Blog, YouTube & Content Monetization

Ukraine’s war with Russia—sparked by Russia’s invasion in the spring of 2022—is now entering its fourth year. So too is Sine.Engineering, a company born amid the conflict. CEO Andriy Chulyk founded the company in April 2022, pivoting from running a standing-desk business in the Lviv region to supporting his country’s defense efforts through various drone technologies and components. The 150-person-company has scaled rapidly over the past three years; its parts are now used in drones made by more than 50 manufacturers worldwide. “Everyone thought something might change, that [war] would stop,” Chulyk says. “But we see clearly now that the situation is only getting har…

If you were given $100 and five minutes in a bookstore, which titles would you pick? That’s the premise of Simon & Schuster’s upcoming web series, Bookstore Blitz—the publisher’s latest internet-inspired effort to market its authors. And Bookstore Blitz is just the beginning. In a recent interview with The Cut’s Cat Zhang, the flagship imprint’s new publisher, Sean Manning, shared his plans to modernize Simon & Schuster into a media powerhouse. Other series in the works include an awards show–style interview program called Read Carpet. “We’re essentially an entertainment company with books at the center. Every Tuesday, we have a new author who’s a cultural…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. National home prices have risen by 1.2% year-over-year from March 2024 to March 2025, according to the Zillow Home Value Index, a decelerated rate from the 4.6% year-over-year rate last spring. However, not every housing market is seeing rising home prices. Among the nation’s 300 largest metro-area housing markets, 60 markets are seeing falling home prices on a year-over-year basis. That’s up from 42 markets in February and 31 markets in January. While home prices continue to rise in regions with tight inventory—such as much of the Northeast and …

Branding is design. It’s the logos, typefaces, and design systems that bring a company to life. But it’s also strategy. A rebrand can reveal the priorities, motivations, and aspirations of a company if you look beyond the logo. In a recent conversation for FC Live, Fast Company‘s design editors Liz Stinson and Mark Wilson explored the true impact of branding through the lens of some of the biggest branding moments from the past year. If you missed the subscriber-only event, you’re in luck. You can catch the whole conversation in the video above. View the full article

For the first time in more than 40 years, a new hormone-free intrauterine device (IUD) is coming to market in the U.S.—and it’s designed with patients’ comfort in mind, both during the insertion process and once it’s in place. The new IUD, called Miudella, comes from the pharmaceutical company Sebela Women’s Health Inc. It was approved by the Federal Drug Administration (FDA) in late February, and is the second hormone-free IUD to be approved since 1984, when the copper-based option Paragard first became available. With the addition of Miudella, there will now be six IUD options available in the U.S. Not only does this advancement provide patients seeking a horm…

Green tears were flowing when Lencia Kebede made history this week on Broadway, becoming the first Black actor to assume the role of Elphaba full time in the Broadway company of “Wicked.” “It’s hard to even pinpoint a single emotion because I feel that it changes like every five minutes,” she told The Associated Press, still buzzing a day after her debut. “I woke up and I still sort of felt in the world of Oz.” Kebede, a first-generation Ethiopian American from Los Angeles, spent five years touring with “Hamilton,” most recently in the role of Angelica Schuyler. Stepping into “Wicked” on Tuesday marked her Broadway debut. “Defying Gravity” Kebede had alread…

There’s a reason Haliey Welch seemingly vanished from the internet overnight: she’s the focus of an upcoming documentary exploring her meteoric rise—and dramatic fall—from viral fame. The 22-year-old influencer will be the subject of an upcoming documentary from Emmy-winning production company Bungalow Media + Entertainment, according to Deadline. “The documentary will chronicle how Welch, a young woman from a small-town with no active social media presence, unknowingly created a viral moment that gave way into a global phenomenon,” per a press release shared with the outlet. The documentary will focus on Welch’s “unexpected rise to fame, the scrutiny that followe…

We’ve known since launch that the Cybertruck is a flop. Sales have been residual after they peaked at 5,175 units registered in July 2024, gradually falling to just 2,000 units sold in April 2025. The dip has been so deep that the Boring Company would have a hard time reaching the bottom of its sales chart pit, which has totaled 46,000 units since production started in late 2023. Now we have learned that things are getting worse for Cybertruck owners: The Cybertruck has depreciated by 45% after only one year, according to Car Guru. The depreciation is so bad that Tesla wasn’t accepting its own children as trade-ins until three days ago, as the Cybertruck Owners Club …

