Blog, YouTube & Content Monetization

Anthony Obi never imagined the night of Jan. 7 would be the last time he’d step inside his safe haven. The Houston rapper, known professionally as Fat Tony, has lived in the Altadena neighborhood for a year and says he and his neighbors were prepared for heavy winds and perhaps a few days of power outages. “I totally expected, you know, maybe my windows are going to get damaged, and I’ll come back in like a day or two and just clean it up,” said the rapper. But residents like Obi woke up the following morning to news that thousands of homes and entire neighborhoods had been burned to ash, destroyed by flames that wiped out large areas of Pacific Palisades and …

It took Duolingo more than a decade to grow its owl mascot, Duo, from a cute cartoon character into a social media star with tens of millions of followers. Then Duolingo’s marketing team did the unthinkable: It killed him off. The decision turned out to be the company’s most successful social media play ever—and likely one of the widest-reaching social campaigns of all time, by any brand. Duo was originally created as logo in 2011, the year that Duolingo was founded. In the years since, the friendly (if occasionally menacing) green owl has grown into a layered character with friends, enemies, motivations, even a potential lover, and legions of fans. But on February 11,…

By now, most people know not to trust everything they see on TikTok. But scams on the platform are becoming increasingly sophisticated, thanks to deepfake technology. A new report from Media Matters for America, published this week, identified multiple TikTok accounts using deepfake influencers and fake storytimes to promote wellness products to unsuspecting users. These accounts appear to be part of an affiliated network, using the same content format and often promoting exactly the same products with little to no scientific backing. One now-deleted TikTok account, which had over 245,000 followers, amassed more than 4.1 million likes promoting its “secret to perfect ha…

Vaping devices are getting a makeover—one that seems likely to turn more teens into consumers. Experts have long worried that nicotine vapes appeal to minors with flavors like Cotton Candy and Blue Razz, along with bright candy-colored designs. Today’s vapes double as digital gadgets. Some mimic video games, others resemble smartphones or tamagotchi-style pets that “die” if you stop puffing. It’s gamified addiction. Behind the flashy designs lies a serious danger. Research shows that vaping harms both cardiovascular and respiratory health and can lead to nicotine dependency. Many of these new products are also unregulated, often smuggled in from overseas manuf…

Nine months ahead of this year’s annual U.N. climate summit, known as COP30, lodging prices in the Brazilian host city of Belem are turning heads—and may soon turn off would-be attendees from the first such meeting in the Amazon rainforest. With a shortage of housing and high interest, property owners and rental companies are feeling emboldened to charge five-digit rates, even for cramped rooms with shared bathrooms. On Booking.com, one of the last available hotel rooms listed, a flat apartment, is going $15,266 for one person, up from $158 for the same category currently—a 9,562% increase. A 15-day stay during the conference in November would total $228,992, enou…

What a time to be alive. Looking at the sci-fi movie canon and the years in which these films take place, we’re 10 years past Robocop (set in 2015) and 7 years away from Demolition Man (set in 2032). As often as sci-fi serves as inspiration for the tech world, from the AI girlfriend of Her (2013) to an Iron Man-inspired tactical battle suit, so rarely does the tech world regard the thematic warnings underpinning their favorite depictions of the future. I believe in the power and opportunity of tech, and I’ve made a career of building applications with integrity. Many emerging advancements—AI-assisted breast cancer screenings, for example—will change our world for …

YouTube isn’t just a website anymore. And computers and smartphones aren’t even the primary ways that people watch YouTube content, either. YouTube CEO Neal Mohan, in his annual letter to the YouTube community yesterday, wrote, “TV has surpassed mobile and is now the primary device for YouTube viewing in the U.S.” At the same time, he said, creators “have moved from filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films.” Ahead of posting his letter, Mohan spoke with Fast Company about how YouTube—which is celebrating its 20th year—is responding to changing viewer habits and givin…

Year-end performance reviews can be time-consuming. Yet the end and start of the year is when employees and managers are inundated with a heavy workload. Emotions range from elated to angst-ridden. After all, performance evaluations directly impact professional reputations, salary increases, bonuses, and promotions. The importance of revisiting objectives This reality begs the question of just how effective performance evaluations are and what employees can do to balance the scales. A recent SHRM study indicates that roughly 50% of companies employ traditional annual performance evaluation processes based on whether they achieve the goals that they set at the start of …

