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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,086 topics in this forum
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Showing enthusiasm in a job interview can be the make-or-break factor in getting that position. In fact, nearly 47% of hiring managers say a candidate’s keen interest in the job is the most important factor in determining whether they get the new role. Enthusiastic candidates are more likely to fit in, stay longer, and do great work. So, here are five ways to project excitement about the role throughout the job interview process: 1. ARRIVE EARLY First, show up 10–15 minutes early for your interview. An early arrival demonstrates enthusiasm, shows respect for the interviewer, and helps you gather your thoughts so that you will come across as poised and prepared…
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In early 2024, Ben Collins was contemplating the future of the media business—and his place in it. He was in the process of resigning after spending six years as a senior reporter at NBC News, exhausted by the disinformation beat that took him to some of the darkest and most disturbing corners of the internet. It hadn’t helped that in December 2022 NBC News had suspended Collins from the Elon Musk beat following his highly critical coverage of the gazillionaire’s acquisition of Twitter. The media landscape looked bleak. Layoffs were decimating storied media titles like Sports Illustrated, and Collins was hearing rumors that G/O Media, the holding company owned by private…
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Dubai, the go-to destination for influencers, is now doubling down on its biggest market with the launch of its very own “influencer academy.” Jointly funded by the Dubai Department of Economy and Tourism and a travel content creation agency, the “Beautiful Destinations Academy” offers three months of social media “training” for “students,” aimed at bolstering Dubai’s tourism industry. The academy is still accepting applications for four budding influencers, who will be paid to travel and live in the city starting next month. A promotional video by Beautiful Destinations describes the program as “an elite training environment where we invest in you to support Dubai’s un…
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Every company is racing to modernize. There’s a sense that if you aren’t adopting new technology fast enough, you’re already behind. From AI and automation to digital platforms, the list keeps growing. Leaders make big investments, employees sit through onboarding sessions, and for a few weeks, excitement fills the air. Then the momentum fades. Dashboards sit idle. Pilots stall. The return on investment never arrives. We see it all the time. On the factory floor, operators are juggling a dozen tools that don’t talk to each other. Managers chase data that doesn’t reflect what’s really happening. Teams try to keep up with systems meant to help them but instead end u…
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The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. PFAS contamination is everywhere: clothing, household products, even the water we drink. Per- and polyfluoroalkyl substances (PFAS), aka “forever chemicals,” are engineered to last, making them commonplace in manufacturing but devastating to human health and the environment. While regulators scramble to set new limits, traditional water treatment methods aren’t keeping up. For industry, th…
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An attorney for a Texas pipeline company said Wednesday at trial that he will prove various Greenpeace entities coordinated delays and disruptions of a controversial oil pipeline’s construction in North Dakota, and defamed the company to its lenders. Attorneys for the Greenpeace defendants told a jury there is no evidence to back up the claims by Dallas-based Energy Transfer, which seeks potentially hundreds of millions of dollars in damages from Greenpeace. The case is tied to protests in 2016 and 2017 of the Dakota Access Pipeline and its controversial Missouri River crossing upstream of the Standing Rock Sioux Tribe’s reservation. The tribe has long opposed the pipel…
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One of the more frustrating classes I took in college in the 1980s was a computer science course on data structures and algorithms. In that class, we learned about a variety of approaches to solving key problems in programming. For example, we learned several different ways to take a list of numbers given in an arbitrary order and to sort that list from smallest to largest. These approaches differed in their efficiency. What frustrated me about the class wasn’t the algorithms themselves—they were interesting. But we were never taught how anyone ever came up with those different approaches. What in the world would have gotten someone to even think of those things? …
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AI experiments are usually simple to launch and often produce promising results in controlled settings. But translating those successes into scaled, enterprise-wide impact can be much harder. As Chair and CEO of Deloitte Consulting LLP, I have counseled many senior leaders on AI implementation, and this has become a recurring theme in my conversations with clients. Many of them turn to us to help them move beyond what I’d call “pilot fatigue.” Our latest State of AI in the Enterprise research points to the same trend: companies are launching numerous pilots but are scaling fewer than 30% of them. The pace of AI innovation is extraordinary. New models, tools, and…