There has been lots of chatter in the past few years about the benefits of a shorter workweek, as some companies have tested out four-day work schedules and other variations on the traditional workweek. Back in 2021, on the heels of the pandemic, California Congressman Mark Takano even introduced a bill to enshrine a 32-hour workweek—though it never garnered enough bipartisan support to progress further. In surveys, a majority of workers have expressed interest in a four-day or 32-hour workweek (with no reduction in pay, of course). Even as some leaders increasingly see the evolution of the workweek as an inevitability, we’re still a long way from ushering in swee…

McDonald’s, Wingstop, and Starbucks are among Gen Z’s most popular and appealing restaurant brands, according to Dcdx’s new Magnetic 100: Restaurants report, measured by organic, user-generated content. The report looks at what young consumers spent their hard-earned money on in the first quarter of 2025, noting which brands attracted the most organic conversations, either by generating online buzz or through word-of-mouth, including during big cultural moments such as the Super Bowl and holidays like Valentine’s Day. Some surprising names to crack Dcdx’s top-10 roster this year were Crumbl Cookies (#6) and Raising Cane’s (#7), a fast-casual chain specializing in …

David Brickley is something of a social marketing pioneer. In 2011, he founded STN Digital, a leading social-first digital marketing company in sports and entertainment. STN now has more than 50 employees and creates hundreds of pieces of content daily for partners like ESPN, Warner Bros., NBC Sports, Under Armour, the Philadelphia Phillies, and NBA star Jayson Tatum, among dozens of others. The company helped Elton John launch his TikTok. In 2023, digital sports viewership surpassed traditional television viewers for the first time. Forty-three percent of young adult sports fans follow their favorite league on social media, 54% follow their favorite athlete, and 32% …

The infamous “Am I The A**hole?” subreddit is making its way to the small screen. Hosted by Jimmy Carr, the new game show for Comedy Central U.K. will feature members of the public appearing before Carr and a panel of two comedians to reveal their deepest secrets and most bizarre disputes—before receiving judgement, per Deadline. The show is based on the popular Reddit subreddit of the same name, which boasts 24 million members at the time of writing. The subreddit’s creator, Marc Beaulac, is one of the executive producers of the series. Jimmy Carr’s Am I The A**hole? is being produced by STV Studios-owned Tuesday’s Child. Filming will take place in late spring, a…

A recent Society for Human Resources Management study found that 47% of employees with invisible chronic conditions—illnesses or disabilities that limit activities and functions but lack visible symptoms—have not disclosed their conditions to their employers. When I first read this statistic, I wasn’t surprised. In a world where the majority of people with invisible disabilities fear discrimination and stigma should they disclose, where is the incentive to do so? I am part of the 53% who has disclosed her invisible illness to her employer, and fortunately received support, empathy, and understanding as a result. Without a doubt, privilege is at play here. I’m a white,…

New Jersey filed a lawsuit against Discord on Thursday, alleging that the social platform recklessly exposed children to “harassment, abuse, and sexual exploitation by predators who lurk on the platform.” The move makes it the first state to sue Discord. Founded in 2015, Discord is a platform where its millions of users can communicate in chatrooms and direct messages. It shot up in popularity during the Covid-19 pandemic, when many users were stuck at home and wanted to connect. Children, in particular, make up a “significant portion” of its 200 million global monthly active user base, per the suit. The New Jersey complaint alleges that Discord knew its safety fe…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. When architects constructed the Notre-Dame Cathedral in the 13th century, they reinforced its structure with 28 flying buttresses. These famous buttresses are credited with saving the entire roof from collapse during the devastating 2019 fire. Today, as nonprofit organizations brace against shifting economic winds, I’m reminded of these critical architectural supports when I consider the wraparo…

Elon Musk is a visionary genius to some, unpredictable and dangerous to others. Love him or loathe him, Musk’s personality looms as large as his net worth. This is consistent with decades of scientific research highlighting a strong connection between personality and entrepreneurial talent. There is a range of character traits and dispositions that make entrepreneurs different from others, especially when they succeed in their ventures. Psychologists often describe personality in terms of the Big Five traits (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism) and also warn about the “Dark Triad” of darker traits (Narcissism, Machiavellianism, …

