Blog, YouTube & Content Monetization

Over the course of its 40-year history, J.Crew has explored all kinds of design collaborations. Last year, for instance, it partnered with the designers Christopher John Rogers and Maryam Nassir Zadeh. But if you walk into a store, you might also come across slightly more unexpected collaborations. On a recent visit to J.Crew’s Columbus Circle store in New York, I found a collection of kids’ clothes emblazoned with the logo of the Fire Department of New York. In February, to celebrate The New Yorker magazine’s centennial anniversary, J.Crew created a special line of sweaters, rugby shirts, and baseball caps featuring the magazine’s logo. And last summer, it dropped wo…

I founded my company nearly two decades ago. As a bootstrapper, it was initially just me, but soon enough we grew to a dozen people, then a few dozen, then a hundred, and so on. In the early days, I remember feeling confident in my hard skills, like product development and growth strategy. But soft skills were uncharted territory. So I did what you do: practiced the tough conversations and speeches in front of the mirror. It helped—preparation is half the battle—but sometimes I imagine how much faster my leadership skills would have developed if I had real-time feedback. That’s one of the features of AI-powered leadership platforms. For today’s businesses, …

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Costco chair Hamilton “Tony” James caused a bit of a stir this week when, in an interview, he mentioned a retail category that’s done surprisingly well for the big-box chain: luxury goods. “Rolex watches, Dom Pérignon, 10-carat diamonds,” James offered as examples of high-end products and brands that have fit into a discount-club model more typically associated with buying staples in bulk. “Affluent people,” he explained, “love a good deal.” Courting that group may be particularly timely right now—and not just for Costco. According to a recent report from research f…

Humanity has sequenced the genome and built artificial intelligence, and yet it’s still shockingly hard to find the right foundation shade. I’ve spent hours at Sephora searching for a shade that doesn’t make my skin look ashy or unnatural. Then, when I finally do find a match, my skin gets darker after a day in the sun, and the color no longer works. I’m not alone in my frustration. Last year, makeup brands sold $8.4 billion of foundation around the world, but you can still find social media brimming with people complaining about how hard it is to find the right shade. A new brand, Boldhue, wants to solve this problem forever. The company has created a machine th…

If you’ve ever felt like your pet knows exactly when to pull you away from the stress of your computer screen, you aren’t alone. A landmark study surveying over 30,000 pet owners in 20 different countries found that 78% of dog or cat owners report that their pets remind them to take breaks during work or tasks, with 50% of the participants saying this happens daily. The study, which was conducted by YouGov on behalf of Mars, is the largest international survey of its kind in the world. The findings resonated deeply with David Reilly, Global VP at Mars Petcare. “If my dog’s at daycare, I don’t take a break at lunch time,” he says. “But if my dogs’s not at daycare…

As we enter spring, the days may be getting longer, but the average workday seems to be contracting. Corporate employees in the U.S. now seem to be ending their day at 4:39 p.m., according to a new report by the workforce analytics platform ActivTrak. That’s more than 40 minutes earlier than when workers clocked out just two years prior. While employees still start their day on average just before 8 a.m., the average length of the workday has dropped to about eight hours and 44 minutes. The report, which looked at data from nearly 220,000 workers at 777 companies, indicates that productivity has actually increased by 2% despite the slight reduction in time worked. Som…

When construction started on a new affordable apartment building in Brooklyn, most of the work on the site happened very quickly. Instead of typical construction, cranes lifted giant modular units into the air—each made up of two separate apartments, plus the corridor between them—and set them into place. Trucks delivered nearly four dozen 60-foot-long “mods” from the factory where they were built in Pennsylvania, staging them next to a nearby cemetery in the Brooklyn neighborhood of East Flatbush. Then, each day for two weeks, construction crews stacked together as many as six of the units. (The massive size of the units made them more challenging to transport than a…

A group of internet businesses, including Roblox, Google, OpenAI, and Discord, have cofounded a nonprofit called Robust Open Online Safety Tools (ROOST). The new organization will fund free, open-source tools for online businesses to promote online safety, says Naren Koneru, Roblox’s vice president of engineering, trust, and safety. The move follows years of efforts by Roblox to restrict inappropriate messaging on its platform, which is widely used by children and has at times come under fire for not doing enough to combat sexual content and adult sexual predators. And while human moderators are part of that equation, AI and automation have become critical for in…

