Blog, YouTube & Content Monetization

Haliey Welch, better known as the “Hawk Tuah Girl,” is ready for a rebrand. After being thrust into the spotlight in 2024, thanks to her now-iconic “hawk tuah” catchphrase—featured in a video interview uploaded by the Tim & Dee TV YouTube channel—Welch experienced a crash course in the highs and lows of viral fame. In early December, she announced the launch of her own cryptocurrency meme coin, $HAWK. The coin quickly tanked, leaving fans upset and prompting an investigation by the U.S. Securities and Exchange Commission (SEC). “Anyhoo, I’m gonna go bed,” Welch said as she ended a livestream on X on December 4. She wasn’t heard from again until three month…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. During the Pandemic Housing Boom, housing demand surged rapidly amid ultralow interest rates, stimulus, and the remote work boom. Federal Reserve researchers estimate “new construction would have had to increase by roughly 300% to absorb the pandemic-era surge in demand.” Unlike housing demand, housing stock isn’t as elastic and can’t quickly ramp up. As a result, the heightened demand drained the market of active inventory and caused home prices to overheat, with U.S. home prices in June 2022 sitting a staggering 43.2% above March 2020 levels. S…

This year, the number of mothers with young children exiting the U.S. labor market saw the sharpest January-to-June decline in more than four decades. That isn’t a coincidence—and it isn’t a lack of ambition. Across industries, women are reassessing how—and whether—work fits into their lives. Not because they want to step back, but because too many workplaces are still designed around outdated assumptions about who provides care and how work gets done. As leaders debate return-to-office mandates, women are quietly doing the math—and deciding whether staying is worth the cost. This isn’t a women’s issue. It’s a design failure. And it’s one leaders can choose to fix…

Next week’s conclave to elect the successor to Pope Francis as leader of the world’s 1.4 billion Catholics is a solemn affair steeped in centuries-old traditions. But far from the Sistine Chapel where cloistered cardinals will cast votes, people are placing bets on who will be chosen as the next pope. From cash bets on websites to online games modeled after fantasy football leagues and casual wagers among friends and families, the popularity of guessing and gambling on the future of the papacy is increasing worldwide, experts and participants say. It’s even topped the Europa League soccer tournament and Formula One drivers’ championship, said Sam Eaton, U.K. manager for…

Norwegian skier Nikolai Schirmer on Wednesday handed the International Olympic Committee a petition signed by more than 21,000 people and professional athletes who want to stop fossil fuel companies from sponsoring winter sports. Schirmer delivered the “Ski Fossil Free” petition to the IOC’s head of sustainability, Julie Duffus, at a hotel in the Italian city of Milan two days before the Milan Cortina Winter Olympics kick off. The petition asks the IOC and the International Ski and Snowboard Federation, FIS, to publish a report evaluating the appropriateness of fossil fuel marketing before next season. Schirmer, a filmmaker and two-time European Skier of the Year, spoke…

Getting dressed for work in the morning can be complicated. Gone are the days of the office dress code. While most of us are happy that our bosses no longer dictate that we wear collared shirts, heels, or shift dresses to work, this means the burden of figuring out what is appropriate now lies squarely on our shoulders. As corporate culture has become increasingly more relaxed, with denim often replacing trousers, finding the right balance between formal and casual can be tricky. If you show up to work in a three-piece suit, you might look like you don’t understand your company’s values. But if you wear your favorite baggy jeans, you might come off as unserious. A…

A study has confirmed what we all suspected: “K” is officially the worst text you can send. It might look harmless enough, but this single letter has the power to shut down a conversation and leave the recipient spiraling. According to a study published in the Journal of Mobile Communication, “K” was ranked as the most negatively received response in digital conversations—worse than being left on read or even a passive-aggressive “sure.” The study found that the single-letter reply often signals emotional distance, passive-aggressiveness, or outright disinterest. Despite its brevity, “K” carries surprising emotional weight. Adding an extra letter—making it “kk”—so…