March is kind of a wild month — it’s got a little bit of everything. At first glance, Women’s History Month and March Madness might feel like an odd pairing, but lately, they actually go hand in hand. Thanks to the Caitlin Clark effect (you know the one), women’s college basketball has been booming. In fact, in 2024, the women’s NCAA championship game drew more viewers than the men’s for the first time ever. Will that momentum keep going this year? We’re about to find out. The Final Four is here, and UCLA, South Carolina, Texas, and UConn are all ready to bring it. Here’s what you need to know — and how to catch every minute of the action. When and where is the Women’…

Back in January, State Farm announced that it was canceling its plans to run a Super Bowl commercial due to the impact of the devastating Los Angeles wildfires. “Our focus is firmly on providing support to the people of Los Angeles,” the company said in a statement at the time. But now the company is taking its Super Bowl work and bringing it to another pillar of its advertising calendar, March Madness. The spot stars Jason Bateman as . . . Bateman, a less-than-adequate substitute for Batman. Created by agency HighDive, the spot also has Grammy-winning artist SZA, popular streamer Kai Cenat, and content creator Jordan Howlett (aka Jordan the Stallion). Last week,…

As a child, Sunita Sah says she learned to be “good.” Growing up in the U.K. in the 1980s as the daughter of Indian immigrants, she was praised for being obedient and studious at home and at school. But she also experienced racial slurs and hostile stares. Sah lived in a place that didn’t always welcome differences—and her family was different. Sah had long considered her mother to be a compliant person. Quiet and deferential, her mom was the model of goodness. But one day that changed. When Sah was 7 years old, she and her mother were accosted in an alley by teenage boys, who shouted at them to “Go back home.” They were alone, vulnerable, and outnumbered. That’s…

Visit a celebrity’s Wikipedia page and there’s a good chance you’ll be greeted by a blurry, outdated, or unflattering photo. These images often look like they were snapped in passing at a public event—because, in many cases, they were. The reason? Wikipedia requires all images to be freely available for public use. Since professional photographers typically sell their work, high-quality portraits rarely make it onto the site. That’s bad news for celebrities, for whom this page is often their most-viewed online presence—and therefore the face they present to the world. Some photos are so notoriously bad, they’ve even earned a spot on a dedicated Instagram page. Ent…

Memorable experiences guide us to value the present moment before it becomes only a memory. As the context around us continuously evolves at a rapid pace, the formation of memories comes to life through spatial awareness of the physical environment. The importance of human interaction and shared engagement in the design of immersive entertainment and sports venues, workplaces, and even homes is fundamental to making memories of a lifetime. Georges Duhamel’s 1919 French philosophical essay, The Heart’s Domain, touches on the essence of human experience and the pursuit of meaning in a rapidly changing world. He emphasizes the importance of human connection. Duhamel was …

Los Angeles County said Wednesday that it’s suing Southern California Edison, alleging the utility’s equipment sparked January’s Eaton Fire, which destroyed more than 9,400 structures and killed 17 people in the Altadena area. The lawsuit seeks to recover costs and damages sustained from the blaze that damaged “essential community infrastructure” and “massively impacted the County’s natural resources, harmed the environment and wildlife, and threatened public health,” LA County said in a statement. Additional costs have been incurred by county departments for ongoing support in assisting residents recovering from the fire’s destruction, according to the lawsuit. …

For filmmakers with a fondness for certain fonts, using them frequently enough in their work can turn typography into a sort of signature. See the typeface in a film, and you know exactly who the director is. Wes Anderson has an obsession with Futura, while John Carpenter set his film credits in Albertus, a formal serif. Papyrus is now synonymous with James Cameron’s Avatar franchise, and more than 40 of Woody Allen’s films use Windsor. For director Sean Baker, whose comedy-drama Anora won the 2025 Oscar for Best Picture and netted him the Academy Award for Best Director, his font of choice is the tall, narrow, decorative Aguafina Script. Created by type desig…

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: My boss is playing favorites, what should I do? A: So much of adult life can feel like you’re perpetually stuck in high school: gossip and office politics, making friends, and who the boss favors. If you feel like your boss is playing favorites, the first step is evaluating why you feel this way as objectively as possible. The more specific you are about the problem, the more specific you can be about how you address it. A vague feeling of “I think you like …