As the 30th season of Major League Soccer (MLS) kicked off last month, the league unveiled an interesting new design addition: Each of its 30 teams sported a custom Apple TV logo on the left sleeve of its uniform featuring the colors and graphic elements of the team’s identity incorporated within the familiar Apple icon. For example, the Chicago Fire version includes the six-pointed star from the city’s flag and the team’s crest, while Atlanta United’s is filled with the characteristic five red and black stripes that adorn the club’s shirt. This effort, part of MLS’s 10-year deal with Apple to stream the league’s matches, represents an innovative step forward in its appro…

The return-to-office (RTO) pendulum continues to swing toward the wants of CEOs, and we expect this trend to continue. A 2024 survey of CEOs by KPMG found that 79% believe employees will be back in the office five days a week within three years—a dramatic increase from 2023’s survey. For many leaders, the workplace remains a vital tool for reinforcing company values and driving strategic alignment across teams. Yet, while employers prioritize a return to the collaboration, culture, and innovation that the office fosters, employees say they enjoy the autonomy and flexibility they’ve gained working remotely. If leaders don’t act consistently and communicate a RTO strate…

Many leaders are struggling right now with how to lead their teams to be productive with so much financial and regulatory uncertainty. Few would blame them. After three years of pouring their hearts and souls into developing vehicle safety technology, Jacob’s team suddenly found itself wondering if it was all for nothing. Grants they had already received suddenly had new requirements that were challenging to meet, budgets they’d allocated were frozen by their parent organization fearing a coming recession, and costs for parts were rising so rapidly that profits on existing deals were evaporating. In short, everyone on Jacob’s team had reason to worry each time one of…

2026 may still be more than seven months away, but it’s already shaping up as the year of consumer AI hardware. Or at least the year of a flurry of high-stakes attempts to put generative AI at the heart of new kinds of devices—several of which were in the news this week. Let’s review. On Tuesday, at its I/O developer conference keynote, Google demonstrated smart glasses powered by its Android XR platform and announced that eyewear makers Warby Parker and Gentle Monster would be selling products based on it. The next day, OpenAI unveiled its $6.5 billion acquisition of Jony Ive’s startup IO, which will put the Apple design legend at the center of the ChatGPT maker’s qu…

Mark Zuckerberg’s marathon stint on the stand in the Federal Trade Commission’s (FTC) antitrust trial against Meta—the parent company of WhatsApp, Instagram, and Facebook—has been eye-opening for several reasons. For hours, Zuckerberg has defended his company against accusations that it stifles competition by acquiring rivals just as they begin to pose a threat. A 2012 email chain presented by the FTC seems to tell its own story. In it, Zuckerberg discusses acquiring Path and Instagram, both emerging competitors at the time. “The businesses are nascent but the networks are established, the brands are already meaningful and if they grow to a large scale they could be v…

Meta Platforms CEO Mark Zuckerberg took the stand on Monday at a high-stakes trial in Washington over U.S. antitrust enforcers’ claims that the company spent billions of dollars to acquire Instagram and WhatsApp to fend off Facebook competitors. The FTC is seeking to force Meta to restructure or sell Instagram and WhatsApp, testing President Donald The President’s promises to take on Big Tech while posing an existential threat to a company that by some estimates earns about half of its U.S. advertising revenue from Instagram. Wearing a dark suit and light blue tie, Zuckerberg calmly responded to questions while seeking to combat allegations Meta bought the compani…

The recent exposé Careless People, by former Facebook (now Meta) executive Sarah Wynn-Williams, has received significant attention for its jaw-dropping revelations about the social media company and its CEO, Mark Zuckerberg. According to the author, company decisions enabled the Chinese Communist Party to suppress dissent, undermined the mental health of teenage girls, and led to genocide in Myanmar and election interference in the U.S. While there has been much attention to details showing the moral bankruptcy of Zuckerberg and former COO Sheryl Sandberg, there has been less discussion of how financial pressures shaped executives’ decisions. Are Meta’s leaders just “…

The nightmare scenario of Atlantic Ocean currents collapsing, with weather running amok and putting Europe in a deep freeze, looks unlikely this century, a new study concludes. In recent years, studies have raised the alarm about the slowing and potential abrupt shutdown of the Atlantic end of the ocean conveyor belt system. It transports rising warm water north and sinking cool water south and is a key factor in global weather systems. A possible climate change -triggered shutdown of what’s called the Atlantic Meridional Overturning Circulation or AMOC could play havoc with global rain patterns, dramatically cool Europe while warming the rest of the world and goose s…