The “American woman in Pakistan” now has a crypto coin. If you don’t know who that is, American Onijah Andrew Robinson recently went viral after claiming she flew to Pakistan to marry a 19-year-old she met online, only to be rejected. Instead of returning home, she has become somewhat of a celebrity in Pakistan, holding high-profile press conferences in Karachi where she demands money and declares her plans to “rebuild” the country. Thanks to TikTok, she has since gone international as that “American woman in Pakistan.” In an interview with the City 21 news channel, Robinson announced her entry into the crypto market last week. “I would like to say I am launching…

Most upstart companies prepping a new product launch would probably not be thrilled to receive a cease and desist letter from an established giant of their field. But as is readily apparent from its insane packaging (not to mention its insane name), the gummy candy purveyor Rotten is not most companies. Last May, founder and CEO Michael Fisher had his signature gummy worms on hand at the industry’s Sweets & Snacks Expo—and a flyer for a new product: Rotten’s Gummy Cruncheez, which launch today and bear resemblance to Nerds’s uber-popular Gummy Clusters. [Image: Rotten] “Nerds and their parent company Ferrara got wind of the product, took a photo of the flye…

MrBeast’s fast-cutting, non-stop dramatics are already quick enough. Now, some users can watch his videos (and more) at 4x speed. YouTube is continuing their push for pace. In a new experiment, Premium users will be able to quadruple the speed of their videos. That’s up from YouTube’s previous ceiling of double speed. Meanwhile, TikTok users can up the tempo with a simple push-and-hold. And on Spotify, which is pushing to become video platform with their drive towards filmed podcasts, the speed cap is 3.5x. Ever since TikTok gained dominance, social media companies have worked quickly to shorten their video offerings. Meta and X pumped out TikTok clones for their…

The 2017 fire that burned down much of Enchanted Hills Camp in Napa, California had a silver lining. The camp was originally designed in the early 1900s for people with sight, but it has become a beloved retreat for the blind and visually-impaired for the last 75 years. When more than a dozen of its buildings were destroyed in the fire, the chance arose to rebuild the camp for the unique needs of the people who have been using it for decades. “This really was never designed with the thought of access in mind,” says Helen Schneider, associate principal and project manager at Perkins & Will, the architecture firm that redesigned the camp. Working closely with the camp’…

Last week, in an article for Fast Company, author and tech executive Rebekah Bastian wrote about why she doesn’t read productivity books. The vast majority of these books are written by men who don’t shoulder the majority of parenting duties, she says. “Like so many working women, I carry a substantial portion of the ‘second shift’ at home: cooking, homework help, bedtime routines, and general emotional support,” she writes. “The big chunk of uninterrupted time that these authors count on—whether it’s a 5 a.m. stretch of ‘sacred hours’ or a mini-sabbatical to reboot creativity—just doesn’t exist in my life. If I tried to follow their advice, I’d be setting myself up f…

Imagine this: A team meeting is scheduled for 4 p.m. in California. For software developers in Mumbai, it’s 5:30 a.m. the next day—prime sleeping hours or, at best, the tail end of an exhausting night shift. In Poland, where other team members are based, it’s already 1 a.m., and the developers are long offline. Awkward timing for a call, to say the least. How do these time zone differences impact overall efficiency? As more projects rely on globally distributed teams with members from every corner of the world, this question is becoming increasingly urgent. This is underscored by a study conducted by Harvard Business School professor Prithwiraj Choudhury. It found that…

A’ja Wilson has come to realize what is delayed is not always denied. The two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic apparel collection in her hometown of Columbia, South Carolina, where she helped lead the South Carolina Gamecocks to their first national championship in 2017 and had her college jersey retired on Sunday. The release of the predominantly pink shoe and apparel collection — which she said reflects her “girly, girly side” — has been 10 months in the making since she signed the lucrative six-year contract with Nike. It’s a deal Wilson says signals the continued growth and interest…

On a freezing cold Wednesday afternoon in eastern Kentucky, Taysha DeVaughan joined a small gathering at the foot of a reclaimed strip mine to celebrate a homecoming. “It’s a return of an ancestor,” DeVaughan said. “It’s a return of a relative.” That relative was the land they stood on, part of a tract slated for a federal penitentiary that many in the crowd consider another injustice in a region riddled with them. The mine shut down years ago, but the site, near the town of Roxana, still bears the scars of extraction. DeVaughan, an enrolled member of the Comanche Nation, joined some two dozen people on January 22 to celebrate the Appalachian Rekindling Project buying 6…

Influencers are not only good for skinny jean and matcha recommendations. Now, they can advise you on where to invest your money. Founded by 23-year-old Steven Wang, Dub is an influencer-driven marketplace where users can now copy the entire portfolios of the likes of Rep. Nancy Pelosi or billionaire hedge fund manager Bill Ackman for just $9.99 a month or $89.99 a year. At the same time, retail traders accepted into Dub’s top creator program will be paid royalties for users to access their model portfolio. “I want the next five Warren Buffetts to be surfaced and famous on Dub,” Wang told CNBC last month. “If we’re really successful with the top creator program,…

