Blog, YouTube & Content Monetization

It’s easy to forget how big a splash the first Roku box made when it debuted on May 20, 2008. At launch, the device worked only with Netflix, best known at the time as a mail-order Blockbuster rival that was just ramping up its streaming service. The 10,000 movies and shows you could watch skewed toward the random and musty: Back then, Netflix’s mail-order DVD service offered 10 times as many titles. But the $100 Netflix Player by Roku took a process that had been geeky at best—getting internet video onto a TV—and made it approachable and affordable. In the unassuming gadget, wrote The New York Times’s Saul Hansell, “I think you can see the future of video.” Hanse…

A lot goes through our heads during company restructurings: Will I get laid off? Will my coworkers lose their jobs? What will happen to my workload if my team is affected? But in the wake of such events, if we don’t get laid off, we often ignore or dismiss the emotions that linger because we don’t feel we deserve to experience them. After all, we kept our jobs, we’re the lucky ones. Why should we complain or feel upset? However experts say that not addressing this so-called survivor’s guilt can negatively impact your confidence and productivity moving forward. “Those employees who remain, they feel either undeserving of being able to stay, or they feel respons…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Last week, Zillow announced a new policy that bans home listings from appearing on the platform if they were first listed for sale in private networks more than 24 hours before appearing on the Multiple Listing Service (MLS). That’s an attempt by Zillow to keep more inventory on the “public” housing market. “If a listing is online, it should be online everywhere. . . . If a listing is marketed to any home shoppers, it should be marketed to all home shoppers,” wrote Zillow. The announcement comes as some brokerages, most infamously Compass, ar…

Few illustrations have electrified the climate movement more successfully—and globally—than Ed Hawkins’s climate stripes. Since the British climate scientist first published his graphic in 2018, the stripes have been displayed on Times Square billboards, printed on beer cans, splashed across fashion collections, and even woven on a scarf that was worn by the late Pope Francis. The graphic was enshrined as a design object in the Museum of Modern Art’s permanent collection in New York. The problem is, “warming stripes” have only ever shown part of the picture—namely, global average temperatures on the surface of the Earth. But climate change doesn’t stop at the surf…

“This is for the crafty girls who want to save money,” goes the voiceover on a recent TikTok, panning over the cheerful purple-and-gray exterior of Savannah’s Starlandia Art Supply and its shelves stocked with art supplies. “You need to be going to creative reuse stores, which are like thrift stores, but for crafts.” Another TikTok keeps it even simpler, with the text “pov: you find out thrift stores for arts & crafts exist,” overlaid on a montage of the treasures available at Seattle Recreative—paint brushes, markers, a whole wall of yarn. In fact, there are dozens of these “creative reuse centers” spread out across the country, from Anchorage, Alaska, to Atlant…

As the Super Bowl clock ticked just below three minutes left in the game, Eagles wide receivers A.J. Brown and DeVonta Smith picked up the giant Gatorade cooler, snuck behind head coach Nick Sirianni on the sideline, and hit him with the traditional shower celebration. It was probably one of the best ads of the Super Bowl, and it wasn’t even a commercial. And yet, it still told a story about how close the ties are between this brand and one of the most significant moments in sports. This year, Gatorade celebrates its 60th anniversary since Dr. James Cade first concocted his formula to keep the Florida Gators football team hydrated. Gatorade chief brand of…

As Los Angeles reels from deadly January wildfires that destroyed thousands of homes, California Gov. Gavin Newsom said Thursday he will order the state to advance long-delayed regulations requiring homeowners in high-risk areas to clear combustible materials around their homes. His office didn’t immediately say if the executive order will set a timeline for implementing the rule, which was passed by lawmakers in 2020 and originally set to take effect by January 1, 2023. Newsom is expected to sign it after his trip to Washington to advocate for disaster aid. The rule requires homeowners to clear materials like dead plants and wooden furniture within 5 feet (1.5 me…

High-performance computing, or HPC for short, might sound like something only scientists use in secret labs, but it’s actually one of the most important technologies in the world today. From predicting the weather to finding new medicines and even training artificial intelligence, high-performance computing systems help solve problems that are too hard or too big for regular computers. This technology has helped make huge discoveries in science and engineering over the past 40 years. But now, high-performance computing is at a turning point, and the choices the government, researchers and the technology industry make today could affect the future of innovation, nation…

