Blog, YouTube & Content Monetization

In B2B marketing, content syndication has long been a staple for reaching decision makers, filling the sales pipeline, and accelerating leads. But in an increasingly fragmented digital landscape, relying solely on a single channel strategy could mean missing out on other high-impact channels. Today’s buyers are consuming content in new and varying ways—they’re tuning in to podcasts during commutes, streaming their favorite shows via connected TV, and gaining business news from social media platforms. To engage prospects effectively, marketers need to test and expand their digital toolkit with a diversified channel mix that can be anchored in tried and true syndication bu…

Ren Barrus was just an intern at Cotopaxi, an outdoor gear and apparel company, when he noticed piles of used backpacks and jackets sitting in boxes at the warehouse. The company was only 3 years old—still a startup—but already, customers were eagerly using its 61-year warranty. One broken zipper and the brand would send a completely new backpack, no questions asked. It wasn’t that consumers were gaming the system; they just expected durability. Two years later, by then a team lead, Barrus launched a guerrilla repair program: When customers sent in their broken gear, he’d drive it to his mom’s house in Utah where she would fix it up on her sewing machine, and ship it ba…

Disney might tout its rides and character IP when it looks to lure people to its theme parks around the world, but once visitors get there, the draw is an escape from reality. Fans call it the “Disney Bubble”: The day-to-day world melts away and you’re immersed in an environment that is carefully crafted (and controlled) by Disney. The Disney Bubble is designed to let vacationers to take one step away from the real world for the length of their stay. Distractions are minimized. You don’t even need to pull out your wallet. Paying for things like a souvenir or a snack can be done with just the tap of your phone or Magic Band. The Bubble is why many guests prefer to stay…

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its logo. This time, it’s swapping blue for a metallic black and white logo. According to Max, the color change is part of a larger refresh. Max says the standalone logo will be in the black-and-white color scheme, but an updated color palette, chosen to allow for flexibility of the logo in app and in marketing materials, will be unveiled in the coming months. Why Max updated its logo Max includes content from HBO and other Warner Bros Discovery brands, like Adult …

Netflix is finally pushing out the major TV app redesign it started testing last year, with a top navigation bar and new recommendation features. It’s also experimenting with generative AI and TikTok–style vertical video clips on mobile devices. Netflix first teased the new TV app in June 2024, with Reuters calling it the company’s biggest redesign in a decade. It’s unclear why the rollout has taken this long, but Netflix says users will start seeing it in “the coming weeks and months.” “Our redesigned homepage is simpler, more intuitive, and better-represents the breadth of entertainment on Netflix today,” Eunice Kim, Netflix’s chief product officer, told reporte…

Featuring Andy Dunn, Founder and CEO, Pie; Mélanie Masarin, Founder and CEO, Ghia and Ev Williams, Cofounder, Mozi. Moderated by Max Ufberg, Senior Editor, Fast Company. Loneliness isn’t just a lingering by-product of COVID lockdowns. According to former U.S. Surgeon General Vivek Murthy, it’s a public health crisis. Businesses have taken this diagnosis as a cue to step in, fill those cracks in our social fabric, and develop a cure. Join this panel to hear from leaders who are looking to address the loneliness epidemic by building technology that facilitates in-person connection, creating products that encourage us to rethink the ways we socialize, and more. View the…

I’ve worked remotely since 2006 (way before it was common). However, my days were filled with calls to colleagues and DMs to chat about everything from work to what we had planned for the weekend. Now I’m a solopreneur. I have occasional calls with clients, but they’re rare. Most of my days are spent working alone. In many ways, this is great since I have the freedom to work however and whenever I want. But staying motivated when it’s just me requires being really thoughtful about how I work. According to a 2025 report by Leapers, nearly half of self-employed professionals feel lonely occasionally or some of the time. One in five feels lonely or isolated often o…

Paris Hilton’s been an entrepreneur, a reality TV star, a DJ, an author, a model, a singer, and an activist. But she says school felt like torture. “Sitting still under fluorescent lights surrounded by beige walls made me feel trapped instead of inspired,” she tells Fast Company via email. “Traditional environments were too flat, too uniform, and too quiet to support the way I think.” It wasn’t until after being diagnosed with ADHD in her late 20s that Hilton began to understand how to hone her energy and creativity — and how the physical spaces where she worked impacted her ability to focus. “Over the years, I’ve learned that when a space feels alive, so do I,” she s…

