Blog, YouTube & Content Monetization

Every April, the internet fills up with green logos, limited-edition packaging, and pledges that will be quietly retired by May. We’ve gotten good at calling that out. Greenwashing is understood, documented, and increasingly prosecuted. What we talk about less is the other problem: the brands that are actually doing the work, but have stopped saying so. Both are failures. Just different kinds. Here’s what’s actually happening. The share of S&P 100 companies using “ESG” in their sustainability report titles dropped from 40% in 2023 to just 6% in 2025. But the work hasn’t stopped. According to a 2025 EcoVadis study, 87% of U.S. companies have actually increased …

Remember the iPod? It’s making a quiet comeback. Four years after Apple killed off its digital music player, secondhand sales are surging. It’s fueled in part by young people interested not just in its retro looks but a desire to listen to music in a focused way and with playlists not determined by algorithms. “There’s a growing trend, particularly amongst younger users, to mitigate the ease with which they can be distracted by smartphones, often driven by mental health and well-being concerns,” said Ben Wood, chief analyst at CCS Insight. “Having a dedicated music device, such as an iPod, is a good way to reduce your dependence on a smartphone and avoid being dra…

Over four decades, I have had the opportunity to consult with almost all of the major companies in the PC, consumer electronics, and telecommunications industries. In 1991, when the PC industry was barely a decade old, Acer’s founder Stan Shih invited me to tour the company’s new PC factory in Taiwan. What I saw wasn’t just a factory–it was the foundation of a new world order in technology manufacturing. Over the years, I’ve gained a deeper understanding of Taiwan’s crucial role in the global technology ecosystem. Semiconductor leaders like TSMC, along with manufacturing powerhouses such as Compal, Foxconn, Quanta, Pegatron, and Wistron, have built an ecosystem unmat…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. Did Anthropic just soft-launch the scariest AI model yet? On Tuesday Anthropic announced that it would deploy its newest and most powerful AI model, Claude Mythos Preview, to a new industry initiative (Project Glasswing) meant to safeguard critical software infrastructure against cyberattacks. That sounded good, but it obscured the real news somewhat—that one of the big three AI labs has now developed a model that could, in the wrong hands, be a super-dangerous cyberweapon. I…

When Winter storm Fern tore across the country in late January, more than a million Americans lost power. In Nashville, the utility recorded its highest outage total in history. In Louisiana, some families waited nearly two weeks for the lights to come back on. Officials issued emergency orders in several states as the storm exposed the fragility of our centralized energy system. And yet, during that same storm, a different story was quietly playing out. Households with the ability to generate and store their own power with home solar and storage kept the lights on, ran their heat, and charged their devices. They were independent of a grid that was buckling under the …

Tax day is right around the corner, but for some, the true deadline to complete returns is nearly a week earlier. That’s because if you’re planning to mail your tax returns to the Internal Revenue Service (IRS) instead of filing them electronically, they’ll need to be postmarked — not mailed — by April 15. Due to recent changes at The United States Postal Service (USPS) that impact transportation operations, mail may not arrive at originating processing facilities on the day it is mailed, the organization said in a January announcement. “This means that the date on the postmarks applied at our processing facilities will not necessarily match the date on which the cust…

For years, AI companies gave users unfettered access to the candy store, encouraging them to think of tokens, the chunks of text AI reads and writes, as effectively infinite. Tokens were bundled into subscriptions, hidden behind generous caps, or priced low enough that people stopped counting them. But as the cost of serving models eats into revenue, and as chip shortages, helium disruption, and data center bottlenecks constrain how much compute can come online, the big model makers are starting to ration access more aggressively. All-you-can-eat AI is disappearing. Now companies are in a contest to see who can keep subsidising demand the longest, and whether the last…

One of our favorite meme stocks is up more than 9%, but this time it’s for legit business reasons. BlackBerry Limited (NYSE: BB) saw its shares sharply rise Thursday morning following the release of its 2026 fourth-quarter and fiscal year results. The stock has previously been volatile due to BlackBerry’s place in the meme stock craze a few years ago. The Canadian company, once a leader in the mobile phone industry, reported $156 million in revenue for quarter four, a 10% increase year-over-year (YOY). Its adjusted net income also rose by a whopping 92% YOY. On a year-long scale, BlackBerry saw its revenue reach $549.1 million, a 3% jump YOY. “We are no …

April is off to a bruising start for people working in Hollywood. Since the month began, two major studios and one of Hollywood’s most high-profile production companies have announced layoffs totaling more than 1,000 jobs combined. The job cuts come at a time of great volatility in the movie and television industry, which is facing disruption from AI while also experiencing a rapidly changing business landscape and consolidation. Here’s what you need to know. Bad Robot to cut jobs as it leaves L.A. for New York The April layoffs began with an unexpected announcement from one of Hollywood’s most successful and high-profile production companies. On April 2, Vari…

Leadership and management lessons aren’t always figured out off the bat. Making some mistakes and realizing that what works for you doesn’t work for everyone else is valuable. It’s impossible to go back and change the past, but you can think through how you manage now and see if it’s still effective. We asked our Fast Company Impact Council members about their staff management lessons and how their approach has evolved. Their insights can help you lead your staff better without having to make those same mistakes yourself. Here’s what nine Impact Council members shared—hard earned pearls of wisdom. 1. ALIGN ON GOALS Earlier in my career, I sometimes moved so quickly…

