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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Email: It’s one of the more evil of the necessary evils. We all spend a significant chunk of our days wading through messages, to the point that it can feel like a never-ending task. Save us, artificial intelligence! The good news: AI is revolutionizing how we interact with our email. And the best part? Many AI email tools offer free tiers that are actually useful. If you’re looking to supercharge your Gmail experience, reclaim your time, and take a bit of work out of your workflow, look no further. Compose AI: Effortless email drafting Ah, the dreaded blank email draft. Thanks to AI, its days are fortunately numbered. The Compose AI extension integ…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. This week, Zillow economists published their updated 12-month forecast, projecting that U.S. home prices—as measured by the Zillow Home Value Index—will fall by 0.9% between April 2025 and April 2026. After a series of downward revisions—beginning in January, when Zillow’s 12-month national home price forecast was +2.9%, and subsequently lowered each month until reaching -1.7% last month—Zillow has finally stopped downgrading its outlook. That said, it’s fair to call the Zillow economist bearish, given that for this forecast to be correct, 2025 …
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Fans of Joann have one last chance to grab fistfuls of fabric, yarn, and other critical sewing supplies before the ill-fated retailer closes for good—but time is running out. The beloved brand, which has been winding down operations after seeking Chapter 11 bankruptcy protection for a second time, will close its last remaining stores at the end of May, meaning this is the last full weekend that they will be open for business. A spokesperson for GA Group, the asset firm that took control of Joann in February, shared the list of locations with Fast Company. It includes 444 stores in 45 states. At the time of its bankruptcy filing, Joann had roughly 800 locations, bu…
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Nearly all job growth since 1980 has been in occupations that are social-skill intensive. Teamwork, for instance, is now considered “very” or “extremely” important in eight of 10 occupations. Not surprisingly, a Stanford study shows that people working collaboratively persist on a task for 64% longer than those working individually on the same task, and they exhibit higher levels of engagement. According to the platform LinkedIn, the most in-demand skills in 2024 include “teamwork” and “communication.” Jobs that require high levels of analytical and mathematical reasoning but low levels of relational skills have been declining because they are easier to automate. As …
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Last month I posted a job description on our blog for a chief of staff role at my venture capital firm, Graham & Walker. Turns out, that job description really hit a nerve. Within an hour, more than a hundred candidates had put their hat in the ring and filled out the long Google form that served as our only form of application. Quickly overwhelmed by the interest, I asked everyone I knew for tips on how to review all those applications most efficiently. They recommended several tools, from LLMs to custom built. I was deep in research when something happened that made me change my mind. Our Google form included an optional field for “anything else you’d like t…
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Women may be at a heightened risk for being edged out of their job (or having their duties change) due to AI. According to a new study, jobs disproportionately done by women, especially in higher income countries, are more steadily becoming automated. The joint study, which comes from the United Nations’ International Labour Organization (ILO) and Poland’s National Research Institute (NASK), was released today. It assessed the ways in which generative AI is reshaping the world, as well as how it changes the role of human beings. “We went beyond theory to build a tool grounded in real-world jobs. By combining human insight, expert review, and generative AI models,…
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Back in January, State Farm announced that it was canceling its plans to run a Super Bowl commercial due to the impact of the devastating Los Angeles wildfires. “Our focus is firmly on providing support to the people of Los Angeles,” the company said in a statement at the time. But now the company is taking its Super Bowl work and bringing it to another pillar of its advertising calendar, March Madness. The spot stars Jason Bateman as . . . Bateman, a less-than-adequate substitute for Batman. Created by agency HighDive, the spot also has Grammy-winning artist SZA, popular streamer Kai Cenat, and content creator Jordan Howlett (aka Jordan the Stallion). Last week,…
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Redbox is getting ready for one final sale. The defunct DVD rental chain’s assets, and those of its corporate siblings Crackle and Chicken Soup for the Soul Entertainment, are being auctioned off in New York later this month, according to a court filing published Monday morning. The asset sale is just the latest chapter in Redbox’s tumultuous downfall: Once one of the country’s biggest DVD vendors, the rental chain saw its revenue evaporate overnight during the pandemic, leading to its bankruptcy in June of 2024. Much of this had to do with consumers switching to streaming, but the exact circumstances of Redbox’s demise remain highly contested: Last month, t…
