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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Nearly all job growth since 1980 has been in occupations that are social-skill intensive. Teamwork, for instance, is now considered “very” or “extremely” important in eight of 10 occupations. Not surprisingly, a Stanford study shows that people working collaboratively persist on a task for 64% longer than those working individually on the same task, and they exhibit higher levels of engagement. According to the platform LinkedIn, the most in-demand skills in 2024 include “teamwork” and “communication.” Jobs that require high levels of analytical and mathematical reasoning but low levels of relational skills have been declining because they are easier to automate. As …

  2. Fans of Joann have one last chance to grab fistfuls of fabric, yarn, and other critical sewing supplies before the ill-fated retailer closes for good—but time is running out. The beloved brand, which has been winding down operations after seeking Chapter 11 bankruptcy protection for a second time, will close its last remaining stores at the end of May, meaning this is the last full weekend that they will be open for business. A spokesperson for GA Group, the asset firm that took control of Joann in February, shared the list of locations with Fast Company. It includes 444 stores in 45 states. At the time of its bankruptcy filing, Joann had roughly 800 locations, bu…

  3. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. This week, Zillow economists published their updated 12-month forecast, projecting that U.S. home prices—as measured by the Zillow Home Value Index—will fall by 0.9% between April 2025 and April 2026. After a series of downward revisions—beginning in January, when Zillow’s 12-month national home price forecast was +2.9%, and subsequently lowered each month until reaching -1.7% last month—Zillow has finally stopped downgrading its outlook. That said, it’s fair to call the Zillow economist bearish, given that for this forecast to be correct, 2025 …

  4. Email: It’s one of the more evil of the necessary evils. We all spend a significant chunk of our days wading through messages, to the point that it can feel like a never-ending task. Save us, artificial intelligence! The good news: AI is revolutionizing how we interact with our email. And the best part? Many AI email tools offer free tiers that are actually useful. If you’re looking to supercharge your Gmail experience, reclaim your time, and take a bit of work out of your workflow, look no further. Compose AI: Effortless email drafting Ah, the dreaded blank email draft. Thanks to AI, its days are fortunately numbered. The Compose AI extension integ…

  5. “Violence is just part of the job. Every nurse and healthcare worker experiences it at some point.” Sentiments like this echo across American hospitals and healthcare facilities, capturing a disturbing and growing reality. Though Americans think of nursing as the most trusted profession, we often fail to see that it’s also one of the most dangerous. An alarming 8 in 10 nurses face violence at work. As a result, healthcare workers are more than four times as likely to be injured by workplace violence than workers in all other industries combined. Despite these staggering numbers, the full extent of this epidemic may not be fully understood because nurses and ot…

  6. A new scientific study warns that using artificial intelligence can erode our capacity for critical thinking. The research, carried out by a Microsoft and Carnegie Mellon University scientific team, found that the dependence on AI tools without questioning their validity reduces the cognitive effort applied to the work. In other words: AI can make us dumber if we use it wrong. “AI can synthesize ideas, enhance reasoning, and encourage critical engagement, pushing us to see beyond the obvious and challenge our assumptions,” Lev Tankelevitch, a senior researcher at Microsoft Research and coauthor of the study, tells me in an email interview. But to reap those benef…

  7. In summer 2022, when artificial intelligence-based text-to-image generation tools hit the mainstream, architects were cautiously excited. The ease of generating real-ish images of design concepts and buildings with just a few simple sentences was irresistible, and many architects began experimenting with ways of letting AI quickly do some of the sketching and ideating they’d gotten used to spending hours or days laboring over. “It’s almost like you’re speaking a building into existence,” one architect said. But now, with AI maturing and getting integrated into tools and industries far and wide, a surprisingly low number of architects are actually using AI in thei…

  8. For the first two-and-a-half years of the generative AI revolution, the AI arms race has been waged between competing companies seeking to make bank from the promise and potential of the technology. But things are maturing in the AI world—and with it, there’s another frontline for AI: the military. Scale AI, the company set up by Alexandr Wang, has been awarded what CNBC reports is a multimillion-dollar deal to help develop Thunderforge, which the U.S. Department of Defense calls “an initiative designed to integrate artificial intelligence into military operational and theater-level planning, and fusing cutting-edge modeling and simulation tools.” Wang told CNBC that …

  9. Last month I posted a job description on our blog for a chief of staff role at my venture capital firm, Graham & Walker. Turns out, that job description really hit a nerve. Within an hour, more than a hundred candidates had put their hat in the ring and filled out the long Google form that served as our only form of application. Quickly overwhelmed by the interest, I asked everyone I knew for tips on how to review all those applications most efficiently. They recommended several tools, from LLMs to custom built. I was deep in research when something happened that made me change my mind. Our Google form included an optional field for “anything else you’d like t…