What should you do if you wake up in the middle of the night and can’t fall back asleep? This is one of the most common—and frustrating—forms of insomnia. It turns out there’s a biological reason for it. And there are things you can do that may help you drop off again quickly. If you’re an entrepreneur or business leader, this may have happened to you more than once. Starting a business and being responsible for a team of employees means you may have a lot to worry about. In the middle of the night, those worries seem to grow more powerful and harder to set aside or ignore. You find yourself stuck going round and round in an endless cycle of negativity. Pretty soon, i…

The title cards for British actor Riz Ahmed’s new dramedy, Bait, are a colorful explosion of letters and numbers. If you look a little closer, each one reads like a code hidden in plain sight for you, the viewer, to unravel. Bait is a six-episode series that debuted on Prime Video on March 25. It stars Ahmed (who also created and cowrote the show) as Shah Latif, a struggling actor whose leaked audition to play James Bond incites a media frenzy. Each episode tracks Shah’s exponential spiral as his private life is made public, forcing him to contend with his own identity, belonging, self-worth, and the cultural narratives mapped onto him as a British-Pakistani actor com…

GoPro’s announcement that it plans to cut 23% of its workforce this week didn’t come as a complete shock to anyone who’s been following the wearable camera maker over the past few years. Once a leader in the action camera market, the company has seen its stock fall from highs of more than $93 in 2014 to just 80 cents today. The $10 billion valuation it once boasted is a distant memory. (GoPro’s current market cap is just under $122 million.) Now it’s betting on an ongoing turnaround plan to stabilize the business. Part of that plan involves becoming an even leaner operation. GoPro will lay off 145 of its 631 employees starting in the second fiscal quarter. That wi…

Pedestrians wearing headphones who are unaware of their surroundings pose an accident risk for cyclists—especially if those pedestrians are blasting their favorite tunes in noise-canceling headphones that block out the rest of the world. A new bike bell is designed to pierce that bubble. Škoda, a Czech automaker, calls its new DuoBell an analog solution to a digital problem. It’s a mechanical bell, but the company says its the first to engineer a sound that specifically tricks a headphone’s algorithm. The Active Noise Cancellation (ANC) technology employed in headphones works by detecting outside sound and playing back an inverted signal that cancels it out. The D…

This new outdoor fireplace—called the Totem Chiminea—would be at home in an art museum. It stands 5 feet tall, has a bulbous base that tapers into a slender flue, and is coated in porcelain enamel that comes in earthy colors such as sage green and burnt red. When you light a fire inside it, it emits warmth as well as a glow. At $4,500, it is not a casual purchase. But Neighbor, the 5-year-old brand that creates it, has found that many consumers are looking to invest in outdoor furniture that is as beautiful and thoughtfully designed as the pieces within their home. Neighbor was founded in 2020 in Phoenix by three friends—Nick Arambula, Chris Lee, and Mike Fretto—…

Let’s get one thing straight: I love my 2015 Toyota Sienna minivan. But after a decade of navigating dirty dog paws, diaper changes, puking toddlers, cross-country road trips, dystopian Maritime Canadian winters, and more, it might be time to consider a succession plan. So, like reportedly half of American consumers using LLM search today, I recently opened up a chatbot and asked it to help me find a new car. My opening prompt was simple: What is the best vehicle for a family of four, that has to deal with daily commutes, winter weather, all in the $50,000 price range? According to ChatGPT: Best overall: Mazda CX-90 Hybrid Best for reliability and resale:…

America’s housing market is finally starting to tip in favor of aspiring homeowners. A new analysis from Realtor.com reveals that nearly two-thirds of the biggest housing markets in the U.S. have now moved into “balanced” or “buyer-friendly” status, while only a quarter of the major markets still favor sellers. That’s in sharp contrast to 2021, when low interest rates and a buying frenzy gave sellers the upper hand in 98% of the top U.S. housing markets. Out of the top metros, only 26% qualify as seller’s markets right now, with a relatively large ratio of home shoppers to housing stock. Of those cities, 46% are in what Realtor.com calls a “balanced-loosening” pha…

Google’s Chrome is taking browser tabs vertical. The company announced this week that it’s beginning to roll out an option for users to stack their tabs in a panel on the left side of the browser instead of horizontally at the top. For tab hoarders like me—who get lost in a million tabs while trying to remember which favicon went with which website, or who have multiple websites open with the same favicon—vertical tabs will give us more information to determine which tab is where. It even works when you have so many open that you have to scroll to reach the end. The vertical tab interface has two modes: a collapsed version with just the favicons, and an expand…

When companies rolled out return-to-office mandates starting in late 2024 and early 2025, labor force participation among mothers of young children fell from roughly 80% in 2023 to 77% by August 2025, reversing years of hard-won gains. Yet if you’re pregnant or postpartum, you have more rights than you may realize, including some that can help you keep your job while growing your family in a way that works for you. For all things working and mom-ing, we always turn to Daphne Delvaux, an employment attorney who represents working mothers, founder of the Mamattorney, and author of the new book Moms in Labor: An Employment Lawyer’s Secrets to Protect Your Baby and Your C…

We talk a lot about visionary leadership. You know, the ability to see around corners, spot emerging patterns, and imagine futures that don’t yet exist. These are all very important activities for strategic work. But something we rarely consider is what happens when the physical instrument of vision itself is under siege. Said more bluntly, what happens when our eyes succumb to the daily assault of screen time? I recently spoke with Dr. Valerie Sheety-Pilon, SVP of clinical and medical affairs at VSP Vision Care, whose organization has spent three years tracking the state of vision health in the American workforce. The data she shared stopped me cold—and it reframed h…