Blog, YouTube & Content Monetization

Friday is the opening ceremony for the 2026 Winter Olympics. But, if you’ve spent any time on TikTok over the past week, you might have already got a sneak peek at some behind-the-scenes content courtesy of the athletes themselves. In 2024, the International Olympic Committee loosened its rules governing what athletes can capture and share on social media. The shift helped spark viral moments during the Paris Games, when Team USA rugby star Ilona Maher and Norway’s swimmer Henrik Christiansen, whose chocolate muffin reviews became an unlikely hit, took over TikTok feeds. This year, Olympians have already been posting vlogs of their journeys to the Olympic Village…

Amazon sales surged 14% during the fourth quarter, helped by strong holiday spending and a better-than-expected growth in its prominent cloud computing unit. But shares fell 11% in after hours trading on Thursday as investors appeared to be spooked by the Seattle-based tech company’s plans to increase capital spending by nearly 60% to $200 billion from last year’s $128 billion as it sees opportunities in artificial intelligence, robots, semiconductors and satellites. The company’s fourth-quarter profits also were slightly below analysts’ projections. Wall Street analysts were expecting capital spending to rise to around $147 billion this year, according to FactSet. Ama…

It’s time to become an armchair expert on sports that you only think about every four years. In other words, the 2026 Winter Olympics have arrived. This year’s competition takes place in two Italian cities, Milan and Cortina d’Ampezzo, and the surrounding regions. It is not Cortina’s first rodeo, as the city hosted previously in 1956, while the country of Italy has hosted the games three times prior. The action kicked off on Wednesday, February 4, when the world’s best alpine skiers and curlers strutted their stuff. Despite the curling, the official Olympic Opening Ceremony takes place today (Friday, February 6). Here’s everything you need to know so you can …

The price of Bitcoin has declined dramatically in recent weeks, and cryptocurrency investors are more fearful than ever. In the past 24 hours, the crypto king dipped to the $60,000 range—a low it has not seen since October 2024. While Bitcoin has now recovered slightly to around $66,000, many analysts and investors still think the token may not have bottomed out yet. Here’s what you need to know about Bitcoin’s continued fall, and how low things might go. Why is Bitcoin falling? Like most cryptocurrencies, Bitcoin (BTC) has been steadily falling almost since the year began. As Fast Company previously reported, there were two main drivers for this fall. The…

This Sunday will see the Seattle Seahawks face off against the New England Patriots in Super Bowl LX. The game will also mark the conclusion of the tenth football season featuring Next Gen Stats, the analytics system that delivers detailed data about every game to coaches and broadcasters through a partnership with Amazon Web Services. Next Gen Stats began in 2015, when the National Football League deployed RFID chips in player shoulder pads and even in the football itself, enabling the league to capture location data multiple times per second through sensors installed throughout stadiums. It has since become a mainstay of football broadcasts and training sessions, deli…

Hello, and welcome back to Fast Company’s Plugged In. “Programming, as it turns out, is just typing.” Talking at Cisco’s AI Summit in San Francisco on February 3, Nvidia CEO Jensen Huang made that pithy observation to sum up the phenomenon of people using AI coding tools to simply describe in plain language software they want to exist, with an algorithm doing the heavy lifting. The comment came during a wild, wide-ranging riff on how AI is changing the world, and Huang kept joking that his chatter might have been influenced by several glasses of wine. (Hey, he was the after-dinner speaker.) But even if alcohol-fueled poetic license was involved, the sentiment capt…

Organizational leaders are witnessing a steep and unprecedented rise in employee healthcare costs that is eroding bottom-line profitability. According to data from the Business Group on Health, these costs are projected to rise by 9% this year, representing a 62% increase since 2017. To put it in perspective, this represents an incremental hit of nearly $1 million to the bottom line for a midsize organization of 500 people. What CFOs are now confronting is a tipping point where the average total cost to insure an employee is nearing $20,000 annually. Notably, it is specifically mental health claims that are driving the spike. PwC’s 2026 Medical Trend report shows that…

It looks like a standard shipping container. But a metal box at a London factory is aimed at solving one of the shipping industry’s biggest challenges: how to cut CO2 emissions on cargo ships. The tech, from a startup called Seabound, can capture as much as 95% of the CO2 emissions from the exhaust on ship. The company is now preparing to install a set of the containers on a cargo ship in its first commercial deployment after years of development and pilot tests. “The shipping industry is one of the last hard-to-abate sectors,” says 30-year-old CEO Alisha Fredriksson, who cofounded the company in 2021 after working as a consultant and seeing the need for a new…

February 1 was National Change Your Password Day, a well-intentioned reminder that, ironically, highlights everything wrong with how we think about security in 2026. Here’s the truth: if you spent the first day of the month dutifully changing “Summer2025!” to “Winter2026!” across your accounts, you didn’t make yourself safer. In fact, you might have made things worse. Decades of Bad Advice We’ve spent decades teaching people the wrong lessons about password security. Add a number. Throw in a special character. Change it every 90 days. These requirements were etched into our collective consciousness, repeated by IT departments, enforced by login forms, and inter…

