Blog, YouTube & Content Monetization

If you enjoy snacking on chocolate-covered pretzels, you’ll want to make sure you don’t have a specific variety of the tasty snacks from Fresh Direct in your possession. That’s because the chocolate-covered pretzels in question contain an undeclared milk allergen that could cause life-threatening health consequences in some people, up to and including death. Here’s what you need to know about the recall. What’s happened? Food distributor United Natural Trading LLC of Edison, New Jersey, has announced a recall of one of its Fresh Direct Dark Chocolate Covered Pretzels products after it was found to contain an undeclared milk allergen. As a result, the company de…

Meta CEO Mark Zuckerberg hinted at a “return to OG Facebook” during last week’s Q4 earnings call, listing it as a key goal for 2025. But what exactly does that mean? So far, Meta hasn’t offered any clear details. Could Zuckerberg mean the millennial meme-filled Facebook of the 2010s or the “masculine energy” of its controversial origins as Facemash (a site that ranked Harvard classmates by attractiveness without consent)? Asked about his plans for the “OG Facebook,” Zuckerberg replied, “I think some of this will kind of get back to how Facebook was originally used back in the day,”, while tight-lipped on any other details. “I think there are a lot of opportunities…

Shares in music streamer Spotify (NYSE: SPOT) are up nearly 9% in premarket trading as of the time of this writing after the company reported fourth-quarter earnings results for its fiscal 2024. It was a quarter that ended the music streamer’s first full year of profitability. And saw many important metrics increase by double-digit percentages. Here’s what you need to know about Spotify’s Q4 2024 earnings. SPOT Q4 2024 earnings by the numbers Spotify posted several investor-pleasing metrics today. Here are the main highlights of Spotify’s Q4 2024: Monthly Active Users (MAUs): 675 million (up 12% Y/Y) Premium subscribers: 263 million (up 11% Y/Y) Tot…

Perhaps you’re coming out of a wave of layoffs or a down year. Maybe you’re preparing for a run of performance reviews where you have to deliver tough feedback. If you have tense conversations on the horizon, there are ways to prepare for it. In many cases, the anticipation of a high-conflict conversation creates more stress than the actual experience. It’s normal to feel out of control in moments like this—to feel like your internal world is compromised and you must attempt to control your external world. Neural circuits responsible for conscious self-control are highly vulnerable to even the mildest of stressors. When those neural systems shut down, primal impulses go …

When I recently needed to find a last-minute place to stay for a week in Palo Alto, I picked one of the cheapest options on Airbnb: a 13-by-13 foot tiny house. Inside, the main living area was smaller than a parking space. Still, it had room for everything you might find in a typical studio apartment. Along the back, a tiny loveseat disguised a Murphy bed that could be pulled down from the wall; the coffee table was exactly the right size to move to the opposite side of the room when it was time to use the bed. On the other side of the house, there was a minuscule kitchen with a tiny fridge, a two-burner stove, and a sink, next to a semi-normal-sized bathroom with a show…

Amazon is set to release its long-awaited—and delayed—Alexa generative artificial intelligence voice service, said three people familiar with the matter, and has scheduled a press event for later this month to preview it. Once released, it would mark the most significant upgrade to the product since its initial introduction accelerated a wave of digital assistants more than a decade ago. Amazon on Wednesday sent press invites to an event to be held on February 26 in New York featuring the head of its devices and services team, Panos Panay. A spokesperson said the event is Alexa-focused, while declining to elaborate. The new generative AI-powered Alexa represen…

Humility is one of those traits everyone claims to love, but few actually want to practice. In other words, we love interacting with humble people, more than making the effort to come across as humble with others. The reasons for this are well-documented by science, and boil down to: Humans are generally prone to overestimating their skills and abilities, and thinking more highly of themselves than they should We are afraid that exposing our limitations and self-doubt (assuming we are capable of self-awareness in the first place) may weaken our reputation with others There is a temptation to brag or show off in order to persuade others that we are talented even…

Adam Galinsky is a social psychologist and professor of leadership and tthics at Columbia Business School. He conducts behavioral science research, having published more than 200 scientific articles. He has been a damage expert in numerous defamation cases and is also a producer on two documentaries shortlisted for Best Documentary at the Academy Awards. What’s the big idea? Every leader leaves their mark on the hearts and minds of a workforce. This can go one of two ways: Leaders can leave behind a legacy of inspiration, or infuriation. Based on thousands of perspectives collected from around the globe, Adam created a systemic formula for choosing and earning the lastin…

