Blog, YouTube & Content Monetization

AI has been used in the hiring process for many years. Anyone who has ever wrangled their résumé into an Applicant Tracking System has experienced the frustration of distilling your human-ness for a keyword-focused bot. But that’s just scratching the surface. Already a quarter of employers use some form of AI in their hiring process and, according to some estimates, nearly 70% of companies will be using AI tools to hire by the end of this year. It’s no surprise that AI in hiring is attractive to employers. It can make what’s often an overwhelming and time-consuming process much more efficient. But for job seekers, this technology can make the already opaque hiring proce…

Small dwelling units are booming as solutions for affordable housing, camping, and glamping. But of most interest, at present, is the opportunity this category provides as a source of transitional housing during times of climate crisis and regional disasters such as the L.A. fires. California already had increasingly positive regulation toward accessory dwelling units (ADUs) and tiny homes prior to the January 2025 Los Angeles fires. In the wake of the current disaster, L.A. Mayor Karen Bass issued an emergency executive order: Return and Rebuild. This new mandate eliminates the significant regulatory hurdles of rebuilding to organize efforts with a theme of “urgency,…

Year-end performance reviews can be time-consuming. Yet the end and start of the year is when employees and managers are inundated with a heavy workload. Emotions range from elated to angst-ridden. After all, performance evaluations directly impact professional reputations, salary increases, bonuses, and promotions. The importance of revisiting objectives This reality begs the question of just how effective performance evaluations are and what employees can do to balance the scales. A recent SHRM study indicates that roughly 50% of companies employ traditional annual performance evaluation processes based on whether they achieve the goals that they set at the sta…

Imagine this: A team meeting is scheduled for 4 p.m. in California. For software developers in Mumbai, it’s 5:30 a.m. the next day—prime sleeping hours or, at best, the tail end of an exhausting night shift. In Poland, where other team members are based, it’s already 1 a.m., and the developers are long offline. Awkward timing for a call, to say the least. How do these time zone differences impact overall efficiency? As more projects rely on globally distributed teams with members from every corner of the world, this question is becoming increasingly urgent. This is underscored by a study conducted by Harvard Business School professor Prithwiraj Choudhury. It found th…

Twenty-four hours before the White House and Silicon Valley announced the $500 billion Project Stargate to secure the future of AI, China dropped a technological love bomb called DeepSeek. DeepSeek R1 is a whole lot like OpenAI’s top-tier reasoning model, o1. It offers state-of-the art artificial thinking: the sort of logic that doesn’t just converse convincingly, but can code apps, calculate equations, and think through a problem more like a human. DeepSeek largely matches o1’s performance, but it runs at a mere 3% the cost, is open source, can be installed on a company’s own servers, and allows researchers, engineers, and app developers a look inside and even tune t…

The Louis Armstrong New Orleans International Airport (MSY) just got a new logo, and there’s more to it than meets the eye. The updated logo dropped just in time for the upcoming Super Bowl, when an influx of out-of-state fans will bustle through MSY on their way to the Caesars Superdome arena. MSY is taking advantage of the increased publicity, using it as an opportunity to scrap its old logo—a blobby, clunky take on the fleur-de-lis that’s more of an eyesore than an homage—for a sleeker, more intriguing graphic. From left: The new logo outshines its predecessor [Image: courtesy Louis Armstrong International Airport] Called the “Plane de Lis,” the new mark is …

Not so long ago, a book deal and a live tour marked the outer limits of how far a hot podcast could hope to expand its horizons. These days, they’re only the beginning. Especially at Wondery, the fast-growing podcast network based in West Hollywood, California. Wondery has more than 240 podcasts, and more than 55 of them have hit the No. 1 spot on Apple Podcasts. The first book adapted from the network’s hit survival podcast Against the Odds is set for publication this June, but a better example of where things might be headed is the line of toys Wondery just launched for the family-friendly science show Wow in the World or the immersive cruise inspired by its Exhibit…

Our cognition and mental well-being are crucial factors for our quality of life and put us in a good position to contribute to society. Ultimately, it can be near impossible to achieve physical goals and demanding life challenges if our brain health is not optimal. Yet most of us appear to be more concerned with physical health than brain health. According to the YouGov website, the most popular New Year’s resolutions in the U.K. in 2024 were doing more exercise, saving money, losing weight and dieting—with about 20% reporting they were failing some resolutions just six days into the year. A large study of approximately 1,000 participants showed that mental health fea…

