 30th season of Major League Soccer (MLS) kicked off last month, the league unveiled an interesting new design addition: Each of its 30 teams sported a custom Apple TV logo on the left sleeve of its uniform featuring the colors and graphic elements of the team’s identity incorporated within the familiar Apple icon. For example, the Chicago Fire version includes the six-pointed star from the city’s flag and the team’s crest, while Atlanta United’s is filled with the characteristic five red and black stripes that adorn the club’s shirt. This effort, part of MLS’s 10-year deal with Apple to stream the league’s matches, represents an innovative step forward in its appro…

Currently, America is experiencing its worst flu season since 2009, according to data from the Centers for Disease Control and Prevention (CDC). As a matter of fact, the CDC says there are so many cases that this season is now classified as being “high severity” for all age groups. That’s the first time a flu season has acquired that designation since the 2017–18 season. Still, some states are faring better than others. Here’s what you need to know about the current 2024–25 flu season and where outbreaks are the worst. 16,000 dead from flu so far The 2024–25 influenza season is having a significant impact on the health and well-being of Americans. According to …

What if extreme heat not only leaves you feeling exhausted but actually makes you age faster? Scientists already know that extreme heat increases the risk of heat stroke, cardiovascular disease, kidney dysfunction and even death. I see these effects often in my work as a researcher studying how environmental stressors influence the aging process. But until now, little research has explored how heat affects biological aging: the gradual deterioration of cells and tissues that increases the risk of age-related diseases. New research my team and I published in the journal Science Advances suggests that long-term exposure to extreme heat may speed up biological aging …

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Raycast is one of my favorite free apps. It’s a hidden gem that helps you do almost anything on your computer—add to your calendar, list tasks, search files, do math, or control apps—without touching your mouse. It’s free for Mac and coming soon to iOS and Windows. I use Raycast dozens of times daily for tasks that might take seconds individually, but cumulatively interrupt my flow. It saves me half an hour a week I can reallocate to deep work or family time. Read on for seven of my favorite ways to use Raycast and…

Green tears were flowing when Lencia Kebede made history this week on Broadway, becoming the first Black actor to assume the role of Elphaba full time in the Broadway company of “Wicked.” “It’s hard to even pinpoint a single emotion because I feel that it changes like every five minutes,” she told The Associated Press, still buzzing a day after her debut. “I woke up and I still sort of felt in the world of Oz.” Kebede, a first-generation Ethiopian American from Los Angeles, spent five years touring with “Hamilton,” most recently in the role of Angelica Schuyler. Stepping into “Wicked” on Tuesday marked her Broadway debut. “Defying Gravity” Kebede had alread…

As cities continue to expand and infrastructure projects grow more ambitious, the construction sector is facing a crippling problem: There aren’t enough workers. The U.S. alone will need to attract around half a million construction workers in 2025 to meet anticipated demand for construction services, according to the trade association Associated Builders and Contractors. In fact, the construction industry in the United States has faced a significant shortage since the Great Recession of 2008 when it lost 30% of its workforce. In response, several states have launched apprenticeships and beefed up community college programs to attract people to skilled trade occupations. …

AI is poised to reshape businesses, but too many executives are oversimplifying its potential, focusing on automation rather than collaboration. As someone who’s spent my career studying the future of work, I’m excited about AI’s breakthrough potential—but cautious of the narratives being rushed into the spotlight. Recently, I reviewed Anthropic’s study, Which Economic Tasks Are Performed with AI? Evidence from Millions of Claude Conversations, and found that AI’s real impact isn’t as clear-cut as many believe. While AI is transforming business, leaders are overlooking key realities about AI’s impact and its real-world applications. Here’s what many are still getting…

A popular “true crime” YouTube channel has been pulling in millions of views with videos about gruesome murders. As it turns out, None of them are real. One of those videos, titled “Husband’s Secret Gay Love Affair with Step Son Ends in Grisly Murder,” claimed to detail a gruesome crime in Littleton, Colorado. After it amassed nearly two million views, viewers reached out to local reporter Elizabeth Hernandez. But there was no record of the crime—because it never happened. The murder was entirely fabricated by a YouTube channel called True Crime Case Files that used ChatGPT and AI-generated imagery. According to 404 Media’s Henry Larson, over 150 similar videos ha…

An accepted fact of childhood: Monopoly is a slow game that requires consecutive snow days to successfully finish. And, by god, no matter what you do, do not end up as the banker, the most tedious and thankless of jobs. [Photo: Hasbro] Though they wouldn’t put it in those terms, the folks at Hasbro likely know that’s how a lot of players feel. So today the company is announcing a new set that bridges the gap between Monopoly Junior and the classic version for ages 8 and older—speeding things up by ditching the banker and paper currency entirely in favor of an app. “Kids don’t carry cash these days . . . [but] they probably do have a mobile device,” says Brian …

Technology workers in Kenya have held a vigil for a colleague who died in unclear circumstances after she was unable to travel to her home in Nigeria for two years. Ladi Anzaki Olubunmi, a content moderator for TikTok employed by the subcontractor Teleperformance Kenya, died last week and her decomposing body was discovered in her house after three days. It was unclear what caused her death, but colleagues say she had complained of fatigue and was “desperate to go back home.” Teleperformance Kenya told the Associated Press on Wednesday that they didn’t deny Olubunmi her leave to go home. Her family in Nigeria says she only traveled once since coming to Kenya t…

