Blog, YouTube & Content Monetization

After six years in the game, Nuuly, the clothing rental service from Urban Outfitters, has done what few thought possible: turned a profit. In an industry full of flashy failures and billion-dollar burns, Nuuly is quietly winning with a strategy that’s shaking up fashion and business. View the full article

The web is being swamped by AI slop—but the swamp is creeping closer to home. Your email inboxes, phone SMS apps, instant messaging, and social media services are all being overtaken by inauthentic content. From AI-generated footage of Hollywood actor Brad Pitt that conned a French woman out of $800,000, to phishing emails that direct victims to live chats with AI bots purporting to be from a legitimate business but which are actually criminals, AI scams are everywhere. Two in every three people tested by Vodafone failed to identify an AI-driven phishing attack. One of those people was George Wilson, the founder of a small business based in Marietta, Georgia. Wils…

Over the past two years, a troubling trend has started to take shape in the media; for a large majority of journalists, DEI framing became the default for covering Black businesses. What should be stories about innovation, resilience, market disruption, and leadership have increasingly been flattened into a single, repetitive narrative: DEI. Not the company’s business model. Not the founder’s vision or entrepreneur journey. Not the problem being solved or the customers being served. Just DEI. And it’s often framed through the lens of rollbacks, political backlash, or cultural controversy. This didn’t begin overnight, but in recent years and especially amid the po…

In part two of How YouTube Ate TV, Fast Company’s oral history of YouTube, we look at how the company’s rapid ascent after its 2005 founding led to multiple challenges, from bandwidth costs to unhappy copyright holders. This prompted the startup to consider selling itself, and on October 9, 2006, Google announced that it would be buying it, for $1.65 billion. That deal came with the promise that the web giant would help YouTube scale up even further without micromanaging it. Eventually, the balance they struck between integration and independence paid off. But when YouTube was still a tiny, plucky startup, nobody was looking that far ahead. Read more How YouTube A…

David Brickley is something of a social marketing pioneer. In 2011, he founded STN Digital, a leading social-first digital marketing company in sports and entertainment. STN now has more than 50 employees and creates hundreds of pieces of content daily for partners like ESPN, Warner Bros., NBC Sports, Under Armour, the Philadelphia Phillies, and NBA star Jayson Tatum, among dozens of others. The company helped Elton John launch his TikTok. In 2023, digital sports viewership surpassed traditional television viewers for the first time. Forty-three percent of young adult sports fans follow their favorite league on social media, 54% follow their favorite athlete, and 32% …

A variety show that’s still revered for its absurdist, slapstick humor debuted 50 years ago. It starred an irreverent band of characters made of foam and fleece. Long after “The Muppet Show”‘s original 120-episode run ended in 1981, the legend and legacy of Miss Piggy, Fozzie Bear, Gonzo and other creations concocted by puppeteer and TV producer Jim Henson have kept on growing. Thanks to the Muppets’ film franchise and the wonders of YouTube, the wacky gang is still delighting, and expanding, its fan base. As a scholar of popular culture, I believe that the Muppets’ reign, which began in the 1950s, has helped shape global culture, including educational television.…

America is at a generational tipping point. The next five years will usher in a whole new class of leaders as powerful positions shift from one generation to the next. Leadership roles are transitioning away from baby boomers, whether they like it or not. Millennials and Gen Z are poised to rise in the ranks, however much of the business canon and available literature offers advice from an irrelevant world—a world before hybrid offices, social media, and kiss cams at Coldplay concerts. Leaders are navigating digital and IRL (in real life) challenges where the older generations’ leadership styles are incongruous with the current moment’s needs. So how does one navi…

Why are AI chatbots so intelligent—capable of understanding complex ideas, crafting surprisingly good short stories, and intuitively grasping what users mean? The truth is, we don’t fully know. Large language models “think” in ways that don’t look very human. Their outputs are formed from billions of mathematical signals bouncing through layers of neural networks powered by computers of unprecedented power and speed, and most of that activity remains invisible or inscrutable to AI researchers. This opacity presents obvious challenges, since the best way to control something is to understand how it works. Scientists had a firm grasp of nuclear physics before the first …

As my husband was growing his finance career, the year-end bonus became a pivotal moment: to see how much his hard work translated into cash. And rather than rushing to tell me the news, he and his close peers would gather at a local bar on bonus day to share their numbers. They wanted to know who got paid how much. “You share your bonus number with your colleagues?” I asked in disbelief. “Why would you do that?” “We want to know the range of bonuses given out,” he shared. “This also helps us understand how we can get paid more next time around and do better.” When I started my career, I remember a mentor once telling me, “Don’t talk about religion, sex, or po…