Earlier this year, things looked dire for Google. AI search was rapidly eroding the company’s market share, as people turned to ChatGPT and dedicated generative apps like Perplexity to search for information. In January, reports showed that the company’s search market share had dropped below 90% for the first time in almost a decade. And as the year continued, it seemed like it would keep plummeting. Now new data from search analytics company BrightEdge shows that the bleeding appears to be over. Google’s market share has stabilized, and has even begun to tick up. Why? Google is fighting back against the onslaught of AI search. And it’s winning. S…

Meta CEO Mark Zuckerberg hinted at a “return to OG Facebook” during last week’s Q4 earnings call, listing it as a key goal for 2025. But what exactly does that mean? So far, Meta hasn’t offered any clear details. Could Zuckerberg mean the millennial meme-filled Facebook of the 2010s or the “masculine energy” of its controversial origins as Facemash (a site that ranked Harvard classmates by attractiveness without consent)? Asked about his plans for the “OG Facebook,” Zuckerberg replied, “I think some of this will kind of get back to how Facebook was originally used back in the day,”, while tight-lipped on any other details. “I think there are a lot of opportunities…

YouTube isn’t just a website anymore. And computers and smartphones aren’t even the primary ways that people watch YouTube content, either. YouTube CEO Neal Mohan, in his annual letter to the YouTube community yesterday, wrote, “TV has surpassed mobile and is now the primary device for YouTube viewing in the U.S.” At the same time, he said, creators “have moved from filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films.” Ahead of posting his letter, Mohan spoke with Fast Company about how YouTube—which is celebrating its 20th year—is responding to changing viewer habits and givin…

What a time to be alive. Looking at the sci-fi movie canon and the years in which these films take place, we’re 10 years past Robocop (set in 2015) and 7 years away from Demolition Man (set in 2032). As often as sci-fi serves as inspiration for the tech world, from the AI girlfriend of Her (2013) to an Iron Man-inspired tactical battle suit, so rarely does the tech world regard the thematic warnings underpinning their favorite depictions of the future. I believe in the power and opportunity of tech, and I’ve made a career of building applications with integrity. Many emerging advancements—AI-assisted breast cancer screenings, for example—will change our world for …

At the moment, confidence in leadership is at an all time low, according to the 2024 Leadership Confidence Index. It’s natural to assume the cause is born of an individual failure—the leader lacks competence, their boss didn’t prepare or train them well, they don’t care about how others experience them. And many of these reasons certainly hold true. But in my experience working with senior executives as an executive coach and organization design consultant, bad leadership is often manufactured by an organization designed, albeit unintentionally, to produce bad leaders. In the intricate dance of organizations, design and leadership are the two central partners. The de…

Humility is one of those traits everyone claims to love, but few actually want to practice. In other words, we love interacting with humble people, more than making the effort to come across as humble with others. The reasons for this are well-documented by science, and boil down to: Humans are generally prone to overestimating their skills and abilities, and thinking more highly of themselves than they should We are afraid that exposing our limitations and self-doubt (assuming we are capable of self-awareness in the first place) may weaken our reputation with others There is a temptation to brag or show off in order to persuade others that we are talente…

Adam Galinsky is a social psychologist and professor of leadership and tthics at Columbia Business School. He conducts behavioral science research, having published more than 200 scientific articles. He has been a damage expert in numerous defamation cases and is also a producer on two documentaries shortlisted for Best Documentary at the Academy Awards. What’s the big idea? Every leader leaves their mark on the hearts and minds of a workforce. This can go one of two ways: Leaders can leave behind a legacy of inspiration, or infuriation. Based on thousands of perspectives collected from around the globe, Adam created a systemic formula for choosing and earning the …

Dried paint was becoming a problem for Billie Asmus. An entrepreneur who was running a small furniture refinishing company from her basement studio, she kept having to toss out paint trays that were caked with dried paint. “I looked over at my garbage can and it was just filled with plastic paint dry liners. And I was like, oh my gosh, there seriously has to be a better way. Something that’s more sustainable, something with a lid, something that’s reusable,” she says. It was 2021. She searched in all the typical places online for a product that could cut down her modest business’s immodest waste stream. “Nothing showed up,” she says. “That sent me down this huge rabbi…

Nine months ahead of this year’s annual U.N. climate summit, known as COP30, lodging prices in the Brazilian host city of Belem are turning heads—and may soon turn off would-be attendees from the first such meeting in the Amazon rainforest. With a shortage of housing and high interest, property owners and rental companies are feeling emboldened to charge five-digit rates, even for cramped rooms with shared bathrooms. On Booking.com, one of the last available hotel rooms listed, a flat apartment, is going $15,266 for one person, up from $158 for the same category currently—a 9,562% increase. A 15-day stay during the conference in November would total $228,992, enou…