  10. Only one in four U.S. employees strongly agree that their organization cares about their overall well-being, with stark implications. Gallup reports that high employee well-being leads to improved performance, fewer sick days, and lower rates of burnout and turnover. “When your employees’ well-being suffers, so does your organization’s bottom line,” the group noted. At one time we may have thought that workplace well-being was separate from personal well-being. But now with digital overload, remote work, and a blurring of lines between work and home, it is a critical area for addressing how we feel about life in general. So how can organizations make mental healt…

  11. The AI industry hit a significant bend in the road toward artificial general intelligence in 2024. Previously, the stunning intelligence gains that led to chatbots such ChatGPT and Claude had come from supersizing models and the data and computing power used to train them. When the progress from massive scaling leveled off, researchers knew they would need a new strategy, beyond training, to keep moving toward AGI models that are broadly smarter than humans. Starting with OpenAI’s pivotal o1 model, researchers began to apply more computing power to the real-time reasoning a model does just after a user prompts it with a problem or question. o1 required more time to produ…

  12. When you pop a piece of gum in your mouth, you might be hoping to freshen your breath, relieve some stress, or just get a bit of flavor. But you could also be getting thousands of microplastics released with every piece you chew. That’s because most chewing gum itself is made of plastic; gum bases often use synthetic polymers like polyvinyl acetate, a plastic used in adhesives; or styrene-butadiene, a type of plastic rubber used in tires and shoe soles. Plastic is already everywhere: our bottled water, our soil, even our air. Microplastics can leach into our bodies through all those things, as well as through foods kept or heated up in plastic packaging. But with …

  13. Women may be at a heightened risk for being edged out of their job (or having their duties change) due to AI. According to a new study, jobs disproportionately done by women, especially in higher income countries, are more steadily becoming automated. The joint study, which comes from the United Nations’ International Labour Organization (ILO) and Poland’s National Research Institute (NASK), was released today. It assessed the ways in which generative AI is reshaping the world, as well as how it changes the role of human beings. “We went beyond theory to build a tool grounded in real-world jobs. By combining human insight, expert review, and generative AI models,…

  14. Redbox is getting ready for one final sale. The defunct DVD rental chain’s assets, and those of its corporate siblings Crackle and Chicken Soup for the Soul Entertainment, are being auctioned off in New York later this month, according to a court filing published Monday morning. The asset sale is just the latest chapter in Redbox’s tumultuous downfall: Once one of the country’s biggest DVD vendors, the rental chain saw its revenue evaporate overnight during the pandemic, leading to its bankruptcy in June of 2024. Much of this had to do with consumers switching to streaming, but the exact circumstances of Redbox’s demise remain highly contested: Last month, t…

  15. Julian Baggini is a philosopher with a long and deep interest in food and where it comes from. His books include internationally bestselling How the World Thinks; How to Think Like a Philosopher; The Virtues of the Table; and The Pig That Wants to be Eaten. He is the Academic Director of the Royal Institute of Philosophy and a member of the Food Ethics Council. He is a regular columnist for The Guardian, Prospect magazine, Financial Times, and The Wall Street Journal. What’s the big idea? Food is such a big topic that few really grasp the whole of it. Using his philosophical skillset, Julian sketches a picture of how all the elements of food consumption and product…

  16. Whether you’re familiar with the philosopher Friedrich Nietzsche or are a fan of singer Kelly Clarkson, you’ve probably heard the phrase, “What doesn’t kill you makes you stronger.” While it sounds like a cheer for persistence during tough times, it’s also scientifically true, says Jeff Krasno, author of Good Stress: The Health Benefits of Doing Hard Things. “Stress, whether from physical challenges like ice baths or mental stressors like tough conversations, fosters resilience and long-term wellbeing,” he says. “The key is to differentiate between good stress and bad stress and use the former to your advantage.” To understand the difference between good and bad …

  17. One of the wonderful things about watching AppleTV’s Severance is seeing the variety of “employee appreciation events” they throw. Each one worse than the last, but they provide wonderful satire of the flat attempts many companies make to demonstrate to their employees that they are valued. The truth is that employee appreciation is not shown by any event. It turns out that if you want the people who work in an organization to feel appreciated, you need to show that they are respected and valued every day. Managers should not wait for special occasions to say nice things about their employees’ performance. Instead, leaders need to be looking for chances to complim…