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Measles cases continue to rise in the United States nearly two and a half decades after the virus had been declared eliminated in the country. Currently, the epicenter of the U.S. measles outbreak is in Texas, where one child has now died from the disease. Here’s what to know about the outbreak, how far it has spread, and the symptoms to watch out for. Measles U.S. outbreak map As of the time of this writing, there are more than 130 cases of measles across two states alone, reports Reuters. Those states are Texas and New Mexico. However, while Texas has garnered the headlines due to it having the majority of cases, the disease has been found in other U.S. states si…
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Flashes, a photo-sharing app that’s linked to X-alternative Bluesky, launched in beta this week before disappearing from the test store due to what its developer said was technical difficulties. Flashes developer Sebastian Vogelsang said in a Bluesky post that Apple’s engineering team is working on a fix. Apple didn’t immediately respond to Fast Company‘s request for comment. Flashes, which was revealed last month, supports photo posts of up to four images and videos up to one minute long. Items posted on Flashes will also appear on Bluesky. Comments from Bluesky users on the posts will appear back on Flashes. Flashes could be attractive to users who want to …
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Booking travel has become a bit of a game—especially if you want to get the best possible prices and avoid getting ripped off. That’s because hotels and airlines have developed the lovely habit of futzing around endlessly with their rates. Depending on when, exactly, you go to book the room or flight you want, you might end up being charged way more than if you waited a few days or even hours for prices to drop. The problem is that it’s damn-near impossible to figure out the logic behind it and know the right time to buy. And who among us has the time or energy to stay on top of that and keep checking back at all hours with the hope of magically stumbling onto a m…
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Instacart is launching a new stand-alone app called Fizz, designed for groups to order snacks and drinks ahead of parties for a flat $5 delivery fee. The platform, developed in collaboration with the hugely popular event invite app Partiful, enables partygoers in the 30 U.S. states where alcohol delivery is legal to add items to a shared cart from nearby participating grocery stores. Instead of splitting the bill, each user is prompted to pay only for what they’ve added, with an option to include a tip for the shopper. Back in February, Instacart’s chief product officer, Daniel Danker, approached Partiful CEO Shreya Murthy about partnering on the app. The team…
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During Robert F. Kennedy Jr.’s Senate confirmation hearing for secretary of the U.S. Department of Health and Human Services (HHS), Democratic Senator Tina Smith of Minnesota asked him about his stance on people who take antidepressants. “I know people, including members of my family, who’ve had a much worse time getting off of SSRIs than they have getting off of heroin,” Kennedy responded. While many of Kennedy’s beliefs are questionable, he’s voicing a common misconception around SSRIs, or selective serotonin reuptake inhibitors. Approximately 13% of Americans take SSRIs, which are a type of antidepressant that work by increasing serotonin levels in the brain. …
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Since its launch in 2018, Olipop has been a bit of a Cinderella story in the oft-unforgiving beverage game. The prebiotic, fiber-laden soda designed to be healthier than the category classics is currently thriving: It just closed a $50 million Series C and announced a $1.85 billion valuation. Last year, it surpassed $400 million in revenue. Its reps cite it as the No. 1 nonalcoholic brand in dollar and unit growth, “outpacing legacy giants like Coca-Cola, Dr. Pepper, and Red Bull.” It’s now sold in nearly 50,000 stores and is even outselling Coke at one major national retailer (though they won’t disclose which one, per that retailer’s regulations). Which is all to say: …
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Before media outlets began comparing OpenAI’s Sam Altman with the father of the atomic bomb, and before Amazon’s Jeff Bezos got jacked, we had Nathan Bateman, the iron-pumping, AI-developing tech broligarch played by Oscar Isaac in the 2015 film Ex Machina. Written and directed by Civil War helmer Alex Garland, Ex Machina is ostensibly about a modern-day Turing test. Bateman, the mastermind behind a Google/Facebook surrogate, has secretly developed a humanoid AI and arranged for talented coder Caleb (Domhnall Gleeson) to fly out to his remote compound for a week to determine whether Ava (Alicia Vikander) exhibits enough consciousness to pass for human. You know, sort of …
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In today’s turbulent economic climate, there’s an intense pressure to perform. Organizations are exploring new business models and ways of working to accelerate growth and stay competitive. Boards and shareholders demand results, which pushes leadership teams to dial up their expectations. The term “accountability” has become a buzzword in discussions, but far too many misunderstand and misapply it. When leaders talk about creating a culture of accountability, they often rely on “shame and blame” tactics. This approach might seem effective in the short term, but it ultimately undermines the culture leaders seek to build. Instead of motivating individuals to do more, it d…