When meeting clients, I make one promise—to see the world as it could be. That’s not a bad message right now. It’s a pretty weird world out there. The volatile political and socio-economic landscape can make us all feel like things are going to hell. And in the slightly less real world of marketing and advertising, that’s even more the case. The challenges of any agency or client team continue to escalate. Instability abounds. Then there’s the issue of client loyalty, reduced scopes, tighter timelines, and the not-so-secret plan of AI to take everyone’s jobs. And then the cynicism comes. As we know, misery loves company, so soon—if you want to find it—it can turn…

Luigi Mangione, the suspect in the alleged murder of United Healthcare CEO Brian Thompson, is in prison awaiting trial. But he still managed to launch a new website, along with his first official statement since his arrest, via his legal team. The message states that Mangione, who is being held at Brooklyn’s Metropolitan Detention Center, has been “overwhelmed” by and “grateful” for the support he’s received in the form of letters from those who have been moved by his story. Although federal charges against the 26-year-old Mangione include stalking and murder for allegedly gunning down Thompson in front of a New York City hotel, some Americans who are frustrated wit…

A U.S. influencer has united Australia—and much of the world—in outrage after filming and filming herself snatching a baby wombat from its mother and posting the clip online. The Montana-based content creator, known as “Sam Jones”, calls herself a “wildlife biologist and environmental scientist” on her now-private Instagram account. In a since-deleted video, shot in Australia, Jones is seen grabbing a baby wombat from its mother near a remote road at night. She runs back to her vehicle, holding the animal up to the camera, as the mother wombat runs after them. “I caught a baby wombat,” Jones exclaimed in the video. The animal appeared to be distressed in the clip…

Many leaders are struggling right now with how to lead their teams to be productive with so much financial and regulatory uncertainty. Few would blame them. After three years of pouring their hearts and souls into developing vehicle safety technology, Jacob’s team suddenly found itself wondering if it was all for nothing. Grants they had already received suddenly had new requirements that were challenging to meet, budgets they’d allocated were frozen by their parent organization fearing a coming recession, and costs for parts were rising so rapidly that profits on existing deals were evaporating. In short, everyone on Jacob’s team had reason to worry each time one of…

The 2025 NFL Draft is next week, and the front-runner for the No. 1 overall pick, University of Miami quarterback Cam Ward, is an anomaly. In any other year, the top prospect being a journeyman who attended three schools in five years and ended his career by losing the Pop Tarts Bowl would be nearly impossible. But now it may be the new reality of the college-to-pro transition. The impact of the transfer portal and name, image, and likeness (NIL) legislation means the traditional “stay or go pro” dilemma is no longer binary. There’s now a third path: Transfer strategically, build your brand, enhance your draft value, and collect NIL checks along the way—all while …

The return-to-office (RTO) pendulum continues to swing toward the wants of CEOs, and we expect this trend to continue. A 2024 survey of CEOs by KPMG found that 79% believe employees will be back in the office five days a week within three years—a dramatic increase from 2023’s survey. For many leaders, the workplace remains a vital tool for reinforcing company values and driving strategic alignment across teams. Yet, while employers prioritize a return to the collaboration, culture, and innovation that the office fosters, employees say they enjoy the autonomy and flexibility they’ve gained working remotely. If leaders don’t act consistently and communicate a RTO strate…

As the 30th season of Major League Soccer (MLS) kicked off last month, the league unveiled an interesting new design addition: Each of its 30 teams sported a custom Apple TV logo on the left sleeve of its uniform featuring the colors and graphic elements of the team’s identity incorporated within the familiar Apple icon. For example, the Chicago Fire version includes the six-pointed star from the city’s flag and the team’s crest, while Atlanta United’s is filled with the characteristic five red and black stripes that adorn the club’s shirt. This effort, part of MLS’s 10-year deal with Apple to stream the league’s matches, represents an innovative step forward in its appro…

