Blog, YouTube & Content Monetization

Shares of Costco (COST) fell over 7% in midday trading on Friday after the wholesale retailer reported mixed second-quarter earnings results, missing profit estimates but beating on revenue, as the company braces for the impact of tariffs and inflation on consumer spending. “The tariffs are very fluid right now, so it’s hard to give any predictions about what we can do, but our people are well equipped to deal with anything coming our way and we have great partnerships with our suppliers,” CEO Ron Vachris said during the company’s earnings call. “Our people are nimble and ready to go.” Costco’s Q2 revenue came in at $63.72 billion, slightly beating analyst estimat…

eToro Group Ltd has announced that it plans to take itself public in an initial public offering. The company made the announcement in a press release today, in which it confirmed that it had filed its Form F-1 registration statement with the U.S. Securities and Exchange Commission (SEC). However, there are still many unknowns about eToro’s IPO. Here’s what we do know—and what still needs to be revealed. What is eToro Group Ltd? eToro Group Ltd is the name of the company that operates the eToro trading platform. Like other trading platforms, eToro allows investors to buy and sell a number of assets, including stocks and cryptocurrencies. But eToro is slightly differ…

It was a busy week for Colossal Biosciences: On Tuesday, it introduced the world to the first-ever woolly mice; by Wednesday, those mice were going viral; and on Saturday, they were the topic of a bit on Saturday Night Live’s Weekend Update. The success of genetically engineering these little creatures represented a huge leap toward a bigger goal: bringing back the woolly mammoth. After spending 2.5 years editing mammoth genes, the team applied their work to mice rather than trying to create a creature that has been extinct for thousands of years. “The genetic engineering of the mouse, while it’s a mouse, it’s a marvel of science in terms of where we are from an i…

Nothing strikes fear in a leader’s heart more than an upcoming announcement. Yet big changes and announcements are the turning point for many organizations. Whether its layoffs, acquisitions, launches, or reorganizations, the pressure to “get it right” is real. Company performance, team morale, retention, and public image are all on the line. Unfortunately, most leaders rely on advisers and experts when it comes to how, when, and what to communicate. Well-meaning attorneys, publicists, or CFOs typically water down the message, and the company ends up with something that is factual but uninspiring. Oftentimes, that message is also ambiguous with no plan, next steps, or…

Have you ever finished off your last pickle spear and, craving a little more of that vinegary punch, taken a couple of sips of brine straight from the jar? Or maybe you’re more open about your pickle juice habits and like to mix up a pickle martini in the light of day, rather than hunched over your fridge light at 2 a.m. Whatever you prefer, now there’s a product designed for exactly those kinds of moments. Claussen, the Chicago-based pickle purveyor, has picked up on the TikTok trend of using pickle brine as a mixer for everything from Diet Coke to “pickle cereal,” and they’re meeting customers where they’re at with a new drink called Just the Brine. As the name sugg…

Architecture is, at its core, about problem-solving: balancing aesthetics, functional needs, and technical constraints to create effective buildings and environments. The most innovative firms in the industry expand this notion, solving pressing issues in new ways that build on or scale up existing techniques and technologies. Los Angeles-based Lorcan O’Herlihy Architects, for instance, has advanced the concept of shipping container architecture, ushering it into the realm of sustainable neighborhood development. The firm’s Isla Intersections project in South Los Angeles closed a nearby street (a rarity in car-focused L.A.) to create an active “paseo,” which hosts local f…

Manchester United unveiled plans on Tuesday to build the “world’s greatest” soccer stadium. A proposed 100,000-seater arena would replace its iconic Old Trafford home and surpass Wembley as the biggest in the United Kingdom. “Manchester United is the world’s most favourite football club and, in my view, is the biggest and deserves a stadium fitting of its stature,” part owner Jim Ratcliffe said. Ratcliffe, who is one of Britain’s richest people, said the new venue could be a tourist attraction in the manner of the Eiffel Tower. “We have 1 billion people around the world who follow Manchester United. They will all want to visit this stadium,” he said. D…

Forget SpongeBob SquarePants, Sesame Street, and the sourdough starter craze: a depressed German loaf of bread named Bernd das Brot is celebrating his 25th anniversary as the reluctant star of a children’s television program that accidentally became equally popular with adults. A cult classic in Germany, Bernd das Brot (Bernd the Bread) is a puppet renowned for his deep, gloomy voice, his perpetual pessimism and his signature expression, “Mist!” (Think “crap!” in English.) Played and voiced by puppeteer Jörg Teichgraeber, Bernd is a television presenter who wants nothing to do with TV and can’t wait to go home to stare at the wallpaper. This year, his friends—…

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Costco chair Hamilton “Tony” James caused a bit of a stir this week when, in an interview, he mentioned a retail category that’s done surprisingly well for the big-box chain: luxury goods. “Rolex watches, Dom Pérignon, 10-carat diamonds,” James offered as examples of high-end products and brands that have fit into a discount-club model more typically associated with buying staples in bulk. “Affluent people,” he explained, “love a good deal.” Courting that group may be particularly timely right now—and not just for Costco. According to a recent report from research f…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. As someone deeply invested in sustainable mass transit and supply chain automation, I’m also invested in an idea that could change the world of freight transport for us all. The global supply chain is in flux. Even before new tariffs, the nearshoring trend in North America has created an urgent demand for more innovative and efficient freight solutions. However, despite automotive a…

