Blog, YouTube & Content Monetization

Liftoff Mobile, a California-based mobile app marketing provider, announced on Thursday that it plans to launch . . . into the public markets. The company, backed by Blackstone, is targeting a valuation of nearly $5.2 billion for its IPO, and is looking to raise as much as $762 million in funding by selling more than 25 million shares. Share prices are expected to range between $26 and $30. It will trade under the ticker “LFTO.” The company’s roots go back to 2012, when it was initially founded. A majority stake was later acquired by Blackstone in 2021, and Liftoff was then combined with Vungle to create a single, large, independent mobile adtech platform. That pl…

The last Sundance Film Festival in Utah is drawing to a close this weekend. The Park City gathering was a wistful farewell to the place Robert Redford’s brainchild has called home for over 40 years and launched so many careers. Although the festival isn’t ending — it will start anew in Boulder, Colorado, in 2027 — it did have many, from filmmakers to volunteers, feeling nostalgic about the change whether their Sundance story began in 2022 or 1992. A Wednesday night anniversary screening of “Little Miss Sunshine,” still one of the festival’s biggest hits, was an especially emotional affair as filmmakers Jonathan Dayton and Valerie Faris, and actors Toni Collette, Greg Ki…

This Sunday’s full moon, or “big cheese,” as it’s sometimes called, comes with a side of queso and chips. Fast-casual restaurant chain Qdoba is offering stargazers a free 4-ounce serving of its signature 3-Cheese Queso or Queso Diablo and chips all day on February 1, according to a press release. The deal is available for Qdoba Rewards members with the purchase of a full-size entrée in-restaurant, online at Qdoba.com, and through the Qdoba mobile app. No telescope is required. “The moon may not really be made of cheese, but we think a free side of our creamy, cheesy queso and tortilla chips—seasoned with salt and lime—is the next best thing,” Qdoba’s chief marketi…

It’s shaping up to be a busy year for initial public offerings from some of the most closely watched companies. Rumors have been floating around for a while now that SpaceX, Elon Musk’s space company, and Anthropic, the artificial intelligence startup behind Claude, could make their market debuts in the summer and by the end of 2026, respectively. And now, a report says that OpenAI—Anthropic’s main competitor, and the owner of ChatGPT—could go public before the end of the year, too. Here’s what you need to know about OpenAI’s rumored IPO plans. OpenAI may go public in 2026 A report from the Wall Street Journal yesterday has investors buzzing: ChatGPT owner…

Relationships can feel like both a blessing and the bane of your existence, a source of joy and a source of frustration or resentment. At some point, each of us is faced with a clingy child, a dramatic friend, a partner who recoils at the first hint of intimacy, a volatile parent, or a controlling boss — in short, a difficult relationship. As a psychology professor and relationship scientist, I’ve spent countless hours observing human interactions, in the lab and in the real world, trying to understand what makes relationships work – and what makes them feel utterly intractable. Recently, I teamed up with psychologist Rachel Samson, who helps individuals, couples …

In the 1950s, the Air Force designed cockpits for the average pilot by measuring thousands of pilots and calculating the average for 10 key physical dimensions—height, arm length, torso size, etc. They assumed most pilots would be close to average in most dimensions. When researchers actually checked, they found that out of 4,063 pilots, exactly zero were average on all 10 dimensions. Not a single pilot fit the average they’d designed for. Even when they reduced it to just three dimensions, fewer than 5% of pilots were average on all three. By designing for the average, the Air Force created a cockpit that fit virtually no one well, and that had serious consequences f…

If you enter a query into Quili.AI on January 31, your question won’t be answered by a large language model, but instead by residents from the Chilean community of Quilicura. The project aims to replace artificial intelligence with “analog intelligence,” to both highlight the environmental impact of AI, and to get people thinking consciously about their AI use. “We’re inviting people to have a day without AI,” Lorena Antiman from Corporación NGEN, an environmental organization focused in part on protecting Quilicura’s wetlands, says while speaking through a translator. Corporación NGEN spearheaded the project. Instead of going through a data center, each pr…

The best recruiter I know is going to spend the next three months hiring without posting to a single job board website, like Indeed or LinkedIn. “LinkedIn?” She laughed. “You mean Facebook for thought leaders? No, I won’t be using any of those sites.” “Rosa” is head of HR for a large tech startup, and someone I trust to tell me what’s really going on in the world of professional recruiting and jobs — the unflinching truth. The last time we talked, she had finally taken back control of her company’s recruiting process, rescuing it from over-automation, misguided AI, and what she called “results-last” hiring. I’ve hired hundreds of people to work with me over m…

Eat this, not that. This one food will cure everything. That food is poison. Cut this food out. Try this diet. Don’t eat at these times. Eat this food and you’ll lose weight. With society’s obsession with food, health, and weight, statements like these are all over social media, gyms, and even healthcare offices. But do you need to follow rules like these to be healthy? Most often the answer is no, because health and nutrition is much more complex and nuanced than a simple list of what to eat and what to avoid. Despite this, rules about health and nutrition are so common because of diet culture—a morality imposed by society that sees falling outside the arbitrary idea…