In the past several years, the trend of “going direct” in public relations has gotten trendy. Broadly, the idea is that certain companies—mainly tech startups—stand a better chance of advancing their own narratives by sidestepping traditional PR and media altogether. Instead, the company founder, fellow executives, and partners would post content to the internet and social media to directly communicate with their customers. There’s naturally been a lot of consternation in the media and PR industries about how effective this kind of approach is, the real value of traditional PR, and whether a company can really chart their own path without some kind of third-party vali…

Good agriculture has always been about caring for the land—but today, that responsibility is more critical than ever. Innovative agriculture companies must now dedicate significant energy to ensuring future generations of farmers can continue to grow healthy, bountiful crops and feed the planet. The most innovative companies in agriculture for 2025 include forward-thinking businesses and nonprofits with at least one eye firmly on this future. Zero Foodprint takes the top slot, for funding regenerative farming through a model so simple, it becomes radical: Restaurants, grocers, and food companies are asked to contribute 1% of consumer purchases to directly fund farm conver…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. When you factor in home, school, work, and other public spaces, the average person spends 90% of their time indoors. Given this, it’s probably no surprise that the built environment is responsible for 42% of the world’s carbon (CO2) emissions. This number is too big and the likelihood of it increasing is high when you consider aging buildings, extreme weather, a rising number of…

Three weeks into her new role as VP of operations, “Maria” got an 11:47 p.m. Slack from her COO: “Where are we on the Q3 supply chain numbers?” She had sent him those numbers that morning. She sent them again. By 6 a.m., Maria’s boss had changed the entire project scope based on a board conversation she didn’t know had happened. By noon, he’d cc’d the CEO on a complaint about “delays”—delays caused by his own shifting priorities. Maria didn’t push back: She absorbed the burden. She reframed his abrupt messages before forwarding them to her team. She stayed late recalculating projections to match his latest mandate. She deflected her team’s frustration with carefu…

Apple Watch sales are enduring a years-long backslide. While Apple first launched its watch in 2015, sales didn’t spike until the pandemic, when consumers were highly focused on their health. But competitors quickly caught up, with fitness-focused companies like Garmin integrating more smart technology. Meanwhile, Apple stumbled in adding compelling new features—getting into some legal spats along the way. For the past three years, Apple Watch sales have declined year-over-year, according to research firm IDC. In 2022, Apple sold 43 million units; by 2024, that number dropped to 34 million. The Apple Watch also lost market share, falling from 29.6% to 22.5%, while…

Netflix is finally pushing out the major TV app redesign it started testing last year, with a top navigation bar and new recommendation features. It’s also experimenting with generative AI and TikTok–style vertical video clips on mobile devices. Netflix first teased the new TV app in June 2024, with Reuters calling it the company’s biggest redesign in a decade. It’s unclear why the rollout has taken this long, but Netflix says users will start seeing it in “the coming weeks and months.” “Our redesigned homepage is simpler, more intuitive, and better-represents the breadth of entertainment on Netflix today,” Eunice Kim, Netflix’s chief product officer, told reporte…

We’ve all heard the saying, “When you change the incentives, you change the behavior,” and most of us even believed it at some point. But with experience, you find that human behavior doesn’t fit into such neat little boxes. People act the way they do for all kinds of reasons, some of them rational, some of them not. The truth is that incentives often backfire because of something called Goodhart’s law. Once we target something to incentivize, it ceases to be a good target. A classic example occurred when the British offered bounties for dead cobras in India. Instead of hunting cobras, people started breeding them which, needless to say, didn’t solve the problem. …

Japan’s Seven & i, the parent company of the Japanese 7-Eleven convenience store chain, said Thursday it is selling its supermarket store assets to Bain Capital for about $5.4 billion. The company announced the deal a day after naming Stephen Dacus, its board chairman, to be its president and CEO. It also said it plans an initial public offering in the U.S. of 7-Eleven or SEI, its convenience store business in North America, by the end of 2026. Funds from the IPO and the sale to Bain will be returned to shareholders in the form of share buybacks worth 2 trillion yen ($5.4 billion). Seven & i’s share price jumped 6.1% in Tokyo. The deal follows Seven & i’s …

Popular language learning app Duolingo is giving its bite-size lesson treatment to one of the oldest games in the world: chess. Duolingo’s chess course will take users, who can range from complete novices to those with a solid understanding of how to play, through its gamified exercises to become better game players. The focus is mostly on attracting new players, including those who have felt chess is too difficult to learn or otherwise inaccessible. “For the most part, a lot of chess products out there are usually built by an advanced user for more advanced-use cases—someone who already is familiar with chess and is kind of trying to elevate their abilities even further,…