  18. From the outside, it looks like a generational standoff. Baby boomers are retiring earlier than expected, frustrated by workplace change, technology shifts, and growing tension with younger colleagues. At the same time, Gen Z talks openly about quitting jobs that feel misaligned or draining. Many leaders interpret this as a clash of values. Older workers cannot adapt. Younger workers lack commitment. The data tells a more complicated story. New research from Clari and Salesloft, conducted in partnership with Workplace Intelligence, surveyed 2,000 U.S. sellers and sales leaders across industries. The study found that 19% of baby boomers are planning to retire early…

  19. People who most frequently encounter everyday discrimination—those subtle snubs and slights of everyday life—are more likely to suffer from anxiety and depression. What’s more, that finding remains true no matter the person’s race, gender, age, education, income, weight, language, immigration status or where they live. These are the key takeaways from our recent study, published in JAMA Network Open. Everyday discrimination refers to the routine ways people are treated unfairly because of characteristics such as skin color, perceived background or general appearance. Generally, it means disrespectful treatment: waiting longer than others for help at a stor…

  20. Shares of Intel Corporation (NASDAQ:INTC) rose over 8% in early morning trading on Monday on news that incoming CEO Lip-Bu Tan has big plans to turn around the ailing chipmaker, including restructuring the company’s approach to AI, resurrecting its manufacturing operations, and eyeing cuts to what Tan views as a “slow-moving and bloated middle management layer,” according to a Reuters report. Tan said he’ll need to make “tough decisions” when he takes Intel’s helm on Tuesday, after the company posted $19 billion in annual losses in 2024. Tan’s appointment comes three months after the company ousted former CEO Pat Gelsinger, as it struggled after missing out on the gen…

  21. Tesla’s market share in Europe continued to shrink in February as sales of the all-electric car maker dropped for a second month even as EV registrations overall on the continent grew. As competition grows and a slowdown in European economies hampers total car sales, Elon Musk’s battery-electric (BEV) brand has sold 42.6% fewer cars in Europe so far this year, data from the European Automobile Manufacturers Association (ACEA) showed on Tuesday. Tesla commanded 1.8% of the total market and 10.3% of the BEV market in February, down from 2.8% and 21.6% respectively last year. It sold fewer than 17,000 cars in the European Union, Britain, and European Free Trade A…

  22. When you reach the role of manager in an organization (particularly for the first time), you have often been there a while. Chances are, you’re managing people who had roles like the one you had before you started to supervise others. The rhythms and routines of work are familiar. Despite your feelings of closeness to team members on the front lines, you’re likely to forget three key issues that can hamper your ability to succeed. These factors can be a particular problem when working with people who are new to the organization. Now you’re one of ‘them’ When you become a manager, you don’t feel much different than you did before your promotion. In fact, when yo…

  23. There’s more to winning than just winning. The way someone handles their tremendous success, after all, can transform a winner back into a loser—something Adrien Brody proved last night with a rambling, rule-defiant acceptance speech that managed to snatch reputational defeat from the jaws of career victory. With many of his peers gathered under one roof, and the whole world watching, he put on a masterclass in how not to behave at work. Not only did Brody win his second best actor award last night—this one for The Brutalist, putting him in an elite class of multi-winners along with Tom Hanks, Jack Nicholson, and Marlon Brando—he also won a slot in the Guinness World …

  24. Back in January, State Farm announced that it was canceling its plans to run a Super Bowl commercial due to the impact of the devastating Los Angeles wildfires. “Our focus is firmly on providing support to the people of Los Angeles,” the company said in a statement at the time. But now the company is taking its Super Bowl work and bringing it to another pillar of its advertising calendar, March Madness. The spot stars Jason Bateman as . . . Bateman, a less-than-adequate substitute for Batman. Created by agency HighDive, the spot also has Grammy-winning artist SZA, popular streamer Kai Cenat, and content creator Jordan Howlett (aka Jordan the Stallion). Last week,…

  25. Starbucks plans to lay off 1,100 corporate employees and eliminate hundreds of open and unfilled positions, CEO Brian Niccol said on Monday. In a memo, Niccol said the cuts will remove duplication “to create smaller, more nimble teams,” and the company will inform employees who are being laid off by midday Tuesday. Starbucks, which has 16,000 corporate employees, said the cuts will not affect staff at cafés. “We believe it’s a necessary change to position Starbucks for future success,” Niccol said in the statement. “Our intent is to operate more efficiently, increase accountability, reduce complexity, and drive better integration.” Shares of the coffee giant (…

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