Blog, YouTube & Content Monetization

Thinking back to childhood, what role did you play in your family dynamic? Maybe you were the straight-A student? Maybe you flew under the radar, not causing trouble? Or perhaps you were charged with taking care of siblings? The person you were inside your family relationship can impact how you act in the workplace today, says Dr. Alexandra Solomon, clinical psychologist and host of the MasterClass “In Practice” series on dealing with anxiety. “Sometimes we repeat those family roles in our adult relationships, and sometimes we do a 180 flip,” she says. “There’s a path of repetition and there’s a path of opposition. Our goal is to be on the third path, which is t…

Customer retention is more than a buzzword—it is a proven driver of sustainable growth and profitability. Sounds like common sense? Think again. Customer churn is on the rise. Yet, while many organizations recognize the value of keeping customers, far fewer appreciate the full spectrum of losses that arise when performance is merely “good enough.” The hidden costs of unremarkable customer experience—lost profit margins, missed cross-sell opportunities, shorter customer lifespans, fewer referrals, and reduced purchase volumes—can quietly erode the bottom line. These losses are often multiplied by the ripple effects of customer complaints or service failures, which ex…

An accepted fact of childhood: Monopoly is a slow game that requires consecutive snow days to successfully finish. And, by god, no matter what you do, do not end up as the banker, the most tedious and thankless of jobs. [Photo: Hasbro] Though they wouldn’t put it in those terms, the folks at Hasbro likely know that’s how a lot of players feel. So today the company is announcing a new set that bridges the gap between Monopoly Junior and the classic version for ages 8 and older—speeding things up by ditching the banker and paper currency entirely in favor of an app. “Kids don’t carry cash these days . . . [but] they probably do have a mobile device,” says Brian …

Spring is just around the corner, ushering in new growth, brighter days, and the heady anticipation of summer. For those of us with sizable screen time, spring’s arrival also means that the dreary weather is no longer an excuse for spending hours doomscrolling TikTok and Instagram Reels until our eyes glaze over. And now there’s an app that can help you feel like it’s spring year-round. Rhys Kentish is a senior software engineer at the London-based app design firm Brightec. He’s spent the past four months building an app that makes users literally touch grass before they can open social media. “I was sick and tired of my reflex in the morning being to reach for my…

Ren Barrus was just an intern at Cotopaxi, an outdoor gear and apparel company, when he noticed piles of used backpacks and jackets sitting in boxes at the warehouse. The company was only 3 years old—still a startup—but already, customers were eagerly using its 61-year warranty. One broken zipper and the brand would send a completely new backpack, no questions asked. It wasn’t that consumers were gaming the system; they just expected durability. Two years later, by then a team lead, Barrus launched a guerrilla repair program: When customers sent in their broken gear, he’d drive it to his mom’s house in Utah where she would fix it up on her sewing machine, and ship it…

In early April, Ikea unveiled the latest edition of its iconic Stockholm 2025 collection, marking 40 years since the original collection was released in 1985. The 96-item lineup includes a range of pieces, like bold statement sofas, side tables, and elegant chandeliers. The designs are keeping with the brand’s signature Scandi aesthetic, but with a twist: inspiration from the natural world. The collection is now available in stores and on the Ikea website. At the core of the collection is a thoughtful focus on materials. Solid wood is paired with tactile surfaces and natural fibers like mouth-blown glass and rattan to create a variety of pieces, such as woode…

eToro Group Ltd has announced that it plans to take itself public in an initial public offering. The company made the announcement in a press release today, in which it confirmed that it had filed its Form F-1 registration statement with the U.S. Securities and Exchange Commission (SEC). However, there are still many unknowns about eToro’s IPO. Here’s what we do know—and what still needs to be revealed. What is eToro Group Ltd? eToro Group Ltd is the name of the company that operates the eToro trading platform. Like other trading platforms, eToro allows investors to buy and sell a number of assets, including stocks and cryptocurrencies. But eToro is slightly differ…