Watching the Super Bowl without cable keeps getting more expensive. NBC will not offer a free stream of Super Bowl LX in 2026, an NBCUniversal spokesperson confirmed. Instead, cord cutters will need a Peacock Premium subscription, which costs $11 per month for the ad-supported tier. Cable subscribers who want to stream the game can log on to NBC’s apps. This isn’t the first time NBC has put the big game behind a paywall. It also required a Peacock subscription in 2022, but back then you could still stream the Super Bowl for free on your phone via the NFL or Yahoo Sports apps. (Also, a month of Peacock cost just $5 at the time.) It wasn’t always this way. In th…

Prices for a 30-second spot during the Super Bowl on NBC this year averaged $8 million. For the privilege of paying that, advertisers are required to spend an additional $8 million to buy ad time on other NBC sports broadcasts and the 2026 Milan Cortina Winter Olympics. With that much money invested (all before any is spent on actually creating a Super Bowl campaign) brands need to ensure they get your attention. This year, Rocket Mortgage and Redfin are aiming to do that by combining three things that will produce a large Venn diagram of interest: Lady Gaga singing Mr. Rogers’s “Won’t You Be My Neighbor?”; a heartwarming commercial airing during the game; and, most c…

In special education in the U.S., funding is scarce and personnel shortages are pervasive, leaving many school districts struggling to hire qualified and willing practitioners. Amid these long-standing challenges, there is rising interest in using artificial intelligence tools to help close some of the gaps that districts currently face and lower labor costs. Over 7 million children receive federally funded entitlements under the Individuals with Disabilities Education Act, which guarantees students access to instruction tailored to their unique physical and psychological needs, as well as legal processes that allow families to negotiate support. Special education…

Tech workers have been worried for years now about the AI tidal wave coming for their jobs, but their bosses are starting to worry too. Stocks plunged this week as fears escalated that AI advancements will take a bite out of business for many software and services companies. The market losses are tied to updates to Anthropic’s AI-powered workplace productivity suite, Claude Cowork, which threatens to replace some software tools ubiquitous in the professional world. Companies with business in research and legal software like Thomson Reuters and LegalZoom dropped dramatically on the Anthropic news, with a wide swath of software stocks following suit. Intuit, PayPal…

Anthropic is out with a new model called Claude Opus 4.6, an upgrade to its top-of-the-line Opus 4.5 model that launched in November. The new release could add new capabilities to Anthropic’s Claude Code coding assistant, which is facing growing competitive pressure from OpenAI’s Codex. Anthropic says Opus 4.6 improves on its predecessor’s coding skills, planning, and, perhaps most importantly, its ability to reason more clearly when handling large amounts of information. When Opus 4.6 powers Claude Code, the coding agent can comprehend larger codebases and make more thoughtful decisions about how and where to add new code, the company says. More long-term memory …

Visa announced a new platform designed to stimulate small businesses through a variety of tools and network opportunities on Thursday in advance of major sporting events this year. The program, Visa & Main, identifies and is built around helping address what Visa calls the most pressing challenges that entrepreneurs face: access to capital, reaching customers, and adopting modern business tools. That starts with a $100 million partnership with small business lender Lendistry, with Visa saying it would continue to provide “additional grants and financial support programs” as part of Visa & Main. Additionally, Visa & Main connects Visa’s small …

With community opposition growing, data center backers are going on a full-scale public relations blitz. Around Christmas in Virginia, which boasts the highest concentration of data centers in the country, one advertisement seemed to air nonstop. “Virginia’s data centers are … investing billions in clean energy,” a voiceover intoned over sweeping shots of shiny solar panels. “Creating good-paying jobs” — cue men in yellow safety vests and hard hats — “and building a better energy future.” The ad was sponsored by Virginia Connects, an industry-affiliated group that spent at least $700,000 on digital marketing in the state in fiscal year 2024. The spot emphasized that dat…

Novo Nordisk’s stock dove 7% on Thursday just after an announcement from a key competitor. The drop came just after telehealth company Hims & Hers announced it will offer a new version of the treatment, made from the same active ingredient, semaglutide, for a fraction of Novo Nordisk’s price. The telehealth site will offer the treatment at an introductory price of $49, the announcement said. After the introductory offer ends, patients with a 5-month subscription will pay $99 monthly for the treatment. Novo Nordisk sells the weight-loss drug for $149. Hims & Hers had already been offering the treatment in an injectable form, but the oral version is new for…

U.S. job openings fell to the lowest level in more than five years, another sign that the American labor market remains sluggish. The Labor Department reported Thursday that vacancies fell to 6.5 million in December — from 6.9 million in November and the fewest since September 2020. Layoffs rose slightly. The number of people quitting their jobs — which shows confidence in their prospects — was basically unchanged at 3.2 million. December openings came in lower than economists had forecast. The economy is in a puzzling place. Growth is strong: Gross domestic product — the nation’s output of goods and services — advanced from July through September at the faste…

Have you seen larger-than-life depictions of your friends lately? They might have been sucked into the latest social trend: creating AI-generated caricatures. The trend itself is simple. Users input a common prompt: “Create a caricature of me and my job based on everything you know about me,” and upload a photo of themself, and, voila! ChatGPT (or any AI-image platform) spits out an over-the-top, cartoon-style image of you, your job, and anything else it’s learned about you. This ability is predicated on a robust ChatGPT (or other AI) chat history. Those who don’t have a close, personal relationship with the AI might need to give additional information to get a mo…