Letting go of a struggling employee or deciding to coach them is one of the toughest calls a leader has to make. It’s rarely a black-and-white decision, and the stakes are high—not just for the individual but for the whole team and company. Every leader faces this dilemma multiple times in their career, and making a fair, timely decision isn’t always easy. That’s why I created the CORVETT framework—a simple, structured set of questions designed to cut through the noise and help leaders make these tough calls with clarity and intention. Instead of reacting emotionally or making hasty decisions, this approach ensures consistency and fairness. I also teach this frame…

A new technology can pinpoint victims of intimate partner violence four years earlier than other detection systems and with 80% accuracy. The Automated Intimate Partner Violence Risk Support System (AIRS) utilizes clinical history and radiologic data to pinpoint patients seen in the emergency room who may be at a risk for intimate partner violence (IPV). Developed over the past five years, AIRS has been rolled out to the Brigham and Women’s Hospital’s Emergency Rooms in Boston as well as surrounding primary care sites. Currently, the tool has been validated at the University of California-San Francisco Medical Center and is being evaluated by the Alameda Health Syste…

How can a razor brand market their products online when the word “razor” is shadowbanned. Start an OnlyFans, of course. London-based razor brand Nimbi, which launched at Erewhon in January 2024, began posting on TikTok last summer but noticed their views were disappointingly low. Turns out, it’s because they were using the word razor, which is on TikTok’s list of shadow-banned (meaning TikTok was limiting who could see their content). So, Nimbi got creative. Co-founder Anna Reid first suggested the idea of making an OnlyFans account as a joke. But it made a lot of sense. Most brands would steer well clear of posting on a platform infamous for sexually explicit c…

Starting today, thousands of changemakers and leaders will descend upon Austin for one of the biggest festivals and conferences of the year: South by Southwest (SXSW). It’s the “level playing field” event where startups and Fortune 500 companies share the same stage to discuss the hottest topics and trends in film, tech, sustainability and travel, social good, and health and wellness. It’s where brands unveil new products, relationships are formed, and celebrities premiere their films. However, despite its popularity as a must-attend event, you won’t find SXSW in your Google Calendar app. You also won’t find two other cultural events in March: Women’s History Month o…

America’s fast casual restaurants are almost universally struggling. But a few chains are betting on one universally beloved fried finger food to draw customers back into booths: the humble mozzarella stick. Over the past year or so, the fast casual sector has faced a chilling effect as inflation and rising menu prices continue to drive consumers away. Last year, chains including Red Lobster, Tijuana Flats, Buca di Beppo, and BurgerFi all sought bankruptcy protection. Others, like Dine Brands (the owner of Applebee’s and IHOP) and Darden (the owner of Olive Garden) have recently reported lackluster financial results. Amidst this dreary environment, Chili’s, the f…

Have you ever noticed that the qualities we sometimes see as weaknesses can actually be our secret strengths? Think about the quiet, shy colleagues who excel at listening or those who seem a bit lazy but always find the most efficient way to get things done. Even self-doubt—which studies show 70% of professionals experience at some point in their careers—can lead us to make more thoughtful decisions and spark creative breakthroughs. These qualities, sometimes perceived as weaknesses, can be the traits that shape effective leaders. As the leader of a bootstrapped company for nearly two decades, I’ve faced my fair share of uncertainty. Between economic turbulence a…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The way we produce and consume food is changing. Not only is the current food system a threat to our health, it’s also a threat to our planet. As a food producer, the challenge is clear: How do we transition toward more nutrient-dense, environmentally responsible food choices without compromising taste or accessibility? Modern food production has often emphasized convenience, leading to hig…

Years ago, I asked my born-organized sister how she managed to keep her place looking so nice all the time. She gave me an odd look and replied, “I put things away when I’m done with them.” I’m reminded of this infuriating conversation whenever I read most introductory budgeting advice. Money experts will assure their audience that creating a successful budget is simple. “Just track your income and spending and make sure the second number is lower than the first,” they say, often with a tone that makes it sound like they’re worried about your ability to tie your own shoes. But most people need to know how to do these supposedly simple things. And just as my siste…

Sometimes, you need to shake things up in your career. Maybe the job isn’t as fulfilling anymore. Maybe changing circumstances are pushing you toward a new path. Either way, figuring out what to do next can be a challenge. Increasingly, artificial intelligence is helping people explore their next steps—even when they’re unsure themselves. Chatbots like ChatGPT can offer some guidance, provided you know how to phrase your questions. But several companies have developed specialized tools that focus specifically on this issue. Google is leading the pack with its Career Dreamer. Described as “a playful way to explore career possibilities with AI,” it’s a tool that any…

A new consensus is growing within the scientific community about climate change: The goal of limiting global warming to 1.5 degrees Celsius by 2050, as set out in the Paris Agreement, is probably out of reach. We’ve already experienced the first full calendar year beyond this threshold, with last year’s global average temperature being 1.6 C higher than that of the preindustrial era. And while a single year at this level isn’t enough to confirm without a doubt that the Paris goal is a goner, several recent scientific papers have come to the same unsettling conclusion that a new era of warming has already begun. How hot will things get within our lifetimes? The answer…