The world’s biggest tech companies are facing a legal showdown that could fundamentally change the way that social media is designed. The trial is taking place in the Los Angeles County Superior Court, where jury selection started on January 27. It’s testing out a new legal theory intended to spur greater regulation of social media platforms like TikTok, Snap, YouTube, and Meta’s Facebook and Instagram: Lawyers are gearing up to argue that the companies behind these platforms are designing their sites to be deliberately addictive, resulting in direct personal injury to users, especially children. Overall, the trial is expected to consist of nine cases, which hav…

Recently, I have developed a conflicted relationship with Lego. I love it. There’s so much Lego in our apartment that you can remove the brick and mortar, and I would still have a standing home. But lately, I’m getting fed up with how hard the Danish company is pushing it. Pushing the absurd licensing deals. Pushing nostalgia. Pushing the gigantic sets that adults want, kids dream of, but so many parents can’t afford. And sure. I can’t really blame Lego for wanting to make money. It’s a private company, and they are in the business of, you know, selling stuff. But by pushing so hard in every department, Lego risks brand exhaustion. At least, it’s exhausting the br…

A new dating app called Known, which went live earlier today in San Francisco, wants to offer users a dating experience that is far less gamified—and far more enabled by artificial intelligence. The app, which uses voice-based conversations with an AI to match people to prospective romantic partners, is the latest evidence that the next generation of dating apps isn’t looking to maximize matches. In other words, there’s no swiping. Known, founded by former Stanford University students Celeste Amadon and Asher Allen, uses an AI-based chat interface that interviews prospective daters and gauges their interests and values. Then, the app uses a model—which the company sa…

You are going to want to turn up the volume on your television sets. It’s time for the 68th Grammy Awards, which take place on Sunday, February 1. The movers, shakers, and singers of the Recording Academy are primed to put on one heck of a concert at the Crypto.com Arena in Los Angeles. Let’s take a look at the host, nominations, and upcoming changes before we dive into how to tune in and jam. Who is hosting the 2026 Grammy Awards? Trevor Noah is back for his sixth consecutive year as the master of ceremonies. This is going to be his last hurrah, though. In fact, he almost didn’t do the honors this year. Executive producer Ben Winston told the Los Ange…

February is here. The “New Year, New Me” energy has officially worn off, replaced by a much more realistic “New Year, Same Me, But Freezing” thanks to a very disrespectful wind chill a heating bill that’s starting to look like a phone number. But we live in the future! We have technology! Here are six actually useful gadgets that’ll keep you toasty without burning up a ton of cash. Rechargeable Hand Warmers (~$20) Disposable hand warmers are fine, but they’re wasteful and, frankly, kind of gross after a while. These rechargeable ones, on the other hand (pun intended), are basically big batteries that get hot. They charge via USB-C, include one cord that…

A college degree is usually thought of as a ticket to a great job and a secure future. Yet, the job market over the past few years has not been kind to graduates. Rapid changes in technology and uncertainty about the influence of AI on the economy have made it harder for companies to know what their new employees need to know to be successful. I have argued in the past that this uncertainty actually makes college degrees more useful than ever, but higher education is doing a poor job of helping students navigate this uncertainty. Sadly, universities aren’t going to fix this problem by hiring more career counselors. Instead, they’re going to have to do the hard work of…

A variety show that’s still revered for its absurdist, slapstick humor debuted 50 years ago. It starred an irreverent band of characters made of foam and fleece. Long after “The Muppet Show”‘s original 120-episode run ended in 1981, the legend and legacy of Miss Piggy, Fozzie Bear, Gonzo and other creations concocted by puppeteer and TV producer Jim Henson have kept on growing. Thanks to the Muppets’ film franchise and the wonders of YouTube, the wacky gang is still delighting, and expanding, its fan base. As a scholar of popular culture, I believe that the Muppets’ reign, which began in the 1950s, has helped shape global culture, including educational television.…

Around 70% of large-scale corporate transformation efforts fail. That figure has remained consistent for 25 years—and it comes from an era of relatively manageable change. Artificial intelligence will demand far more of companies: faster adaptation, more comprehensive reinvention, and continuous evolution rather than periodic adjustment. Yet more than three years after the launch of ChatGPT, only 5% of businesses report extracting significant value from their AI initiatives. If companies struggled with transformation before, the coming years will be harder still. Managing rapid change is becoming the central competency for business leadership. Every serious observer a…

Some high-profile acquisitions take out a rising competitor, such as Facebook’s acquisition of FriendFeed in 2009, some immediately expand a business’s suite of offerings, such as Salesforce’s 2020 purchase of Slack, and some may morph into an unrecognizable asset, like Amazon’s 1999 purchase of Alexa Internet, then a web traffic-tracking website. (The first Amazon Echo marking Alexa’s debut would launch in 2014.) But many lower-profile tech company acquisitions are made at least in part to gain access to specialized engineering talent. So-called “acquihires” haven’t traditionally raised many eyebrows. But the term’s definition has been expanding as the AI arms race …

Staying focused for an entire workday can feel like a losing battle. Between constant notifications, shifting priorities, and mental fatigue, even the most disciplined professionals struggle to maintain momentum from morning to evening. To understand what actually helps people stay in the zone, we turned to experts who study attention, performance, and productivity. They shared nine practical, research-backed strategies for sustaining deep focus and getting meaningful work done throughout the day. 1. Reset With Box Breath High performers don’t usually lose discipline. They lose regulation. When your body flips into fight-or-flight, focus gets choppy and your thinki…