An attorney for a Texas pipeline company said Wednesday at trial that he will prove various Greenpeace entities coordinated delays and disruptions of a controversial oil pipeline’s construction in North Dakota, and defamed the company to its lenders. Attorneys for the Greenpeace defendants told a jury there is no evidence to back up the claims by Dallas-based Energy Transfer, which seeks potentially hundreds of millions of dollars in damages from Greenpeace. The case is tied to protests in 2016 and 2017 of the Dakota Access Pipeline and its controversial Missouri River crossing upstream of the Standing Rock Sioux Tribe’s reservation. The tribe has long opposed the pipel…

Nothing strikes fear in a leader’s heart more than an upcoming announcement. Yet big changes and announcements are the turning point for many organizations. Whether its layoffs, acquisitions, launches, or reorganizations, the pressure to “get it right” is real. Company performance, team morale, retention, and public image are all on the line. Unfortunately, most leaders rely on advisers and experts when it comes to how, when, and what to communicate. Well-meaning attorneys, publicists, or CFOs typically water down the message, and the company ends up with something that is factual but uninspiring. Oftentimes, that message is also ambiguous with no plan, next steps, or…

T-Mobile is making moves to make sure it’s “first” among first responders. The mobile giant announced that as a part of its T-Priority solution—a portion of T-Mobile’s 5G network that’s set aside specifically for use by first responders, to avoid network congestion and slowdowns during emergencies—it’s signed a contract with the City of New York to be the single carrier for the city’s public safety network comprising more than 40,000 personnel, and is allowing free limited-time access to T-Priority through its first responder rate plans. Additionally, the company is partnering with others in the industry to create an advanced 5G ecosystem, which should help numero…

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Costco chair Hamilton “Tony” James caused a bit of a stir this week when, in an interview, he mentioned a retail category that’s done surprisingly well for the big-box chain: luxury goods. “Rolex watches, Dom Pérignon, 10-carat diamonds,” James offered as examples of high-end products and brands that have fit into a discount-club model more typically associated with buying staples in bulk. “Affluent people,” he explained, “love a good deal.” Courting that group may be particularly timely right now—and not just for Costco. According to a recent report from research f…

As my husband was growing his finance career, the year-end bonus became a pivotal moment: to see how much his hard work translated into cash. And rather than rushing to tell me the news, he and his close peers would gather at a local bar on bonus day to share their numbers. They wanted to know who got paid how much. “You share your bonus number with your colleagues?” I asked in disbelief. “Why would you do that?” “We want to know the range of bonuses given out,” he shared. “This also helps us understand how we can get paid more next time around and do better.” When I started my career, I remember a mentor once telling me, “Don’t talk about religion, sex, or po…

A new scientific study warns that using artificial intelligence can erode our capacity for critical thinking. The research, carried out by a Microsoft and Carnegie Mellon University scientific team, found that the dependence on AI tools without questioning their validity reduces the cognitive effort applied to the work. In other words: AI can make us dumber if we use it wrong. “AI can synthesize ideas, enhance reasoning, and encourage critical engagement, pushing us to see beyond the obvious and challenge our assumptions,” Lev Tankelevitch, a senior researcher at Microsoft Research and coauthor of the study, tells me in an email interview. But to reap those benef…

Architecture is, at its core, about problem-solving: balancing aesthetics, functional needs, and technical constraints to create effective buildings and environments. The most innovative firms in the industry expand this notion, solving pressing issues in new ways that build on or scale up existing techniques and technologies. Los Angeles-based Lorcan O’Herlihy Architects, for instance, has advanced the concept of shipping container architecture, ushering it into the realm of sustainable neighborhood development. The firm’s Isla Intersections project in South Los Angeles closed a nearby street (a rarity in car-focused L.A.) to create an active “paseo,” which hosts local f…

Trading platform Robinhood, best known for introducing a new generation of traders to the stock market, crypto, and ETFs, is growing up alongside its customers, moving one step closer to becoming a full financial service company the likes of Fidelity or Charles Schwab. On Wednesday, the digital brokerage announced plans to launch Robinhood Banking this fall, a one-stop service that provides “traditional checking and savings accounts with luxury benefits,” as well as Robinhood Strategies, a wealth management product. Customers will need a Gold subscription, which runs $5 a month or $50 a year, to open those individual and joint checking accounts, which will allow u…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. U.S. single-family home prices, as measured by the Freddie Mac House Price Index (which uses the repeat-sales methodology), rose 3.9% in the calendar year 2024. During that same timeframe, overall U.S. consumer prices rose 2.9%. Among the 384 metro-area housing markets that the Freddie Mac House Price Index tracks dating back to 1975, these are the 10 metros that saw the biggest year-over-year home price increase in 2024: Kingston, New York: +13.5% Springfield, Ohio: +11.8% Glens Falls, New York: +11.7% Binghamton, New York: +11.5% …