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Nearly half of Americans believe that we will see a civil war in the United States in our lifetime. As a corporate leader of a large, diverse team that operates across the United States, I am simultaneously horrified by this and hopeful that it will not come to fruition. The workplace gives me a window into the relationships that are at stake if our country further divides. It also gives me hope that relationships can hold us together, two people at a time. I met my colleague Ted last year. We are a generation apart. I’m a city girl. He’s a country guy. I’ve never voted Republican. I doubt he’s ever voted for a Democrat. We both call ourselves Christian, while o…
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There’s one big thing about Rodrigo Corral that does not initially make sense: The book cover maestro does not have a signature style. Consider his chameleonic cover hits. The Fault in Our Stars. The Brief Wondrous Life of Oscar Wao. Survivor, Lullaby and the rest of Chuck Palahniuk’s catalog. Rachel Cusk’s books. James Frey’s controversial A Million Little Pieces, the cover that helped launch Corral into ubiquity. Recent collaborative output like Intermezzo and Mojave Ghost. The books don’t have obvious visual connective tissue between them—but somehow, as creative director of Farrar, Straus and Giroux and his eponymous studio, Corral has spent the past three decades …
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When Todd Willing was 15, he entered a high school work experience program at Ford’s Australian Design Studio. His father owned a garage, and he’d always been around cars. “I had a loose understanding of what went into them because of that exposure, and I always had a creative bent I guess,” says Willing. “I would be drawing cars most of the time, to the frustration of my teachers.” The experience is still so vivid in Willing’s mind: the plane ride to Melbourne, the energy and feel of a space devoted to creativity, the culture and environment of a creative team. “That was it for me,” he says. “I wasn’t going to be doing anything else.” Now, 22 years later and still at …
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Japanese regulators on Tuesday accused U.S. tech giant Google of violating anti-monopoly laws, echoing similar moves in the U.S. and Europe. Google Japan said in a statement that it found the action “regrettable.” It said it has invested in Japan significantly to promote innovation as a technology leader. The Japan Fair Trade Commission’s “cease and desist order” says Google must stop the preinstallation of the Google search engine in Android smartphones, which it said in effect shuts out competition. It’s unclear if Google, a subsidiary of Alphabet Inc., based in Mountain View in the Silicon Valley, will take legal action to fight the order. In the U.S., a judge rule…
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As companies pull back on their diversity, equity, and inclusion programs, will their commitments to equal pay also waver? View the full article
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For NFL teams’ social media departments, May 14 is the Super Bowl. NFL Schedule Release Day has become an unofficial holiday on the league calendar. All 32 teams unveil their season schedules in the most creative and entertaining ways possible—chasing quote tweets and marketing impressions before the internet crowns a winner. This year, the Los Angeles Chargers dropped a Minecraft-inspired video, complete with a nod to a viral Starbucks altercation between NFL reporters Ian Rapoport and Jordan Schultz during the combine. “Give the Chargers every award,” ProFootballTalk posted on X. The Washington Commanders put their own spin on the classic game RollerCo…
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Resilience is a much-needed skill in today’s tough job market. Despite the headlines lambasting young employees as “lazy” and “entitled”, a Big Four consulting firm is taking matters into its own hands and offering training for recent grads. PwC will give its new young hires “resilience” training to toughen them up for careers as management consultants. The firm has introduced the initiative in the UK to help Gen Z brush up on their “human skills,” including communication with clients and handling day-to-day work dynamics, like pressure or criticism. “Quite often we are struck that the graduates that join us… don’t always have the resilience; they don’t always h…
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The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The way we work is changing. Artificial intelligence is rapidly transforming the workplace, automating tasks, creating new efficiencies, and helping us accomplish more across virtually all industries. In this environment, new hiring strategies based on evaluating a candidate’s full skillset—including their ability to problem-solve, think creatively, and adapt rather than solely relying on their co…
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The AI boom is driving an explosive surge in computational demands and reshaping the landscape of technology, infrastructure, and innovation. One of the biggest barriers to widespread AI deployment today is access to power. Some estimates suggest AI-driven data centers now consume more electricity than entire nations. The World Economic Forum projects a doubling of energy use by data centers from 2024 to 2027, driven by the energy-intensive nature of AI workloads. This surge in electricity demand is transforming the utilities industry and redefining how and where data centers are built—power is no longer a given. In the U.S, electricity usage is growing for the first tim…
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