Eleven years after Google first announced its grand unifying theory of design—Material Design—it’s introducing its third major revision to the system. Called Material 3 Expressive, the company will tell you that it’s their most “researched update” ever, promising to help people find what they’re looking for on the screen faster than before. But it’s also the company’s most maximalist design system to date. Still enabling quieter minimalist designs, sure, but embracing bolder colors, more playful animations, and all around more overt approaches to interface. There’s a new roundness to almost every component, right down to the tips of Google’s new default typeface, Google…

My brother’s text messages can read like fragments of an ancient code: “hru,” “wyd,” “plz”—truncated, cryptic, and never quite satisfying to receive. I’ll often find myself second-guessing whether “gr8” means actual excitement or whether it’s a perfunctory nod. This oddity has nagged at me for years, so I eventually embarked upon a series of studies with fellow researchers Sam Maglio and Yiran Zhang. I wanted to know whether these clipped missives might undermine genuine dialogue, exploring the unspoken signals behind digital shorthand. As we gathered data, surveyed people and set up experiments, it became clear that those tiny shortcuts—sometimes hailed as a hall…

Want to know how much you spent on Uber Eats this past year? If the answer is no, bad luck. Just days after Saturday Night Live dropped a satirical skit about an “Uber Eats wrapped,” Uber brought the feature to life with a year-end recap. Around this time each year, platforms from Spotify to YouTube start rolling out personalized recaps, breaking down how users spent their time over the past 12 months. The next logical step? A full accounting of every Uber trip taken and every guilt-ridden Uber Eats order placed this year. On Monday, the company launched its new year-in-review feature called “YOUBER,” which compiles users’ activity across both Uber and Uber E…

eToro Group Ltd has announced that it plans to take itself public in an initial public offering. The company made the announcement in a press release today, in which it confirmed that it had filed its Form F-1 registration statement with the U.S. Securities and Exchange Commission (SEC). However, there are still many unknowns about eToro’s IPO. Here’s what we do know—and what still needs to be revealed. What is eToro Group Ltd? eToro Group Ltd is the name of the company that operates the eToro trading platform. Like other trading platforms, eToro allows investors to buy and sell a number of assets, including stocks and cryptocurrencies. But eToro is slightly differ…

Workers at an Amazon warehouse in North Carolina rejected a proposal to unionize, becoming the latest group of the company’s employees to side against union representation. About three-quarters of employees at an Amazon fulfillment center in Garner, a town located near Raleigh, voted against joining a grassroots labor organization called Carolina Amazonians United for Solidarity and Empowerment, the National Labor Relations Board announced Saturday. The federal labor agency said 2,447 workers cast ballots against union representation while 829 voted in favor of joining the independent union, which is made up of former and current Amazon workers. The NLRB had said …

Have you ever found yourself in a situation where you carefully laid out all the context for your manager, only to have them cut you off? Or maybe you’ve found you’re eager to dive into the tactical details of a project while they keep steering the conversation back to vision. These moments can leave you frustrated and confused. You’re doing what seems logical, yet somehow it’s not landing. The good news is that these disconnects usually aren’t about your competency or the quality of your ideas— they’re about different styles. Studies have found that two primary dimensions shape how people communicate and approach their interactions at work. The first is dominanc…

Leica is perhaps the most storied brand in photography. A portmanteau formed from the name of founder Ernst Leitz and the word “camera”, the first Leica popularized 35mm photography, while the legendary M system standardized the modern rangefinder in 1954 and has a hallowed reputation to this day. Leica’s stewardship of its brand, however, has not always quite lived up to its history. The company historically outsourced most of its point-and-shoot camera design to Panasonic, slapping its iconic red dot on existing compacts and charging an unwarranted markup. Early smartphone collaborations with Huawei and Sharp were similarly surface-level. But for the past few y…

Dubai, the go-to destination for influencers, is now doubling down on its biggest market with the launch of its very own “influencer academy.” Jointly funded by the Dubai Department of Economy and Tourism and a travel content creation agency, the “Beautiful Destinations Academy” offers three months of social media “training” for “students,” aimed at bolstering Dubai’s tourism industry. The academy is still accepting applications for four budding influencers, who will be paid to travel and live in the city starting next month. A promotional video by Beautiful Destinations describes the program as “an elite training environment where we invest in you to support Dubai’s un…

One of the more frustrating classes I took in college in the 1980s was a computer science course on data structures and algorithms. In that class, we learned about a variety of approaches to solving key problems in programming. For example, we learned several different ways to take a list of numbers given in an arbitrary order and to sort that list from smallest to largest. These approaches differed in their efficiency. What frustrated me about the class wasn’t the algorithms themselves—they were interesting. But we were never taught how anyone ever came up with those different approaches. What in the world would have gotten someone to even think of those things? …