A group of internet businesses, including Roblox, Google, OpenAI, and Discord, have cofounded a nonprofit called Robust Open Online Safety Tools (ROOST). The new organization will fund free, open-source tools for online businesses to promote online safety, says Naren Koneru, Roblox’s vice president of engineering, trust, and safety. The move follows years of efforts by Roblox to restrict inappropriate messaging on its platform, which is widely used by children and has at times come under fire for not doing enough to combat sexual content and adult sexual predators. And while human moderators are part of that equation, AI and automation have become critical for in…

When construction started on a new affordable apartment building in Brooklyn, most of the work on the site happened very quickly. Instead of typical construction, cranes lifted giant modular units into the air—each made up of two separate apartments, plus the corridor between them—and set them into place. Trucks delivered nearly four dozen 60-foot-long “mods” from the factory where they were built in Pennsylvania, staging them next to a nearby cemetery in the Brooklyn neighborhood of East Flatbush. Then, each day for two weeks, construction crews stacked together as many as six of the units. (The massive size of the units made them more challenging to transport than a…

As we enter spring, the days may be getting longer, but the average workday seems to be contracting. Corporate employees in the U.S. now seem to be ending their day at 4:39 p.m., according to a new report by the workforce analytics platform ActivTrak. That’s more than 40 minutes earlier than when workers clocked out just two years prior. While employees still start their day on average just before 8 a.m., the average length of the workday has dropped to about eight hours and 44 minutes. The report, which looked at data from nearly 220,000 workers at 777 companies, indicates that productivity has actually increased by 2% despite the slight reduction in time worked. Som…

If you’ve ever felt like your pet knows exactly when to pull you away from the stress of your computer screen, you aren’t alone. A landmark study surveying over 30,000 pet owners in 20 different countries found that 78% of dog or cat owners report that their pets remind them to take breaks during work or tasks, with 50% of the participants saying this happens daily. The study, which was conducted by YouGov on behalf of Mars, is the largest international survey of its kind in the world. The findings resonated deeply with David Reilly, Global VP at Mars Petcare. “If my dog’s at daycare, I don’t take a break at lunch time,” he says. “But if my dogs’s not at daycare…

Humanity has sequenced the genome and built artificial intelligence, and yet it’s still shockingly hard to find the right foundation shade. I’ve spent hours at Sephora searching for a shade that doesn’t make my skin look ashy or unnatural. Then, when I finally do find a match, my skin gets darker after a day in the sun, and the color no longer works. I’m not alone in my frustration. Last year, makeup brands sold $8.4 billion of foundation around the world, but you can still find social media brimming with people complaining about how hard it is to find the right shade. A new brand, Boldhue, wants to solve this problem forever. The company has created a machine th…

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Costco chair Hamilton “Tony” James caused a bit of a stir this week when, in an interview, he mentioned a retail category that’s done surprisingly well for the big-box chain: luxury goods. “Rolex watches, Dom Pérignon, 10-carat diamonds,” James offered as examples of high-end products and brands that have fit into a discount-club model more typically associated with buying staples in bulk. “Affluent people,” he explained, “love a good deal.” Courting that group may be particularly timely right now—and not just for Costco. According to a recent report from research f…

I founded my company nearly two decades ago. As a bootstrapper, it was initially just me, but soon enough we grew to a dozen people, then a few dozen, then a hundred, and so on. In the early days, I remember feeling confident in my hard skills, like product development and growth strategy. But soft skills were uncharted territory. So I did what you do: practiced the tough conversations and speeches in front of the mirror. It helped—preparation is half the battle—but sometimes I imagine how much faster my leadership skills would have developed if I had real-time feedback. That’s one of the features of AI-powered leadership platforms. For today’s businesses, …

The 50th anniversary celebration of “Saturday Night Live” is so big, it’s not even on Saturday. Airing Sunday and spanning three hours, the, yes, live “SNL 50: The Anniversary Celebration” will assemble a dream team of stars who have helped the show become an enduring pop culture force, including alumni like Tina Fey and Eddie Murphy, notable hosts like Dave Chappelle and Steve Martin and at least four of the surviving original cast members: Chevy Chase, Garrett Morris, Jane Curtin and Laraine Newman. The show will also pack in musical guests, with Paul McCartney, Sabrina Carpenter, Bad Bunny and Miley Cyrus among those scheduled to appear, as well. The special is…