Earlier this year, things looked dire for Google. AI search was rapidly eroding the company’s market share, as people turned to ChatGPT and dedicated generative apps like Perplexity to search for information. In January, reports showed that the company’s search market share had dropped below 90% for the first time in almost a decade. And as the year continued, it seemed like it would keep plummeting. Now new data from search analytics company BrightEdge shows that the bleeding appears to be over. Google’s market share has stabilized, and has even begun to tick up. Why? Google is fighting back against the onslaught of AI search. And it’s winning. S…

As wind-driven wildfires spread through the Los Angeles area in January 2025, fire-spotting technology and computer models were helping firefighters understand the rapidly changing environment they were facing. That technology has evolved over the years, yet some techniques are very similar to those used over 100 years ago. I have spent several decades studying combustion, including wildfire behavior and the technology used to track fires and predict where wildfires might turn. Here’s a quick tour of the key technologies used today. Spotting fires faster First, the fire must be discovered. Often wildfires are reported by people seeing smoke. That hasn’t…

Workers at a Whole Foods Market in Pennsylvania voted to unionize on Monday, becoming the first group of employees to pull off a labor win at the Amazon-owned grocery store chain. Employees at the Philadelphia store cast 130 votes—or about 57% of the ballots cast—in favor of joining a local chapter of The United Food and Commercial Workers International Union for the purposes of collective bargaining. According to the National Labor Relations Board, which oversaw the election, 100 workers rejected the motion. “This fight is far from over, but today’s victory is an important step forward,” said Wendell Young IV, the president of UFCW Local 1776. “We are ready to bring Wh…

We live in an era of rapid technological change, where the rise of AI presents both opportunities and risks. While AI can drive efficiency and innovation, it also increases the temptation for leaders to prioritize short-term gains—automating decisions for immediate profit, optimizing for productivity at the cost of employee well-being, and sidelining long-term sustainability. Organizations that focus solely on AI-driven efficiency risk creating burnt out workforces, extractive systems, and fragile organizations that cannot withstand economic, social, or environmental disruptions. To build resilient organizations that can weather the future, leaders must embrace regene…

In the history of the National Assessment of Educational Progress (NAEP), eighth-grade reading scores have never been this low. According to new data, 33% of eighth graders in the United States have “below basic” reading levels. That’s even below the sub-proficient level, “basic,” at which 37% of eighth graders score. The NAEP has been administering their reading assessment since 1992, when 31% of eighth graders were “below basic.” But then it went down; in 2013, that “below basic” figure reached a low of 22%. Now, it’s reached an all-time peak. When reading scores go down, blame is inevitably pointed at teachers. Twenty-four years ago, then-President George Bush…

This story was originally published by ProPublica. The icebreaker Aiviq is a gas guzzler with a troubled history. The ship was built to operate in the Arctic, but it has a type of propulsion system susceptible to failure in ice. Its waste and discharge systems weren’t designed to meet polar code, its helicopter pad is in the wrong place to launch rescue operations and its rear deck is easily swamped by big waves. On its maiden voyage to Alaska in 2012, the 360-foot vessel lost control of the Shell Oil drill rig it was towing, and Coast Guard helicopter crews braved a storm to pluck 18 men off the wildly lurching deck of the rig before it crashed into a rocky beach…

Small dwelling units are booming as solutions for affordable housing, camping, and glamping. But of most interest, at present, is the opportunity this category provides as a source of transitional housing during times of climate crisis and regional disasters such as the L.A. fires. California already had increasingly positive regulation toward accessory dwelling units (ADUs) and tiny homes prior to the January 2025 Los Angeles fires. In the wake of the current disaster, L.A. Mayor Karen Bass issued an emergency executive order: Return and Rebuild. This new mandate eliminates the significant regulatory hurdles of rebuilding to organize efforts with a theme of “urgency,…

For the first time in over two decades, Capri Sun is expanding its single serving offerings with a colorful new bottle—but don’t worry, the iconic pouch is here to stay. Capri Sun’s new bottles are hitting shelves nationwide today at Kroger, Circle K, some Walmart locations, and regional convenience stores like Meijer and Hy-vee. They come in the brand’s three most popular flavors: Fruit Punch, Pacific Cooler, and Strawberry Kiwi. According to the company, each bottle contains about double the liquid contents of a traditional pouch, at 12 fluid ounces. However, for those interested in a smaller serving size and that classic form factor, Capri Sun pouches aren’t actually…