Leica is perhaps the most storied brand in photography. A portmanteau formed from the name of founder Ernst Leitz and the word “camera”, the first Leica popularized 35mm photography, while the legendary M system standardized the modern rangefinder in 1954 and has a hallowed reputation to this day. Leica’s stewardship of its brand, however, has not always quite lived up to its history. The company historically outsourced most of its point-and-shoot camera design to Panasonic, slapping its iconic red dot on existing compacts and charging an unwarranted markup. Early smartphone collaborations with Huawei and Sharp were similarly surface-level. But for the past few y…

For business partners Victoria Jackson and Jennifer Rudolph Walsh, their lives are intermingled with work. As cofounders of 15-month-old bookstore Godmothers in Summerland, California, the pair have built a space that they both longed for: a bookstore perched on a magical slice of Santa Barbara County, outfitted with cozy nooks to read and gather, a cafe, and an events space for author events and workshops. Since its September 2024 opening the space has become a beacon of community, creativity and conversation––what Walsh calls “a beautiful creative cathedral” for everyone from that mom in carpool to Oprah Winfrey. “Godmothers is a great representation of coming up w…

The U.S. Food and Drug Administration blocked imports of spices this week from an Indonesian company amid widespread worries of radioactive contamination. The agency said it found cesium 137 in spices—specifically cloves—from Indonesian company PT Natural Java Spice that were shipped to California. The discovery marks the second food product imported from Indonesia found to have radioactive contamination, as recalls of potentially tainted imported shrimp expanded. “Products from PT. Bahari Makmur Sejati and from PT Natural Java Spice will not be permitted to enter the U.S. market until these firms provide the FDA with information to adequately demonstrate that th…

Target CEO Michael Fiddelke is reshuffling his leadership team and making other changes shortly after stepping into the top job at the retailer that has struggled operationally. Rick Gomez, the 13-year Target veteran who oversees the chain’s vast inventory of merchandise, will leave the company. And Jill Sando, the chief merchandising officer overseeing a handful of categories like apparel and home and who has been with the company since 1997, will retire. Lisa Roath, who oversaw food, essentials, and cosmetics, will take Fiddelke’s previous job as chief operating officer, the company said Tuesday. Cara Sylvester, who had been chief guest experience officer, will …

Bulgaria is a step closer toward becoming the 21st country to adopt the euro and join the euro zone. On June 3, the European Commission announced that the Balkan nation now fulfills the four nominal convergence criteria requirements to adopt the single currency and enter the euro zone, and it may transition as soon as January 1, 2026. “The euro is a tangible symbol of European strength and unity,” European Commission President Ursula von der Leyen said in a statement. “Bulgaria’s economy will become stronger, with more trade with euro area partners, foreign direct investment, access to finance, quality jobs and real incomes. Bulgaria will take its rightful place i…

When most founders begin their journey, they focus on a good product and the right market. But what happens when your customers don’t yet know they have a problem? What happens when there’s no market, even when you know you have a solution people need? It’s rare to find success stories of simultaneous company and market building because it’s not a challenge that every organization faces. But if you’re innovating within your industry, it’s a problem you should expect and prepare for because it means having to operate in two realities—the internal reality where you know the challenges in your industry and how you’re going to solve them, and the external reality where no…

Step inside a newly built apartment complex in almost any American city and you’re likely to find people congregating in an unexpected place. They’re not in the pool or the game rooms or the gym. The people are gathering in the mailroom. Through an unusual collision of building codes, postal regulations, shopping habits, and a global pandemic, mailrooms have become a new kind of social space in apartment buildings. And designers are finding new ways of taking what has long been a utilitarian peripheral space and turning it into a central square where residents can dwell and interact. Julia Lauve is an interior designer in Dallas and her firm Workshop Studio design…

Just in time for the Super Bowl, PepsiCo is cutting the price of Doritos, Cheetos, Lay’s, Tostitos, and other snacks by up to 15%. The move comes after consumers complained the chips were too pricey. “Our customers . . . have been honest with us about how rising everyday costs are making their daily decisions harder. Message received,” PepsiCo said in a statement. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can,” PepsiCo Foods U.S. CEO Rachel Ferdinando added. The new discounted prices roll out this week, ahead of this Sunday’s big game, one of the biggest days for snack purchases. PepsiCo said supermarket…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday. When Mary Beth Laughton became president and CEO of Recreational Equipment, Inc. (REI) earlier this year, she inherited an organization with a rich heritage: REI was founded in 1938 by Lloyd and Mary Anderson, who joined some fellow outdoor enthusiast friends to buy ice axes that were only availabl…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. During the Pandemic Housing Boom, housing demand surged rapidly amid ultralow interest rates, stimulus, and the remote work boom. Federal Reserve researchers estimate “new construction would have had to increase by roughly 300% to absorb the pandemic-era surge in demand.” Unlike housing demand, housing stock isn’t as elastic and can’t quickly ramp up. As a result, the heightened demand drained the market of active inventory and caused home prices to overheat, with U.S. home prices in June 2022 sitting a staggering 43.2% above March 2020 levels. S…