One recent rainy afternoon, I found myself in an unexpected role—philosophy teacher to a machine. I was explaining the story of the Bhagavad Gita to a leading large language model, curious to see if it could grasp the lessons at the heart of one of the world’s most profound philosophical texts. The LLM’s responses were impressively structured and fluent. They even sounded reflective at times, giving a sense that the AI model knew that it was itself part of this millennia-long conversation. Yet there was something fundamental that was missing from all the answers the machine gave me—the lived experience that gives wisdom its true weight. AI can analyze the Gita, but i…

If you follow any Gen Zers on social media, you may know they seem to abide by one piece of sage wisdom: Go big or go home. That much is certainly true when it comes to their wild prom-posals and sometimes scary-extravagant gender-reveal parties. And apparently, it also holds true for their Valentine’s Day celebrations. According to a new survey from CouponFollow, on average, Americans in relationships plan to spend around $155 on the day of love this year. But Gen Z? Gen Z wouldn’t be satisfied unless they were going above and beyond. The generation that seems to enjoy flashy celebrations will spend far more on cards, chocolates, and stuffed animals, budgeting $235 t…

Some good news for Publishers Clearing House (PCH) customers: The Federal Trade Commission (FTC) said Wednesday that the sweepstakes company is paying for refund checks to 281,724 customers who ordered a product after receiving and clicking on an email, which included “deceptive and unfair” practices, according to the FTC’s allegations. Here’s what you need to know. What happened? Publishers Clearing House, which has been known for decades for its sweepstakes deals and big checks, agreed to pay a total of about $18.5 million in refunds and make substantial changes to its e-commerce operations. “While we disagreed with the FTC’s assertions at the time, we we…

When I lived in Florida, I had a neighbor named Ms. Carmen. She was in her late 70s, fiercely independent, and lived alone with her two dogs and one cat, which were her closest companions. Each hurricane season, she would anxiously ask if I would check on her when the winds began to pick up. She once told me: “I’m more afraid of being forgotten than of the storm itself.” Her fear wasn’t just about the weather; it was about facing it alone. When hurricanes hit, we often measure the damage in downed power lines, flooded roads, and wind-torn homes. But some of the most serious consequences are harder to see, especially for older adults who may struggle with mobility,…

Starting today, thousands of changemakers and leaders will descend upon Austin for one of the biggest festivals and conferences of the year: South by Southwest (SXSW). It’s the “level playing field” event where startups and Fortune 500 companies share the same stage to discuss the hottest topics and trends in film, tech, sustainability and travel, social good, and health and wellness. It’s where brands unveil new products, relationships are formed, and celebrities premiere their films. However, despite its popularity as a must-attend event, you won’t find SXSW in your Google Calendar app. You also won’t find two other cultural events in March: Women’s History Month o…

Like clockwork, when my daughter turned 9, she started to show interest in nail polish, lip balm, and haircare. “Mommy, I think I need shampoo for my specific hair type,” she told me. I knew the day would come when my daughter would be lured in by beauty products, but I still found myself unprepared to respond. I feel a responsibility to help her navigate what will be a lifelong relationship with the beauty industrial complex. This means helping her decide what products are safe and appropriate to use. More importantly, though, it means helping her see beauty as a tool of self-care, rather than an external standard she must achieve. [Photo: Evereden] This is be…

Melody Wilding is a professor of human behavior at Hunter College and was recently named one of Insider’s “most innovative career coaches.” Her background as a therapist and emotions researcher informs her unique approach, weaving evidence-based neuroscience and psychology with professional development. She is the author of Trust Yourself. What’s the big idea? Do you feel stuck navigating office politics, micromanagement, or being overlooked at work? In Managing Up, human behavior professor and executive coach Melody Wilding reveals how to subtly teach those above you to respect your ideas—without needing a title change. Through real-life stories and research-backe…