In June 2024, a team of divers sank a curious assortment of 24 sculptures off the northern coast of Bali. The sculptures look like works of art—and in many ways they are. But they are also memorial reefs that turn cremated ashes into structures that regenerate marine life. Over the past three years, a British startup called Resting Reef has been working to revamp the death care industry. Instead of keeping ashes inside an urn (which often ends up gathering dust on a shelf) or scattering ashes at sea (a fleeting gesture that leaves no lasting trace), you can have Resting Reef integrate them into an underwater memorial that can double as an artificial reef. Now, the…

AI experiments are usually simple to launch and often produce promising results in controlled settings. But translating those successes into scaled, enterprise-wide impact can be much harder. As Chair and CEO of Deloitte Consulting LLP, I have counseled many senior leaders on AI implementation, and this has become a recurring theme in my conversations with clients. Many of them turn to us to help them move beyond what I’d call “pilot fatigue.” Our latest State of AI in the Enterprise research points to the same trend: companies are launching numerous pilots but are scaling fewer than 30% of them. The pace of AI innovation is extraordinary. New models, tools, and…

In early 2024, Ben Collins was contemplating the future of the media business—and his place in it. He was in the process of resigning after spending six years as a senior reporter at NBC News, exhausted by the disinformation beat that took him to some of the darkest and most disturbing corners of the internet. It hadn’t helped that in December 2022 NBC News had suspended Collins from the Elon Musk beat following his highly critical coverage of the gazillionaire’s acquisition of Twitter. The media landscape looked bleak. Layoffs were decimating storied media titles like Sports Illustrated, and Collins was hearing rumors that G/O Media, the holding company owned by private…

Amazon leaned into the advertising funnel in a big way during its 2025 Upfront event at the Beacon Theater in New York City on Monday night. Perhaps the most notable product enhancement the company unveiled was the use of AI to generate contextual advertising on its Prime Video platform—meaning that ads can and will be created on the fly, using AI, depending on the specific scene of a TV show or movie that is on the screen at any given time. For instance, if a viewer is watching a scene involving a loving phone call between a mother and daughter, pausing the show could result in an ad for mobile phone service, with AI-generated text dynamically created, right the…

Showing enthusiasm in a job interview can be the make-or-break factor in getting that position. In fact, nearly 47% of hiring managers say a candidate’s keen interest in the job is the most important factor in determining whether they get the new role. Enthusiastic candidates are more likely to fit in, stay longer, and do great work. So, here are five ways to project excitement about the role throughout the job interview process: 1. ARRIVE EARLY First, show up 10–15 minutes early for your interview. An early arrival demonstrates enthusiasm, shows respect for the interviewer, and helps you gather your thoughts so that you will come across as poised and prepared…

Humanity has sequenced the genome and built artificial intelligence, and yet it’s still shockingly hard to find the right foundation shade. I’ve spent hours at Sephora searching for a shade that doesn’t make my skin look ashy or unnatural. Then, when I finally do find a match, my skin gets darker after a day in the sun, and the color no longer works. I’m not alone in my frustration. Last year, makeup brands sold $8.4 billion of foundation around the world, but you can still find social media brimming with people complaining about how hard it is to find the right shade. A new brand, Boldhue, wants to solve this problem forever. The company has created a machine that sca…

Flashes, a photo-sharing app that’s linked to X-alternative Bluesky, launched in beta this week before disappearing from the test store due to what its developer said was technical difficulties. Flashes developer Sebastian Vogelsang said in a Bluesky post that Apple’s engineering team is working on a fix. Apple didn’t immediately respond to Fast Company‘s request for comment. Flashes, which was revealed last month, supports photo posts of up to four images and videos up to one minute long. Items posted on Flashes will also appear on Bluesky. Comments from Bluesky users on the posts will appear back on Flashes. Flashes could be attractive to users who want to …

As the geographic center of Indianapolis, Monument Circle is in many ways the heart of the city. The 284-foot Soldiers and Sailors Monument towering in the middle is a beloved local landmark, and the plaza and fountain around its base has been a gathering place since it opened in 1902. But the way most people experience it is through the window of a car. Monument Circle is technically a traffic circle, which means the center of the city is little more than a place for cars to drive. The past couple of years, however, have shown another possibility. Since 2023, from June through November, part of the traffic circle has been closed to cars and converted into Spark on the C…