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Robert Rodriguez wants to give you a cut of the action—in more ways than one. The director, writer, and producer behind movies including El Mariachi, From Dusk Till Dawn, Spy Kids, and Sin City recently announced Brass Knuckle Films, a new initiative inviting fans to become investors in action films. Powered by global investment platform Republic, Brass Knuckle Films will allow everyday fans to back projects from Rodriguez’s production company Troublemaker Studios, share in the profits, and access perks including exclusive previews, set visits, discussions with Rodriguez and his creative team, and even the chance to have their own idea made into a movie. Each …
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Cultural relevance has never been more important or desired by brands and marketers than it is right now. As fragmented as our media landscape has become, a brand with cultural relevance is better at attracting our attention and, importantly, keeping it. Why? Because we care. We talk to our friends and family about it. We engage in online and IRL communities about it. So if a brand can genuinely embed itself in that experience, or make that experience better, more interesting, helpful, or entertaining, then it’s really earning our attention. A new report from global ad agency network TBWA takes a deep dive into 39 cultural shifts happening around the world, and …
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Have you ever finished off your last pickle spear and, craving a little more of that vinegary punch, taken a couple of sips of brine straight from the jar? Or maybe you’re more open about your pickle juice habits and like to mix up a pickle martini in the light of day, rather than hunched over your fridge light at 2 a.m. Whatever you prefer, now there’s a product designed for exactly those kinds of moments. Claussen, the Chicago-based pickle purveyor, has picked up on the TikTok trend of using pickle brine as a mixer for everything from Diet Coke to “pickle cereal,” and they’re meeting customers where they’re at with a new drink called Just the Brine. As the name sugg…
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There’s a growing fear that artificial intelligence will soon replace human talent. While it’s undeniable that AI will impact the labor market, as with any disruptive technology, a closer look reveals a different—and far more empowering—future. Rather than displacing highly skilled professionals, AI is setting the stage for knowledge workers to transition from individual contributors into high-leverage managers, directing teams of AI agents that can execute tasks with breathtaking efficiency. Rather than consign the expertise and creativity of humans into irrelevance, AI will make it all the more essential, as humans direct and guide AI agents toward the ideal outcom…
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Bumble rolled out a handful of new safety features on Monday, including ID verification, in an attempt to draw in a new class of users who are focused on safety. ID verification requests a government-issued ID to authenticate the user’s age and name and then adds a badge indicating they are who they say they are on their profile. Users can then filter profiles by both photo verification and ID verification. ID verification is now available in 11 markets, including the U.S., Canada, and Mexico, with plans to expand further. Another safety-focused feature, “Review Before You Send,” addresses the messaging section, where users often receive inappropriate content. Or…
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Fast food giant Yum Brands has worked for years to distance itself from third-party tech partners. Last week, it made the ultimate power move: a development deal with Nvidia, a tech giant consistently ranked among the most valuable companies in the world. “We want to own the intellectual property. We want to own the technology,” Yum Brands chief digital and technology officer Joe Park told the Wall Street Journal. “That’s a shift in our strategy as we think about AI.” In other words: Yum knows its strength and wants full control over its own data. The company will build more services for its 61,000 restaurants with Nvidia’s tech with the goal of quickly processin…
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For years, we’ve treated confidence in the workplace as something that rises with seniority. The longer you’re in the game, the more secure you should feel, at least in theory. But new data is telling a different story. Confidence is quietly increasing among early and mid-career employees, while many senior leaders are facing a growing sense of doubt. The emotional center of the workforce is shifting, and it says a lot about how work, identity, and leadership are changing. The View from the Ground Glassdoor’s latest numbers show something many leaders might not expect: Confidence is rising among those at the beginning and middle of their careers. Entry-level confi…
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Before media outlets began comparing OpenAI’s Sam Altman with the father of the atomic bomb, and before Amazon’s Jeff Bezos got jacked, we had Nathan Bateman, the iron-pumping, AI-developing tech broligarch played by Oscar Isaac in the 2015 film Ex Machina. Written and directed by Civil War helmer Alex Garland, Ex Machina is ostensibly about a modern-day Turing test. Bateman, the mastermind behind a Google/Facebook surrogate, has secretly developed a humanoid AI and arranged for talented coder Caleb (Domhnall Gleeson) to fly out to his remote compound for a week to determine whether Ava (Alicia Vikander) exhibits enough consciousness to pass for human. You know, sort …