Microsoft employees stream down a hallway by the dozen, smartphones and paper coffee cups in hand, many clad in heavy coats on this frigid February morning. The setting is idyllic—Lake Washington is in full view through floor-to-ceiling windows—but they stride purposefully. As they do, they pass a digital sign with a tersely worded call to action: All squads ship Competing/differentiating Growing work every sprint to double Successful Sessions ABS (Always Be Shipping) Despite the profusion of Microsofties on the premises, this isn’t Microsoft’s sprawling Redmond campus. Instead, these staffers have taken over a Hyatt hotel in Renton, another Seattle suburb. They work…

AI’s explosive growth depends on a backbone of vast energy-hungry, water intensive data centers, costing hundreds of billions of dollars in resources. The challenge—and opportunity—of the moment is ensuring this infrastructure scales without hollowing out long-term value. Across the U.S., states are racing to attract data center facilities with lucrative incentives. The promise is economic growth and prestige. The reality is more complicated: hidden costs borne by communities, power grids, and ecosystems. As a venture capitalist focused on hardtech and sustainability, I see this tension as both risk and opportunity. The future of AI will belong to those who reconc…

So, you landed a job—and you’re already way too good at it. Maybe you took it out of necessity, maybe it was meant to be temporary, or maybe you thought it would be more challenging than it is. Whatever the case, now you’re stuck wondering how to stay motivated in a role that doesn’t come close to tapping your full potential. The good news? You’re not alone—and you’re definitely not stuck. Being overqualified doesn’t have to mean being overlooked or underutilized. In fact, with the right mindset and a few smart strategies, it can be a surprisingly powerful launchpad for growth, connection, and future opportunity. We spoke to 10 professionals who’ve been there—and …

A funny thing happened after I stopped using Clicks, the keyboard case that effectively turns an iPhone into an oversized Blackberry: The phone by itself suddenly seemed punier. I mean that in terms of both size and mightiness. Because while Clicks’ four rows of physical keys stretch an iPhone to comical length, they also add a bunch of powerful shortcuts for getting things done. My typing hasn’t gotten any faster with Clicks, but things like copying, pasting, and switching between apps has become more efficient. The first Clicks keyboard cases launched a year ago, with tech YouTuber Michael Fisher and Crackberry blog founder Kevin Michaluk co-founding the company…

In recent months, we’ve seen a wave of companies (including Amazon, JPMorgan, and Dell) and the federal government announce plans for a full-time return-to-office for workers. Other companies have slowly increased the numbers of the days they require in-office weekly. The subsequent pushback from many employees has been intense, with workers signing petitions, opting into “coffee badging” routines (where they swipe their badges, grab a coffee, and head home), or quitting all together. As multiple elements of psychological safety are broken by actions such as these, there is often some collateral damage. After accepting countless changes needed to survive and thrive ov…

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Recently, I shared the tools that power my mornings. Now let’s explore what I rely on from lunch to bedtime. Below you’ll see sites, apps, and gadgets that carry me from noon to night. From a niche workshop platform to my quirky ‘invisible’ clock, these are the tech companions that help me wrap up a fruitful day. 2 p.m.: Lunch and thinking break I often abandon screens for my midday pause. Other times I use apps like these: Healthy Minds: Short audio pieces help guide me through mindfulness practices. I like th…

AI has been used in the hiring process for many years. Anyone who has ever wrangled their résumé into an Applicant Tracking System has experienced the frustration of distilling your human-ness for a keyword-focused bot. But that’s just scratching the surface. Already a quarter of employers use some form of AI in their hiring process and, according to some estimates, nearly 70% of companies will be using AI tools to hire by the end of this year. It’s no surprise that AI in hiring is attractive to employers. It can make what’s often an overwhelming and time-consuming process much more efficient. But for job seekers, this technology can make the already opaque hiring proc…

Our cognition and mental well-being are crucial factors for our quality of life and put us in a good position to contribute to society. Ultimately, it can be near impossible to achieve physical goals and demanding life challenges if our brain health is not optimal. Yet most of us appear to be more concerned with physical health than brain health. According to the YouGov website, the most popular New Year’s resolutions in the U.K. in 2024 were doing more exercise, saving money, losing weight and dieting—with about 20% reporting they were failing some resolutions just six days into the year. A large study of approximately 1,000 participants showed that mental health fea…