Fashion weeks around the world are dominated by four main shows: New York, Paris, Milan, and London. But in 2020, Copenhagen Fashion Week (CPHFW) made a bold move that helped it garner attention. It launched a framework with nearly 20 sustainability standards that fashion brands must meet to participate. The choice came at a time when fashion’s sustainability practices were under increased scrutiny. Every year the industry contributes up to 10% of global carbon emissions, pollutes billions of cubic meters of clean water, and produces metric tons of textile waste. Copenhagen’s fashion week was applauded for its forward-thinking approach. However, over the nex…

This morning, shares of two of the largest computer memory companies that trade on U.S. markets are up yet again. The stock prices of Micron Technology, Inc. (Nasdaq: MU) and Sandisk Corporation (Nasdaq: SNDK) rose after a Japanese memory firm issued a surprising outlook. Here’s what you need to know. Stock prices jump as demand continues Shares in several memory chip makers traded on U.S. markets are currently up in premarket trading this morning. The companies include Micron and Sandisk, as well as Western Digital Corporation (Nasdaq: WDC) and Seagate Technology Holdings (Nasdaq: STX). As of this writing, Micron shares are currently up 2.9%, Sandisk…

Lawyers for social media companies will be working overtime in the coming weeks as several major trials get underway addressing the potential harms to children caused by popular sites and apps. At the same time, efforts to deflect at least one major future case have fallen short, increasing pressure on tech giants to agree to an independent assessment of how they protect teen users. The convergence of these developments creates a potential perfect storm for the industry, one that could result in both financial damages and changes to the algorithms that encourage users to keep scrolling for longer and longer periods of time. Much of the focus is on a bellwether tri…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. National active housing inventory for sale at the end of April 2025 was up 31% compared to April 2024. That’s just 16% below pre-pandemic levels in April 2019. However, while the national housing market has softened and inventory has surpassed 2019 pre-pandemic levels in some pockets of the Sun Belt, many housing markets remain far tighter than the national average. Pulling from ResiClub’s monthly inventory tracker, we identified the tightest major housing markets heading into the spring 2025 season, where active inventory is still the furthest belo…

The year is 2014, and I’m stuck in Ukraine. I have a particularly antsy mother who wasn’t keen on me visiting the country just weeks into Russia’s attempted invasion, and she is expecting me back home. In Odessa—hundreds of miles away from the Maidan and the nascent conflict—the worst example of war I’d seen was a heated snowball battle between those who wanted to remain Ukrainian and those who wanted to be Russian. The reason I’m stuck has nothing to do with Russia: It’s bad fog grounding flights at the tin hut airport I’m due to fly out of. But with no reliable phone communication back home, I know my family will put two and two together and make five. The probl…

Inc.com columnist Alison Green answers questions about workplace and management issues—everything from how to deal with a micromanaging boss to how to talk to someone on your team about body odor. A reader asks: I manage a team of four. One of my staff members, Jeff, asked to go to a conference that was about a five-hour drive away. I approved the request as the conference would be good for his professional development. Three other staff members from our closely connected teams were also going. Jeff registered for the conference. A couple of weeks later, he asked me about booking a flight to it. I was surprised by this, as the conference was a reasonable drivi…

Uber CEO Dara Khosrowshahi is enthusiastic about the company’s pilot with Waymo. In Q1 prepared remarks, he said the launch in Austin has “exceeded our expectations,” noting that the 100 self-driving vehicles there were busier than 99% of the city’s human drivers. The strong performance has Uber looking ahead to its next Waymo rollout in Atlanta. But Waymo isn’t Uber’s only autonomous partner. Just hours before Khosrowshahi’s comments were released, Uber announced an expanded deal with WeRide, a global rival to Waymo. WeRide’s robotaxis will soon launch in 15 new cities outside the U.S. and China. While Waymo may be Uber’s marquee U.S. partner, the rideshare giant…