Shares in music streamer Spotify (NYSE: SPOT) are up nearly 9% in premarket trading as of the time of this writing after the company reported fourth-quarter earnings results for its fiscal 2024. It was a quarter that ended the music streamer’s first full year of profitability. And saw many important metrics increase by double-digit percentages. Here’s what you need to know about Spotify’s Q4 2024 earnings. SPOT Q4 2024 earnings by the numbers Spotify posted several investor-pleasing metrics today. Here are the main highlights of Spotify’s Q4 2024: Monthly Active Users (MAUs): 675 million (up 12% Y/Y) Premium subscribers: 263 million (up 11% Y/Y) Tot…

A funny thing happened after I stopped using Clicks, the keyboard case that effectively turns an iPhone into an oversized Blackberry: The phone by itself suddenly seemed punier. I mean that in terms of both size and mightiness. Because while Clicks’ four rows of physical keys stretch an iPhone to comical length, they also add a bunch of powerful shortcuts for getting things done. My typing hasn’t gotten any faster with Clicks, but things like copying, pasting, and switching between apps has become more efficient. The first Clicks keyboard cases launched a year ago, with tech YouTuber Michael Fisher and Crackberry blog founder Kevin Michaluk co-founding the company…

This story was originally published by ProPublica. The icebreaker Aiviq is a gas guzzler with a troubled history. The ship was built to operate in the Arctic, but it has a type of propulsion system susceptible to failure in ice. Its waste and discharge systems weren’t designed to meet polar code, its helicopter pad is in the wrong place to launch rescue operations and its rear deck is easily swamped by big waves. On its maiden voyage to Alaska in 2012, the 360-foot vessel lost control of the Shell Oil drill rig it was towing, and Coast Guard helicopter crews braved a storm to pluck 18 men off the wildly lurching deck of the rig before it crashed into a rocky beach…

Bird flu is forcing farmers to slaughter millions of chickens a month, pushing U.S. egg prices to more than double their cost in the summer of 2023. And it appears there may be no relief in sight, given the surge in demand as Easter approaches. The average price per dozen nationwide hit $4.15 in December. That’s not quite as high as the $4.82 record set two years ago, but the Agriculture Department predicts prices are going to soar another 20% this year. Shoppers in some parts of the country are already paying more than double the average price, or worse, finding empty shelves in their local grocery stores. Organic and cage-free varieties are even more expensive. Some …

As wind-driven wildfires spread through the Los Angeles area in January 2025, fire-spotting technology and computer models were helping firefighters understand the rapidly changing environment they were facing. That technology has evolved over the years, yet some techniques are very similar to those used over 100 years ago. I have spent several decades studying combustion, including wildfire behavior and the technology used to track fires and predict where wildfires might turn. Here’s a quick tour of the key technologies used today. Spotting fires faster First, the fire must be discovered. Often wildfires are reported by people seeing smoke. That hasn’t…

When I recently needed to find a last-minute place to stay for a week in Palo Alto, I picked one of the cheapest options on Airbnb: a 13-by-13 foot tiny house. Inside, the main living area was smaller than a parking space. Still, it had room for everything you might find in a typical studio apartment. Along the back, a tiny loveseat disguised a Murphy bed that could be pulled down from the wall; the coffee table was exactly the right size to move to the opposite side of the room when it was time to use the bed. On the other side of the house, there was a minuscule kitchen with a tiny fridge, a two-burner stove, and a sink, next to a semi-normal-sized bathroom with a s…

For the first time in over two decades, Capri Sun is expanding its single serving offerings with a colorful new bottle—but don’t worry, the iconic pouch is here to stay. Capri Sun’s new bottles are hitting shelves nationwide today at Kroger, Circle K, some Walmart locations, and regional convenience stores like Meijer and Hy-vee. They come in the brand’s three most popular flavors: Fruit Punch, Pacific Cooler, and Strawberry Kiwi. According to the company, each bottle contains about double the liquid contents of a traditional pouch, at 12 fluid ounces. However, for those interested in a smaller serving size and that classic form factor, Capri Sun pouches aren’t actual…

The death of a pope sets in motion a series of carefully orchestrated rites and rituals well before the conclave to elect his successor begins. They involve the certification of death and public display of his body for the faithful to pay their respects, followed by the funeral and burial. Pope Francis, who died on Monday, revised various rites last year, simplifying the funeral rituals to emphasize his role as a mere bishop and allowing for burial outside the Vatican in keeping with his wishes. But the core elements remain, including the three key moments that must be observed between the death of a pope and his burial. The reforms are incorporated into the slim red vo…