Tom Broughton, the founder of the British eyewear brand Cubitts that has recently landed in the U.S., wants to make you a set of glasses that you’ll be able to wear your entire life. “They could outlive you,” he says. That’s a radical notion these days. Over the past three decades, as fast fashion has become the norm, the price of eyewear has come down alongside the price of clothes and shoes. Brands like Zenni and Warby Parker market their glasses as a fashion statement that is so affordable, you can change them up whenever you want. You could wear a different pair every day of the week. Broughton finds this approach to eyewear problematic for many reasons. For one t…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The creator economy has evolved from a marketing tactic to a C-suite priority, driven by a cultural shift that positions creators at the core of brand strategy. Over the past decade, it has transformed from a niche segment of digital culture into one of the most powerful forces shaping modern businesses. Today, creators sit at the epicenter of consumer attention, shaping purchasing decision…

While having lunch with a few fellow business owners recently, our conversation turned to the topic on every entrepreneur’s mind—artificial intelligence. It turns out that AI tools have quietly woven themselves into our daily routines, whether we’re brainstorming, researching, or synthesizing data, were also using it in slightly different ways. Tools like ChatGPT are like Swiss Army Knives for productivity and creativity. It’s no surprise that in the latest McKinsey Global Survey on AI, 65% of organizations reported regularly using AI—the technology is here to stay. That said, leaning too heavily on AI can go awry. If you delegate content creation to ChatGPT, for …

Last summer, The Brandtech Group CEO David Jones and creative director James Dow went to Cannes Lions to convince the industry of the power in their company’s GenAI tools. To show off what the tools could do, Jones and Dow declared they could create a brand in 59 minutes. The Brandtech Group made a spree of AI acquisitions over the past few years. The company’s crown jewel is Pencil, which it acquired in 2023. Pencil uses AI to create static and video ad creative, and as of December, it had generated more than 2.35 million ads for more than 5,000 brands, and processed $2.65 billion in media spend since 2018. Soon after the acquisition, the company launched a premium…

Lately it seems like collective uncertainty about the economy is mainly focused on one thing: eggs. This isn’t surprising. When the price of a kitchen staple like eggs nearly doubles in a year, it’s easy to make it a go-to symbol for the broader basket of financial anxieties many consumers are feeling. I get it, but I also worry all the egg-centric media coverage is overshadowing what is, for most households, a much bigger and more important line item: healthcare. So far this year, egg prices have generated roughly three times more headlines than healthcare costs have (per a quick Google News search)—which is pretty much the reverse of the relative impact those is…

Have you ever noticed that the qualities we sometimes see as weaknesses can actually be our secret strengths? Think about the quiet, shy colleagues who excel at listening or those who seem a bit lazy but always find the most efficient way to get things done. Even self-doubt—which studies show 70% of professionals experience at some point in their careers—can lead us to make more thoughtful decisions and spark creative breakthroughs. These qualities, sometimes perceived as weaknesses, can be the traits that shape effective leaders. As the leader of a bootstrapped company for nearly two decades, I’ve faced my fair share of uncertainty. Between economic turbulence a…

Have you seen the new Volvo ad made with generative artificial intelligence? Go ahead. Watch it. . . . I’ll wait. If you think it looks awful, you’re not alone. The physics are all wrong, with hair, sand, and objects going in the wrong direction at the wrong time. The humans look like they’re made of plastic. Their emotions are forced, their expressions deformed, their smiles anything but warm. Instead, they likely fill you with an uncanny Grand Canyon of dread. The lighting is artificial, too—no film, digital camera, or grading would produce that unnatural palette. Some people are saying that Volvo made a mistake by not putting a car in the ad, obviously not realizi…

In summer 2022, when artificial intelligence-based text-to-image generation tools hit the mainstream, architects were cautiously excited. The ease of generating real-ish images of design concepts and buildings with just a few simple sentences was irresistible, and many architects began experimenting with ways of letting AI quickly do some of the sketching and ideating they’d gotten used to spending hours or days laboring over. “It’s almost like you’re speaking a building into existence,” one architect said. But now, with AI maturing and getting integrated into tools and industries far and wide, a surprisingly low number of architects are actually using AI in thei…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Over the past decade, the rising cost of insulin epitomized the broader systemic issue of higher healthcare out-of-pocket costs that prevented many Americans from accessing essential care. People with diabetes, who rely on insulin to maintain their health, were routinely priced out of accessing their medications—forced to choose between filling their prescriptions or paying othe…

This week, Apple updated half of its iPad lineup. After updating the iPad Pro and iPad mini in 2024, the company has just unveiled a third-generation iPad Air and an eleventh-generation iPad. Many fans of Apple’s tablets have been eagerly awaiting these updates, especially since before this week, the company’s entry-level iPad had not had a refresh since October of 2022. But if you’ve been waiting until this week’s reveals, hoping for a clear picture of Apple’s iPad offerings in order to select the one best for your needs, well, I’ve got bad news: the iPad lineup remains as confusing as ever. Here’s why. Not all models support Apple Intelligence Apple make…

Online child abuse is a pernicious problem that’s rife in digital life. In 2023, the National Center for Missing and Exploited Children (NCMEC) received more than 36 million reports of suspected child sexual exploitation—and a 300% increase in reports around online enticement of youngsters, including sextortion. And a new report by social media analysts Graphika highlights how such abuse is moving into a troubling new space: utilizing AI character chatbots to interact with AI personas representing sexualized minors and other harmful activities. The firm found more than 10,000 chatbots labelled as being useful for those looking to engage in sexualized roleplay with min…