Ask almost any pediatrician or child expert, and they will tell you: Good nutrition is the foundation for healthy development, especially during the first 1,000 days of a child’s life. When children are well-nourished, they are better able to grow, learn, and engage with their communities, and to be resilient in the face of illness.     Undernutrition is linked to nearly half of all deaths in children under five. Today, an estimated 148 million young children are affected by stunting—being too short for their age as a result of chronic undernutrition, often starting in the womb. Stunting isn’t just about height; it reflects lasting setbacks in brain development, immu…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. It’s been made clear in the past few months that the uncertainty we’re facing as a country has impacted almost every level of society. And it’s not lost on me that there is an overwhelming amount of pressure on our state leaders in the current political and economic environment. Unfortunately, I’m not confident that these leaders are using their power to tackle the deep-rooted issues that our co…

Target CEO Michael Fiddelke is reshuffling his leadership team and making other changes shortly after stepping into the top job at the retailer that has struggled operationally. Rick Gomez, the 13-year Target veteran who oversees the chain’s vast inventory of merchandise, will leave the company. And Jill Sando, the chief merchandising officer overseeing a handful of categories like apparel and home and who has been with the company since 1997, will retire. Lisa Roath, who oversaw food, essentials, and cosmetics, will take Fiddelke’s previous job as chief operating officer, the company said Tuesday. Cara Sylvester, who had been chief guest experience officer, will …

There we were: two experienced professionals, each standing on the iconic red dot of our own TEDx stages, ready to deliver what we hoped would be the most impactful talks of our careers. For Jamie, her meticulously rehearsed opening line—the one she practiced 327 times in the shower, in the mirror, and in front of a very patient partner—evaporated the moment the spotlight hit. Hundreds of expectant eyes waited as the silence stretched . . . and stretched. “Oh @*#%,” she whispered—into the mic. What was meant to be a private moment of panic turned into a public announcement. But instead of recoiling, the audience leaned in. Scott was one minute and fifty secon…

In early February, the 22-year-old design brand Areaware announced it will close on May 1 citing tariffs and “mounting pressures on the home goods industry” in a letter posted to its Instagram account. “Every product we’ve made has been an act of optimism—a belief that good design can make our world a little better,” the letter said. “Lately though, our world has been making that difficult for us to do.” It’s been a challenging few months for good design brands. In December, Food52, the parent company of Schoolhouse and Dansk, declared bankruptcy; earlier in February, it was stripped for parts and sold at auction. While Areaware and Food52 don’t share the exact same …

European Union privacy watchdogs fined TikTok 530 million euros ($600 million) on Friday after a four-year investigation found that the video-sharing app’s data transfers to China breached strict data privacy rules in the EU. Ireland’s Data Protection Commission also sanctioned TikTok for not being transparent with users about where their personal data was being sent and it ordered the company to comply with the rules within six months. The Irish national watchdog serves as TikTok’s lead data privacy regulator in the 27-nation EU because the company’s European headquarters is based in Dublin. “TikTok failed to verify, guarantee and demonstrate that the personal data of…

AI isn’t eliminating human work. It’s redistributing human judgment, away from routine tasks and into the narrow zones where ambiguity is high, mistakes are costly, and trust actually matters. This shift helps explain a growing disconnect in the AI conversation. On one hand, models are improving at breathtaking speed. On the other, many ambitious AI deployments stall, scale more slowly than expected, or quietly revert to hybrid workflows. The issue isn’t capability. It’s trust. The trust gap most AI strategies overlook AI adoption doesn’t hinge on whether a system can do a task. It hinges on whether humans are willing to rely on its output without checking …

There are few things everyone can rally behind as much as finding a lost dog. But what if that mission is actually a workaround for mass surveillance? That’s the question many people are asking following a Super Bowl commercial from Ring, Amazon’s doorbell camera and home security brand. The 30-second video shows a series of missing dog posters and claims that 10 million pets go missing every year. It pitches Ring’s Search Party feature as the solution. Launched in November, Search Party takes a photo of the pet and taps into Ring cameras across the area. They can then use AI to identify the missing pet and send an alert. The ad claims that at least one dog …