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Each year, our Innovation by Design Awards celebrate the most notable projects across the design world. And while there are many design awards offered across the industry—perhaps too many!—Innovation by Design continues to be the most rigorous, facing the scrutiny of a panel of leading design journalists and influential designers. But it’s also time for Innovation by Design to evolve. So this year, you may see we’re doing things a bit differently. And we’re sure you will like these changes. First off, we’ve paired back our core design categories significantly, reducing them from 50 to 20. Why? The list had simply gotten big, with too many subcategories that h…
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The benefits of taking time off from work are well-documented. In previous coverage, Fast Company has detailed how vacations stave off burnout, promote engagement, and may even help you be healthier. There are a number of ways to get more out of your vacation days, says time-off expert Jackie Swayze, founder of Maximizing My PTO, a website that helps people use a number of tips and tricks to plan unusual getaways. She says that one size does not fit all when it comes to paid time off. “There’s so much more creativity to be had than the standard, you know, take one week off in the summer,” she says. Here are some ways others have made their time off distinctly thei…
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Caroline Fleck, PhD, is a licensed psychologist, corporate consultant, and adjunct clinical instructor at Stanford University. She received a BA in psychology and English from the University of Michigan and an MA and PhD from the Department of Psychology and Neuroscience at Duke. Fleck has served as a supervisor and consultant for some of the most rigorous clinical training programs in the country, and has been featured in national media outlets, including the The New York Times, Good Morning America, and HuffPost. In her private practice, Fleck specializes in dialectical behavior therapy (DBT) and other cognitive behavioral treatments for mood, anxiety, and personality d…
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It’s hard to imagine any industry not having to contend with the deepening sociopolitical division in America—brand marketing included. McCann Worldgroup’s intelligence unit Truth Central creates studies on what their clients are grappling with including data privacy, wellness, and Gen Z. And the past few years have paved a clear path toward their latest study: The Truth About America, which the team exclusively unveiled this weekend at the Fast Company Grill at SXSW. “We saw that not just our clients in America but our clients everywhere were asking more and more questions about America. What is going on in this moment? How do we navigate this market?” says Laura…
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Loneliness isn’t just a lingering by-product of COVID lockdowns—it’s a public health crisis. The impacts of social isolation are said to be as detrimental to human health as smoking up to 15 cigarettes a day, according to former U.S. Surgeon General Vivek Murthy. Loneliness can increase the risk of heart disease and strokes by roughly 30%, and dementia by about 50%. In some ways, we’ve never been more connected thanks to online networks. Yet for many people, social media has fueled perceptions that others are living fuller, more vibrant lives in comparison to their own. Some have found that online interactions pale in comparison to in-person hang outs. Champagne sales…
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Calling the groups in charge of professional tennis “a cartel,” the players’ association co-founded by Novak Djokovic filed an antitrust lawsuit against the women’s and men’s tours, the International Tennis Federation and the sport’s integrity agency on Tuesday in federal court in New York. The suit by the Professional Tennis Players’ Association says the organizations that run the sport hold “complete control over the players’ pay and working conditions” and their setup constitutes “textbook violations of state and federal law” that “immunize professional tennis from ordinary market forces and deny professional tennis players and other industry participants their rig…
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A recent Society for Human Resources Management study found that 47% of employees with invisible chronic conditions—illnesses or disabilities that limit activities and functions but lack visible symptoms—have not disclosed their conditions to their employers. When I first read this statistic, I wasn’t surprised. In a world where the majority of people with invisible disabilities fear discrimination and stigma should they disclose, where is the incentive to do so? I am part of the 53% who has disclosed her invisible illness to her employer, and fortunately received support, empathy, and understanding as a result. Without a doubt, privilege is at play here. I’m a white,…
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When I asked Alicia Graf Mack, dean and director of The Julliard School’s Dance Division, to recall a moment that felt like a manifestation of her vision, she shared a recent Zoom conversation she had with seven Julliard seniors. They’re touring with dance companies and joined from around the world to share stories about their first performances. As a former principal dancer, Graf Mack understands her students’ journeys. She joined Julliard in 2018 with a bold vision to modernize dance education. As Julliard President Damian Woetzel captured: “on a macro level, what she is doing is influencing the very future of dance in the world.” “I’d love to see a field that…
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