A strong supply chain ensures the right goods are available at the right time, in the right place, and in the right quantities. An effective supply chain strengthens everything from customer loyalty and company reputation to market resilience and consumer safety. But supply chains are notoriously vulnerable to costly disruption, tampering, and theft. In today’s world of rapidly shifting consumer demands, ensuring supply chain integrity is critical to maintaining a healthy supply chain, which can mean the difference between keeping pace with and falling behind the competition. Impinj surveyed 1,000 US supply chain professionals across a variety of industries for its Suppl…

The death of a pope sets in motion a series of carefully orchestrated rites and rituals well before the conclave to elect his successor begins. They involve the certification of death and public display of his body for the faithful to pay their respects, followed by the funeral and burial. Pope Francis, who died on Monday, revised various rites last year, simplifying the funeral rituals to emphasize his role as a mere bishop and allowing for burial outside the Vatican in keeping with his wishes. But the core elements remain, including the three key moments that must be observed between the death of a pope and his burial. The reforms are incorporated into the slim red vo…

Dried paint was becoming a problem for Billie Asmus. An entrepreneur who was running a small furniture refinishing company from her basement studio, she kept having to toss out paint trays that were caked with dried paint. “I looked over at my garbage can and it was just filled with plastic paint dry liners. And I was like, oh my gosh, there seriously has to be a better way. Something that’s more sustainable, something with a lid, something that’s reusable,” she says. It was 2021. She searched in all the typical places online for a product that could cut down her modest business’s immodest waste stream. “Nothing showed up,” she says. “That sent me down this huge rabbit h…

It’s almost become cliche for employers to express concern about Gen Z’s lack of training in the social skills necessary for life in the office. Employers want new recruits with a certain level of professionalism—the ability to casually converse with office higher-ups, or negotiate with their own managers—that they just haven’t had the ability to practice, especially after coming of age during pandemic restrictions and widespread remote work, says Tigran Sloyan, CEO of worker assessment and learning platform CodeSignal. “When you’ve just come out of college, you’ve never really worked anywhere, so it’s very hard,” he says. To help fill that gap, CodeSignal on Wednesda…

Bird flu is forcing farmers to slaughter millions of chickens a month, pushing U.S. egg prices to more than double their cost in the summer of 2023. And it appears there may be no relief in sight, given the surge in demand as Easter approaches. The average price per dozen nationwide hit $4.15 in December. That’s not quite as high as the $4.82 record set two years ago, but the Agriculture Department predicts prices are going to soar another 20% this year. Shoppers in some parts of the country are already paying more than double the average price, or worse, finding empty shelves in their local grocery stores. Organic and cage-free varieties are even more expensive. Some …

In recent years, pay transparency has grown increasingly common as many states have passed legislation to help arm workers with more data as they enter into salary negotiations. Across 14 states and many more localities, employers are now required to either provide explicit salary ranges in job postings or share that information during the hiring process. That means some of the biggest employers in the country now have to disclose compensation data in states like California and New York. But according to a new report from compensation platform Beqom, despite all this progress, many workers still feel like pay transparency isn’t within reach and that they have little i…

Step inside a newly built apartment complex in almost any American city and you’re likely to find people congregating in an unexpected place. They’re not in the pool or the game rooms or the gym. The people are gathering in the mailroom. Through an unusual collision of building codes, postal regulations, shopping habits, and a global pandemic, mailrooms have become a new kind of social space in apartment buildings. And designers are finding new ways of taking what has long been a utilitarian peripheral space and turning it into a central square where residents can dwell and interact. Julia Lauve is an interior designer in Dallas and her firm Workshop Studio designed the…

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to traditional visual branding, but their true value may lie elsewhere—not in replacing human creativity, but in expanding the sensory dimensions of brand expression. At the bread and butter, a global brand consultancy, we believe branding should never be superficial. It should touch. Move. Resonate. That’s why we built our practice around “Betterment Branding”—a philosophy that connects long-term brand growth to emotional, sensory, and social resonance. Today, the intersection of A…

The most important leadership strategies are often the ones you don’t see. The quiet, behind-the-scenes work that truly drives success might not make the headlines, but it makes all the difference. We spoke to 10 experienced leaders who opened up about the practical, everyday practices they use to transform team dynamics and boost business outcomes. From creating space for honest conversations to fine-tuning how work gets done, these insights show that small, thoughtful changes can have a big impact. Create space for vulnerability and open dialog One of the most impactful but often invisible aspects of leadership is creating space for vulnerability and open dialog within…